SWOT Analysis of DIY Cake Bakery

组员：李彤、马陈钧、刘洋、吴植斌、

杜耀流

2013 年 4 月 26 日

Today larger and larger people enjoy DIY by himself or herself to get fun. We can’t emphasized more that running a DIY cake bakery is a brilliant idea. Nowadays, we can find many bakeries around us easily, but seldom can we find a DIY cake bakery . There is no doubt that our DIY cake bakery can inject the fresh blood to the market. Before planning the business,doing some analyses to scan the environment is vital.Commonly, we will use SWOT to analyze the environment.

　 Accessment of business

SWOT Analysis Chart

STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

SWOT Analysis of DIY Cake Bakery-----S

Strength （ S ） ●the low cost and low threshold can help us d

evelop rapidly. 　　●the materials we choose are fresh and abun

dent.Since we are the young,the taste chosen by us will be more suitable for our customer groups.

●we will try our best to decorate the shop just to make our customers feel at home.

●the new concept we provide for our customer groups can enrich their life and find another way to enjoy creating.

　

SWOT Analysis of DIY Cake Bakery-----W

Weakness （ W ）

●Acceptability of customers●The cost of making a cake●Patience & Time●Experience 　　

Opportunity (O) ：

●there are many students living in the HEMC, so we will have a larger customer groups

●his fresh concept can attract young people's eye●we provide a new choice for students to celebrate

some special days&activities●children in the villages of the HEMC are also our

prospects.It is also a good time for children and parents to get closer during the process.

SWOT Analysis of DIY Cake Bakery-----O

t

SWOT Analysis of DIY Cake Bakery-----T

Threats (T) ：

●The power of traditional bakeries can't be underestimated.They have left a rooted impression on people.They have more experience

●The competition in the DIY industry is fierce

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