sustainable value chains - invest in france...selection of this topic for the choose france summit...
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Copyright © 2020 by Boston Consulting Group. All rights reserved.
SUSTAINABLE VALUE CHAINSA report by BCG for Choose France 2020
International Business Summit20.01.2020 Versailles
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Copyright © 2020 by Boston Consulting Group. All rights reserved.
For Further Contact
If you would like to discuss this report, please contact one of the authors.
Emmanuel NazarenkoManaging Director and Senior [email protected]
Michel FredeauManaging Director and Senior [email protected]
Adrien PortafaixAssociate Director, Total Societal Impact & [email protected]
Damian [email protected]
Press contactClaire Lebret - [email protected]
© Boston Consulting Group 2020. All rights reserved. 01/20
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Sustainability is becoming a priority for business leaders
Value chain competitivity has historically been polarized along three main dimensions: cost, quality and speed. Each company has to define priorities and trade-offs based on their own value proposition to clients, as well as industry dynamics.
However, an unprecedented shift toward sustainability questions these fundamentals and drives an overhaul of existing status quos and how companies’ make core decisions. In a recent study by BCG in the UK, individuals reported climate change as a top 3 priority whereas 4 years ago this topic ranked #8. We observe similar trends unfolding at different speeds across geographies, with Western Europe ahead of the curve. Furthermore, the selection of this topic for the Choose France summit demonstrates its strategic value at the highest levels of decision making across both companies and governments.
Global value chains need to be reconsidered and environmental criteria factored in
Looking at the entire product lifecycle, most value chains have become more complex, relying on an international flows of goods across a network of suppliers, distributors, logistics and waste management companies spread across the globe. With the steep decline in logistics costs, the relocation of parts of value chains has unlocked significant competitive advantage, notably from a cost standpoint. For example, China captured a significant share of activities in industries such as textiles, manufacturing and waste management – providing a favorable business context, including through lower labor cost structure.
However, these transport- and energy- intensive product flows were designed without entirely factoring in environmental externalities. They now intensify pressure on our ecosystem: carbon emissions, natural resources extraction and waste management. Atmospheric CO2 levels have reached all-time highs, surpassing the symbolic 400ppm threshold in 2018, with dire consequences on weather and sea levels in particular. Low recycling rate (14% in 2016) and increased waste generation (3.4Bn tons of waste by 2050, +70% from 2016 levels) will further strain natural resources even more.
Transition requires joint collaboration by all stakeholders
Facing this unprecedented obstacle, consumers, governments, investors and companies have to collaborate to define what tomorrow’s value chains should look like, factoring sustainability into the cost-quality-speed equation. Our surveys show that citizens consider that efforts for transition to sustainability must be shared efforts between individuals, corporations, investors and governments.
While the long-term benefit of sustainability becomes increasingly evident, it remains unclear (1) which actor will be willing to compromise on the short-term and (2) on what dimension. Indeed, with current technologies, reducing environmental impact may result in trade-off on other dimensions:• Higher costs in many cases (for instance,
recycled materials have higher price vs. raw equivalent)
• Slower value chain, reducing delivery lead time by transitioning from air to sea freight for example –
• Perceived quality – e.g. switching packaging from plastic to cardboard for perishable goods.
Executive summary
Sustainable Value Chains, Choose France Summit 2020 | 3
Copyright © 2020 by Boston Consulting Group. All rights reserved.
We already observe stakeholders taking a number of actions. Growing numbers of regulators are instituting carbon control mechanisms, which encompassed ~20% of worldwide emissions in 2018, 5 times what it was 5 years ago. An increasing share of companies are reporting carbon footprints, setting up internal carbon price. Despite these measures, current efforts are far from the 2°C scenario target. Only 20% of companies are reporting actual progress against their carbon targets.
Sustainability is a new pillar of company competitivity
Beyond the immediate challenge, sustainability represents a potential competitive edge for companies and a differentiation axis. To this extent, we observe two simultaneous trends in consumer purchasing behavior. First, despite outstanding growth of environmental factors in purchasing criteria (+62% vs. 2014), average consumers are still mainly driven by price and perceived quality (stable vs. 2014) but willing to compromise on brand and ease of purchase (those criteria down by -17% and -14% respectively). Second, an environmentally-conscious segment is emerging with willingness to pay a higher premium for such products.
Future winners will be those who seize this opportunity, beating the corporate inertia that plagues most organizations. Hence, the ability to leverage more agile, smaller companies and start-ups will help conquer this eco-friendly segment. In particular, promoting clearer branding, product transparency and educating consumers with better community management have been strong drivers of their growth.
This transition requires reconsidering the end-
to-end value by mobilizing all actors from the supplier upstream to recycling specialists downstream. For instance, automotive manufacturers' direct CO2 emissions (scope 1 & 2) only represent a mere 3% of the entire carbon footprint of the industry.
Governments are a key enabler of this transformation
Tepid results of the last COP25 have demonstrated that international cooperation on the topic is one of the strongest levers of actions but extremely complex to put in place. However, governments still have significant actions that can be activated at the country level.
To enable companies for the transition, governments have to provide a stable business context including legal framework that provides transparency for consumers (e.g. labels), incentives and requirements, and sustainable infrastructure (energy, waste and recyclability).
France attractive for companies to develop sustainable products
In this new competitive paradigm, France is an extremely attractive country. Combining low-cost/low-carbon energy, France provides a favorable ecosystem for companies looking to reduce their CO2 footprint.
With leaders in waste management, energy efficiency and world-class CSR companies, France demonstrate formidable leadership on sustainability topics
Lastly, France has set an ambitious legal framework further favoring development of sustainable products from a carbon footprint aspect and regarding circular economy.
Sustainable Value Chains, Choose France Summit 2020 | 4
Copyright © 2020 by Boston Consulting Group. All rights reserved.
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01Sustainability is disrupting the status quo
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Citizens' priorities shift to lower CO2
footprint and increased circular economy
Climate change unevenly considered across geographies
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
+80%
-40%
-20%
0%
+20%
+40%
-60%
+60%
+100%Climate change
National deficit
Crime
Immigration
Unemployment
Company tax avoidance
Wealth inequality
Quality of life in old age
Lack of opportunities to progress in life
People whose needs
are not met by society
Terrorism
Pensions
Degradation of
natural resources
The NHS
Envi
ron
men
tal
imp
act
Use
r
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ility
24%
19% 18%16%
14%15%
13%11% 11%
5%8%
3% 4%6% 7%
20192014
Germany UK Japan USA India China Turkey
Developed economies Developing economies
1 Inequality The NHS Inequality Healthcare Unemployment Healthcare Unemployment
2 Climate Change Crime Social Programs Crime Corruption Inflation Inflation
3 Immigration Climate Change Taxes Immigration Crime Unemployment Immigration
4 Crime Immigration Moral Decline Moral Decline Terrorism Environment Terrorism
5 Moral Decline Terrorism Climate Change Corruption Social Inequality Moral Decline Education
6 Environment Unemployment Crime Terrorism Education Social Programs Crime
7 Extremism Social inequality Unemployment Extremism Climate Change Education Social Inequality
8 Healthcare Wealth Inequality Healthcare Climate Change Environment Climate Change Corruption
Source : IPSOS, Global Advisor, BCG TSI Consumer Survey UK 2019, BCG analysis
Change v
s.2014
% of all answers
+3% -2% -17% -14% +3% +62% +41% +7%
Top purchasing criteria 2014 vs. 2019(number of respondents selecting criteria as a top 3 priority)
Climate change issues jumping in importance for citizens
Within the last five years, sustainability topics have taken a more prominent place in the public's mind.
A recent study led by BCG in the UK shows climate change ranks third in 2019 when 5 years ago, it was #8.
When purchasing goods, price & quality remain primary criteria…
… but consumers willing to compromise on convenience and brand for increased sustainability
This pattern is also reflected in consumers behaviors where environmental concerns have grown the strongest of all the purchasing criteria.While price and perceived quality remains fairly stable, in first and second position respectively; brand and ease of purchase have declined in favor of sustainability elements.
Although similar change is seen across the globe, it largely varies across geographies: developed economies, Europe in particular, are experiencing the fastest transition.
Sustainable Value Chains, Choose France Summit 2020 | 6
Top priority in 2019 relative to their evolution in 5-year
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Current value chains are increasingly complex and geographically widespread
1960 1970 1980 1990 2000 2010
100
60
150
20
40
120
80
0
50
100
200
87%
Air freight rate index (1960 = 100)
Air freight volume (billion ton-km)
0
20
40
60
80
100
120
1960 1970 1980 1990 2000 2010
10
8
0
4
2
6-62%
Sea freight rate index (1960 = 100)
World seaborn trade (billion tons)
0
20
40
60
80
100
120
1960 1970 1980 1990 2000 2010
0
5,000
4,000
1,000
3,000
2,000
-33%
US truck freight rate index (1960 = 100)
US truck freight volume (billion ton-km)
Dramatic decline in logistics costs has enabled simpler international trade…
… opening access to market with lower manufacturing cost structure
93
118100 104 100
118 116103
117106 102
87 86 88
121109 104 103
87 8297
114 10997
120
89 91 98
119 114101
93103
89
Chin
a
Japan
US
South
Kore
a
Aust
ria
Neth
erl
ands
Italy
Fra
nce
Belg
ium
Sw
eden
UK
Indonesi
a
Canada
Russ
ia
Czech
Republic
Mexic
o
Germ
any
Bra
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Sw
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and
Aust
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Spain
Thailand
Ukra
ine
Pola
nd
Norw
ay
Turk
ey
Irela
nd
Hungary
Denm
ark
Fin
land
Slo
vakia
Rom
ania
Port
ugal
India
BCG manufacturing cost index 2018 (US =100)
Largest SmallestTotal export value
Source : OECD, World Bank, Bureau of Transportation Statistics, IATA, Hummels 2008, Thomson Reuters, BCG analysis
Higher cost structure than the USLower cost structure than the US
Globalization, driven by a dramatic decrease in logistics and communication costs, has enabled firms to optimize their value chain across the globe, based on countries' cost competitive advantage.
In this context, most value chains have become highly complex, relying on the international flows of goods across a network of suppliers, distributors logistics and waste management companies spread across the globe.
Relocating parts of value chains has unlocked significant competitive advantage for companies, notably from a
cost standpoint. Firms moved manufacturing activities and labor-intensive processes towards Asia, particularly China, where they could benefit from lower manufacturing costs.
Take for example the iPhone supply chain, with its global footprint from raw materials to waste flows. This supply chain is spread all over the world, with most assembly sites in China and production of most components in Asia. Products are then transported to main consumption countries (Europe and North America). Finally, e-waste mostly flows back to Asia, Africa and Latin America.
Sustainable Value Chains, Choose France Summit 2020 | 7
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Note: flows are not exhaustive; waste flows based on estimates of e-waste across the globe, no official reportingSource : World Bank Data, company website, BCG analysis
Pro
ducti
on s
ite o
f com
ponents
Concepti
on s
ite
Main
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ws
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com
ponents
Raw
mate
rials
Ass
em
bly
sit
e
Share
of
Apple
's s
ubcontr
acto
rs
in 2
015
0,1
39
18
44
Main
recycling s
ite
Main
flo
ws
of
dis
trib
uti
on
Main
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ws
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wast
e
Sil
ver,
bauxit
e
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kel
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Com
ponents
Scre
ens,
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com
ponents
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Sustainable Value Chains, Choose France Summit 2020 | 8
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Copyright © 2020 by Boston Consulting Group. All rights reserved.
Achieving 2°C scenario requires reconsidering entire value chains
14% 13%28%
36%
15%1% 2%
12%
13%
42%
49%
98% 97%85% 84%
60%51% 53%
36%
Oil & GasConsumer
goods
1% 1% 2%1%
Automotive Construction
materials
Steel
producer
ITChemicals
5%
Financial
services
214,5 179,1 0,4428 63 140 26,2 2,5
Scope 1 (from operations owned / controlled)
Scope 2 (from production of energy purchased)
Scope 3 (other indirect emissions in value chain)
2050 GHGemissions in 2°C scenarioGt CO2
South AfricaGermanyBrazilRussiaIndiaUSAChina
Gt
CO
2
Already ~70% of gap to 2°C scenario achievable with proven technologies
13.3 5.6 7.3 2.2 1.2 0.5 0.5
% achievable with proven technologies
74% 74% 74% 76% 67% 78%92%
Source : IEA, CDP Climate Change Information Request, BCG analysis
COP 21 in Paris defined a global trajectory to reach 2°C scenario by 2050, aligning on CO2e targets. Within this scope, companies have a considerable role to play as they represent about two thirds of current emissions.
Achieving 2°C scenario translates into an 80% reduction of the current footprint by 2060. A recent BCG study shows that ~70% of targets set for 2°C scenario are achievable with existing proven technologies.
Yet, such efforts require that each industry engages with all actors along the entire value chain to assess best options in terms of product design, supply chain, manufacturing processes, product use and end-of-life.
Example of scope 1, 2 & 3 emissions from companies in selected sectors
Sustainable Value Chains, Choose France Summit 2020 | 9
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Limited natural resources and growing waste generation call for circularity
250,000
350,000
300,000
150,000
0
50,000
200,000
100,000
May-1
6
Aug-1
7
Export of plastic waste for recycling from the EU to receiving countries (in tons)
Mar-
18
Oct-
17
Feb-1
5
Jan-1
5
Mar-
15
Apr-
15
May-1
5
Feb-1
6
Jul-
15
Jun-1
5
Aug-1
5
Dec-1
6
Oct-
16
Sep-1
5
Oct-
15
Nov-1
5
Dec-1
5
Jan-1
6
Feb-1
7
Jul-
16
Mar-
16
Apr-
16
Jun-1
6
Aug-1
6
Nov-1
6
Sep-1
6
Jul-
17
Mar-
17
Apr-
17
May-1
7
Jun-1
7
Jan-1
7
Nov-1
7
Feb-1
8
Dec-1
7
Jan-1
8
Apr-
18
Sep-1
7
Hong Kong
China India
Taiwan
Thailand
Indonesia Turkey
Vietnam
Malaysia
Other
Limited circularity in existing product lifecycle is putting more and more stress on both ends of the value chain• Raw materials, especially rare earths, are becoming a
challenge as rate of extraction is expected to double by 2050
• Waste generation has been steadily increasing across all regions, ranging from 0.5 to almost 2.2kg per capita per day
• Additionally, recycled materials also produce less CO2
emissions than crude materials – 30-50% lower for plastic bottles for instance
With low recycling rate – estimated around 14% in 2016 – most of the generated waste is being dumped in landfills or open air spaces.
This considerable volume of materials has also created significant trade flows across countries. In the case of plastics, Asia has been the primary destination over the last decades.
However, this raises the question of long-term sustainability of this model that has also been largely undermined since China established a ban on households plastic waste in 2017.
From a consumer perspective, companies are increasingly expected to manage the end-of-life of their product. This requires rethinking products from the very beginning of design (materials, use and/or re-use, etc.)
Source : World Bank "What a Waste 2.0" report, BCG & WBCSD “The New Big Circle: Achieving Growth and business model innovation through circular economy implementation” report, Eurostat
Only 14% of 2016 waste worldwide gets recycled
Landfill
Open dump
Recycling 14%
Composting
Incineration
6%
11%
37%
33%
Enforcement of
China plastic ban
2 Bn tons
Sustainable Value Chains, Choose France Summit 2020 | 10
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Auteur, disclaimer
02A complex transition, already under way
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Companies, regulators and investors gradually take steps to act
20% of GHG worldwide emissions are regulated by ETS or carbon pricing
Governments are implementing measures to systemically control carbon footprint. In 2005, the EU set-up the ETS system, followed by Japan in 2012 and China in 2020.
China is piloting its ETS in its main cities (Shenzhen, Shanghai, Beijing, Fujian, etc.)
10%8%74%
70%
9%
15%
6%
10%
71%
65%
13%
Construction
& Infrastructure
14%
8%
10%
72%
10%
14%
Industrial goods
74% 9% 8%
51%
6%
34%
Agrifood & Forestry
10%15%
13%
Finance
9%
18%
12%
12%9%
8%
61%13%
Consumer & Retail18%
41%
18%
8%
Energy
66%Tech, Media
& High-Tech
14%63% 13%
Transport
Light manufacturing
10%
Services
8%
Health
123 174 18715
376
150
607517
Publicly disclosing price
Not disclosing
Europe
Asia
44% 42%
5% 23%
2014 2017
North America
29% 22%
More companies report internal carbon pricing. Still, less than 20% have clear reduction targets
Companies have become increasingly transparent about carbon footprint over the last decade. Still, a large share of major companies (41% to 74% depending on sector) do not disclose their emissions.
Leading companies on the topic have started to set-up internal carbon pricing: defining a set price per ton of CO2 that is factored into their decision processes. The Carbon Disclosing Project (CDP) has seen more companies publicly disclose this internal metric in recent years.
In this direction, we see players taking more drastic measures such as Kering who has defined an environmental P&L. This accounting method prices all environmental impacts the firm may have in the world (incl. water, soil utilization). The company aims at optimizing its 'eP&L' every year
Companies reporting internal carbon price
No / partial disclosure Emissions reductionDisclosure Targets
2015 2016
43%
21%
22%
41%
24%
22%
Source : World Bank data, CDP data, BCG analysis
0%
10%
20%
30%
20202010
Share of global GHG emissions
covered by public instruments (%)
2004 2005 2015
0.3%3.7% 4.4%
12.0%
20.1%
Company reporting on carbon footprint
Sustainable Value Chains, Choose France Summit 2020 | 12
Copyright © 2020 by Boston Consulting Group. All rights reserved.
81
Defining right CO2 price across the globe is a complex endeavor
121
97
68
57
49
31 3026
2322
22 19 18 1716
15 14 127 6 6 6 5 5 4 3 3 3 2
Swit
zerl
and
Can
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Swed
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rway
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lan
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and
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ce EU
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Gu
angd
on
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o
32
0
Carbon Tax
ETS
CO2 pricing is a simple mechanism but complex to align at global scale
With increasing pressure on sustainability, carbon initiatives – either carbon taxes or emissions trading schemes (ETS) – have been increasingly implemented across the world. However, they often translate to lower price competitiveness for companies. Adjusting CO2 price is a fine balance between maintaining attractiveness for companies' investments and ensuring long-term environmental targets are achieved. Today, observed CO2
prices range from a few dollars to over $100 per ton –both in nation carbon tax and in corporations' internal carbon pricing systems.
Global public & private cooperation is mandatory
Greenhouse gas emissions are by definition a global issue that exceed border considerations. Achieving substantial impact requires governmental coordination but recent COP discussions have proven this to be a difficult challenge. In the meantime, companies can proactively activate several sustainability levers across their industry.
Cost of most carbon capture technologies surpasses 60$/ton
As part of the 2°C scenario, carbon capture is required to absorb back CO2 from the atmosphere. Several technologies are being investigated but many have proven expensive to implement. While cost is expected to decline with scale, current cost is above what most players use as a base scenario.
Source : World Bank Carbon Pricing Dashboard, CDP data, Companies Integrated Reports, Global CCS Institute (November 2017), BCG analysis
Country/ city price in carbon initiativeUSD/tCO2e
20 30
100
60
20
80
40
40
Santander
Car
bo
n P
rice
(USD
/tC
O2e
)
DSM
Eletrobras
CO2 Emissions (Mt)
Inditex
Cargill
Danone
Unilever Solvay
Total
ENEL
Suez
BNP
Kering
Novartis
Saint Gobain
Air Liquide
Anglo American
National Grid UK Eni SpAStatoil
Company internal carbon price and their emissions
Revenues
in Bn$100
20
21
23
Natural Gas
Processing
Biomass-
to-ethanol
Fertiliser
Supercritical PC
Oxyfuel
160
Iron & Steel
Cement
Natural Gas
Combined Cycle
IGCC
27
27
121
121
119
Cost of main carbon capture and use technologiesUSD/tCO2
Sustainable Value Chains, Choose France Summit 2020 | 13
33
14881
104
80
67
63
60
194
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Increased costs are the first barrier to altering consumer behaviors
70% of consumers willing
to pay a 5% premium
10% of consumers willing
to pay a 25% premiumvs.
Cost of change is #1 barrier to altering behaviors
Note: WTP survey of 1000 global consumers on sustainability products; Sustainable products include organic ingredients, responsibly sourced, responsibly packaged, certified fair tradeSource : IRI, Nielsen, SPINS, BCG TSI Consumer Survey UK 2019, Global Sustainable Investment Review 2018
Lack of
information
about
companies
Not enough
alternative
options
11%
Cost
associated
with change
12%
Don’t fully
understand
what is
required
Inconvenience No change
necessary;
enough is
being done
Challenges
with
accessing
alternative
options
18%
13%
11%10%
3%
New sustainability-conscious consumer segments are emerging
Recent surveys show that consumer behaviors regarding sustainability are evolving at an unprecedented pace. While cost of sustainable products is still listed as the main hurdle, we see more consumers willing to pay a premium: 70% of consumers are willing to pay a 5% premium, this number drops to 10% for a 25% premium.
This new price elasticity reflects the emergence of a consumer segment willing to pay a significant premium for sustainable products. This is all the more relevant for companies since consumers list the lack of alternative options as the second barrier to changing their purchasing habits.
Most agile companies able to tackle this growing segment
Companies have already started to invest in this segment and we see number of more agile, small companies and start-ups, developing new products with a clear sustainable claim. Larger corporations usually struggle to transition to more sustainable practices due to corporate inertia and legacy supply chains.
Consumer education is critical
In this rapidly-moving context, most consumers want to act but lack visibility on what is required. Companies and regulators have a critical role to play in putting into place a clear framework to help citizens make informed decisions about their consumption.
Sustainable Value Chains, Choose France Summit 2020 | 14
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03France offers competitive advantage for sustainable investments
Copyright © 2020 by Boston Consulting Group. All rights reserved.
France attractive for companies to develop sustainable products
1. Sustainability Economic Development Assessment, scale 0-100 Source : Europe observatory, Business France CSR Hub Data, World Bank Data, IEA, BCG analysis
France offers highly- competitive, clean energy
Energy consumption in manufacturing processes is the main source of emissions. To this extent, France's current electricity production mix offers high-quality energy supply that iss low-carbon and cost competitive. On average, France generates half the emissions that the US or China does for the same amount of energy generated. Moving forward, the growing share of renewables will further strengthen France's position.
In 2017, cumulative savings achieved since 2005 reached ~ 1% of final energy consumption of countries with energy efficiency obligation schemes (EEOS). France accounts for the biggest savings worldwide (24 TWh), exceeding country targets by 2.5x.
15.00
3.0
35.00
2.0
0.00
1.0 1.5
20.00
2.5 3.5 4.0
5.00
10.00
25.00
30.00
Indonesia
Energy carbon intensity (tCO2e / Mtoe)
Pric
e o
f el
ectr
icit
y (U
S ce
nts
/ k
Wh
)
France
Germany
USA
UKChina
India
Brazil
TurkeyVietnam
Mexico
Country electricity cost competitiveness relative to carbon efficiency
France is already most attractive EU country for R&D investments
France is well-positioned in terms of innovation. In 2018, France ranked first in number of foreign investment decisions made in R&D across Europe.
Furthermore, enterprise creation is buoyant in France. In 2017, the enterprise startup rate across the entire French economy was 10%, ranking 3rd behind the UK (14%) and Poland (12%), Germany ranked 9th
with 7%.
France also experienced the highest net growth in terms of active enterprises with +200 000 net creations. This 5.4% growth far exceeds the UK, Poland (below 3%) and the 0.9% EU-28 average.
17%
15%
25%
8%
1%
7%
10%
1%
3%
1%
1%
26%
13%
11%
5%
4%
4%
4%
2%
2%
2%
2%
Spain
Poland
France
Germany
UK
Ireland
Sweden
Netherlands
Italy
Belgium
Finland
Austria
2%
Headquarters
R&D
Multinational firm investment decisions(% of all investment in Europe, 2018)
Sustainable Value Chains, Choose France Summit 2020 | 16
Copyright © 2020 by Boston Consulting Group. All rights reserved.
France offers a strong ecosystem of sustainability leaders
1. Sustainability Economic Development Assessment, scale 0-100 2. ESG: environmental social and governance score between 0-100 based on CSR Hub data Source : CSR Hub Data, World Bank Data, IEA, BCG analysis
French economy relies on an ecosystem of CSR leaders
A recent BCG study ('La Vague responsable: un nouveau défi des entreprises françaises') shows that European companies, and French ones in particular, are global leaders along ESGdimensions (environmental, social and governance). Indeed, 83% of large French corporations are in the first quintile of global companies, far ahead of the Euro zone (61% on average) and the Nordics (64%). This leading position results notably from a long-term governmental effort to help companies improve on ESG dimensions.
Interestingly, this ESG performance has a high correlation with country well-being measured through its SEDA1 score (published by BCG since 2012). This score combines many criteria such as health, education, equality, environment, economy, employment, etc.
30
40
50
60
70
80
90
42 44 46 48 50 52 54 56 58 60 62
Russia
Corporate ESG performance2
Greece
Country well-being
SEDA score1
Argentina
Mexico
Italia
Belgium
France
China
FinlandCanada
BrazilIndonesia
South Africa
India
South KoreaUS Japan
Australia Ireland
Turkey
UK
Sweden
Germany Netherlands
Austria
Denmark Norway
Spain
Europe
5%
16%
29%26% 27% 26%
20%12%
20%
17% 23% 23%29%
19%
83%
64%
54%51% 50%
45%
61%
France ItalyNordics Germany Benelux UK Euro Zone
1st quintile 2nd quintile 3rd to 5th quintile
Sustainable Value Chains, Choose France Summit 2020 | 17
Country well being relative to the ESG performance of its companies
Share of companies of a region in each quintile of CSR performance
Copyright © 2020 by Boston Consulting Group. All rights reserved.
France's regulatory framework will help maintain this competitiveness
France's draft bill on circularity pushes for clear performance indicators for companies
Parliament is establishing targets on five critical indicators – e waste volume reduction, reparability, recycling of plastic, production of recycled materials and re-use of waste. The bill will impact the business models of firms in France : - Prohibiting the disposal of unsold new products- Implementing a reparability index to limit planned obsolescence- Applying Extended Producer Responsibility to new sectors (e.g. toys)
Through this legal framework, France actively differentiates itself on waste management and eco-design, particularly by providing visibility on the CO2
competitiveness of products.
France's regulatory framework prioritizes energy efficiency and CO2 competitiveness
The National Low Carbon Strategy sets goals to transition to a low-carbon economy and achieve carbon neutrality by 2050. It prioritizes energy efficiency and CO2 competitiveness with :- Control of carbon content of imported products (e.g. carbon tax at EU
borders to support competitiveness against “carbon leakage”)- Use of carbon footprint calculation tools to provide stakeholders with
adequate information- Development of low-carbon energy (e.g. hydrogen, electric vehicle
charging infrastructure, biofuels)- Investments in carbon capture and storage / re-use technologies
France will offer a favorable environment for firms to implement green and low-cost value chains
With the "Productive Pact 2025", France creates a favorable environment for green and low-cost values chains:- Creation of 124 "industrial territories", to encourage innovative clusters
(e.g. simplification of administrative procedures);- More than €1.3Bn investments in talent and innovation.
Sector-specific projects are promoted, particularly in circularity and climate change: plastic recycling, carbon-free rail transport through hydrogen and electricity or carbon-free and renewable hydrogen.
Sustainable Value Chains, Choose France Summit 2020 | 18
Copyright © 2020 by Boston Consulting Group. All rights reserved.
Sustainability
Environment
Climate
change
Circular
economy
Recycling
Carbon
reduction
Fair trade
Waste
management
Eco-design
Energy
Food
France
Carbon
capture
Water