SWOT AnalysisEntrepreneurship

Mr. Farrar

SWOT: Description

0A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates.

0It is an instrument within strategic planning.

SWOT/OTSW Strategic Planning Process

Strengths

Opportunities

Weakness

Threats

Internal Factors

External Factors

SWOT Analysis

S – StrengthsW – WeaknessesO – Opportunities-T – Threats

SWOT: Internal Factors0Strengths

0Positive tangible and intangible attributes, internal to an organization.

0They are within the organization’s control.

Strengths

0What do you do particularly well?0What do you do that is unique in the

“marketplace?”0What do your customers/clients/patrons ask

for you to do over and over again?0What do you have the right tools/resources to

accomplish?

Weaknesses

0Weaknesses0Factors that are within an

organization’s control that detract from its ability to attain the core goal.

0Which areas might the organization improve?

SWOT: External Factors

Opportunities0External attractive factors that

represent the reason for an organization to exist and develop.

0What opportunities exist in the environment, which will propel the organization?

0Identify them by their “time frames”

Opportunities

0Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)?

0Are there gaps in the “market” that you can fill?

0Are there partnerships that might be fruitful?

SWOT: External FactorsThreats

0External factors, beyond an organization’s control, which could place the organization mission or operation at risk.

0The organization may benefit by having contingency plans to address them if they should occur.

0Classify them by their “seriousness” and “probability of occurrence”.

Threats

0Who is your competition and what do they offer that you can’t do as well or at all?

0Are there “environmental” changes or situations that could cause problems for you and your programs?

0What other roadblocks are being thrown in your path?

Simple Rules SWOT Analysis

0Be realistic about the strengths and weaknesses of your organization or group

0Distinguish between where your organization is today, and where it could be in the future

0Be specific: Avoid gray areas.

Simple Rules SWOT Analysis0Always analyze in relation to your core

values, mission, mandate, goals, vision. 0Keep your SWOT short and simple. 0Avoid complexity and over analysis0Empower SWOT with a logical

conceptual framework.

SWOT (OTSW) MATRIXOpportunities-external

1. 2. 3.4.5.

Threats-external

1. 2. 3.4.5.

Strengths-Internal 1. 2. 3.4.5.

Weaknesses-Internal1. 2. 3.4.5.