t3 press kit_fall 2014_v2
TRANSCRIPT
A NEW SPIN ON INNOVATION
REVOLUTIONIZINGTHE ROUTINE
GO BEHIND THE SCENES TO LEARN MORE Our interactive brand timeline brings to life the history of
T3 innovation with a sneak peek of what’s still to come:
T3 is the first to incorporate gyroscopic technology into a curling iron, making hair styling faster and easier than ever before.
T3 Founder, Kent Yu, watches his girlfriend getting ready for work and has the idea to develop a dryer that performs at the same level as her other prestige beauty products.
Kent introduces the original T3 Featherweight, the first luxury hair dryer and the first dryer infused with the gemstone Tourmaline.
A-list stylists like Orlando Pita try, love and endorse the Featherweight, and their celebrity clientele soon follow.
T3 creates digital SinglePass™ heating technology, marking a paradigm shift for the flat iron
and styling iron categories.
T3 reinvents the dryer that started it all with the launch of the Featherweight 2 & Featherweight Luxe 2i, featuring advanced airflow technology with proven health and beauty benefits.
CURLING IRON REVOLUTION
JANUARY 2003
SEPTEMBER 2014
FEBRUARY 2004
SEPTEMBER 2012
MARCH 2004
AUGUST 2009
INSPIRED INNOVATION
STYLING IRONS GET SMARTER
BLOWOUT WITH BENEFITS
TEN YEARS & COUNTING
T3Micro.com/BehindtheBrand
LAUNCH OF THE FEATHERWEIGHT
THE “IT” TOOL
T3 wins the first of many beauty awards, and quickly becomes the
industry’s most awarded tool brand.
JANUARY 2006
AWARDS & ACCOLADES
MAKINGMORE WAVES
Whirl TRIO & Twirl 360
T3 introduces the most technologically advanced styling tools to date. With science borrowed from NASA, precision design inspired by a camera lens, and our award-winning SinglePass digital heating technology, the new Whirl Trio & Twirl 360 make it easier than ever before to style flawless waves and curls, no matter what your skill level or hair type.
Stay connected at T3Micro.com/WhirlTrioShare your looks #WHIRLTRIO
INTERCHANGEABLE WAND DESIGN Create endless styles from defined curls to beachy waves to full bodied waves
TOURMALINE + CERAMIC + IONIC Advanced T3 technology for flawless, shiny, long-lasting waves & curls—fast.
PRECISION LOCKING MECHANISM Camera lens-inspired interlock system for easy, secure barrel change
HEAT RESISTANT GLOVE Highest quality meta-aramid fiber for effortless styling from roots to ends
THREE BARRELS. ENDLESS STYLING POSSIBILITIES.
Whirl TRIO
Stay connected at T3Micro.com/WhirlTrioShare your looks #WHIRLTRIO
T3 TOURMALINE®
When heated, the T3 Tourmaline® barrel emits negative ions and far infrared energy.
IDEAL FOR:
Uniform Spiral Curls
Mermaid Waves
Defined Waves & Curls
DIGITAL SINGLEPASS™ TECHNOLOGY
Our proprietary heating technology maintains consistent temperature across the entire barrel for fast, flawless styling from roots to ends.
PRECISION INTERLOCK SYSTEM
Camera lens-inspired locking system makes changing barrels fast, easy and secure.
HIGH HEAT RESISTANT GLOVE
Protective styling glove made of the same high quality meta-aramid fiber used in fire fighter suits.
TECHNOLOGY 1” STRAIGHT BARREL
Whirl TRIOWhirl TRIO
IONIC
Negative ions help cancel static and seal the cuticle, locking in healthy moisture, enhancing shine and ensuring long-lasting style.
CERAMIC
Ceramic helps evenly heat the entire barrel and emits far infrared energy which heats hair from the inside out.
1.5” STRAIGHT BARREL
TAPERED BARREL
Whirl TRIO Whirl TRIO
IDEAL FOR:
Beachy Waves
Textured Waves & Curls
Loose, Tousled Curls
Natural-looking Waves
IDEAL FOR:
Red Carpet Glamour Waves
Full-bodied Waves
Volume with Bend
Flipped Ends
MOTION-SENSING GYROSCOPIC TECHNOLOGY The same science used in spacecraft exploration that detects wrist movement
1.25” TOURMALINE CERAMIC BARREL Ionic technology + far infrared energy creates perfect shiny waves and curls, every time
2 SPEED SETTINGS For beginner or expert users
MID-LENGTH CLAMP Styles all hair lengths, even layers, with ease
RELEASECLAMP YOU TURN, IT SPINS
THE FIRST MOTION-SENSING AUTO-ROTATING CURLING IRON
Twirl 360
The Twirl 360 is the first curling iron powered by gyroscopic technology to make styling your hair faster and easier than ever before. Used aboard aircrafts and in space exploration, a gyroscope, quite simply, takes its cue from a small amount of motion to make objects rotate in a certain direction. When incorporated into a curling iron, this technology transforms the tool into an extension of your hand so that the barrel rotates with a simple turn of your wrist.
MID-LENGTH CLAMP
Styles all hair lengths, even layers, with ease
WIDE, CURVED GRIP
Makes it easy to locate and comfortable to
grip from any direction
DIGITAL SINGLEPASS™ TECHNOLOGY Constantly measures and adjusts the temperature across the entire barrel for even, consistent heat
TOURMALINE + CERAMIC BARREL
Creates a shiny and smooth finish that lasts
TECHNOLOGYTwirl 360
GYROSCOPIC TECHNOLOGY Automatically rotates the barrel in the same direction you turn your wrist
GO BUTTON
Press and rotate your wrist to activate the gyroscopic technology
2 SPEED SETTINGS For beginner or expert users
5 HEAT SETTINGS UP TO 410ºF Allows you to set the perfect temperature for your hair type
SMALL YET MIGHTY
Featherweight COMPACT
ULTRA COMPACT & LIGHTWEIGHT Folding handle for storage in even the smallest places plus an ultra-light body
T3 TOURMALINE® + SOFTAIRE™ The same advanced ionic airflow technology used in our full-sized dryers
FULL PERFORMANCE FEATURES 2 Speed/Heat Settings + Cool Shot
DUAL VOLTAGE For the perfect blowout while traveling abroad
NEXT GENDRYING
REDUCING FRIZZ
INCREASING BODY
INCREASING SHINE
Featherweight Dryers
INCREASING COMB-ABILITY
INCREASING STYLE RETENTION
T3 Featherweight Dryers—from full size to ultra-compact—are the result of years of research and development by a team of engineering and design specialists. We know that healthy hair is beautiful hair, and that drying hair quickly seals in moisture and delivers long-lasting shine. The secret? Our gentle, ion-enriched, high volume airflow technology that we call T3 SoftAire™. T3 Featherweight Dryers are clinically proven to be healthier than air drying and improve the five properties of healthy hair:
T3 ION GENERATORMaximizes the amount of ions in airflow for faster, healthier results
Featherweight LUXE 2i
Featherweight 2
AWARD WINNING DRYER TECHNOLOGY Voted best by beauty editors, industry insiders and everyday women alike
T3 TOURMALINE® SOFTAIRE™ Fast, healthy drying for even the most demanding hair types
TOURMALINE CERAMIC BRUSH Included 2.5" ionic + ceramic barrel brush for enhanced body and shine
FAST = HEALTHY = BEAUTIFUL Fast drying helps hair retain moisture for healthy, shiny, frizz-free results
T3 TOURMALINE® SOFTAIRE™ POWER Advanced airflow technology dries large sections of hair in record time
LIGHTWEIGHT & QUIET For an effortless, luxurious drying experience
T3 TOURMALINE® Saturates airflow with negative ions and far infrared heat
TOURMALINE CONCENTRATOR
Directs airflow for more precise drying
ERGONOMIC HANDLE Angled to prevent wrist strain
COOL SHOT Locks in style
for a sleek finish that lasts
ULTRA QUIET, LONG LIFE MOTOR Highly durable, long-lasting motor
FEATURES & BENEFITS
9 FOOT CORD Professional length for ease of use
LIGHTWEIGHT Weight-balanced design for effortless drying
2 SPEEDS & 3 HEAT SETTINGS For styling all hair
types and textures
CERAMIC Emits far
infrared energy that heats hair from
the inside outIONIC Quickly seals the
cuticle, allowing hair to retain moisture
and ensuring long-lasting style
T3 SOFTAIRE™ Generates a large volume of gentle, ion-enriched air
for fast, healthy drying
Featherweight 2 & Featherweight LUXE 2i
ADVANCED DC MOTOR Our powerful motor is fast, yet quiet. It’s specially tuned to spa-worthy decibels for a luxurious drying experience.
SOFTAIRE OSCILLATOR
Our unique fan design draws air into the chamber and spins it into a soft airstream that is gentle on
your hair.
TOURMALINE HEATING COIL T3 Tourmaline works at the heat source, saturating the airstream with negative ions and infrared heat to de-frizz hair and enhance shine.
T3 TOURMALINE® SOFTAIRE™ Other dryers use a high velocity airflow and high heat to dry hair, which damages the cuticle and causes split ends, frizz and flyaways. T3 Featherweight Dryers work differently. A specially-engineered fan generates a large volume of gentle, ion-enriched air that exits the dryer in a wide cone shape to dry large sections of hair—fast. Negative ions in the airflow cancel static and seal the cuticle, which helps hair retain moisture, reduces frizz and enhances shine.
Featherweight Dryers
EVEN HEAT, WIDE COVERAGE The ion-enriched airstream evaporates water from the surface of your hair to dry quickly and evenly while delivering a polished finish.
FLAT OUT FABULOUS
Singlepass Irons
T3 SinglePass Irons take the conventional flat iron into the realm of artificial intelligence. A microchip brain inside works in seconds to heat up the iron, and ensure that the selected temperature is maintained across the plates the entire time you are styling. These precision tools were developed for professionals who need high speed, high performance results on the runway, on set and in the salon, for flawlessly smooth hair with a healthy, shiny, long-lasting finish.
STYLING IRONS WITH A BRAIN
SinglePass Irons
SinglePass X50% MORE POWER & WIDER PLATES To straighten Long, Thick or Coarse hair—fast
TOURMALINE + CERAMIC + IONIC Delivers a long-lasting, frizz-free, shiny finish
ADVANCED DIGITAL HEATING SYSTEM Styles sleek, straight looks in one pass
INTUITIVE AUDIO/VISUAL INTERFACE Remembers your optimal heat setting
TOTAL STYLING VERSATILITY Styles sleek straight looks, flips and curls in one quick pass
ADJUSTABLE TEMPERATURE UP TO 450°F Professional grade iron for styling all hair types and textures
FULL STYLING CAPABILITY Full performance iron that fits in any bag for styling on-the-go
AUTO WORLD VOLTAGE & HEAT RESISTANT CAP For flawless hair anytime, anywhere
SinglePass
SinglePass COMPACT
SinglePass Irons
TEMP
TIME
HEAT UP 1ST PASS 2ND PASS
Other irons test their plate temperatures in Intervals causing heat fluctuation, hot spots and damage due to over-styling
A microchip brain inside T3 SinglePass Irons constantly measures and adjusts the temperature of the plates for accurate, consistent heat the entire time you are styling
T3 irons straighten and style hair in one smooth glide with no hot spots and no damage, for a flawless finish that lasts
T3 SINGLEPASS IRONS
OVERHEAT
UNDERHEAT
T3 SINGLEPASS™ TECHNOLOGY T3 SinglePass Irons introduce new performance levels that are unprecentented. Not only are they lightning-fast, but they deliver results that look more alive—shinier, smoother, well conditioned and longer-lasting than previously possible. These "styling irons with a brain" are smart, and incorporate cutting edge T3 digital heating technology for flawless, healthy, high-gloss hair in one pass.
SinglePass Irons
T3 SINGLEPASS IRONSOTHER IRONS
T3 commissioned a nationwide survey to tap into the strong emotional connection women have with their “demanding” hair (Curly, Course, Long, Thick). There are times when women with hard-to-manage hair embrace their natural style, and others when they feel their hair dictates their lives. The T3 “My Hair Rules” Survey provides relevant data about women’s relationship with their hair—how long they spend styling it, what tools they use, and how their hair makes them feel in its natural state and when straightened.
T3 “MY HAIR RULES” SURVEY
57%feel like the center of attention/life of the party when their hair is styled in its natural state
68%have curly, kinky or wavy hair
75% have to set aside time when straightening their hair at home
78% would straighten their hair regularly if it took less time
72% are likely to straighten their hair for a special event
30%say that the weather forecast influences their hair styling decisions
75% feel more beautiful and more confident when their hair is straightened
OF THE 1,300 WOMEN SURVEYED:
SinglePass X
Additional survey results available, including by region.
TECHNOLOGY REINVENTED
Voluminous HOT ROLLERS
T3 TOURMALINE® TECHNOLOGY Ionic energy and far infrared heat delivers shiny, high-volume waves that last
HIGH POWER CERAMIC PTC HEATER Heats up in 3 minutes and styles in 15
RADIATOR CORE High grade aluminum retains and transfers heat evenly across each roller
VELVET FLOCKING Grips hair and imparts a smooth, shiny finish
THE CURL BAR
SinglePass Styling Tools
Loved by runway and red carpet stylists for their ability to create flawless hair fast, T3 SinglePass Styling Tools deliver perfect waves and curls every time—from defined spiral curls to natural beachy waves to high volume waves. Our proprietary digital SinglePass heating technology ensures a consistent, optimal temperature while styling, even when heating a large barrel. The result? Gorgeous, glamorously shiny waves and curls that outlast the after party.
UNIQUE HOLLOW 1.75” BARREL creates big, loose, polished waves
TOURMALINE + CERAMIC + IONIC delivers a long-lasting, shiny finish
ENHANCED HEATING TECHNOLOGY developed specifically for large barrel irons
STYLES A PERFECT WAVY BLOWOUT even on second day hair
RING OF CERAMIC HEATERS
Maintains a consistent temperature over the entire
barrel for even styling
TOURMALINE + CERAMIC INFUSED BARREL
Seals the cuticle and eliminates static for a
healthy, shiny finish
HIGH TEMPERATURE SHIELD Directs uniform heat to the barrel surface for professional results every time
T3 SINGLEPASS™ RADIAL TECHNOLOGY:Regular large barrel curling irons use a single, central heat plate that is ineffective at heating the entire barrel, resulting in temperature fluctuation, waves that don't last and damaged hair due to over-styling. The BodyWaver features a ring of ceramic heaters on the outside of the barrel that deliver consistent heat for fast, healthy, long-lasting results. BLOWOUT
WITHOUT THE BLOWDRYER
BodyWaver
TAPERED TOURMALINE + CERAMIC BARREL Creates natural-looking beachy waves that shine
LCD DISPLAY & ADJUSTABLE HEAT TO 450°F Intuitive interface makes styling fast and easy
COOL TIP, STAND & HEAT RESISTANT GLOVE For effortless styling from roots to ends
TOURMALINE + CERAMIC 1.25" BARREL Creates everything from perfect spiral curls to big, loose waves
THE CHOICE OF PROFESSIONALS Pro stylist essential tool for creating runway and red carpet looks
ADJUSTABLE TEMPERATURE UP TO 450°F Styles all hair types and textures
Whirl
Twirl
RED CARPET READYHAIR
SinglePass WHIRL & SinglePass TWIRL
PURE WATER FOR BEAUTIFUL HAIR & SKIN Did you know that chlorine is the real culprit behind dry, damaged hair and skin? Regular household water can contain half as much chlorine as a swimming pool.
Using a patented formula of Tourmaline, precious metals and minerals, T3 Source Shower Filters remove up to 95% of chlorine to:
Improve hair health and beauty
Enhance the vibrancy and retention of hair color
Make skin less dry and noticeably softer and smoother
BEAUTY BEGINS IN THE SHOWER
T3 Source
H2
O
+
CHLORINE
PURE WATER
PATENTED DESIGN
Both the T3 Source filter formulation and design have been awarded patents for their uniqueness.
PATENTED FILTRATION TECHNOLOGYThrough a filtration process called “Redox,” T3 Source Shower Filters transform
chlorine into harmless elements that are too large to be absorbed by hair and skin.
TOURMALINE Improves filtration
CALCIUM Helps with
chlorine removal
ZINC & COPPER Convert and
remove chlorine
NSF APPROVED
T3 Source is the only line of in-shower filters to be certified by the U.S. water supply auditor.
Up to 95% of chlorine
Hydrogen Sulfide (rotten egg smell)
Iron oxide (rust)
Dirt and sediment
REMOVES:
Stay connected at T3Micro.com/T3Source
Chlorine water shower
Pure water shower
CLINICALLY PROVEN HAIR BENEFITS
PROVEN SKIN BENEFITS
By removing chlorine from your shower water, your skin will be less dry, retain
more moisture and look healthier.
Reduction in Frizz
Increase in Body
Increase in Comb-ability
Increase in Shine
T3 Source
THE FIRST SHOWER FILTER WITH PROVEN
BEAUTY BENEFITS
SINGLEPASS COMPACT IRON
$79
SINGLEPASS X 1.5" WIDE IRON
$230
SINGLEPASS 1" STRAIGHTENING &
STYLING IRON $160
FUNCTION Straighten Straighten, flip, curl Straighten, flip, curl Straighten
PLATE WIDTH 1.5" 1" 0.8" 1"
T3 TOURMALINE® • • • •IONIC • • • •CERAMIC • • • •SINGLEPASS™ • • •HEAT SETTINGS 5 Heat Settings to 410°F Fully Adjustable to 450°F 410°F (fixed) Fully Adjustable to 410°F
AUTO WORLD VOLTAGE 100-240V 100-240V 100-240V
1 HOUR AUTO OFF • •SWIVEL CORD • • • •ACCESSORIES
• 2 Pro sectioning clips • Heat-resistant
cleaning mat
• Heat-resistant cleaning mat • Heat-resistant cap • Heat-resistant
cleaning mat
WHO IT’S FOR • Demanding hair (Long, Thick, Coarse)
• Normal hair demand• Looking for an iron
that does it all
• Travels often• Wants compact iron
for touch ups• Wants an iron that
goes anywhere
• Price conscious who wants T3 Tourmaline®
performance
LUMINOUS FLAT IRON
$99
Flat Iron Range
FEATHERWEIGHT COMPACT DRYER
$150
FEATHERWEIGHT LUXE 2i DRYER
$250
FEATHERWEIGHT 2 DRYER
$200
DRYING SPEED Fastest Faster Fast
T3 TOURMALINE® • • •T3 SOFTAIRE • • •ION GENERATOR •SETTINGS 2 Speeds/3 Heat 2 Speeds/3 Heat 2 Speeds/Heat
COOL SHOT • • •WEIGHT 18.5 oz 17.6 oz 13.9 oz
WATTAGE 1800 W 1800 W 1200 W
DUAL VOLTAGE 125/250 V
FOLDING HANDLE •WHO IT’S FOR • Demanding hair
(Long, Thick, Coarse)• Wants top-of-the-line
T3 experiencev
• Normal hair demand• Wants full T3 SoftAire™
experience
• Values lightweight• May be 2ND dryer to
a FW2 or Luxe 2i• May travel often or
has limited space
Dryer Range
BODYWAVER 1.75" STYLING IRON
$149
TWIRL 360 ROTATING 1.25" CURLING IRON
$230
WHIRL TRIO INTERCHANGEABLE
STYLING WAND $230
FUNCTION Curls & waves Defined curls to big, full-bodied waves Big waves, volume & flipped ends
PLATE/ROLLER WIDTH 1.25" 1" Straight, 1.25"-.75" Tapered
& 1.5" Straight 1.75"
T3 TOURMALINE® • • •IONIC • • •CERAMIC • • •SINGLEPASS™ • • •HEAT SETTINGS 5 Heat Settings to 410°F 5 Heat Settings to 410°F 5 Heat Settings to 410°F
AUTO WORLD VOLTAGE 100-240V
1 HOUR AUTO OFF • • •SWIVEL CORD • • •ACCESSORIES • Heat-resistant cleaning mat
• Heat-resistant glove • Heat-resistant tote
• Heat-resistant cleaning mat• Heat-resistant cleaning mat
WHO IT’S FOR • Challenged with traditional curling irons
• Wants uniform curls• Collar length or longer hair
• Wants the freedom to create infinite styles with just one tool• Chin length or longer hair
• Changes up their look often
• Wants blowout look without using dryer & round brush
• Needs to refresh 2ND day hair• Chin length or longer hair
VOLUMINOUS HOT ROLLERS $99
SINGLEPASS WHIRL STYLING WAND
$130
SINGLEPASS TWIRL 1.25" CURLING IRON
$99
FUNCTION Curls & waves Curls & waves Big waves, volume & flipped ends
PLATE/ROLLER WIDTH 1.25"-.75" 1.25" 1.75" & 1.5"
T3 TOURMALINE® • • •IONIC • • •CERAMIC • • •SINGLEPASS™ • •HEAT SETTINGS Fully Adjustable to 450°F Fully Adjustable to 450°F 250°F (fixed)
AUTO WORLD VOLTAGE 100-240V 100-240V 100-240V
1 HOUR AUTO OFF •SWIVEL CORD • • Detachable cord
ACCESSORIES • Heat-resistant glove • Heat-resistant mat • Heat-resistant mat
• Charging base• 8 Claw Clips
• Luxe Storage Tote
WHO IT’S FOR • Wants beachy waves• Challenged when using a curling
iron with a clamp• Chin length or longer hair
• Wants defined waves and curls• Prefers a traditional curling
iron with clamp• Collar length or longer hair
• Looking for high-volume, textured waves• Short on time
• Collar length or longer hair
Styling Tools Range
JENNIFER GEAR TARYN WESTERKAMPGear Communications39 Pleasant StreetStoneham, MA 02180Tel [email protected] [email protected] www.GearCommunications.com
DARYL THOMAS Business Development Manager T3 Micro, Inc. 228 Main Street, Suite 12 Venice, CA 90291 Tel 424.214.1677 [email protected] www.T3Micro.com
KAROLINA BAKALAROVA Vice President of Marketing T3 Micro, Inc. 228 Main Street, Suite 12 Venice, CA 90291 Tel 424.214.1685 [email protected] www.T3Micro.com
@T3Micro
FOLLOW US FOR MORE FABULOUSPRESS SALES & MARKETING
ANTI-GRAVITY BRUSHES $25 each2”, 2.5” and 3” Tourmaline + Ceramic barrel brushes that eliminate frizz and enhance shine.
VENT BRUSH $17Tourmaline + Ceramic infused vented body to speed up dry time and impart shine.
SOFTTOUCH 2 DIFFUSER $30Tourmaline-infused to fight frizz and define polished waves and curls on difficult-to-manage hair. Fits Featherweight 2 and Luxe 2i Dryers.
PADDLE BRUSH $25Detangle, smooth and shape hair with this versatile paddle brush.
T3 SOURCE SHOWERHEAD $130 8 luxurious spray settings and an included filter that lasts 6 months.
T3 SOURCE HAND-HELD $1508 luxurious spray settings, an extendable hose and included filter that lasts 3-4 months.
T3 SOURCE IN-LINE $70Fits any existing showerhead. Included filter replacement reminder and filter that lasts 4-5 months.
T3 SOURCE REPLACEMENT FILTERS $25-$30Easy-to-install replacement filters that last 3-6 months.
T3 Source Additionals