Two-Year Marketing PlanSynergy, ® Inc.

Table of Contents

1. Executive Summary

2. Company Description

Synergy,®Inc. was created by Brittany N. Lucien, Ryan Russell, Peter Pham, Erva Kan and

Atifa Albarwani to provide highly active, busy life people with a successful energy patch.

Synergy is a uniquely fashionable designed patch that the color wears off as energy wears off.

Synergy has immediate results with a minimal crash effect. The first batch of Synergy patches

were introduced in the campus bookstore at University of California, Los Angeles at the

beginning of Spring 2014 and expanded two months later to RaceTrac locations in North

California. By Fall of 2014 convenient stores on the Las Vegas strip were stocking Synergy.

Synergy, ®Inc. strives on providing our customers with a product that is beneficial to all

users in the target market. This would consist with our effort of no sugar intake, all natural

ingredients and it is produced in an eco-friendly recyclable patch. Although, our product is

targeting the general busy life/active person does not mean that our product will not work on

others outside of our target market. The product will affect the non-target individual, but the

results will differ from the normal active person.

Product: Energy patches that come in many different designs. The design that is visible on the

patch wears off as the energy from the patch dissolves.

There is no sugar intake, natural ingredients and a healthier choice compared to energy drinks,

energy chewable, energy gum or pills. Synergy is eco-friendly with no side effects. The patch

has the amount of energy for about 5 hours.

Prices:

Pack of 5 $4.00

Single $1.00

Place: Synergy will be sold in Campus Bookstores/Shops, vitamin stores, fitness clubs/stores and

RaceTrac/Quik Trip stores.

SWOT:

Strengths-Synergy is a new product, convenient, fashionable and healthier with no side effects.

Weaknesses- Synergy’s weaknesses are competing with energy markets, little knowledge on

product and not being offered at many locations.

Opportunities- There is a gap in the market, how our product compares to other companies. If the

product does well that we could expand.

Threats-Other energy companies.

Target Market: We would target men and women 16-45 years of age. Synergy would

predominantly be used by students, working class, active individuals. (Pro-Athletes, outdoorsy

people, adventure seekers and eco-friendly people) People that live a healthy lifestyle can use the

product without the worry of what is present in Synergy. We would begin our campaign in

Colorado, California, Washington and Nevada. The choices of states reflect the active, busy

lifestyle. Any individual can use the product, but the results may be different for others outside

of the target market.

Situation & Environment Analysis

a) Competitors

Opportunities: New product that is eco-friendly (going green)

Threats: All energy competitors, (Gatorade, red bull etc..), foreign ideas

b) Economic Factors

Opportunities: economy improving, cheap prices and convenient

Threat: Because economy is improving, people have more money to spend on higher

priced items.

c) Legal/Political

Opportunities: Patent on product, follows FDA Standards.

Threats: Similar items or market also follow FDS Standards.

d) Technological Factors

Opportunities: The ability to use databases to our advantage such as sending out e-alerts,

social networking and the over use of websites.

Threats:

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e) Natural Environment

Opportunities: Eco-Friendly, recyclable, positive reaction to the human body

Threats:

f) Cultural/Social Trends

Opportunities: Not tested on animals, allows people to keep up an active social life.

Threats:

Positioning Statement

Energy will be provided with minimal crash, low price guaranteed.

Energy will be provided to the health conscience individual with minimal crash, now offered in a

convenient patch.

Marketing Objective: Increase in profit/production by 17% projected over the next 2 years.

Implementation

By 2017 we want to be marketed in 18 metropolitan areas.

Year 1 (2015)First 6 Months 5 New Markets

Last 6 Months 4 New Markets

Year 2 (2016)First 6 Months 3 New Markets

Last 6 Months 6 New Markets

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