Sustaining Partnership to enhance Rural Enterprises and Agribusiness Development By : Jean Claude Kayisinga

THE SPREAD PROJECT OVERVIEW

A Cooperative Agreement between The Norman Borlaug Institute at Texas A&M University and USAID

Funding from USAID of US $6 M over 5 years– $5 M for Value Chain Program– $1 M for Health: HIV/AIDS/MCH/FP Programs

Five year life time project from Oct 2006-Sept 2011 and it’s a continuation of PEARL I and II, USAID funded Projects from 2000 to 2006

Operate under the Ministry of Education through the National University of Rwanda-Faculty of Agriculture

Early focused on specialty coffee and cassava flour, later expands to high value commodities under Public Privates Partnership: – Bird’s Eye Chili Pepper – Pyrethrum

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Mission of SPREAD

To target rural Rwandan agricultural enterprises involved in high value commodity chains and provide them with appropriate technical assistance and access to market and health related services that results in increased incomes and improved livelihoods

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SPREAD partnership builds upon the PEARL partnership

PEARL placed greater emphasis in institutional and grass roots development Advanced degree training to MS level in the

US 20 Rwandan professionals from NUR, KIST

and ISAR Reformed NUR Agriculture School curriculum

Created Agribusiness department and Food Science courses

Establishment of NUR Agriculture Outreach Center Increase incomes in rural communities

through creation of innovative agribusiness activities

SPREAD places emphasis on utilizing resources built under PEARL to grow and sustain profitable value chains Support to businesses along the value chain Quality research and development Extension network including radio

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How it works? Working in Partnership with:

Government Institutions and Districts : NUR, OCIR-Café, ISAR, RHODA, RCA , RDB and Districts Authorities etc..

Other International NGO’s or Projects involved in similar programs : Technoserve, Alliance of Coffee Excellence, ADF, Project Rwanda etc…

More than 30 US and European coffee and Ethnic foods Companies

Focusing on quality throughout the entire agricultural value-chain

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Coffee Program: What we found?

Rwanda is great place for Arabica Coffee Ideal altitudes: 1,500 to

2,600m Volcanic soils: recent and

weathered Heirloom varieties: 80%

old bourbons Perfect rainfall and

temperatures: 2 m and 25ºC

Huge skilled labor force: 80% of the population working in agriculture

Liberalized coffee sector

Why it was unknown in specialty Coffee Market? Government controlled

sector and export monopoly before 1994

Targeted “C” market 400,000 producers Each

one producing and processing it differently

All selling to one buyer No incentive for high

quality Poor price led to poorer

quality

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PEARL and SPREAD Intervention: At Farmer Level

Forming Cooperatives Coffee Washing Station were built

Direct trade and building relationship with coffee buyers ( fair trade certification)

Establishment of Coffee laboratories

“Brew your Own” Coffee program

Quality innovation in transport : Designing a Coffee Cargo bike that can carry 200 kg in partnership with Project Rwanda

Support Cooperative to create their own Exporting and Roasting Company : RWASHOSCCO and Rwanda Roasters

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At Institutional Level

The National University of Rwanda Establishment of the NUR Outreach Center Radio Salus to develop and broadcast coffee quality and health

messages to over 200,000 coffee farming families Agribusiness and food scientists Creation of a suitable environment for coffee research

The National Coffee Development Authority ( OCIR-Café) Marketing Trade show preparation GIS-based decision support system in partnership with the NUR-CGIS Quality control systems and extension Organization in Rwanda and in Africa the first ever prestigious Cup of

Excellence Coffee Competition Conducting an appellation program for Rwandan coffee in partnership

with NUR-CGIS and Texas A&M University District level government

Importance of Good Agricultural Practices to meet market specifications

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Impact of the Projects’ intervention at Cooperative Level: CASE OF MARABA

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Impact of the Project’s intervention at National Level Around 400,000 coffee farm

families are making over SIX times today what they earned in prior to these USAID projects

Foreign exchange earnings on specialty coffee have risen from $0 in 2001 to over $12,000,000 now and growing at 10% annually

Total earnings increased in coffee from $20M in 2002 to $40M in 2009

Today, over 30 U.S. and European coffee companies like Starbucks, Costco are buying over 5,000 tons annually, directly from the growers.

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Private and Public Partnership: Pyrethrum and Chili programs

PPP between USAID SPREAD Project, SC Johnson Family Co. and SOPYRWA: To improve agriculture

practices and pyrethrum yield Agronomics, flower drying

and genetics stock improvement

New coops formed for a better information flow

To improve farming family income from pyrethrum New coops formed to

empower farmer Farmer confidence boosted

by ensuring full value of dry flowers is paid

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Products Developed12

THANKS FOR YOUR ATTENTION

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