sustainable mobility dan werbin 2005-05-13 slide 1 volvo and mobility dan werbin director volvo cars...

Sustainable MobilityDan Werbin2005-05-13 Slide 1

Volvo and Mobility

Dan Werbin

Director

Volvo Cars North America


Volvo’s Guiding Principles

Protect Life Enjoy Life Long Life

Volvo For Life

Safety & Environment

Dynamic Products

Quality & Longevity


Future Outlook• Demographics• Technology• Society

Advanced Engineering• Platform Flexibility• Low Entry Ticket• Low Volume

1998 - 1999

• Trust • Personalisation

• “I Decide”

• Flexibility• Simplicity

2000 – 2001Tandem Concept

Mobility 2010 (2000)

Volvo Mobility Project Overview


Sustainable Mobility

Definition:

The ability to meet the needs of society to move freely,

gain access, communicate, trade and establish

relationships

without sacrificing other essential human or

ecological values today or in the future


WBCSD Sustainable Mobility Study

2005 2030

Objectives

Near Future

Effective rate of technological change is closely related to the lifetime of the product

• Automobile: 12 - 20 years• Infrastructure: 25+ years


Future Mobility Objectives

• Reduce conventional emissions from transport

• Reduce GHG emissions from transport to sustainable levels

• Reduce the number of transport-related deaths and injuries

• Reduce transport-related noise

• Mitigate traffic congestion

• Narrow mobility divides between the rich and the poor

• Improve mobility opportunities in developing societies


China’s Challenge – Growth & Mobility

Vehicles in China (millions)


Mass Transit - Personal Mobility

• Challenge of the last mile– Individual Destinations – Parking at stations

• Convenience• Land use

• Need Personal Mobility Innovations


Reduced Environmental ImpactMaximum Total Efficiency

Minimum Environmental Impact

Personal Mobility Options

Electric DriveAlternative

FuelPetrolDiesel

Li-ionBatteries

Biogas PZEVCommonRail

Optimized Capacity

Hybrid TechnologyFuel Cells

Hydrogen


Optimized Capacity

“Don’t use more car than you need”

Opportunities in household-fleet or “virtual fleet”


Tandem Highway Scenario


2004 Bren School Roundtable


Approach to Maximum Efficiency

• Minimal Size and Weight– Efficient use of materials– Improved power to weight & handling– New safety innovation needed

Ride-Down Safety System


Intermediate step to Tandem that that offers

– Versatility– Aerodynamics– Emotional Styling

3-Seat Layout


Volvo 3CC

• Holistic balance of form and function– Safety– Aerodynamics– Materials– Aesthetics – Surprise and Delight– Pride of Ownership

(Jewel-like qualities)

3CC pic


3CC F3Q


3CC Open Door


3CC Hi R3Q


Challenge Bibendum

• Launched 1998

• Premier event for promoting sustainable road mobility

• Emissions• Efficiency• Enjoyment• Safety• Technologies• Partnerships

Competition


Challenge Bibendum 5Sonoma 2003

Differing priorities, differing solutions

– Biogas– Bi-Fuel– PZEV


Challenge Bibendum 6Shanghai 2004

Sustainable MobilityDan Werbin2005-05-13 Slide 22 Tongji University, Shanghai


Challenge Bibendum Lessons

• Broad spectrum of alternatives

• Regional choices with global impact– US: “Technology will save the day”– EU: “Everybody has a role to play”– “BRICK” nations raising need for action

• Personal Mobility– Freedom and privacy– Emotional appeal is important


Willingness to Pay(Consumer Behavior)

EmissionsResource ConsumptionWellbeing of othersCongestion…

DesignPerformanceInterior environmentSound system, etc

Common Good

PrivateGood

Innovation and awareness needed to combine both


Summary

• Sustainability has many dimensions– Complex story to convey– Alternatives must be demonstrated

• Technology alone is not enough– Consumer awareness and behavior

must be addressed


Conclusion

• Academic institutions like the Bren School are key to public / private sustainability partnerships

sustainable mobility dan werbin 2005-05-13 slide 1 volvo and mobility dan werbin director volvo cars...

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