BBA 601- Project Management Course Contents (i) Project Management- Nature, Scope, Process Elements, Significance And Emergence of Projects, Project Planning, Developing Project Models through Simulation, Benefits of Project Management. (ii) Location of Project Site, Working Conditions Development, Plans and Policies of the Government and the Local Bodies, Elements and Factors Affection Location Decisions, Analysis of Infrastructure Labour, Raw Material, Transport and Other Factors. (iii) Capital Expenditure, Importance and Difficulties, Market Demand and Situational Analysis, Technical Analysis, Financial Analysis. (iv) Project Implementation and Management: Project Monitoring, and Cost Control System Network Analysis Resource Scheduling Leveling Crashing of Project Cost, Risk-Firm Risk and Market Risk, Social Cost Benefit Analysis, Multiple Projects and Constraints, Network Technique for Project Management. (v) Different Criteria for Project Appraisal, Project review and Administrative Aspects, Environmental Appraisal of Projects. Suggested reading

Bhavesh M Patel - Project Management S S Khanka - Entrepreneurship Development Prasana Chandra - Project Management PCK Rao - Project Management and Control

BBA 602- Business Ethics and Values Course Contents

(i) Rule and importance of Business Ethics and Values in Business - Definition of Business ethics - Impact on Business Policy and Business Strategy - Role of CEO - Impact on the Business Culture.

(ii) Types of Ethical issues - Bribes - Coercion - Deception - Theft - Unfair Discrimination.

(iii) Ethics internal - Hiring - Employees - Promotions - Discipline - Wages - Job Description - Exploitation of employees - Ethics External - Consumers - Fair Prices - False Claim Advertisements.

(iv) Ethics External - Environment Protection - Natural - Physical - Society - Relationship of Values and Ethics - Indian Ethos - Impact on the performance.

(v) Social Responsibilities of Business towards Shareholders - employees - customers - dealers - vendors - Government - Social Audit

Suggested reading

Peter Madsen & Jay M. Shafritz - Essentials of Business Ethics Ken Smith and Phil Johnson - Business Ethics and Business Behaviour Pratley - Essence of Business Ethics - Prentice-Hall Of India

BBA 603- F1 Security Analysis and Portfolio Management

Course Contents

(i) Principles of Investment Investment Objective Constraints. Fixed and Variable Return, Securities, Share, Debentures, Government Securities Derivates Commercial Papers. Different Modes of Investment and Investment Consideration.

(ii) Security Evaluation-Security Evaluation Model. Fundamental Analysis-Economic, Company

and Industry Analysis, Technical Analysis and Random Walk Hypothesis, Efficient Market Hypothesis Forms and Tests.

(iii) The Risk- Return Framework, Types of Risk, Risk, Risk Evaluation, Hedging and

Speculation Calculation of Return, Valuation of Fixed Income Investments and Equity Shares.

(iv) Meaning and Importance of Stock Exchanges-Important Provisions Relating to Functioning

of Stock Exchanges under Securities Regulations and Control Act, Latest Development in Securities Market, Control and SEBI Guidelines.

(v) Concept of Portfolio- Need, Types of Diversification, Elements of Portfolio Management,

Determining the Expected Risk and Return on Portfolio, Sharpe Model- Significance of Beta in Portfolio, Capital Asset Pricing Model, Arbitrage Pricing Theory, Portfolio Investment Strategy

Suggested reading

Security Analysis and Portfolio Management Dr. Punitavathey Pandian Security Analysis Jordan & Fischer Security Analysis and Portfolio Management V.K. Bhalla Security Analysis and Portfolio Management Prasanna Chandra

BBA 603- F2 Financial Institutions and Services Course Contents

(i) Financial System-Introduction, Components, Structure, Features of Indian Financial System, Deficiencies and Recent Developments.

(ii) Major Indian Financial Institutions- IDBI, IFCI, ICICI, IRCI, SGC's -Management, Working,

Operations and Performance and Recent Developments.

(iii) Non Banking Financial Companies- Objectives, Functioning, UTI,LIC,GIC, and Mutual Funds and Their Role, Investment Policy, performance and Recent developments.

(iv) Features, Scope and Types of Financial Services, Institutions Providing Financial Services,

Merchant Banking: Nature, function and Organization, SEBI Guidelines relating to Merchant Bankers.

(v) Leasing: Nature, Features, Types, Lease Structuring, Lease Agreement, funding of Lease,

Hire Purchase: Financial and legal evaluation. Bills Discounting Scheme: Meaning, Mechanism, Features, and Types, Factoring: Meaning and concept. Venture Capital Funds

Suggested Readings

Financial Institution and Market S.M. Bhole Indian Financial Theory and Practice M Y Khan Management of Indian Financial Institutions Srivastava, R M Indian Financial Syatem S Machirajju

BBA 603- M1 International Marketing Management Course Contents

(i) Introduction to International Marketing: Basic Concept and the Environment, Difference between Domestic Marketing and International Marketing, Scanning of International Marketing Environment, Scope and Size of International Marketing.

(ii) International Marketing Selection and Segmentation, entry options and Strategies,

International Marketing Planning, Coordination and Control.

(iii) International Product Policy and Planning, Product Development, Product Life Cycle.

(iv) International Pricing Policy, Pricing Objectives, Determination Pricing Policy and Pricing Strategy.

(v) International Distribution Channels, Selection and Management of Distribution Channels,

International Promotion. Marketing Communication, Developing Promotional Mix for Foreign Markets.

Suggested Readings Leighton - International Marketing-Text and Cases Keegan - Managing global Marketing Kriplani - International Marketing Management John Fayer - International Marketing

BBA 603- M2 Customer Relations Management Course Contents (i) CRM concepts: Acquiring customers, customer loyalty, and optimizing customer relationships. CRM defined: success factors, the three levels of Service/ Sales Profiling, Service Level Agreements (SLAs), creating and managing effective SLAs. (ii) CRM in Marketing: One-to-one Relationship Marketing, Cross Selling & Up Selling, Customer Retention, Behaviour Prediction, Customer Profitability & Value Modeling, Channel Optimization, Event-based marketing. CRM and Customer Service (iii) E-Commerce and Customer Relationships on the Internet, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Supplier Relationship Management (SRM), Partner relationship Management (PRM). (iv) Analytical CRM: Managing and sharing customer data - Customer information databases, Ethics and legalities of data use. Data Warehousing and Data Mining concepts. (v) CRM Implementation: Defining success factors, preparing a business plan - requirements, justification, processes, managing customer relationships: conflict, complacency, Resetting the CRM strategy. Selling CRM .internally: CRM development Team, Scoping and prioritizing, Development and delivery, Measurement. Suggested Readings Stanley A.Brown: Customer Relationship Management, John Wiley & Sons, Canada, Ltd. Jagdish Seth, et al: Customer Relationship Management Shajhan; Relationship Marketing, TMH

BBA 603- H1 ORGANIZATIONAL CHANGE & DEVELOPMENT Course Contents

i Organizational Change- Concept, Forces demand organizational change- External and Internal, Recognizing the need for change, problem diagnosis, identifying alternate change techniques.

ii Resistance to change- Managing resistance to change, the process of

e n f o r c i n g organizational change. i i i Managing Change- Managing Change and Transformation: Planning, Creating the

support system, managing the transition.

i v Organization restructuring- reorganizing work activities, strategies, process oriented strategies, competitor and customer oriented strategies.

v Organizational change and process Consultation, Organization

Development, OD process, OD Interventions, Action Research orientation, Evaluating OD Effectiveness. Managers as change agents.

Suggested Readings

Approaches to Training & Development-Dugan Laird, Addison Wesley Evaluating Training effectiveness-Brandly, Mc Graw Hill Training & Development-Udai Pareek, Mc Graw Hill Training for development, Lyton & Pareek, Sage

BBA 603- H2 Performance Management

Course Contents

i Performance Management (PM) Conceptual Frame Work, Introduction to Performance Management, nature, scope, importance, process of Performance Management.

ii Link between Performance Management and Performance Appraisal, Benefits

of Performance Management, Performance Planning, Role Analysis and Evaluating Performance Management.

iii Performance Appraisal & Potential Appraisal, Meaning of Performance

appraisal, methods and approaches of performance appraisal, Designing appraisal for better results, Performance Appraisal interview.

iv Performance Management Application & Improvement, Performance Management and

various aspects like development and pay, Performance Management in practice, Analyzing performance problems.

v Competency Mapping, 360 feedback, Assessment centers, performance reviews,

coaching and counseling. Performance Management in Manufacturing, Services and IT Sector, Strategies for improving performance.

Suggested Readings Mullick - Labour Laws Sinha,GP - Industrial Relations and Labour Legislation in India. Zahiruddin - Labour Welfare laws Saharay HK - Industial and Labour Lawas of India Srivastava - Industrial Relations and Labour laws