A marketing process that showcases the differences between products.Differentiation looks to make aproduct more attractive by contrasting its unique qualities with other competing products.Successful product differentiation creates a competitive advantage for the seller, as customers view theseproducts as unique or superior.Investopedia Says:Product differentiation can be achieved in many ways.It may be as simple as packaging the goods in a creative way, or as elaborate as incorporating new functional features. Sometimes differentiation does not involve changing the product at all, but creating a new advertising campaign or other sales promotions instead

The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular Brands in the rural areas include Lifebuoy, Lux, Cinthol, Liril, and Nirma, Santoor.Soaps are also categorized into men's soaps, ladies' soaps and common soaps. There are a few specialty soaps as transparent Glycerin soaps, sandal soaps, specially flavored soaps, medicated soaps and baby soaps. Specialty soaps are high valued but enjoy only a small share of the market in value terms.Benefits sought by various customers from various brands areBeauty - LuxFreshness Liril, CintholNatural Medimix, MargoBaby Johnson & Johnson, DoyCream Dove, Doy Care (moisturizing)Medicated Dettol, Savlon,Glycerin Pears, Emami

An example of price competition between firms in shampoo market of similar product . It aims to capture large market share of the market. In case of non-price competition, companies spent a huge amount of money on advertisements as well as product development. Thus we have advertisements where famous people like movie stars claim that using a certain shampoo has benefitted their hair immensely. For Example: Bollywood Television actresses Shilpa Shetty and Neha Dupiya using New advanced' Pantene Pro V'; Asin Thottumka and Bipasha Basu for 'Clinic Al Clear - Anti - Dranduff Shampoo'.Current Market PositionThe current shampoo market in India is worth Rs.930crore . The shampoo penetration is 40% for urban and 10% for rural markets. There is a lot of competition possibility in this market due to the huge untapped market.The Top Companies of Shampoos in India are Hindustan Uniliver Ltd., ITC (Indian Tobacco Company, Dabar India , Paras, P&G, Himalaya,LOreal Paris. The Top Shampoo brands are:Normal Shampoos Clinic Plus , Chik, Dove, Fiama Dwills.Herbal Shampoos Ayush, Dabar Vatika, Nyle, Ayur, Himalaya.Anti-Dandruff Shampoos Clinic All Clear, Head & Shoulders, Dabar Vatika ADVANCEPremium Shampoos Revlon Flex, LOreal, Wella

Toothpaste has come a long way over the years, and today you can find toothpaste that will do much more than just fight cavities. The varieties of toothpaste are many, as are the brand names of toothpaste. There are brands that are natural, and there are brands that are not. The following list will acquaint you with some of the toothpaste brands that have been sold over the years.ColgateColgate toothpaste is a brand that has been around for many years and is still popular with consumers and recommended by dentists. This brand name toothpaste offers toothpaste made to cater to an individual's needs, and some of Colgate's toothpastes are made to strengthen the enamel on your teeth, whiten your teeth and freshen your breath.CrestCrest toothpaste offers a wide assortment of toothpaste such as whitening toothpaste, toothpaste that offers protection against tarter build-up and toothpaste for children.SensodyneOne of the types of toothpaste Sensodyne makes is toothpaste for people with sensitive teeth. This company's toothpaste is designed to lessen the pain associated with tooth sensitivity. Sensodyne also makes toothpaste that whitens teeth and toothpaste that protects tooth enamel. The tooth enamel toothpaste is made for children and for adults.

Close-UpThe ingredients in Close-Up toothpaste include mouthwash. This brand of toothpaste is designed to prevent cavities, whiten teeth and make breath fresh.PeposodentPeposodent is another brand of toothpaste that offers toothpaste that eliminates plaque buildup, whitens teeth and strengthens tooth enamel.