swoop, there it is. austin holt, elissa meisenheimer, stephanie stafford, matt thiesen, lashondias...
TRANSCRIPT
Swoop, There it is.
Austin Holt, Elissa Meisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten
The Visionaries
Positioning
UT Tyler provides a great education, a beautiful
campus and everything a respectable university
needs EXCEPT: Effective
advertising Student
identity
Target Market
High school
seniors, ages 17-21 East Texas
& Western Louisiana
Creative Message
Create an image students can relate to
Create a solid mascot to build university pride, “tradition,” and even increase attendance “What’s YOUR Calling?”
Objectives
Develop relationship between Swoop and the community
Increase awareness of UT Tyler Generate Buzz
Tactics: Web-based
Webisodes featuring Swoop
Social Media:
Search assistant on UT Tyler website
Tactics: Radio
Swoop’s Introducti
on
Tactics: Billboards
Tactics: On-Campus
Tactics: Swoop’s Nest
Conclusion
Increasing tradition at UT Tyler to increase awareness and student morale!