1. G302
Mid-term
Presentation
By Team 17
Xvan
Jessica
Luvina
Rebecca

2. Content Page
Project Outline
Project Objectives
Survey Analysis
Environmental Scanning Analysis
Challenges Faced (Surveys & Environmental Scanning)
Interview With SME Leader: Miss Elim Chew
Our Book Reviews For BizCrumb$
Proposed New Logos For BizCrumb$
Email Mock Up #1 & #2
Challenges Faced As A Team
Report Outline
Our Project Timeline
3. Project Outline
The National Library Boards (NLB) Business Collection covers reference materials on management, finance, investment, marketing, trade, small businesses and entrepreneurship.
A monthly newsletter is sent out to provide key highlights of the collection. The aim of the newsletter, entitled BizCrumb$ (see the NLB Business Collection website) aims to reach out to a target audience of Entrepreneurs, businessmen, start-ups and SMEs.
The Business Collection department will like to revamp the appearance and layout of the newsletter. They are also interested to know what the target audience thinks of the newsletter and would like to explore new ways to promote its new arrivals titles in its newsletter. Overall objective is to increase the appeal and visibility of this newsletter for its target audience.
4. Project Objectives
Revamp the appearance and layout of BizCrumb$ newsletter
Target audience: Entrepreneurs, Businessmen, start-ups and SMEs
Age range 21 and above (Preferably businessmen/ Entrepreneurs)
Find out what the target audience thinks about the newsletter
Improvise newsletter to suit target audiences needs and preferences
Promote/ market the new arrivals titles in newsletter
Increase appeal and visibility (popularity) of newsletter
5. Survey Analysis
6. Age Group
7. Number Of Visits To The Business Collection
The above chart shows that not many of our target audience frequent the business section in NLB.
8. Awareness Of BizCrumb$
The above chart shows that most of the people are unaware of BizCrumb$.
9. BizCrumb$ Platform Preferences
The above chart shows that most prefer hard copy version of the newsletter.
10. Interest In BizCrumb$
11. Environmental Scanning Analysis
12. The Edge Singapore
13. Business Week
14. BMW Singapore
15. International Enterprise Singapore
16. Environmental Analysis: Findings
Layout
Attractive and Professional
Publishing
weekly or monthly
Colors
Reflecting corporate colors of the different organizations
Arrangements
Organized with pointers or using different subheadings
Content
Contain latest updates and good balance of visual/advertisements and texts
17. Challenges Faced:Environmental Analysis
Availability of business related newsletters
Lack of resources and budget for BizCrumb$ by NLB
Technologies for the newsletter (moving images, flash)
Publishing: 3 months; hard to keep up with latest business events and news
18. Challenges Faced:Survey
Limited number of people at NLB business section
Not being able to get proper answers (most rejected us or were in a hurry)
Almost all did not know about BizCrumb$ (difficult to survey)
19. Interview With Miss Elim Chew
President and founder of 77th Street
20. SME Leader Interview:Miss Elim Chew
Are you aware of any business related newsletters from NLB/ others libraries?
No.
What kind of content would you like? (for example: business info/ financial updates/ contacts for government support/ business events)
Business Information.
Would you like it to be in hard or soft copy pertaining to the platform?
Both.
Do you mind paying for the service? Up to how much?
Yes, if it is relevant. However I have never paid for such service so far. All information has been sent to me free.
How often would you like the newsletter to be published?
Every month.
What do you find appealing in the newsletter (layout or content?)
Both are important.
21. SME Leader Interview:Miss Elim Chew
Would you like to contribute to the content? (leaving comments on BC/ guest writer/ writer contribute/ being interviewed)
Yes.
If yes, how would you like the newsletter to help you? What would like you gain from the newsletter?
I am more interested to know how the newsletter can help the growth of the business and industry.
What do you suggest in how to promote our newsletter?
You can tap on your existing database as well as we can provide a platform of 100,000 database, 77th Street Get A Life membership EDM and 77th Street Web portals to promote your newsletter.
22. Our Book Reviews For BizCrumb$
New Arrivals section
23. Our Book Reviews For BizCrumb$
4 books
The Sticking Point Solution by Jay Abraham
Mastering Communication at Work by Ethan F Becker and Jon Wortmann
I Love You More Than My Dog by Jeanne Bliss
Thank God It's Monday: How to Create a Workplace You and Your Customers Love by Roxanne Emmerich
350 words on average
Wide range of topic selection from HR management, to people relation and to moving the business forward
24. Challenges Faced: Book Reviews
Sourcing for the right titles
Wide and broad range of coverage for New Arrivals in order to reach out to more people
House style of NLBs newsletters
Incorporating the necessary information within word limits
Reading the books with limited time
25. Proposed Logo For BizCrumb$
26. Potential New Logos For BizCrumbs
27. BizCrumb$
@ NL
Potential New Logos For BizCrumbs
28. Email Mock Ups For BizCrumb$
29. Email Mock Up: Considerations
What colours to focus on?
What font types to use that would bring up the professionalism?
How are other business logos used?
30. Email Mock Up #1
31. Are you having trouble viewing this email? If so, click here to see it in a web browser.
CONTACT US
HOME
BLOGS
ABOUTBIZCRUMBS@NL
RSS
MOBILE
Online Updates
New Arrivals!
Emerald Management Xtra
To supplement its wide array of print materials, the Lee Kong Chian Reference Li-brary offers many valuable business databases from reputable companies and in-formation aggregators that provide updated and timely business and market information.
Read more...
Read more...
Read more...
32. BUSINESS EVENTS
When the Direct Approach Backfires,
Try Indirect Influence
10 12 Feb 09
Singapore Expo

Low Cost Airlines World Asia Pacific

(website)
25-38 Mar 09
Singapore Expo

MTA- MetalAsia 2009

(website)
When direct methods of communication and management don't work, you may have better luck with a more subtle approach.
Read more...
When the Direct Approach Backfires,
Try Indirect Influence
When direct methods of communication and management don't work, you may have better luck with a more subtle approach.
Read more...
Advertisements
COPYRIGHT 2009 BIZCRUMBS@NL, AN AFFILIATE OF NATIONAL LIBRARY BOARD. ALL RIGHTS RESERVED
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PRIVACY POLICY
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33. Email Mock Up #1: Justifications
Main colours used
Blue
Red
Black
Fonts for logo
Vivaldi (Biz)
Segoe Print (Crumb)
Baskerville Old Face ($)
Fonts for e-mail
Arial
34. Email Mock Up #2
35. 36. 37. Email Mock Up #2: Justifications
Colour Theme
Red (BizCrumb$ current colour theme)
Grey
Black
Usage of Shapes
Cloud callout
Pentagon
Fonts for e-mail
Arial
38. Challenges Faced: As A Team
First time working with an external organization
Time synchronization externally and internally
Real-life people relation skill tested
Challenge external clients idea
Reading on libraries (in order to understand our project) with limited time
39. Our Report Outline
Intro

Background Of BizCrumb$ & NLB

40. Objectives Of The Project 41. TA (Demographics, Psychographics, Behaviour)Research Methodologies

Environmental Scanning

42. Survey 43. Interview 44. Online (About BizCrumb$)Mock Up

Logo

45. Considerations 46. JustificationBook Reviews

Experience

47. What we learntCase Study (Harvard Business Reviews)
Difficulties Faced

Personal Schedules (Team And Client)

48. Datelines 49. Limited Resources 50. Balancing School And WorkRecommendations

What To Improve

Conclusion
Contributors Page
References
Appendix
51. Our Project Timeline
First Day: Mon
End Day: Sun
Day 1 to Day 8 completed
Day 10, Mid-Term Assessment
52. 53. Thank You!
This is the end of our presentation.