SWOT Analysis of Ruposhi Bangla Hotel

By Monjur Hasan Mahmud

Outline

IntroductionS.W.O.T AnalysisS.W.O.T Analysis FrameworkStrengths WeaknessesOpportunitiesThreatsConclusion

Introduction

▪ Ruposhi Bangla Hotel Formerly Known as Dhaka Sheraton Hotel. The first renowned international five-star hotel in Bangladesh.

It’s Located in Minto Road, Ramna, surrounding with renowned places like Ramna Park National Museum, Dhaka Club Ltd. Etc.

S.W.O.T Analysis

A SWOT analysis is a structured planning method used to evaluate the STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS involved in a project or in a business venture

S.W.O.T Analysis Framework

▪The SWOT analysis comprises of the Organization’s internal strength and weakness and external opportunities and threats.

▪SWOT analysis gives an organization an insight of what they can do in future and how they can compete with their existing competitors.

▪This tool is very important to identify the current position of the organization relative to others, who are playing in the same field and also used in the strategic analysis of the organization.

Strengths

The strengths of the company are the most important building blocks required for growth to take place. Hotel Ruposhi Bangla is a company that has much strength.▪ Workers are highly trained and efficient.▪ The best local and international cuisine in Dhaka▪ Executive Lounge at Hazrat Shahjalal International Airport

Strengths

Strengths

Different food items, Diner with a classic music facility

Weaknesses

▪ The fault of an organization is the most important internal problems that might hamper the growth rate to take place in a company.

▪ Though Ruposhi Bangla is a company that has many strengths but it also as well has some weaknesses of its own.

1. Old style structure2. Face traffic jam to reach the

location3. Expensive to use internet4. Behave of reception staff is not

cordial

5. Slow service6. Lack of natural scenery7. Political conflict8. Hotel tax is not always available9. They do not have casino

Weaknesses

Opportunities

An organization’s opportunities are positive external environmental factors. An organization should explore all possible opportunities available to it. These opportunities are intended to improve the organization. By making improvements, the organization should be able to become more competitive in the market. The following are opportunities available to Hotel Ruposhi Bangla in order for it to become more aggressive.

1. Guest Services2. Bathroom Services3. Bed Features4. Room Features 5. Vintage Restaurants6. Specialty Lounge7. The Lobby Café

8. Atrium Lounge9. In- room Dining10.Recreation and

Entertainment11.Internet Service

Opportunities

Threats

▪ With the economic development of Hotel Ruposhi Bangla, Dhaka, the rapid rise of the surrounding hotels, all other hotels have settled down in Bangladesh, while there are many domestic and international hotel giants eyeing the fast growing market in Bangladesh.

1. Competition2. Expansion of economic

hotels3. Political Turbulence4. Location

5. Traffic Jam in Dhaka city6. Natural Disaster7. Fire threat8. Lack of brand image

Threats

Conclusion

▪ Usually a SWOT model helps managers to look internally as well as externally. ▪ The information derived from the analysis gives us direction to the strategy. ▪ We highlighted the key internal weaknesses in a business and we will

implemental all the elements to stay in this field. ▪ As well as this is very important to conduct the business in an organized and

effective manner.

Thank You Everyone!