synopsis imraan

7/29/2019 Synopsis Imraan

1/5

SYNOPSIS FOR

A Study on Customer Satisfaction towards Organised and

Unorganised Retailing

Dissertation submitted in partial fulfilment of the requirement for the

Award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Of

BANGALORE UNIVERSITY

By

IMRAN PASHA

Reg.No.11JJCMA031

Under the guidance of

Prof Sen. B. Mathews

DEPARTMENT OF MANAGEMENT STUDIES

KRISTU JAYANTI COLLEGE OF MANAGEMENT AND TECHNOLOGY

(Affiliated to Bangalore University) K.Narayanapura, kothanur Post, Bangalore


2/5

TITLE OF THE STUDY

A Study on Customer Satisfaction towards Organised and Unorganised Retailing

STATEMENT OF PROBLEM

The research conducted would help to identify the difference between organized and

unorganized retailing and factors involved in the achievement of customer delight and

retaining the customer.

OBJECTIVES OF THE STUDY

To study the customer attitude towards the modern retailing. To study the satisfaction level of customers towards unorganized retailing and organized

retailing.

To find the influence of the ambience on customer perception. To study the challenges each (organized retail & unorganized retail) are posing against

the other

To know the value added services provided by organized and unorganized retailing.

RESEARCH METHODOLOGY

Descriptive research will be used to obtain information concerning the current status of the

phenomena to describe what exists with respect to variables or conditions in a situation.

The data will be collected from both primary and secondary sources. Convenient sampling

will be employed in arriving at the sample size. In collecting primary data questionnaire

will be distributed to customers and store owners and secondary data will be collected from

journals, websites and books.

For analyzing the data statistical tool like chi-Square techniques will be used which

investigates the relationships between variables.


3/5

SAMPLING

Sample is the fraction of the population; sampling is a technique or a method of selectionof samples. This research is adopted the most appropriate sampling technique for research

that is Simple Random Sampling technique.

According to the simple random sampling method it is assumed that entire population is

homogeneous and the samples are selected in such a way that each and every unit in the

population has equal chance of occurrence or equal probability of occurrence. In other

words the sampling units are selected randomly. Since random sampling implies equal

probability to every unit in the population, it is necessary that the selection of the sample

must be free from human judgment.

a) Sample SizeTotal sample size is 100. The samples will be taken at various places in Bangalore i.e

commercial street, Hennur cross & Kothanur.

b) Tools and Techniques for Collection of DataThe research tool has a well-structured questionnaire designed to obtain specific

information about defined objectives. The questions will be asked in a particular order to

maintain proper and orderly flow of information.

c) Primary DataPrimary data will be collected from the primary sources i.e. consumers through personal

interview and questionnaire methods respectively.


4/5

d) Secondary DataThis data would be obtained from the company reports, magazines, internet, business

reviews, and books of marketing etc.

CHAPTER SCHEMES

Chapter 1: Introduction

This chapter includes the introduction to the topic consumer perception towards organized

and unorganized retail sector.

Chapter 2: Research Design

This chapter includes the statement of problem, objectives of the study, scope of the study,

research methodology, and limitations of the study.

Chapter 3: Profiles

This chapter includes the profile of the world economy, Indian economy and Retail

Industry.

Chapter 4: Consumer perception towards organized and unorganized retail sector-

An analysis.

This chapter includes the analysis of customer perception towards various factors like

price, ambience, No. of Respondents of visit, effect of advertisements.The analysis was

done using statistical tools to find the perception of the consumers towards the organized

and the unorganized retail sector.


5/5

Chapter 5: Summary of Findings, Conclusion & Suggestions

Summary of findings were elicited, conclusions were drawn and suggestions were made in

this chapter.

synopsis imraan

Documents