Magnus Ohlsson:

AUS M: +61 (0) 416 - 144 087, SWE M: +46 (0) 709 318 597 Email : magnus@magnus-o.com

Profile With 23 years Sales / Marketing & Management background, from Europe to Australia I have 20 years extensive experience in the Australian Prestige Automotive Industry.

I’m a confident and enthusiastic person with a large industry and executive customer network in Australia and overseas.

I’m a highly motivated and adaptable team player.

Thrive on new challenges and achieving to targets.

I have been complimented my key strengths lie in my interpersonal skills and my ability to develop key relationships at all levels in achieving responsibilities.

My passion has always been with the Automotive, Sales, Client Communication and Client Relationships.

During my time in this competitive industry I have been through up and downs in the market place but I have always found new areas to communicate to improve sales, new market areas and better my relationship with my current and new clientele and manufacturers..  

Personal Nationality – Swedish & Australian citizenship Fluent in Swedish, English, Danish, Norwegian and a bit

rusty speaking but understand German. DOB: 14th Dec 1968 Microsoft Office Applications, Internet and Reynolds/

Newman’s systems Personal Interests: Golf, Fitness, Family, Travel and

Entertaining

Residential: Bentleigh Vic 3186, Australia Australia mobile number: +61 (0) 416 144 087 Swedish mobile number: +46 (0) 709 318 597 Email: magnus@magnus-o.com

References: Mr Peter Ruefli, Business and Dealer Development Audi

Australia, Phone number upon request. My Mentor and working colleague at Audi Australia, Position held: Regional Manager for Southern region.

Mr Scott Harris, HR Manager, Porsche Car Australia. Mr Piero Pelligrini, General Manager, Porsche Centre

Melbourne, Porsche Car Australia

Education Sales, Marketing, Business Diploma – IHM - International

Business School, Sweden (1993 – 1995). Communication Management and Public Speaking Program

- Dale Carnegie, Australia (1997) Several Executive & Management Courses in Sales,

Management, Communication, Motivation and Negotiation in the automotive area.

Diploma in Massage Therapy, Anatomy and Physiology (1992-1993)

Business and Dealer development courses

Career Summary

Having held the positions of General Manager (Small companies), Regional Manager, Corporate Sales Manager, National membership manager, Sales Manager pre-owned vehicles, and Sales Executive with a number of major prestige car brands in Australia & Europe; I have broad, proven experience at dealing with high net worth clientele, Dealers, Manufacturers and their Staff.

This has required managing both Corporate and Private Sales whilst consistently exceeding unit and financial targets. Corporate presentations, Marketing and Product launches, Dealer development and Corporate CI Developments (Service and Sales Departments), Setting Dealer standards and Dealer Targets

Participating in new car launches internationally and domestically together with active involvement in events like Formula 1 (Jaguar), sailing (Audi and Volvo), drive days (Porsche, Jaguar, Aston Martin & P1 Exclusive Super Car Club) and golf days with various brands has taught me how to entertain prospects and customers alike but Not to miss the commercial opportunity.

Nov 2104 - current

2012 – Nov 2014

My passion has always been for Sales, Marketing / Events and Client relationships for luxury products like cars & boats and the dynamics of these industries and clientele, makes the roles I’ve held seem like a hobby than a challenging work place.

My relationship building skills have given me new referral business and new opportunity introductions in my professional career, which I see is the one of the most critical skills a professional in any area should have, together listen to client needs.

I’m currently running my own auto recruitment services and assisting my Exclusive Time –poor clientele with purchasing / selling & other auto related services.

Nurturing my industry experience with my clientele and my dealership and auto head- office network in Australia and overseas.

Corporate presentations about new prestige brands & models releases, Corporate programs, finance campaign and other deals.

My auto industry positions & auto recruiting with most of the prestige dealerships and head office brands in Melbourne and Sydney have given me a very close insight about the Australian prestige vehicle market place (Sales, Marketing and aftersales) as I am communicating with dealership and head office management daily.

I’m open for full employment, contract or Locum work for the right position and for the brands where my passion lies.

Bayside Personnel Recruitment group – Senior Recruitment Manager for a new open Automotive recruitment division project.Responsibilities:Assisted Bayside Personnel to open up a new Automotive recruitment division: Dealership & Head Office space.

Use my current database to maintain my already strong

2011-2012

relationships in the auto industry, build new relationships with the Dealer network, Dealer groups and Head office space recruiting, train and mentor new staff within their company, Australia wide.

Roles: Mechanics, Technician, Sales, Sales managers, General Sales managers, General managers, Dealer Principals, Regional Managers etc. Cover most areas in the auto industry.

Interact, communicate the job description and get to know the dealership or Head office environment for best suitable candidate outcome. Create advertising for the positions, interview candidates suitable for the roles & focus on long-term commitments from both parties. Liaise and communicate together with the dealers what their needs, structure and visions are.

Worked in-house partnership with Porsche Car Australia, Nissan & Renault Australia, Fiat Chrysler Group and BMW Australia to locate Regional state managers for their state offices departments & sort after dealership factory trained Technicians in Australia and overseas.

Kikki-K Corporate. National Corporate Manager (contract work)Kristina is a friend who needed business assistance in the corporate area.

ResponsibilitiesIntroduce Kikki-K to the corporate sector in Australia. The success story of Kikki-K and her passion for stationary. They have now 81 stores in Australia, NZ, Asia, Dubai and growing quickly. With a fast growing quality brand name my responsibility is to open up new opportunities within the corporate market.

Visualeye’s Sweden. Project Manager (contract work)ResponsibilitiesAssisting Visualeye’s Sweden to launch their new Rayzer (New Internal vehicle Wide High- Beam headlight system) to the Corporate sector, Fleet and Government companies around Australia. My duties also included finding, negotiating

2009- (6 month)

2008- current

2008-2009

and setting up distributors in 5 states in Australia. The company was struggling with payments and had problems with the Australian ADR safety rules approval and was not possible for the Australian market.

Magnus-O, own company. Auto Consulting.Kept in contact and built up my relationships with my long term corporate, dealership and exclusive clientele.

I ran my own company, assisting my time poor exclusive corporate clientele with purchasing and selling luxury products, Prestige Vehicles through the dealer network Australia wide, Boats, Travel, Watches, Wine etc,

I also set up a membership & loyalty program, where my Clients / Members have special deals with Airlines, hotels, car rental and upmarket products around Australia, expanded to Europe, UK, Middle East and Asia where contacts also was made.

This company has now been sold out in share holding but is self maintained as my clients calling CWT, Carlsonwagonlit, for travel, hotel and car rental bookings.

During this time I also did business consulting & staff training work for the Stillwell Group, 8 dealerships.

VIP Club Lifestyle. GM / Project Manager (contract work)ResponsibilitiesGot introduced to a wealthy client to restart the company again from scratch with Rules, Insurance, and Marketing and to convert all his luxury products, 20 cars, 3 yachts, 4 helicopters, from dollar value to points.

This exclusive members club is where members in Australia can enjoy luxury products like cars, boats, apartments but also helicopter / private jet transportation for corporate or private use.

Negotiated with other countries for worldwide use for our and their members. Membership applied to private and corporate clientele.

This club got connected with a Supercar Club in the UK, called Equire25, and now based in 3 states in Australia, UK, Europe, US and Middle East.

2007- 2008

2006 – 2007

P1, The Supercar club. Exclusive Membership Car ClubSales Director/ Manager Australia wide - MembershipResponsibilitiesNew incoming membership (Sales), $45.000 / year membership

Maintain current members- Personal service

Negotiating new Corporate memberships accounts- Tailored to each company. Corporate incentive program

Responsible for P1: Track events, Launches, Presentations and Marketing.

Networking with my current Executive clientele and introduce myself to new, Australia wide.

Presentations and opening up new office space in Sydney and QLD

“A new small but hands-on UK company /Club launched in Australia where everyone to put in 300%, in every area“.

25 Sport cars in our fleet, incl Mercedes AMG’s, Ferrari’s, Aston Martins, Porsches, Bentleys, Rolls Royce’s and few other exotic sport cars.

Sadly closed down in 2008: Dispute between Aus and UK owners.

Audi Centre Brighton (New ownership of dealership & half employed by Audi Australia)Sales and Dealer Development Manager – Set up the Pre-Owned Audi Approved Plus business with Vehicles and Marketing / Business development (Also opened up a new satellite PMA Service / Sales Dealership in Mornington)Responsibilities Buying / selling used and new vehicles. Retail and

wholesale

Set up the new Audi Approved Plus used car program, I introduced Audi Approve Plus to Joerg Hoffmann (MD Audi Australia) when Audi AG took over the Australian distribution and I was involved in the program set up with

2004 – 2006

Audi Australia.

Marketing / Advertising / Events (Launch of new ownership)

From scratch, Set up a new small Audi dealership in Mornington for sales and service.

Reporting to Audi / Costing

Achievements Built up a used car department from scratch with the new

owner.

Built up an average gross profit of $1.500 / wholesale unit.

Set up a working pre delivery system with the service department

Communicate all the used cars with photos and vehicle information to Carsales.com

Increasing sales units every month and introduced new financial marketing programs

Opened up a support Audi dealership Sales and Service in Mornington

This new team had the best Audi new car order intake in Australia in July month

After 3 month operating and set up the used vehicle department, the Dealership had an additional profit income of $23.000 - $30.000 / month

Audi AustraliaRegional Manager, Southern Region ResponsibilitiesResponsible for all Southern Region Operations. Area covered: Victoria, Tasmania, South Australia and one dealer in New South Wales. Total of 12 dealerships, every dealership sold approx 38 – 65 new Audi’s / month + 15 - 25 used vehicles and a service departments with great floor traffic and approx 15% - 25% profits monthly. Accountable for all retail and wholesale volumes in region

and achieving targets set by National Office

Sign off the Dealer standards quarterly (Factory bonus payments), Dealer Development (appointments,

compliance with Audi C.I. etc).Implement Audi strategies throughout Dealer networkManagement of Regional Stock held in bond, including ordering from factory.

Dealer operation / Architecture (Corporate C.I.)

Launches / Marketing / Finance programs / Advertising, Management of Regional Marketing FundCreating marketing plans for Region and dealer network.Implementation of Regional and dealer marketing activity.Co-ordinate special promotions and sponsorships

Communication between Audi Australia and Dealer network

Liaise and interact with the Southern Region Corporate companies from Audi Australia’s corporate list. Invite corporate Executives to new vehicle launches; drive days and communication feedback on how to improve the corporate program to companies.

Dealership liaison – monthly Dealership meetings, monthly advertising meetings with dealers and agency, quarterly dealer principal meetings. Assisting dealers in achieving PMA market share and targets.

Maintain strong and profitable relationship with Dealers

Management of Regional staff.Co-ordinate and develop ongoing training for Regional and dealership staff.

Achievements Increased Sales vs. target in Southern region 2005 vs.

2004, my region increased with 28%

The new Audi team increased 2005 Sales in Australia with 30% from 2004.

Increase again Sales vs. target Jan/ Feb/ March 2006 vs 2005 with another 32%

January 2006 “Open house campaign”. Southern Region. Best sales results in Australia. 72 cars ahead of Eastern region (NSW)

February 2006. Launched the new Audi Approved Plus, Used vehicle warranty program.

Increased the corporate clientele with 26% in the southern region.

2004 for 4 month

2004

Not to pad myself on the shoulder but Audi have now 5 people working in the Southern Region (I was by myself and with a struggling internet connection to their new Audi AG server) and of course selling more vehicles, from 4500 – 11000 / year.

Audi AG (Germany) took over the distribution and Australia (Factory owned and now built a $60 million Audi Dealership in Sydney. Biggest Audi AG investment outside Germany. My position, National Fleet Manager, ResponsibilitiesLocated all the previous Distributors fleet (Distributor’s demonstrators, Press fleet, Ambassador fleet, Corporate vehicles, Driving program fleet etc), over 400 vehicles spread out in Australia (No files and registrations who and where these vehicles were for the last year) I packaged up, priced and sold these vehicles to the dealer network above the targeted income set for the transformation from distribution to Audi AG ownership. After this fleet was sold, I was offered the Regional Position for the Southern Regions, where I was living. I was commuting between Melbourne and Sydney weekly.

Porsche Centre Melbourne – Porsche Cars AustraliaSales ExecutiveResponsibilities Corporate and private sales Launch of the Porsche Cayenne S and the Turbo Pre launch of the 997 and 987 models. (New 911 and

Boxster series) Participated in Porsche drive days. Car introduction with

clients

Achievements Completed Porsche Masters program Achieved sales targets monthly. $5.900.00 average gross

profit. Introduced 40 – 47% of monthly deals to Porsche finance

2000 – 2004

(in-house) Completed Porsche drive program and Diploma at Mt

Cotton, QLD Introduced Porsche to organize golf days.

Introduced Porsche to set up a corporate program

Silverstone Jaguar/Aston MartinCorporate manager / Sales Executive / Manager Responsibilities Corporate Sales Manager for Jaguar New and Used vehicle sales for Jaguar / Aston Martin and

Volvo Functions, Events and Sponsorship management

Achievements Sold 99 Jaguars for the year of 2004. Average gross profit in

new cars $4.200.00 and used cars $6.400.00

Completed Jaguar Masters. Shared 1st best score in Australia

Increased corporate clients with 39% for Jaguar and Volvo in Melbourne

Kellow - Falkiner Jaguar / VolvoResponsibilities Corporate and private sales Events and Sponsorship Management Volvo launch, C70 Coupe and Convertible. Volvo launch, S80 2.9 and the T6 series Launch of the Jaguar S-type Launch of the Jaguar Formula 1 Racing at the Southbank

Showroom Melbourne, I entertained Sir Jackie Stewart and son James Stuart

1997 – 2000

1996 – 1997

Achievements A team of 2 salesmen and a Sales Manager took Kellow -

Falkiner Volvo to 2nd place in sales, in Australia, after Bilia Hawthorn Volvo (Volvo Car Australia owned), from 5th

position. Achieved and over achieved sales targets continuously Set up a Corporate program with Volvo Car Australia in

Melbourne Completed first stage of Jaguar masters. Took Kellow-Falkiner Jaguar to No 1 selling dealership in

Australia

Volvo Car Australia / Bilia VolvoSales ExecutiveResponsibilities Sales for New and used automobiles Events and Sponsorship Management support in Golf and

Sailing

Achievements Achieving monthly sales targets in new and used vehicle

department Building up experience and contacts in the Australian car

industry

Other Career experience

Other experience includes sales positions within retail, interior design and hospitality in Europe, Canada, US and Australia. Certified / Diploma in Physiology and Anatomy & massage therapy.