t h e dit canada’s o n biggest olive oil n contest · + astings t of your product at the olive...

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CANADA’S BIGGEST OLIVE OIL CONTEST A competitive way to test out your product in the North American market. A well-known contest within the industry, in its 11 th edition. 17 medals providing international recognition, up for grabs. MAJOR REASONS TO REGISTER A UNIQUE CONTEST THE MARKET IN FIGURES North America: World’s 3 rd biggest market for olive oil 300 tonnes of olive oil consumed* per year Source: IOC forecast reports November 2014 *Annual consumption. IN CANADA: 20,180 grocery stores 76,297 restaurants • The only contest to offer all participating oils visibility in front of 15,000 professionals* Coverage in specialized media • Samples of the winning oils to be distributed to renowned local chefs • Visibility across all of the SIAL network NEW IN 2016! The winning oils will benefit from global media coverage at SIAL Paris 2016 *The contest is held as part of SIAL Canada, the country’s biggest international trade show dedicated to professionals, from April 13 th to 15 th , 2016. 1 1 T H E D I T I O N M O N T R E A L 2 0 1 6

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Page 1: T H E DIT CANADA’S O N BIGGEST OLIVE OIL N CONTEST · + astings t of your product at the Olive d’Or space during the 3 days of the Show + a contact list of potential buyers who

CANADA’S BIGGEST OLIVE OIL CONTEST

A competitive way to

test out your product in the North American market.

A well-known contest within the industry, in its 11th edition.

17 medals providing international

recognition, up for grabs.

MAJOR REASONS TO REGISTER

A UNIQUE CONTEST

THE MARKET IN FIGURES

North America:

World’s 3rd biggest marketfor olive oil

300 tonnesof olive oil consumed* per yearSource: IOC forecast reports November 2014

*Annual consumption.

IN CANADA:

20,180 grocery stores

76,297 restaurants

• The only contest to offer all participating oils visibility in front of 15,000 professionals*

• Coverage in specialized media

• Samples of the winning oils to be distributed to renowned local chefs

• Visibility across all of the SIAL network

NEW IN 2016!The winning oils will benefit from global media coverage at SIAL Paris 2016

* The contest is held as part of SIAL Canada, the country’s biggest international trade show dedicated to professionals, from April 13th to 15th, 2016.

11TH EDITION

MO

NTREAL 20

16

Page 2: T H E DIT CANADA’S O N BIGGEST OLIVE OIL N CONTEST · + astings t of your product at the Olive d’Or space during the 3 days of the Show + a contact list of potential buyers who

HOW TO TAKE PART (Open to extra-virgin olive oils from across the globe)

REGISTRATION DEADLINE: FEBRUARY 28TH, 2016 DEADLINE TO SEND SAMPLES: MARCH 30TH, 2016

I would like to receive updates related to the the contest and to SIAL Canada

Media partners

Other partners

Contact: Magalie Moreau [email protected] 1-438-476-2222

For more information, visit sialcanada.com

110 OILS COMPETED

14 COUNTRIES REPRESENTED

RELIVE

OLIVE D’ORLOOK BACK ON 2015

SIAL CANADA’S ATTENDEES

REGISTER Conditions for participation

45% President, executive director, store manager

18% Purchasing manager, buyer

7% Chef, hotel director, caterer

16% Marketing, public relations, category manager

7% Consultant, key influencer, broker

7% Other

Visitors’ Roles

ORPACKAGE #1

$305 ou $255 before December 31st, 2015

+ Participation in the contest

+ Exhibition of your product in the Olive d’Or space

+ Your listing in the Show’s official catalogue (distributed to SIAL Canada visitors, all of whom are food-industry professionals)

PACKAGE #2

$585 ou $500 before December 31st, 2015

INCLUDES PACKAGE #1

+ tastings of your product at the Olive d’Or space during the 3 days of the Show

+ a contact list of potential buyers who have expressed interest in your olive oil

Find out who won via press release on April 13th, 2016 and receive your medal to use

for promotional purposes.