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  • 8/17/2019 t1 the Company

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    Telst.ra is A nst.ralia's princip-al teleconnmsin

    cations companv, one oJ A ustralio 's larpest 

    corporations and one f!f the best-known

    brands ill the coun rry, Telst.ra o.1{eJ's a broadl'all[lc f!f telecomnninications and iJ!/c)'J'J.lWI :l0 l  fl  J '  serices and is permitted 1.!1compet ce in a"  # 

    1. eJcWmJll1.l11 ira (:iOIlS 1)]a rket s I b ron H  ho u 1.

     Australia. Telstra's   rinci   al aciivi t ie s

    include prorid$J$f% telephone e &chan e line s

    to homes and bu sines ses, servicinp local 

    and  /OllH!"isl.ance telephone call  s in

     Austr ati a and intern ation al calls mode

    to #ll"JI'0111  Aust rali a, sll$$%&  Jl mobi.%(

    t.elecomnnmication s  s)l'iccs cu d p.r ovid in*

    +. comprehensive r01J)1* !,f d at.a ,  #nt ernet and 

    on-line seri' ice s an d, throuh it  s olf l 1i!Jt es ,

     a& t elevision , Id~'ITois also the  princip o 

     provide' f!f "lJ f' +t01,  service s in Austral i a.

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    lelstra's reachTelstra's fixed telecommunications network

    extends across Australia, carrying over 

    !" of all calls and serving virtually all

    Australian #omes and a su$stantial ma%orityof  Australian $usinesses. Telstra is also t#e

    largest mo$ile telecommunications com&any

    in Australia, covering t#e area in w#ic#

    1% of t#e Australian &o&ulation lives.

    Its customers can also use t#eir digital

    mo$ile teleones in over ( countries.

    As at ! *une 1+, it #ad an estimated

    -" s#are of t#e Australian mo$ile

    tele ony mark et, wit# -. million

    customers on Telstra's /o$ile0et

    services. Telstra is also a leader in mo$iletelecommunications tec#nology.

    2or exam&le, it was t#e first mo$ile

    telecommunications com&any in t#e world

    to off er, on a commercial $asis, 3(/4 $ased

    Internet access via mo$ile teleones.

    lelstra's marketsT#e markets in w#ic# Telstra o&er ates

    #ave undergone significant li$eralisation

    in recent years as Australia #as moved to

    o&en com&etition. It #as $een su$%ect to

    com&etition in t#e national long4distance

    and international teleone service markets

    since 11 and in t#e mo$ile teleone

    service market since 1-.

    5n 1 *uly 1+, Australia's telecommuni 

    cations markets were o&ened to full

    com&etition, wit# no limit on t#e num$er 

    of telecommunications 6arriers t#at may

    enter t#e mark et. As t#is o&en4market

    environment #as only recently come into

    existence, t#ere is uncertainty as to #ow

    com&etition will develo& and t#e effect t#at

    it will #ave on Telstra. 7#ile t#is c#anging

    environment #as &resented, and will

    continue to &resent, (ignificant c#allenges

    for Telstra, it #as im&lemented a strategy

    to addr ess t#is evolving r egulatory and

    com&etitive environment. Telstra  $elieves

    t#at today's o&en4market environment

     &rovides new o&&ortunities for it to res&ond

    to com&etitive &r essures. 2or exam&le,

    Telstra now #as greater freedom to

    develo& &roduct &ackages and  &ricing

     &lans tailored to meet t#e s&ecific needs

    of &articular customer segments.

    lranslorming TelstraTelstra is transforming its culture from

    one ty&ically associated wit# a government

    owned mono&oly to t#at of a commercially

    oriented enter&rise. It is develo&ing a new

    cor&orate cultur e focused on delivering

    value to customers, im&roving commercial

    disci&line, accounta$ility and  &roductivity,

    and incr easing workforce flexi$ility and

     &roduct innovation. Telstra is in t#e final

    stages of a &rogramme to u&grade and

    rationalise some of its fixed networks and

    to im&rove many of its systems, including

    t#ose r elating to $illing, sales and customer

    service 80etworks and (ystems

    /odernisation 9rogramme). T#is and

    ot#er ongoing &rogrammes also include

    initiatives to im&rove work  &ractices,

    streamline &rocesses and eliminate

    du&lication of over#ead costs.

    T#ese initiatives are en#ancing 'Ielstra's

    a$ility to introduce new &roducts,  &rice

     &roducts more effectively and  &rovide

    :uality customer service. T#ese initiatives

    are also &roducing (ignificant o&erating

    efficiencies $y controlling maintenance

    and ot#er costs and sim&lifying  &rocesses,

    t#ere$y also aI*owing reductions in Telstra's

    workforce. 7#ile it #as invested significant

    ca&ital and ot#er r esources in t#e

    develo&ment and modernisation of its

    networks and systems, ra&id c#anges in

    telecommunications and information

    tec#nology may re:uire Telstra to ad%ust its

     &lanned ca&ita; ex&enditures in res&onse to

    suc# develo&ments.

    In order to roll out a network to su&&ort

     &ay television and on4line services 8t#e

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    Telstra: the Company continued 

    1  .)

    Telstra increased staff num$ers in t#e t =

    and 1 financial years. T#e com&letion of 

    t#ese &ro%ects and t#e im&lementation of

    management's initiatives to transform

    Telstra's culture are &lanned to lead to areduction in Telstra's workforce  $y

    a&&roximately -=,=!! full4time staff over a

    four4year &eriod w#ic# $egan in t#e 1+

    financial year. >uring t#e 1+ financial

    year, Telstra ac#ieved reductions of

    a&&roximately 11,!! full4time staff 8of

    w#ic# a&&roximately -!" resulted from

    t#e outsourcing of activities $y t#e sale of 

    certain $usinesses and t#e contracting out

    of some o&erations). T#e reductions in t#e

    1+ financial year, #owever, were offsetin &art $y t#e addition of 1,=!! full4time

    staff relating to t#e consolidation of 

    ? Telstra's directory services su$sidiary, 9acific

    Access, as of -! *une 1+, resulting in

    full4time staff at ! *une 1+ of

    a&&roximately , t55.

    International initiativesT#e increasing glo$alisation of commerce

    creates o&&ortunities for Telstra to ex&and

    t#e sco&e of its international o&erations.

    Telstra #as esta$lis#ed sales and service

    offices in Asian countries, t#e @nited

    (tates and t#e @nited ingdom to offer 

    a single source of telecommunications

    services to its multinational cor&orate

    and ex&orter customers. Telstra #as also

    esta$lis#ed telecommunications o&erations

    in t#e @nited ingdom and 0ew Bealand.

    In 1, Telstra  %oined7orld9artners

    Association, an international

    telecommunications alliance, as a

    non4e:uity associate in order to en#ance

    its a$ility to &rovide seamless delivery of 

     &roducts and services to internationally

    oriented cor&orations. Telstra is now in

    t#e early stages of negotiating wit# t#e

    owners of 7orld 9artners 6om&any, a

     &artners#i& among certain mem$ers of 

    7orld9artners Association, for t#e  &urc#ase

    of an e:uity interest in t#at  &artners#i&.

    T

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    Telstra: the Company continued a

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    in targeted regional telecommunications

    markets. T#is effort

    is focused on areasC Dietnam, 6am$odia

    and EaosF (out# Asia 8&articularly India

    and (ri Eanka)F IndonesiaF and,

     &ros&ectively, 6#ina. 2or exam&le,

    Telstra &ioneered t#e develo&ment of

    #ig#er ca&acity

    international networks in Dietnam and

     &artici&ates in a %oint venture to ex&and

    significantly t#e existing fixed teleone

    network in central *ava, Indonesia.

    Alt#oug# t#e investments made to date

    are small relative to Telstra's asset $ase,

    Telstra $elieves t#at its esta$lis#ed

     &resence in

    t#e Asia49acific region creates a $ase

    for future investments.

    Strategy"~'"~-'-"'----""--"""----'-----'-~

    Telstra's vision is to enhance its 

     position as the leadino

    telecommunications and

    information services company in

     Australia and

    to become a leadino  provider

    of such  services in the  Asia-

     Pacijic

     .reoion. To realise this vision,

    increase shareholder value and

     prepare

     for competition, Telstra has adopted 

    a  four-part orowth strateRY 

    which has been in place since

    1991. his strateRY entails!

    o&timising returns from traditional

    telecommunications  &roducts and

    services in AustraliaF

    • develo&ing and delivering

    value4added

    telecommunications, on4line

    and content servicesF

    transforming cor&orate culture

    and im&roving &roductivityF and

    extending glo$alsco&e.

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    ::r 

     _ ,!;I,

    Organisation

    In order to #ave a strong customer focus,

    Telstra is organised into = strategic  $usiness

    units and cor&orate centre functions.)ommercial &.)onsumer and  /usiness

    0.lnternational are res&onsi$le for direct

    sales and services to Telstra's customers.

    Telstra reinforces its customer focus wit#

    com&any4wide &roduct management from

     etail 2roducts 0.3arketin. T#is grou& works

    actively wit# t#e direct sales divisions and

    wit#  4etwork &.Technolo'5 to identify

    customer segment needs,.introduce new

     &roducts and services, develo& &ricing and

     &ackaging &lans, im&lement distri$utionstrategies, manage &roduct life cycles and

    reduce &roduct unit costs. Telstra 3ultimedia

    manages t#e 6om&any's &ay television

    interests, many of t#e 6om&any's Internet

    services, on4line and content services and

    t#e

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    Telstra: the Company continued 

    Products and services

    Telstra offers a $road range of

    telecommunications and information

    services allowing it to satisfy virtually all

    t#e telecommunications needs of its diverse

    customer $ase. Telstra is unrestricted in

    t#e ty&es of telecommunications &roducts

    and services it is &ermitted to offer,

    alt#oug# t#ere are certain regulatory

    constraints dealing wit# &ricing and

    com&etitive  $e#aviour.

    Telstra continually strives to $ring new

    value4added &roducts and services to its

    customers. Gxam&les include call waiting,

    conference call, voicemail &roducts, I(>0

    and designated facsimile services. >emand

    for many of t#ese new value4added  &roducts

    and services is re&lacing or en#ancing

    demand for t#e 6om&any's traditional

     &roducts and services. Telstra seeks to

    differentiate itself in retail markets $ased on

    its range of &roducts and services and its

    a$ility to offer flexi$le &roduct  &ackages

    and &ricing &lans. Additional com&etition is

    reducing demand for some of Telstra's retail

     &roducts and increasing demand for some

    of its &roducts sold on a w#olesale  $asis,

     &articularly data and text services and t#e

    6om&any's intercarrier services.

    T#e following ta$le s#ows Telstra's o&erating

    revenue $y ma%or &roduct and service

    category for t#e last t#ree financial years

    and ex&ressed as a &ercentage of total

    o&erating revenue.

    ata and text services

    es9..... 'J:;:9.': 

    1-

    1-

    >irectory services 5

    6ustomer &remises e:ui&ment 4

    Intercarrier services

    9u$lic  &ayones 2

    5t#er sales and services

    (ales revenue +

    5t#er revenue 1)

    5&erating revenue 1

    !1

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    Basic access and local callsTelstra currently &rovides $asic access and

    local call services to virtually all #omes and

    most $usinesses in Australia. (ome of its

     $asic access and local call services are also &rovided to Jesellers.

    Telstra's $asic access service consists of 

    t#e installation, rental and maintenance of

    connections $etween a customer's  &remises

    and t#e fixed network for t#e  &rovision

    of $asic voice, facsimile and Internet

    services. Telstra c#arges customers a

    mont#ly line rental fee and fees for

    connecting new lines or reconnecting

    existing lines. emand for $asic access and local call

    services is driven $y general economic

    conditions and growt# in $asic access lines

    in service and #as $een &ositively affected  $y

    Telstra's efforts to increase call com&letions

     $y offering customers voicemail, call

    waiting and call forwarding >emand for

    second $asic access lines re&resents a growt#

    o&&ortunity for Telstra. Kowever, revenue

    from $asic access and local call services is

    ex&ected to $e adversely affected $y t#e

    introduction of o&en com&etition, t#eintroduction of num$er &orta$ility, new

    local call &ricing regulation and customer

    migration to en#anced access services,

    suc# as I(>0.

    National long-distance calls and

    international telephone servicesTelstra is currently t#e leading &rovider of 

    national long4distance and international

    teleone services in Australia.  0ationallong4distance, including fixed4to4mo$ile

    calls, and international outgoing calls are

    generally c#arged $ased on duration,

    destination, time of day and day of week.

    Telstra offers its customers international

    teleone service to over -! countries and

    territories. In addition to &roviding t#ese

    national and international services to its

    residential and $usiness customers, Telstra

    also &rovides t#ese services to Jesellers.

    >emand for national long4distance andinternational outgoing calls is &rinci&ally

    driven $y t#e state of t#e economy and,

     &articularly for residential customers,  $y

     &rice. 9rices #ave fallen significantly over 

    t#e last decade, driven &rinci&ally  $y

    tec#nology im&rovements and, more

    recently, com&etition. 6ustomers #ave

    res&onded wit# increased calling activity,

    leading to overall market growt#. Telstra

    #as, #owever, lost significant market

    s#are over recent years as a result of 

    com&etition and ex&ects com&etitive

     &ressures to continue to affect  &rices

    and its market s#are.

    Moile telecommunicationsservicesTelstra owns and o&erates $ot# an analogue

    A/9( mo$ile telecommunications

    network and a digital 3(/ mo$ile

    telecommunications network, eac# of

    w#ic# &rovides coverage in t#e area in

    w#ic# 1 % of t#e Australian  &o&ulationlives. Telstra is continuing to ex&and digital

    coverage into regional centres and along

    #ig#ways linking regional centres, and

    is also focused on im&roving t#e de&t#

    of coverage, &articularly in4$uilding

    coverage in ma%or cities. Telstra's mo$ile

    telecommunications services also

    include sales of mo$ile #andsets and

     &aging services. 1+

    '4

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    Telstra: the Company continued 

    Telstra o&erates t#e only &ermitted analogue

    A/9( mo$ile telecommunications network

    in Australia. As re:uired $y regulation,

    #owever, Telstra sells ca&acity on its

    analogue A/9( network to 5&tus, @nder current legislation, installing or o&erating an

    analogue A/9( mo$ile telecommunications

    network will not $e &ermitted after 

    1 *anuary -!!!, at w#ic# time Telstra's

    analogue A/9( network is sc#eduled to

     $e closed 8t#is closure may $e su$%ect to

    exce &tions in regional and rural ar eas

    s&ecified in a determination to $e made

     $y t#e 6ommunications /inister).

    6onse:uently, Telstra #as $een investing

    considera$le resources to migrate its

    analogue customers to its digital service.

    Telstra offers digital mo$ile teleony

    services  t#at allow customers to send and

    receive voice and data calls. 5t#er digital

    mo$ile services include facsimile, o&erator

    assisted &aging, o&erator t#roug#4connect,

    financial and s&orts information services and

    international roaming in over = countries.

    T#e num$er of Telstra's digital mo$ile

    customers #as increased ra&idly since it

    introduced digital services in 1. Telstraattri$utes t#is growt# to t#e increasing

    recognition of t#e value of mo$ile services

     $y $ot# $usiness and &rivate users, t#e

    coverage and en#anced features of its digital

    services and Telstra's strong distri$ution

    ca&a$ilities, &articularly in r etail stores. T#e

    growt# in digital customers #as recently also

     $een &ositively affected $y Telstra's efforts

    to migrate its analogue customers to its

    digital services.

    In t#e 1+ financial year, Telstra's mo$ileteleone services ex&erienced a c#urn rate

    of a&&roximately --" of its average

    customer $ase for t#e year, down from

    a&&roximately !" in eac# of t#e 1=

    and 1 financial years.

    Telstra is currently evaluating its future

    s&ectrum re:uirements to accommodate

    furt#er growt# in t#e num$er of its digital

    1

    customers and antici&ates t#at it will

     &artici&ate in t#e fort#coming  &u$lic

    auctions of radio s&ectrum, alt#oug# its

     &artici&ation will $e r estricted.

    /o$ile telecommunications services

    revenue  is driven &rinci&ally $y overall

    market growt#, usage and com&etitive

    activity. 7#ile &er minute c#arges remained

    relatively sta$le over t#e last few years,

     &rices are ex&ected to trend downwards

    in future years, &articularly as more

    com&etitors enter t#is market. Alt#oug#

    t#e mo$ile telecommunications market #as

    grown su$stantially over t#e  &ast few years,

    t#e rate of growt# #as slowed and t#is rate

    is ex&ected to continue to decline as' t#emarket $ecomes increasingly saturated

    and take4u& extends to lower volume users.

    !ata and te"t services>ata and text services consist &rinci&ally of

    data transmission services, dedicated leased

    lines, I(>0 and facsimile &roducts suc# as

    2ax(tream services. Telstra offers I(>0

    access services for residential and  $usiness

    customers w#ic# re:uire greater  $andwidt#

    t#an t#at &rovided $y traditional $asic access

    service. I(>0 ena$les customers to make

    tele one calls, send #ig# s&eed data or 

    #old video conf erences, se&arately or

    simultaneously, over a (ingle service. Telstra

     &rovides a range of networking and data

     &roducts and services w#ic# ena$le

    customers to connect com&uter systems

    and to $uild com&uter networks. 2or

    exam&le, t#ese &roducts and services are

    used for automatic teller mac#ine networks,

    retail G2T95( networks and connection of

    local area networks $etween  $uildings.Telstra also &rovides customers wit#

     &roducts and services ena$ling t#em to

     $uild voice and data networks  $ot#

    domestically and glo$ally, and  &rovides

    design, construction and management

    services for customer networks.

    >emand for data and text services is driven.

     $y data traffic volumes, &rincl&ally relating

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    to strong growt# in com&uter networking

    and t#e &o&ularity of t#e Internet,  &artly

    offset $y com&etition and falling &rices. It

    is also $eing driven $y migration from  $asic

    access and associated calling &roducts to

    data and text services, in &articular I(>0and 2ax(tream services.

    !irectory servicesTelstra is t#e &rinci&al &rovider of directory

    services in Australia, offering  &rinted

    7#ite 9agesL  directories andeliow 9ages

    directories, voice directory services,

    electronic and multimedia services and a

     &ortfolio of s&ecialist &roducts and services.

    It continues to develo& its directories

     $usiness  t#roug# t#e introduction of new

    value4added information &roducts and

    services t#roug# multi&le media sources.

    Internationally, Telstra #as &ursued a

    num$er of o&&ortunities, including t#e

    develo&ment of a directories $usiness in

    Eaos and t#e &urc#ase of a dir ectories

     $usiness in Dietnam and a s&ecialist

    directories &roducts $usiness in t#e

    @nited (tates. Telstra intends to grow its

    ma%ority4owned directories $usiness into a

    ma%or directories and information services

    com&any in t#e Asia49acific region, w#ile

    remaining t#e &u$lis#er and owner of t#e

    key assets of t#e  $usiness.

    Telstra's &rinted directory  &ortfolio

    includes metro&olitan, regional and

    1= community ellow 9agesdirectories

    and 7#ite 9ages™  directories, a national

     $usiness directory, a directory for t#e

    #earing im&aired and a cor&orate directory.

    In addition to &rinted &roducts, t#e ellow

    9ages directories &ortfolio also includes

    various voice &roducts, including recorded

    information and facsimile res&onse services,

    and multimedia services, including

     &u$lication of t#e ellow 9agesdirectories

    on t#e Internet and various Internet

    advertising o&tions. T#e 7#ite 9ages™

    directories &ortfolio also includes various

    multimedia &roducts, including Internet

    and 6>4J5/  &roducts.

    Customer premises e#uipmentT#e largest com&onent of customer

     &remises e:ui&ment revenue is t#e rental

    of teleones in accordance wit# Telstra's

    @niversal (ervice 5$ligation. 6ustomer 

     &remises e:ui&ment revenue also includes

    rental and sales of small $usiness systems,

    maintenance fees for 9

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    Telstra: the Company continued 

    ~~~. andaccess-

    .UPCllldtdolioloc

    91n"m

    Other sales and servicesT#e &rinci&al com&onents of Telstra's ot#er

    sales and services are intelligent network

     &roducts and services 8including local rate

    services, suc# as 5ne T/, and 2reecall

    1!! L services), revenue of various

    controlled entities 8including fees &aid $y

    25MTGE for use of t#e uring t#e 1+ financial year,

    Telstra invested N1- million and incurr ed

    start4u& losses of N1! million as its s#are

    of 25MTGE.

    Telstra, 0ews 6or&oration and Australis

    #ave executed agreements for Australis to

    ac:uire 25MTGE in exc#ange for Australisr.lltf l Bta POlld$$$$ngs V' nwe: : The Comp!r "ilCompoolI ".twoltt. m.nyn .... lnformation. plodo%&$noyour oomputtriind

    • ~~!t~$ntem't%O$a tOI  your PClicle tw. to find ot mOl

    ( )m'*+tlr,u-.ri/0.. Art you oni#t &l.nt#ll I

    Ohtdc yor U#$O. on-lin.

    services is designed to meet t#e needs of 

    residential and $usiness customers, wit#

    offerings ranging from $asic dial4u& access

    to soisticated intranet solutions for

    multinational cor&orate customers. Telstra

    offer s a range of &ricing and access &lans

    to #ome users and small $usinesses. Telstra

    #as also $egun to off er #ig# s&eed ca$le

    Internet service to r esidential customers

    over t#e

  • 8/17/2019 t1 the Company

    11/16

    a&&roximately N! million and #as agreed

    to a reduction in t#e revenue s#are t#at it

    receives from 25MTGE for &roviding

     $road$and transmission services for t#e

    next = years 8or + years if t#e ac:uisition

    of 25MTGE $y Australis is not com&leted).

    T#e net &resent value of t#e contractual

    o$ligation for agreed fixed4dollar amount

    reductions in revenue s#are is a&&roximately

    N !! million. If t#ere is a s#ortfall in

    t#ese revenue amounts, Telstra will fund

    t#e difference.

    Net1ork and in&ormation

    technology alliances

    In *uly 1+, Telstra entered into an

    alliance wit# I.>.

    r .

    "!'")$)'%1),1

    :::l

    "<

    -1

    "-

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    Telstra: the Company continued 

    Capital e"pendituresand investments

    Telstra is currently $udgeting ca&ital

    ex&enditures and investments of

    a&&roximately N.  $illion in t#e

    1 financial year and &lanning to s&end

    moderately less in t#e 1 and -!!!

    financial years. Telstra ex&ects to incur t#ese

    ca&ital ex&enditures in areas includingC

    develo&ment of infrastructure and new

     &roducts and services to meet t#e

    evolving needs of customersF

    antici&ated ac:uisition of additional

    s&ectrum &rimarily for use

    in connection wit# mo$ile

    telecommunications servicesF

    continuation of t#e 0etworks and

    (ystems /odernisation 9rogrammeF

    continuation of t#e digital mo$ile

    telecommunications networkF

    fulfilment of t#e ecem$er 1+F

    antici&ated investment in international

    ca$les to cater for t#e ex&ansion ofoverseas telecommunications trafficF

    furt#er investment in &ay television

    and on4line services content

    and develo&mentF

    investment in offs#ore venturesF and

     &rovision of en#anced telecommunications

    services to remote customers t#roug#

    its Jemote Area Telecommunications

    Gn#ancement 9rogramme.

    Telstra may &eriodically make investments

    in, or ac:uire, com&lementary $usinesses.

    Telstra ex&ects t#at its cas# flow from

    o&erating activities will $e sufficient to

    meet antici&ated ca&ital ex&enditures and

    investments in eac# of t#e 1, 1 and

    -!!! financial years. To t#e extent t#at

    unforeseen ca&ital ex&enditures and

    investments arise or Telstra's estimates

    of its ca&ital re:uirements &rove to  $e

    understated and cause ca&ital re:uirements

    to exceed net cas# &rovided $y o&erating

    activities, Telstra may need to fund suc#

    ca&ital ex&enditures and investments wit#

    de$t or ot#er financing.

    .>2

    ?2

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    !irectors. senior management and employees

    !irectors

    %avid ! &oare e&uty 6#airman,

    6ommonwealt# irector, 9ioneer International Etd and T#e

    6onstitutional 6entenary 2oundationF 9r esident, Australia4*a&an irectorsF /em$er of F 8=)

    6#artered AccountantF /anaging 9artner of 9/3 0ew (out# 7ales and /em$er of 

    9/3 0ational e&uty 6#airman of Australian Tourist 6ommission.

    &

    ::::rnno

    )Q6II)

    ::l

    -

    23

    Q44

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    Telstra: the Company continued 

    !ichael & Codd A6, irector, Hantas Airways Eimited, /E6 Etd,

    /E6 Eifetime Etd, Eend Eease 6or&orate (ervices Etd, Australian Gagle Eife Etd,

    /E6 Investments Etd, /E6 Insurance Etd, Australian 0uclear (cience and Tec#nology

    5rganisation and /enRies 2oundation and Toogoolawa 6onsulting 9ty EtdF /em$er,

    Advisory

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    Senior management

    (enior managers of Telstra w#o arc not directors areC

    ()*r *++$"nt), ()*r *++$"nt),

    -*.) /$0"t"$n t$ +$0"t"$n t$ )l0tr*

    >oug 6am&$ell irector, 6ommercial & 6onsumer 

    of Telstra. Ke #as also $een t#e >e&uty /anaging >irector of Telecom and 9resident of 6anadian 0ational

    6ommunications. Ke is a 2ellow of t#e Australian Institute of 6om&any >irectors and of t#e Institution of 

    Gngineers, Australia.

    Jo$ert 6artwrig#t irector of Amcor Eimited and 6#airman of t#e Australian Huality 6ouncil.

    3raeme 7ard

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    Telstra: the Company continued 

    2mployees

    7it# a&&roximately , I !! full4time em&loyees as at ! *une 1+, Tclstra is one of 

    Australia's largest em&loyers. It #as a&&roximately ,!!! work sites in Australia and

    +11 ex&atriate and local em&loyees located in &arts of Asia, t#e @nited (tates of America

    and Guro&e.

    /any current management systems and work &ractices still reflect Telstra's &u$lic service

    #istory. Telstra is transforming its culture from one ty&ically associated wit# a government

    owned mono&oly to t#at of a commercially oriented enter&rise. It is develo&ing a new

    cor&orate culture focused on delivering value to customers, im&roving commercial

    disci&line, accounta$ility and  &roductivity, and increasing workforce flexi$ility and

     &roduct innovation.

    'Ielstra's Gm&loyee (#are 5wners#i& 9lan is intended to $e an incentive to em&loyees to

     &artici&ate in t#is transformation. @nder t#e 9lan, eac# eligi$le em&loyee will $e offered

    an interest4free loan from Telstra to ac:uire u& to -,!!! Telstra s#ares under a s&ecial

    offer w#ere, for every s#ares $oug#t, t#ey receive I extra s#are free u& to a maximum of 

    =!! extra s#ares.

    Gligi$le em&loyees will also $e offered I loyalty s#are, at no additional cost, for every

    1! additional s#ares a&&lied for and allocated under t#e &u$lic offer w#ic# t#ey #old

    continuously for 1- mont#s 8u& to a maximum of -!! loyalty s#ares).

    T#e com&letion of a num$er of ca&ital ex&enditure &ro%ects and t#e im&lementation of

    management's initiatives to transform Telstra's culture arc &lanned to lead to a reduction in

    Telstra's full4time staff $y a&&roximately -=,=!! em&loyees over a 4year &eriod t#at  $egan

    in t#e 1+ financial year. >uring t#e 1+ financial year, Telstra ac#ieved reductions of 

    a&&roximately 11,!! full4time staff, of w#ic# a&&roximately -!" resulted from t#e

    outsourcing of activities $y t#e sale of certain $usinesses and t#e contracting out of some

    o&erations. T#ese reductions were offset in &art $y t#e addition of 1,=!! full4time staff 

    relating to t#e consolidation of 9acific Access as of -! *une 1+, resulting in full4time staff 

    at ! *une 1+ of a&&roximately ,1!!. 7#ere &ossi$le, t#e 6om&any is rede&loying staff 

    and assisting em&loyees to find alternative em&loyment elsew#ere. Telstra is also  &ursuing

    c#anges to its retrenc#ment and redundancy arrangements to allow it to retain its most

    skilled em&loyees. (ee 'Investment risks 4 Industrial relations and &otential industrial action'

    on &age 1.

    26

    '. ..J