The Journal of theSUSTAINABLE:

ENTER

I, PENCIL My Story -

Innumerable Antecedents -No One Knows -No Mastermind -

Testimony Galore -

TARGET AUDIENCEDefining Target Audience -

Malsow’s Heirarchy -Creating a Persona -

Meet Susan -

GUESTSIntro -

David Berman (2 page) -Lynne Elvins -

Clients -Product Research -

How it’s Made -The Afterlife -

RESEARCHProduct Research -

How it’s Made -The Afterlife -

I, pencil is used as a test article. A short design exercise at the beginning of the project so that we could get use to the InDesign software. The content of the article is wholely about sustainability.

Proposal details the early stages of the design process. Research now more relevant to the market and initial visual ideas starting.

Target Audience covers the first task of our project. We had to understand the meaning of target audience as well as create a persona for product marketing purposes.

Design is a log of the process involved in reaching our final outcomes. I have made the design section relevant to my role in the design as opposed to my groups work.

Guests is a recap from all the lectures, talks and client presentations that we recieved in the early stages of the course. Project brief included.

Production is the story of the whole groups work. Log of manufacturing process accompanied by final photographs

Research of everything notebook related. With particular interest in the recyclability of the raw materials.

My entire project review following the final presentation. personal and peer analysis.

PROPOSAL- Intro- Brainstorm- Market Research- Pecha Kucha- Presentation

DESIGN- Intro- Final Proposal- Fact Hunt (2 pages)- Infographics- Designs (3 pages)- Final Notes

PRODUCTION- The Team- The Stamp- The Errors- The Website- The Animation- The User Info- Trial Run

REVIEW- My Reflection

CONTENTSUse the links below to quickly reach any page in the journal.

Clicking the Chapter title will automatically take you to the first page of that chapter. Roll your mouse over the coloured bars to

see a quick preview of each chapter. Use the progress bar to see how far you are through each chapter and return home once

the progress bar is full. (an ‘X’ will appear)

I, PENCIL MY FAMILY TREE - As Told to Leonard E. ReadI am a lead pencil—the ordinary wooden pencil familiar to all boys and girls and adults who can read and write.*

Writing is both my vocation and my avocation; that’s all I do.

You may wonder why I should write a genealogy. Well, to begin with, my story is interesting. And, next, I am a mystery — more so than a tree or a sunset or even a flash of lightning. But, sadly, I am taken for granted by those who use me, as if I were a mere incident and without background. This supercilious attitude relegates me to the level of the commonplace. This is a species of the grievous error in

which mankind cannot too long persist without peril. For, the wise G. K. Chesterton observed, “We are perishing for want of wonder, not for want of wonders.”I, Pencil, simple though I appear to be, merit your wonder and awe, a claim I shall attempt to prove. In fact, if you can understand me—no, that’s too much to ask of anyone—if you can become aware of the miraculousness which I symbolize, you can help save the freedom mankind is so unhappily losing. I have a profound lesson to teach. And I can teach this lesson better than can an automobile or an airplane or a mechanical dishwasher because—well, because I am seemingly so simple.

Simple? Yet, not a single person on the face of this earth knows how to make me. This sounds fantastic, doesn’t it? Especially when it is realized that there are about one and one-half billion of my kind produced in the U.S.A. each year.

Pick me up and look me over. What do you see? Not much meets the eye—there’s some wood, lacquer, the printed labeling, graphite lead, a bit of metal, and an eraser.

The I, Pencil exercise was used as a template article so that I could understand and

experiment with the features of InDesign.

Just as you cannot trace your family tree back very far, so is it impossible for me to name and explain all my antecedents. But I would like to suggest enough of them to impress upon you the richness and complexity of my background.

My family tree begins with what in fact is a tree, a cedar of straight grain that grows in Northern California and Oregon. Now contemplate all the saws and trucks and rope and the countless other gear used in harvesting and carting the cedar logs to the railroad siding. Think of all the persons and the numberless skills that went into their fabrication: the mining of ore, the making of steel and its refinement into saws, axes, motors; the growing of hemp and bringing it through all the stages to heavy and strong rope; the logging camps with their beds and mess halls, the cookery and the raising of all the foods. Why, untold thousands of persons had a hand in every cup of coffee the loggers drink!

The logs are shipped to a mill in San Leandro, California. Can you imagine the individuals who make flat cars and rails and railroad engines and who construct and install the communication systems incidental thereto? These legions are among my antecedents.

Consider the millwork in San Leandro. The cedar logs are cut into small, pencil-length slats less than one-fourth of an inch in thickness. These are kiln dried and then tinted for the same reason women put rouge on their faces. People prefer that I look pretty, not a pallid white. The slats are waxed and kiln dried again. How many skills went into the making of the tint and the kilns, into supplying the heat, the light and power, the belts, motors, and all the other things a mill requires? Sweepers in the mill among my ancestors? Yes, and included are the men who poured the concrete for the dam of a Pacific Gas & Electric Company hydroplant which supplies the mill’s power!

INNUMERABLE ANTECEDENTS

Don’t overlook the ancestors present and distant who have a hand in transporting sixty carloads of slats across the nation.

Once in the pencil factory — $4,000,000 in machinery and building, all capital accumulated by thrifty and saving parents of mine — each slat is given eight grooves by a complex machine, after which another machine lays leads in every other slat, applies glue, and places another slat atop — a lead sandwich, so to speak. Seven brothers and I are mechanically carved from this “wood-clinched” sandwich. My “lead” itself — it contains no lead at all — is complex. The graphite is mined in Ceylon. Consider these miners and those who make their many tools and the makers of the paper sacks in which the graphite

is shipped and those who make the string that ties the sacks and those who put them aboard ships and those who make the ships. Even the lighthouse keepers along the way assisted in my birth — and the harbor pilots.The graphite is mixed with clay from Mississippi in which ammonium hydroxide is used in the refining process. Then wetting agents are added such as sulfonated tallow—animal fats chemically reacted with sulfuric acid. After passing through numerous machines, the mixture finally appears as endless extrusions — as from a sausage grinder-cut to size, dried, and baked for several hours at 1,850 degrees Fahrenheit. To increase their strength and smoothness the leads are then treated with a hot mixture which includes candelilla

wax from Mexico, paraffin wax, and hydrogenated natural fats.

My cedar receives six coats of lacquer. Do you know all the ingredients of lacquer? Who would think that the growers of castor beans and the refiners of castor oil are a part of it? They are. Why, even the processes by which the lacquer is made a beautiful yellow involve the skills of more persons than one can enumerate!Observe the labeling. That’s a film formed by applying heat to carbon black mixed with resins. How do you make resins and what, pray, is carbon black?

My bit of metal — the ferrule — is brass. Think of all the persons who mine zinc and copper and those who have the skills to make shiny sheet brass from these products

of nature. Those black rings on my ferrule are black nickel. What is black nickel and how is it applied? The complete story of why the center of my ferrule has no black nickel on it would take pages to explain. Then there’s my crowning glory, inelegantly referred to in the trade as “the plug,” the part man uses to erase the errors he makes with me. An ingredient called “factice” is what does the erasing. It is a rubber-like product made by reacting rape-seed oil from the Dutch East Indies with sulfur chloride. Rubber, contrary to the common notion, is only for binding purposes. Then, too, there are numerous vulcanizing and accelerating agents. The pumice comes from Italy; and the pigment which gives “the plug” its color is cadmium sulfide.

NO ONE KNOWSDoes anyone wish to challenge my earlier assertion that no single person on the face of this earth knows how to make me?

Actually, millions of human beings have had a hand in my creation, no one of whom even knows more than a very few of the others. Now, you may say that I go too far in relating the picker of a coffee berry in far off Brazil and food growers elsewhere to my creation; that this is an extreme position. I shall stand by my claim. There isn’t a single person in all these millions, including the president of the pencil company, who contributes more than a tiny, infinitesimal bit of know-how. From the standpoint of know-how the only difference between the miner of graphite in Ceylon and the logger in Oregon is in the type of know-how. Neither the miner nor the logger can be dispensed with, any more than can the chemist at the factory or the worker in the oil field—paraffin being a by-product of petroleum.

Here is an astounding fact: Neither the worker in the oil field nor the chemist nor the digger of graphite or clay nor any who mans or makes

the ships or trains or trucks nor the one who runs the machine that does the knurling on my bit of metal nor the president of the company performs his singular task because he wants me. Each one wants me less, perhaps, than does a child in the first grade. Indeed, there are some among this vast multitude who never saw a pencil nor would they know how to use one. Their motivation is other than me. Perhaps it is something like this: Each of these millions sees that he can thus exchange his tiny know-how for the goods and services he needs or wants. I may or may not be among these items.

NO MASTER MINDThere is a fact still more astounding: the absence of a master mind, of anyone dictating or forcibly directing these countless actions which bring me into being. No trace of such a person can be found. Instead, we find the Invisible Hand at work. This is the mystery to which I earlier referred.

It has been said that “only God can make a tree.” Why do we agree with this? Isn’t it because we realize that we ourselves could not make one? Indeed, can we even describe a tree? We cannot, except in superficial terms. We can say, for instance, that a certain molecular configuration manifests itself as a tree. But what mind is there among men that could even record, let alone direct, the constant changes in molecules that transpire in the life span of a tree? Such a feat is utterly unthinkable! I, Pencil, am a

complex combination of miracles: a tree, zinc, copper, graphite, and so on. But to these miracles which manifest themselves in Nature an even more extraordinary miracle has been added: the configuration of creative human energies—millions of tiny know-hows configurating naturally and spontaneously in response to human necessity and desire and in the absence of any human master-minding! Since only God can make a tree, I insist that only God could make me. Man can no more direct

these millions of know-hows to bring me into being than he can put molecules together to create a tree.

The above is what I meant when writing, “If you can become aware of the miraculousness which I symbolize, you can help save the freedom mankind is so unhappily losing.” For, if one is aware that these know-hows will naturally, yes, automatically, arrange themselves into creative and productive patterns in response to human necessity and

MATERIALSWoodLacquerPrinted labelingGraphite leadMetalEraserCedar treePencil factory machinaryGlueClayHydroxideWetting agentsSulfonated tallowAnimal fatsSulphuric acidCandelilla waxParaffin waxHydronated natural fatsCastor beansCaster oilResinsSheet brassBlack nickelRubberRape-seed oilCadmium sulfideCoffee berry

demand—that is, in the absence of governmental or any other coercive masterminding—then one will possess an absolutely essential ingredient for freedom: a faith in free people. Freedom is impossible without this faith.

Once government has had a monopoly of a creative activity such, for instance, as the delivery of the mails, most individuals will believe that the mails could not be efficiently delivered by men acting freely. And here is the reason: Each one acknowledges that he himself doesn’t know how to do all the things incident to mail delivery. He also recognizes that no other individual could do it. These assumptions are correct. No individual possesses enough know-how to perform a nation’s mail delivery any more than any individual possesses enough know-how to make a pencil. Now, in the absence of faith in free people—in the unawareness that millions of tiny know-hows would naturally and miraculously form and cooperate to satisfy this necessity—the individual cannot help but reach the erroneous conclusion that mail can be delivered only by governmental “master-minding.”

TESTIMONY GALOREIf I, Pencil, were the only item that could offer testimony on what men and women can accomplish when free to try, then those with little faith would have a fair case. However, there is testimony galore; it’s all about us and on every hand. Mail delivery is exceedingly simple when compared, for instance, to the making of an automobile or a calculating machine or a grain combine or a milling machine or to tens of thousands of other things. Delivery? Why, in this area where men have been left free to try, they deliver the human voice around the world in less than one second; they deliver an event visually and in motion to any person’s home when it is happening; they deliver 150 passengers from Seattle to Baltimore in less than four hours; they deliver gas from Texas to one’s range or furnace in New York at unbelievably low rates and without subsidy; they deliver each four pounds of oil from the Persian Gulf to our Eastern Seaboard—halfway around the world—for less money than the government charges for delivering a one-ounce letter across the street!The lesson I have to teach is this: Leave all creative energies uninhibited.

Merely organize society to act in harmony with this lesson. Let society’s legal apparatus remove all obstacles the best it can. Permit these creative know-hows freely to flow. Have faith that free men and women will respond to the Invisible Hand. This faith will be confirmed. I, Pencil, seemingly simple though I am, offer the miracle of my creation as testimony that this is a practical faith, as practical as the sun, the rain, a cedar tree, the good earth.---

Leonard E. Read (1898-1983) founded FEE in 1946 and served as its president until his death.“I, Pencil,” his most famous essay, was first published in the December 1958 issue of The Freeman. Although a few of the manufacturing details and place names have changed over the past forty years, the principles are unchanged. * My official name is “Mongol 482.” My many ingredients are assembled, fabricated, and finished by Eberhard Faber Pencil Company.---

Read, Leonard E. “I, Pencil: My Family Tree as told to Leonard E. Read.” Irvington-on-Hudson, NY: The Foundation for Economic Education, Inc. 1999. Library of Economics and Liberty [Online] available from http://www.econlib.org/library/Essays/rdPncl1.html; accessed 15 August 2012; Internet.

X

MEETSUSAN!AND TARGETING AUDIENCES

This section is all about understanding the target. Through personal research, my aim was to gain an understanding of target audience,

and product marketing tools. In this section I cover a theory of human motivation and the use of a ‘persona’ as a marketing tool.

DEFINE TARGET AUDIENCE?

A ‘target audience’ is a cut of the population,

which have been chosen as an idealistic group

for ‘product’ marketing and achieving maximum

product potential. The target audience is constructed from

many different varables including Geographic,

Demographic (age, gender, marital status

and Psychographic (attitudes or

personality traits).

HIERARCHY OF NEEDSThe hierarchy of needs is a psychology theory created by Maslow which relates to human motivation. The hierarchy, which is often represented in pyramid form, explains that the basic ‘physiological’ needs (air, food, water, sleep etc.) must be satisfied before the motivation or ‘need’ for more can influence human behaviour. The theory was published in Maslow’s 1943 paper; ‘A theory of Human Motivation’, and has since had a big impact on the world of product marketing and avertising.

In a common example the 5 steps are as follows:Physiological - maintenance demands. without good health, nothing else matters until recovery is achieved.Safety - need for home/shelter/removal from danger. provides a motivation to become wealthy (roof over your head) or strong (self defence).Belongingness - the need to ‘belong’, a demand for love, affection and friendship. Craving for sexual intimacy.

Esteem - being part of a group is no longer enough and instead respect and power is demanded. An ambition for success and real sense of self confidence appears.

Self-actualisation - to maximise potential and become ‘what we are capable of’. With self-actualisation there are no deficiencies and the motivation is fulfilment, achieved through personal growth. The need for morality, problem solving and creativity.

ABRAHAM MASLOW’SCREATING PERSONAS A persona is a character or ‘mask’, a tool used in various forms. Generally, the persona is the star of a novel, or in media, a character performed by an actor. Personas are recommended in marketing strategy as the individual persona can represent a much wider target group. This gives the company a focal point and a direction for marketing research. Internet personas are used to discover hotspots and traffic areas, which aid a company’s ad placement. Personas play an important role in a company’s overall business model and our first group task was to create our own. see next page.

LifestyleVaried, with little structure. A removed lifestyle, quiet country living, balancing work with recreation, walking the dog and meeting friends and family. Regularly engages in outdoor orientated holidays within the UK. Hobbies include cycling, walking and sight seeing. Within the home, susan plays the housewife role.

SUSAN LILES 52

meet

AT A GLANCEOccupation - Novelist (1 book success)Location - Large country cottage, in Tumbridge Wells, Kent, commutes to London publishing office once a weekSalary - £17,000 - £26,000 Education - O-levels in Eng-lish Literature & ArtMarital Status - Married (23 years) to David Liles (banker) No children

Personality Overviewextrovert, perfectionist, effusive, strong, social, level headed. Passionate about writing, hard working, spends a lot of time dedicated to her work, gathering inspiration and experimenting with creative writing. Right wing supporter, with strong morals, supports village committee. interests and hobbies. Keeps a few pets and enjoys the countryside

outdoor lifestyle. Interested in arts and crafts, knitting and gardening.

Behavioural OverviewHands on approach to a social group situation. Autocratic leadership style. Secondary in domestic environment to ‘bread winning’ husband. Product related interestsA general interest in unique craftsmanship, extrovert personality reflected in clothing, appearance and decorative choices, less inclined to use modern technology but up to date with publishing requirements.

MotivationsMotivated by a passion for life. Lives a utopian lifestyle from her husbands success and has a longstanding desire to achieve personal success through a childhood ambition.

X

Pictured Below: Second guest speaker

Lynne Elvins giving her presentation

on sustainable devlopment CLIENTS

SUSTAINABILITYGUEST SPEAKERscradle 2 cradle first things first, being amazing, kiva, walmart, wooden radios, CONFUSION, NEW CONCEPTSand involved in there somewhere was the next step of the project brief

The following pages are a write up and recap of lecture notes taken from four guest speakers. All of the talks/lectures/presentations given relate to sustainability, whether associated with graphic design or not. As well as an expansion on my notes, I will add in my personal opinion and thoughts on the subjects provided. The speakers that visited can be broken down into two categories; guest speakers and ‘clients’. The clients have a much bigger role in the entierety of the Sustainable:ME? project and will be involved Won multiple occasions throughout.The presentations and lectures were provided by four speakers: Noreen BlanluetDavid BermanLynne ElvinsAlison Howard

David Berman is a Canadian communication designer and author, Fellow and Ethics Chair of the Society of Graphic Designers of Canada, vice-president/treasurer/Sustainability Chair of Icograda.

David’s presentation was the first, of a series, that would turn my attention, and open my mind to sustainability, and its relation to design. David Berman is extremely well travelled and brought with hima wealth of personal experiences from all over the world. The underlying message of the presentation stems from David’s book ‘Do Good Design’.

He called upon a few examples to explain the importance of good design. In some of which the results were life or death. One specific example was the ever changing ballot papers used in the U.S general elections. A succession of inadequate designs meant that there was confusion on the voter’s part of where to place

DAVID BERMAN

USEFUL RESOURCESThese icons will take you to the

corresponding website if you wish to explore any particular topic further.

KIVA - Loans that Change Lives

DavidBerman.com - Personal site

Ecofont - Official site

the marking for their vote. This resulted in misplaced votes and an incorrect account of voting. When the United States presidential election is in question, it must be flawless as the result could end up affecting the entire world. David also reffered to an example from his native Canada. A change to the traffic light system saw them flipped to horizontal bars of lights. The shapes of the lights were also altered because of an issue with colour blind people struggling to recognise the colour. This then gave the driver more variables to consider whilst at the lights

so they could establish when to stop/go. This design has a huge impact on safety and will prevent deaths.

David introduced ‘Quadruple bottom line thinking’. This is a pre design consideration of four factors:Financial: Prosperity of the design.Social: Effect on the PeopleEnvironmental: Effect on the planetCultural: Is there a particular culture that it fitsThis is a checklist of some sorts. With these points in consideration, there is likely to be some use for the outcome.

David introduced us to a non-profit organisation called Kiva. The idea behind Kiva is to optionally lend money to sufferers of poverty worldwide. Through the website you

are able to see the people in appeal and read their story, before providing a loan of $25+ throughout the time period of money lending, the provider will be updated on the progress of the borrower. As the loan is paid back to Kiva, it is also returned to you so you can fund further loans or withdraw the money for yourself. The loan benefits many in a variety of ways. One is example is providing an Armenian farm owner with special milk cows.

Another design example that David presented was the ‘ecofont’. This is a typeface design based on standard sans serif type but the ‘fill’ has small holes in it. This means that during the printing process, less ink is used and the typeface is used at a point size, that makes the holes invisible.

LYNNEELVINS

Lynne Elvins is a Design Advisor, at Design Wales covering design management for SMEs: supporting the management of business

decisions and strategies that enable innovation and create effectively-designed products, services, communications, environments and brands

that deliver success.

Sustainabe DevelopmentLynne introduced/explained the term ‘sustainable development’. A term popularised by the 1983 Brundtland Report (Our Common Future). Gro Harlem Brundtland defined the term as: “development that meets the needs of the present without compromising the ability of future generations to meet their own need”.

Gro Harlem Brundtland’s definition contains two main concepts:- The concept of ‘needs’, in particular the essential needs of the world’s poor, to which overriding priority should be given; - The idea of limitations imposed by

the state of technology and social organization on the environment’s ability to meet present and future needs. This relates back to the ‘quadruple bottom line’ phrase coined by John Elkington.

WalmartLynne provided an example for where sustainable development is apparent. American retail giants Walmart provide sustainability reports on their website which allow you to see everything they do, to aim for a more sustainable future. A few examples incl: Zero landfill waste, 22% of global electricity use is renewable energy and major changes to packaging.

Walmart made significant changes to packaging designs, and as a leading supermarket brand, everyone else sat up and took note. Because of the eco alternatives being provided, legislation and standards increased, meaning there was also a green overhaul for all of Walmart’s competitors.

Walmart recently launched a design challenge to its consumer electronics suppliers: create packaging that attracts consumers and reduces environmental impact at the same time. HP won the challenge for its Pavilion dv6929 Entertainment Notebook, a model available exclusively at Walmart and Sam’s Club. The innovative packaging replaces Styrofoam and cardboard with a protective messenger bag made entirely out of recycled materials. HP’s design cut down on product packaging by 97%, and now the company can ship three laptops to a box. It’s a boon for HP and Walmart. The electronics supplier saves cash on packaging, and Walmart gets to say that it is the exclusive retailer of HP’s ultra-green laptop.Extract from web article: ‘11 ways in which Walmart are changing retail’. To see the full article click here.

Where does Design fit into ‘Sustainable Development’?Branding & Communication – There are hundreds of companies with a green focus or new eco initiative, a lot of which have something in common. There is very little differ-entiation between logo designs in these companies: often featuring a tick, the recycling arrows or a leaf. This is because these images are now universally accepted as repre-senting sustainability so companies use them as a reassurance to the target market. Product design – Obvious changes and reductions to packaging are making a massive difference in waste management. The example I would call upon is Coca Cola and their reduced packaging materials. Bottle caps were made thinner so saving on HDPE and PP plastics. A similar application to the cans saw the top of the can reduce in diameter without taking away from the fluid capacity. There was a major design change to syringes, which made them completely disposable. They were made so that they break post use, and could not be cleaned and re-used. This is obviously not a waste management technique but it is a massive life saver.

Noreen Blanluet was the first of two clients. Clients that brought with them our project briefing and a wealth of knowledge to assist. To find out more about what exactly Noreen does, please go to her website @ beamazingtoday.co.ukThe point of Noreen’s presentation was to ease us into sustainably influenced design thinking. We were introduced to the ‘cradle to cradle’ product lifecycle. This basically means that when something is designed, made and used, it is not just simply discarded afterwards. When it ‘dies’, it brings with It new life, recycling for example. This was then followed up by an explanation of two varied economy types:A Linear economy is exactly as it sounds. A product is designed > made > used > discarded. However the Circular economy, with proficient design, won’t feature a ‘discard’ step.

The product is designed with the afterlife in consideration. Even if not fully recyclable, some parts are taken and used productively elsewhere.The points made within Noreen’s presentation, which were also backed up by the other guest speakers, got me thinking about how design, and specifically my designs, can affect the world, and in some cases, how the result can be life changing.

Alison Howard is the sustainable development officer for the Monmouthshire county council. Alison’s talk was generally about what she does in her job role and she offered some sustainable examples, as the other guests had done previously. The examples were all associated with waste/recycling as expected from a council worker. She spoke about the eco bins, and waste management schemes, and the difficulty of getting the users to adapt to changes. She went on to explain the importance of peer pressure, when trying to encourage recycling, because preaching, or forcing, doesn’t sit well with many as most people are strongly opposed to change.Alison gave us a product related example; the use, and reuse, of nappies. In this campaign they offered a selection of families to try out a reusable nappy for 6 months,

and in addition, they offered a free cleaning service. The main appeal to the user is financial gain. Looking at the long term, this one off larger payment for a reusable nappy is a lot cheaper than disposing nappies over and over. Back to the waste management, Alison told us how they noticed that some ethnic groups weren’t recycling properly, or at all. Possibly because of an ill informed campaign, but these groups were not recycling plastic and it turned out that plastic was the material they had most of. This anecdote explains the importance of inclusive design, which is making sure the designs are for everyone, and therefore reducing the chance of confusion. Overall, Alison put a lot of emphasis into knowing your target audience, and the importance of that to marketing your product.

NOREEN BLANLUET

ALISON HOWARD

PROJECT BRIEFIn our groups, we were asked to choose a product that WE would use in an everyday activity. The design task was to create a print, and screen based outcome that would tell a ‘story’. This story relates to the product, and where it has come from, who made, who’s died for it etc. There is no limit to what we can create for both options but the focus of the brief is that our persona can effectively communicate with the designs and messages we provide.

X

PRODUCT CHOOSINGBack in our group, we chose the product. As a room of young designers, the suggestions were like minded and somewhat obvious, the likes of iMac and pencil appearing often. Within our foursome we decided to think back to the persona that we created. As a female novelist, we considered where her tools overlap ours, and eventually decided on the Notepad.

WHAT’S ANOTEPAD?

Notepads mean lots of different things to different people. But for a writer, it is something quite dear to them. It is a documentation of thought and creativity in the same way; we would draw into a sketchbook. Having been previously briefed on the project to follow, we’re aware that we’re to communicate the story and background of our

products sustainability, to our persona, who, at 52, is unlikely to respond well to any preaching about how she must now recycle her lined paper more often. So our challenge is to present her with our ‘story’ in a medium that she can engage with.

A NOTEPAD IS...

Made up of three components: The cover, pages and coil. Through product research we discovered the origin of these three parts. There isn’t an area you could pinpoint as responsible for paper production, but it is well known that the majority of the world’s timber comes from the Amazon rainforest in South America, but there are also forest rich areas in North America, Indonesia, China, India and countries in Africa. The largest producers of paper are the United States and China. The main providers for Europe are the Scandinavian countries.

The raw materials needed to make the wire coil come from Brazil/China. A typical notepad includes a plastic cover. The PVC needed to create this is found in Saudi Arabia. Also from Saudi Arabia, is the raw material needed for the production of ink. Ink used in printing the notebooks lines, as well as any design featured in the notebook.

Mechanical: thermo mechanical (TMP) or ground wood (GW). In the TMP process, wood is chipped and then fed into large steam-heated refiners where the chips are squeezed and made into fibers between two steel discs. In the ground wood process, debarked logs are fed into grinders where they are pressed against rotating stones and made into fibers. Mechanical pulping does not remove the lignin, so the yield is very high but also causes paper made from this pulp to yellow and become brittle over time. Although large amounts of electrical energy are required to produce mechanical pulp, it costs a lot less than chemical pulp.

THE COVERFor cardboard covers it goes through the same process as normal paper but the sheets are thicker and chemical agents are used to strengthen the sheet. Then a number of sheets are stacked on top of each other and binding glue is used to keep the sheets together making for a much more durable end product.For Plastic (PVC) Covers the materials for the plastics are first

THE PAPERPaper is made from a pulping process. The two pulping methods are as follows:

Chemical: The use of chemicals to separate lignin from cellulose fibres. Lignin is removed because it deteriorates over time, therefore making it better quality. The pulp is often bleached to make the paper whiter but this process consumes 5% of the fibres. The chemical reaction with lignin produces heat, which can then be used to run a generator. Most pulp operations are self sufficient and contribute electricity back to the national grid.

drilled from the earth and pumped back to the oil platform in the form of crude oil which is then sent to a refining factory. It is then used in the polymerisation process which is a reaction with the vinyl chloride monomer which results in PVC slurry. It is then dried and formed into sheets to be crafted.Leather Covers require the skin of a cow to undergo treatment e.g. tanning which is then attached to a durable piece of cardboard, or wood in some cases.

BINDINGThere are several types/methods of binding including: perfect, spiral, comb, pressure, sewn, padding, disc and clasp. The most frequent binding method used is spiral bound, also known as coil. Spiral binding involves looping a coil of wire through the perforated edge of the notepad pages. Extrusion process for coil binding allows virtually any size to be created. Binderies purchase larger lengths to cover all custom document sizes. Once the coil is fed through the holes, the excess is cut and crimped. This is useful in waste management.

BUT HOW’SIT MADE?

X

Sizes generally range from 6mm, up to 56mm. Coil binding method is advantageous to marketing agencies as the coil is available in more than 60 colours.There are machines that will perforate the holes, feed the coil and also crimp the excess. Or the coil can be fed by hand. The coil itself can be made from plastic, or metal which is easier to insert and much more durable.

MANY THANKS TO THOSE IN..Assembling, inspecting, receiving, storing, handling, packing, warehousing, shipping, maintenance, repair, janitorial and guard services, product development, auxiliary production for plant’s own use (e.g. power plant), record keeping, and other services closely associated with these production operations at the establishment covered by the report. sales delivery (highway truck drivers and their helpers), advertising, credit, collection, installation and servicing of own products, clerical and routine office functions, executive, purchasing, financing, legal, personnel (including cafeteria, medical, etc.), professional, and technical employees. Additions or alterations utilised as a separate work force.

De-inked pulp, which is a Paper recycling process, can use either chemical or mechanical pulp. By mixing with water and applying mechanical action, the hydrogen bonds in the paper can be broken and fibers separated again.

Most recycled paper contains a proportion of virgin fiber in the interests of quality. Generally deinked pulp is of the same quality or marginally lower than the collected paper it was made from.The ink cannot be reused but Soya, linseed-based inks, mineral oil versions and Cobalt-free vegetable inks don’t have any hazardous material in them so can just be washed from the paper.

The notepad is a hybrid of materials and is not entirely recyclable. It is obviously possible to recycle the card and paper pages of a notebook. The coil generally becomes waste.Unless the coil is met with some ingenuity, it becomes useless post notebook. If the metal coating was to be stripped, or the entire coil was undone into a straight piece, then there may be a use. The material used is generally cheap and there would be little benefit in trying to recycle. The metal doesn’t provide any environmental issues that are in need of addressing. The plastic coils are also pretty useless post use, but depending on the type of plastic, it can sometimes be thrown in with other plastics.

I FINISHEDTHE BOOK!NOW WHAT?

This is a detailing of the early steps taken in MY project. I understand that the project is being taken on by a four person team, but this is my version of events. At this stage of the project, responsibilities were being shared, and all will be documented. But these next few pages will take you on MY pre production journey, whilst giving credit where it’s due!

THE PROPOSAL

MARKETRESEARCHWe carried out market research to find the most suitable option for targeting

our client. Particularly for the screen based option we were looking at websites/videos/smart phone apps etc. Fortunately for the group, we came across a selection of Smartphone and web use Infographics. Some of those

statistics of use to us are:

BRAINSTORM!

SCREEN mobile apps, ebook, animation, programme, ipad app, projection, e-mail, interactive PDF, interactive installation, slideshow, digital mapping, website, game, online resource, film, tv advert.

PRINT poster, book, t-shirt, info pack, envelope, billboard, notepad insert, card handout, flyer, leaflet, brochure, catalogue, stamps, van wrap, packaging

40% OF ADULTS AGED 50+ CONSIDER THEMSELVES

EXTREMELYCOMFORTABLE WHEN USING THE INTERNET

OF THOSE 50+ WHO ACCESS

THE INTERNET...

57%

DO SO FROM A

DESKTOPCOMPUTER

27%OF ALL THOSE 50+ ARE

SOCIAL NETWORKING[FACEBOOK | TWITTER | BEBO

| MYSPACE | GOOGLE+]

PECHA KUCHAThe pecha kucha presentation was a chance to share our progress with the class. I think the format of a pecha kucha had its flaws for this type of task. Due to a lack of practice with the talk we found ourselves stumbling over points and wasting time, where it wasn’t available. We had to be brief with points that we had a lot to talk about and were forced to improvise on topics we were short on to avoid the awkward silence. I didn’t find the task useful as a feedback opportunity as most of what we received was a deviation from our original ideas, and ideas that we were particularly interested in pursuing. I did however find It useful to see what other groups were doing as we could see where we stood amongst the standard of other work going on.

This is a collection of my initial sketches, illustrating the collaborated ideas of the group. I will explain the development of thought throughout this early design phase.Early on we were exploring elements of the notebook itself that we would be able to manipulate as a design tool. The first idea was to use the blue horizontal lines

(bottom left) to create a sequence of line drawings, that would tell the story of notebook manufacture as its used. This idea branched off into similar ideas in which we explored; using the margin space for a vector image on each page, footer notes, pull out posters, flip books and vectors in the header (the idea that we pushed on).

With the practicality of designing into a spiral bound notebook in question, we decided to swap it for a small ring bound folder. This would allow us to print however we wish and then insert the pages accordingly. Along with this idea we discussed using a variation of paper types (new/recycled) as an attempt to convince the user that the quality of recycled is not

compromised, and therefore get the user to make the permanent product switch.There are few screen ideas at this stage, but generally heading down the idea of using animation to tell a story, and embedding that into an interactive website that will feature a map. The map will pin point areas involved in the process.

X

INTERVIEWWITH MUMIn addition to our market research, we carried out an interview with a member of the group’s mother. Also by the name Susan, she is similar age and shares personality trait similarities. A short interview, but the conclusion was that, after use of a notebook, it is kept for a while before a sort out, and then the pages of sentimental value or use to her will be organised into a ring binder.

CLIENT PRESENTATIONOur client meeting was with Noreen Blanluet. We initially brought the client up to speed with the basics of the project (target audience, persona etc.) before sharing with her some of our design ideas and general area of focus. Our ideas at this point for print were still to use the notepad as our message carrier. Between us we had come up with the illustration a day feature, that would inform the user of the manufacture process, an insert/pull-out detailing the story of a worker in particular and also a range of paper types, that would encourage the user to switch to recycled rather than force it upon them. Are main ambition was to tell a story, not provide the user with an eco alternative.

Our screen ideas were broad at this stage; we decided to go with the basic video/website combo. The video is to be an animation representation of the ‘story’. The website would host the animation along with in depth information

and external links to some helpful resources (Kiva, recycled paper suppliers).

The feedback from Noreen was positive overall and very encouraging for us as a group. There was a lot of emphasis on communicating a workers story, and that was the area we decided to pursue for the next stage of our design.

Preparation over! In our group we were close to deciding what we were

going to do, who was doing what, and how we were doing it. A final whip

round of ideas and the ever useful feedback of our weekly tutorial would

take us over that line. We had come up with a host of new ideas, which

I’ve illustrated for good measure!

DEVELOPMENT!

NEW DIRECTIONTHIS PAGE IS A RUN THROUGH OF OUR FINAL DESIGN IDEAS

We decided to make each book personal to a member of the process. There are many, but for our example that we will eventually present, we focus on Luis Sandro, a truck driver that plays a part in timber distribution. Luis’ name will be ‘stamped’ on the cover and a removable insert will allow you to read more about his story and his Kiva appeal.

On the back of the notebook will be a QR code. When you scan the code on your Smartphone it

will take you to our website and will launch the video that relates to Luis. Also on the back will be a simple web address for those who aren’t Smartphone users, and also a series of questions. As the overall purpose of the notebook is to encourage a change, and provide the reasons for change, we decided to offer a decision at the end. This decision will be three pronged: Recycle? Refill? Landfill! This had the best ring to it and ‘landfill’ is exclaimed because it isn’t actually an option. The user will be aware of what putting the notebook to waste will do. The

option to choose refill will put our website to good use as well as we will be providing external links to recycled paper suppliers.

SCREEN sticking with the animation and website combination, we have decided to focus the content of the animation around the workman (luis). It will pick up from the moment it is activated. The QR code that is scanned to access the animation will feature at the beginning of the video before ‘growing’ into a tree and the story

will progress to the point that Luis Sandro features with timber distribution. The video will feature a voice over account of what Luis’ job entails.

The website will be accessible via the web address on the notebook cover, or by bypassing the animation to the navigation bar. In addition to videos, external resources and information, we will also provide a map. Using this map you can track where in the world the various steps of paper processing occur.

PRINT The content of the notebook will now be illustrated/Infographics vectors based on facts about the paper/notebook manufacture process. These will run as headers throughout the notebook but will not impede on the usability of the lined pad. They will deliver the message and story to the user and hopefully achieve our goal of opening eyes to the underlying issues in the process.

FACTS ABOUT WASTE • When paper rots or is

composted it emits methane gas which is 25 times more toxic than CO2

• The U.S. exports more waste paper than any other country

• Every year enough paper is thrown away to make a 12’ wall from New York to California

• The amount of wood and paper we throw away is enough to heat 50 million homes for 20 years

• If every household in the U.S. reused a paper grocery bag for one shopping trip, about 60,000 trees would be saved.

• The pulp and paper industry is one of the world’s largest emitters of greenhouse gases. It uses vast amounts of water and energy and produces signficiant amounts of pollutants and landfill waste

FACTS ABOUT MANUFACTURE • The pulp and paper industry

is the third largest industrial buyer of elemental chlorine

• Paper manufacturing is the 3rd largest user of fossil fuels in the world

FACTS ABOUT USE• The average American attorney

uses one ton of paper a year.• 210 billion sheets of paper

are consumed by faxing in US companies every year

FACTS ABOUT TREES• Every tree provides oxygen

enough for 3 people to breathe• under 2% of a tree is required

to make one piece of paper• Around 3,400,000,000 trees are

planted across the globe every year with almost 2.5 billion being in the U.S alone

• 30% of the worlds timber goes into paper production

• 12,500 sheets of paper can be made from 1 tree

• 4 trees per year are cut down to feed the fax requirements of an average US company

• It takes one 15-year old tree to produce half a box of paper.

• One tree can filter up to 60 pounds of pollutants from the air each year.

• Rainforests once covered 14% of the earth’s land surface; now they cover a mere 6% and experts estimate that the last remaining rainforests may be consumed in under 40 years.

• UK is the world’s third largest importer of illegal timber

• Just one tonne of recycled paper saves approximately six mature trees

FACTS ABOUT RECYCLING• Recycling paper uses 60% less

energy than manufacturing virgin timber paper

• One ton of recycled paper saves 3,700 pounds of lumber and 24,000 gallons of water.

• One ton of recycled paper uses: 64% less energy, 50% less water, 74% less air pollution, saves 17 trees and creates 5 times more jobs than one ton of paper products from virgin wood pulp.

• Recycling 1 ton of paper saves 17 trees (35’ tall), 2 barrels of oil (enough fuel to run the average car for 1260 miles or from Dallas to Los Angeles), 4100 kilowatts of energy (enough power for the average home for 6 months), 3.2 cubic yards of landfill space (one family size pick-up truck) and 60 pounds of air pollution.

• Recycled paper is the greenest option overall – it uses up waste paper and its production requires less energy and fewer chemicals. Plus, it provides a market for waste in the UK and encourages more recycling.

• But there will always be a need for some virgin fibre – recycled fibres can only be reprocessed 6-8 times before they become too broken up to bind together.

• Paper can be recycled up to 7 times over

• It is estimated that for every tonne of paper recycled approximately 4,200 KWh of electricity are saved - that’s enough to power a house in the UK for a whole year!

FACTS ABOUT PAPER• Wasps were the first creature

to produce paper.

• 47.6% of the raw material used for paper production is recovered paper.

FACTS ABOUT NOTEPADS• First mentioned in popular

science Oct 1934• Patented in 1859 henry t sisson

and not available for purchase til 1899

FACTS ABOUT DANGER• SAWMILL - lacerations,

amputations, severed fingers, and blindness. Wood dust, and chemicals used for finishing products, may cause skin and respiratory diseases.

• LOGGING – most dangerous occupation in US

FACTS ABOUT LANDFILL• Only two human-made

structures on Earth are large enough to be seen from outer space: the Great Wall of China and the Fresh Kills landfill, located on the western shore of Staten Island!

• Every year we fill enough garbage trucks to form a line that would stretch from the earth, halfway to the moon

YOU FACT HUNTTHESE ARE THE FACTS I COLLECTED AND READ1,000,000 TIMES EACH BEFORE CHOOSING THOSEAPPROPRIATE FOR DESIGNING!

FACTS ABOUT FORESTS• One and one-half acres of

rainforest are lost every second with tragic consequences for both developing and industrial countries.

• Nearly half of the world’s species of plants, animals and microorganisms will be destroyed or severely threatened over the next quarter century due to rainforest deforestation.

• As the rainforest species disappear, so do many possible cures for life-threatening diseases. Currently, 121 prescription drugs sold worldwide come from plant-derived sources. While

• 25% of Western pharmaceuticals are derived from rainforest ingredients, less that 1% of these tropical trees and plants have been tested by scientists.

• Most rainforests are cleared by chainsaws, bulldozers and fires for its timber value and then are followed by farming and ranching operations, even by world giants like Mitsubishi Corporation, Georgia Pacific, Texaco and Unocal.

• In Brazil alone, European colonists have destroyed more

than 90 indigenous tribes since the 1900’s. With them have gone centuries of accumulated knowledge of the medicinal value of rainforest species. As their homelands continue to be destroyed by deforestation, rainforest peoples are also disappearing.

• Most medicine men and shamans remaining in the Rainforests today are 70 years old or more. Each time a rainforest medicine man dies, it is as if an entire library has burned down.

• When a medicine man dies without passing his arts on to the next generation, the tribe and the world loses thousands of years of irreplaceable medicinal plant knowlege.

WEALTH OF THE RAINFOREST• The Amazon Rainforest

covers over a billion acres, encompassing areas in Brazil, Venezuela, Colombia and the Eastern Andean region of Ecuador and Peru. If Amazonia were a country, it would be the ninth largest in the world.

• The Amazon Rainforest has been described as the “Lungs of our Planet” because it provides the essential

environmental world service of continuously recycling carbon dioxide into oxygen. More than 20 percent of the world oxygen is produced in the Amazon Rainforest.

• More than half of the world’s estimated 10 million species of plants, animals and insects live in the tropical rainforests.

• At least 3000 fruits are found in the rainforests; of these only 200 are now in use in the Western World. The Indians of the rainforest use over 2,000.

• Rainforest plants are rich in secondary metabolites, particularly alkaloids. Biochemists believe alkaloids protect plants from disease and insect attacks. Many alkaloids from higher plants have proven to be of medicinal value and benefit.

• Currently, 121 prescription drugs currently sold worldwide come from plant-derived sources. And while 25% of

Western pharmaceuticals are derived from rainforest ingredients, less than 1% of these tropical trees and plants have been tested by scientists.

• The U.S. National Cancer Institute has identified 3000 plants that are active against cancer cells. 70% of these plants are found in the rainforest. Twenty-five percent of the active ingredients in today’s cancer-fighting drugs come from organisms found only in the rainforest.

RAINFOREST ACTION• Experts agree that by leaving

the rainforests intact and harvesting it’s many nuts, fruits, oil-producing plants, and medicinal plants, the rainforest has more economic value than if they were cut down to make land for cattle or for timber.

• The latest statistics show that rainforest land converted to cattle operations yields the

land owner $60 per acre and if timber is harvested, the land is worth $400 per acre. However, if these renewable and sustainable resources are vested, the land will yield the land owner $2,400 per acre.

• If managed properly, the rainforest can provide the world’s need for these natural resources on a perpetual basis.

• Sufficient demand of sustainable and ecologically harvested rainforest products is necessary for preservation efforts to succeed. Purchasing sustainable rainforest products can effect positive change by creating a market for these products while supporting the native people’s economy and provides the economic solution and alternative to cutting the forest just for the value of its timber.

*YOU DONT HAVE TO READ THESE! IM MERELY JUST SHARING MY PAIN WITH YOU.

100%OF THIS PAGE IS ABOUT MY INFOGRAPHIC DESIGNS

FACTS I’VE SELECTED FOR DESIGNS:• Logging is the 2nd most

dangerous occupation in the world, based on fatality rates.

• The Fresh Kills landfill in Staten Island, NYC is one of two man made structures that are visible from outer space.

• 47.6% of the raw material used for paper production comes from recycled paper.

• The Amazon rainforest provides 20% of the worlds oxygen and has been described as the lungs of the earth.

• Paper can be recycled 5 to 7 times over before the fibres are too short and damaged to be reused.

• Theres are 3000 plants identified as active against cancer. 70% of these are found in the Amazon rainforest.

• The UK is the 3rd largest importer of Illegal timber in the World.

• The amount of wood/paper we waste is enough to heat 50 million homes for 20 years.

• Rainforests cover a mere 6% of the earths surface and could be consumed within 40 years.

• 2.5 billion trees are planted in the U.S every year. thats 73% of the worlds plantation.

• The transportation of timber cargo overseas can take upto 3 weeks.

• Trees provide oxygen for us to breathe. One tree can provide enough for 3 people.

• At least one tree is provided for every tree that is cut down.

• 1 tonne of recycled paper uses 64% less energy.

• Theres enough paper thrown out each year to build a 12ft wall from New york City to California.

• 121 prescription drugs sold worldwide come from plant derived sources.

• One 15 year tree is enough to produce half a box of paper.

DESIGN IDEAS

‘FINAL’ DESIGNS (always subject to change)

HERE’S SOME MORE...

...AND THE REST! FINAL NOTESI ‘finished’ my batch of Infographic designs with a week in advance of the project deadline. The importance of this was to allow enough time for errors and obviously the time to correct these errors. This part of the project was an independent design task for me, but through regular group meetings, and weekly feedback tutorials, I was able to share my progress and receive the assistance I required. This didn’t just benefit me, as I also reciprocated the feedback and chipped in with the other tasks being undertaken by the group.

During the process of compiling the designs into the notebook format, we expect anything and everything to go wrong. Design changes will occur regularly so these designs are by no means finished. My final part in this was to print out the finals to inspect the competence of the designs and make note of any required changes.

X

made by?THE PRODUCTION STORYHopefully by now you will have been informed of who’s involved in the creation of a notebook. This is for me to tell you who/what and why about THIS notebook. I have already discussed how I made this notebook. Meet the team:

POPPY REAYA jack of all trades . Poppy’s craft helped with the finishing of the notebook cover, when she manually stamped the designs on to the front and back, in addition to the work she’s done putting a working website together. And lending a helping hand to animation building.

TOM EVERETTA Specialist. Tom’s assistance during the project has been in the finer details. Using his typographic skills and unique illustration style to create the personalised stamp set. A tedious operation designing for a fussy group.

CALUM GOULDINGThe Sacrifice. Calum selflessly accepted the challenge of building a stop frame animation, of Luis’ story, using wire and paper models. A running project that took weeks to materialise. Long days and sleepless nights put in for the cause.

EVOLUTIONOF THE STAMP IDEA

The first stamp idea came up a few weeks into the initial design process because of a desire to make the notepad ‘personal’.

The first stamp was a ‘Susan’ label based on our persona. It was called this because it was to be ‘the mothers’ notepad.

The design stuck for weeks before we had an overhaul of the product content. A unanimous decision was made to brand the notepad based on the name of a worker instead. for the sake of this design project we stuck with Luis, a truck driver. This design also opened up a door for a range of notepad products, under the names of all the different workers involved.

This is the final stamp design that we decided on after a number of different shapes and typographic options. The desired output for this design is for it to be etched into the card cover for our notepad. the simplicity of the shape will make this achievable.

Second complete overhaul saw a second rebrand of the notepad. We had a change of heart about the notepad personality range and decided instead to go down the ‘Who is involved?’ route. We eventually decided on ‘Made by?’ so the notepad poses a question, before giving you the answer. Luis’ story will now be supplemented on a removable bookmark inside.

Last minute hiccups forced a change this time. The inability to etch our design because of the style of our binder meant we needed a further rethink. our solution was that we get stencils made and ink the design on ourselves. It wasn’t how it was originally invisioned but a satisfying outcome for all.

So this is the final stamp design printed on to the front cover of our notepad. The inaccuracy of using inks and stamps gave it a rough, edgy finish that we like.

ERERS*ERRORSDuring our manufacture, we expected mistakes, and we got them in abundance. As i’ve already mentioned, there were certain things that just weren’t doable and others which weren’t easy to do. I have documented the ways in which the notepad ‘construction’ fell apart, before we saved our own day!

Our issues, mainly down to print errors, included:• printer shrinking original

designs meant that hole punching cut into most of the design.

• margins reduced by printer so page sizes reduced dramatically.

• printer not printing as designed on screen, light designs were coming out washed and illlegible.

• We were forced to crop A4 sheets down to A5 to achieve the desired print job.

PUNCHED DESIGNWASHED IMAGE

CROPPING

PERFECT

WEB

SITE

SHOT

SThe web print screens help provide an overview of the site style.There are many running themes that keep the design consistent and the use of stamps, colours and typefaces link the site back to the notepad itself. There is cross reference to the animation with the

website background featuring an animation still of the trees section.

The website includes: Interactive Map - pan and zoom available. the website pin points areas on the map that are involved in the process.

Character gateway - Each person is a link to their personal page which will reveal their 'story'.Acts - two online resources in Silvine (site for recycled paper refills) and Kiva (money lending website).

Above is the original script written for our animation. to be used asa narration over the video with support from instrumental music. The content of the animation, with the audio, creates a feel of empathy for ‘Luis’. It is not intended as an appeal video, but we have tied our project to Kiva and Luis is a real person, so there is potential to benefit in multiple ways. The actual purpose of the video is informative, rather than persuasive. The music accompanying the video is an instrumental version of Welcome Home by Radical Face. You can see the finished animationby following the link to YouTube.

ANIMATIONLUIS' STORY“What do you see when you pick up your note book? Simply a collection of paper bound within a cardboard cover, or is there more to it? Have you ever considered how many people have been involved to deliver your note book to your desk? And what is does the journey involve? Let us present with Luis story ..Luis Sandro is one of the many drivers that transport the timber for paper processing from the forest to the port.Luis, 29, lives in Peru, South America. Every day he begins early and he works long unsociable

hours, under harsh conditions which involve repetitive manual labour and stressful time limitations. And despite being a hard worker, he only receives a small wage.Luis aims to buy a truck in better condition to increase his efficiency and therefore economic income, so that in the future he can have his own business and eventually be able to afford his own house.When trying to be sustainable, take time to consider those whos lives are affected by the products that we use.... Made by luis”

+ USER INFORMATION DEVLOPMENT IDEAS AND PRODUCT MOCK UP

From the final group tutorial, we came out of it with some new design additions. Onew of which was the user information panel. During the tutorial, a missed opportunity was pointed out, where we had a large

amount of unused space within the notepad cover. Another thing to come from the tutorial was a quick solution. It was apparent that simple instructions would further enhance the user experience and would reduce the time taken for our

‘message’ to be delivered, There is still further opportunity in the back space of the cover. Some of the ideas included: A World map, photo’s of ‘the people’ and information about Silvine and Kiva.

This is a selection of photographs illustrating the final outcome for our print based design. I would say overall I am very pleased with the outcome, but I do feel it is a case of what might have been, as we originally had bigger plans that could have produced a more proffesional outcome.

But we let nothing stand in the way of our design ideas, and the improvisations we made are still a lot more than what we hoped for at the startW. The evaluation of the project rests on the final client presentation (in the morning). I will then give a detailed analysis of all things sustainable:me?