T SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE

AUDIENCE?

CALL OF DUTY: GHOSTS

Call of Duty Ghosts box art logo central,

well known Call of Duty text is also

bottom right of the image.

Mainstream casual Call Of Duty Ghosts

fans.

This design works for this audience because it is the

well-known Call of Duty Ghosts logo, this means the

consumer does not have to invest a lot of emotion or

time in to the game to enjoy this shirt, they are simply

stating that they like Call of Duty Ghosts, also, if

someone who did not know what the shirt meant saw

it, they could still see the text and understand that the

person wearing it enjoys Call of Duty Ghosts.

RESIDENT EVIL

The shirt is in reference to Racoon City

from Resident Evil, it is in the style of

an American sports team logo, ‘’All

Stars’’ is the name of the fictional team.

Niche, hard-core resident evil fans. This design works well for hard-core resident evil fans

because it is in reference to a section of the game that

is only known to people who have a strong passion for

the game. The wearer would wear this not to express

to others that they like the game, but to show

themselves that they love the game and to also notify

other hard-core resident evil fans that they love the

game.

GTA V

This is a set of Bugstar overalls. Bugstar

is a fictional pest control company in

GTA V, in game you use this disguise to

rob a jewellery store. These overalls are

made by Dickies which insures very

good real quality.

Niche, hard-core GTA fans. This design works for the audience in two ways, for

one, it works because it shows the persons

appreciation and dedication to the game because

these overalls are presumably quite expensive since

they are made by Dickies. Secondly, they also work

because they are not only representing the game but

are also a direct ‘’prop’’ if you will, from the game.

This gives the audience the feeling that they are

actually somewhat part of the game itself.

T SHIRTS KEY DESIGN ASPECTS AUDIENCE TYPE WHY DOES THE DESIGN WORK FOR THE

AUDIENCE?

BIOSHOCK

Electro bolt logo in reference to a

power you can acquire in the game,

Electro bolt font that is also used in

game is the text used.

Niche, hard-core Bioshock fans. This design works because it is only a reference that

Bioshock fans who invest time in to the game can

appreciate. The wearer would wear this not to

express to others that they like the game, but to show

themselves that they love the game and to also notify

other Bioshock fans that they love the game.

MINECRAFT

This shirt is based on a monster from

the game Minecraft called a Creeper,

this is what the Creepers face looks

like, and this is the only thing on the t-

shirt, also the same colour scheme as

the monster in game.

Niche OR Mainstream Minecraft fans. This design works well for all types of Minecraft fans,

core and casual, because of its wide range of

meaning. For one, it shows a Creeper which is the

mascot for Minecraft and is almost always associated

with the game and is like its mascot, this could be why

a mainstream fan would like it. Secondly it does not

contain any other reference to Minecraft which

means that Niche hard-core fans would wear it just

because it means something to them and does not

show off how much they love the game to others.

ANGRY BIRDS

This shirt features the well-known Pigs

for the most downloaded game in

history, Angry birds. It also contains the

‘Nom’ graphic from the game and the

Angry Birds title in its typical well

known font.

Mainstream Angry Birds fans. This design appeals to mainstream Angry Birds fans

because it is exciting but also simple in terms of its

relatable well known Angry Birds design. The fact it

has ‘’Angry Birds’’ printed at the bottom lets anyone

who sees it know that this person is a fan of Angry

Birds, and could also catch the eye of other Angry

Birds fans due to its well-known pig characters and

the ‘’NOM’’ typography that is also a well-known

factor from the game.