sustainability in action - coke...

2011 RESPONSIBILITY & SUSTAINABILITY REPORT

on the activities of Coca-Cola in Belgium and Luxembourg in 2010

SUSTAINABILITY IN ACTION

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28

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102010 Achievements in the picture IAnnual Results IIITable of Contents 2Foreword 4 2020 Commitments 5Our portfolio 6What’s in the Coca-Cola name? 7Global brands, local roots 8A whole range of activities 9

Energy Management & Climate Protection 10Sustainable Packaging & Recycling 14Water Stewardship 18Beverage portfolio and active and healthy lifestyle 22Working environment 28Community 32

Table of Contents

Scope of the report and application of the Global Reporting Initiative. The Responsibility & Sustainability Report on the activities of Coca-Cola in Belgium and Luxembourg in 2010 is available for you to read as a hard copy or, electronically, on www.cocacolabelgium.be and www.cocacolaluxembourg.lu. Where relevant, important initiatives taking place in 2011 are also mentioned. We followed the internationally recognized directives of the Global Reporting Initiative (GRI) when writing the information in this report and on our website. The reporting criteria are based on the G3 directives. You will find an overview of the GRI indicators that we used in the index on https://www.cocacolabelgium.be/duurzaamheidsverslagen. With this report and the website combined, we are reporting in compliance with GRI level B. www.globalreporting.org

This report is SGS certifi ed.

Our thanks to Planckendael Zoo for providing the beautiful location for thecover photo.

SUSTAINABILITY IN OUR DNA Responsible and sustainable entrepreneurship is inherent to Coca-Cola.

Our customers, consumers, employees, the communities where we operate and other stakeholders expect the same of us.

We are working constantly on areas where we can really make a positive difference. Sustainability is in our genes and based on this fundamental attitude, we seek to keep growing into the long term together with our partners.

For more information visit:www.cocacolabelgium.bewww.cocacolaluxembourg.lu

2011 Responsibility & Sustainability ReportBelgium - Luxembourg

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For more information visit:www.cocacolabelgium.bewww.cocacolaluxembourg.lu

For more information visit:

FR SR

2009 2010

1.90

1.76

1.99

2.22

2.38

200820072006

Drop in work-related accidents.

2006 2007 2008 2009 2010

Fr (Frequency rate) = number of accidents with lost work time of at least 1 day/100 employees Sr (Severity rate) = number of days lost/100 employees

2,41,8

3,8

5,3

26% more water effi cient compared to 2006Average water consumption (liters/liter of product)

4,5

43

111120

186

53


The new ratio in every employee’s career improvement mix: 70% on-the-job training, 20% coaching, 10% traditional training .

70-20-10

With the 56,300 Euro raised, this year eight Cliniclowns can make as many as 3,600 children happy. This amount was collected online during Coca-Cola’s last Christmas campaign.

€ 56,300

21,779 14visitors in the European Visitors Center in 2010.

innovations in 2010, 7 of which product innovations and the other 7 in packaging

up to 50%energy savings

2010 Achievements in the picture

22.5%made from plantbased material (launch 2011)..

by fi tting doors on large open coolers.

PlantBottle™

III

—

of the volume* featured the ‘Guideline Daily Amount’ information at the end of 2010.

97%

—of the volume is sugar-free.

41.4%

* all beverage categories except mineral water

2009 2010200820072006

0.54

0.510.50

0.48

0.59

19% more energy effi cient compared to 2006 Average production rate (MJ/liter of product)

2011 Responsibility & Sustainability ReportBelgium - Luxembourg 5

2020 Commitments.Sustainable entrepreneurship is inherent to our DNA. We constantly work on those areas where we actually can make a positive difference. In each case we have formulated a ‘2020 commitment’ consisting of very concrete and measurable objectives.

Energy Management and Climate Protection: Reduce the overall carbon footprint of our business operations by 15% by 2020, as compared to our 2007 baseline.

Sustainable Packaging and Recycling: Reduce the impact of our packaging; maximize our use of renewable, reusable and recyclable resources; and recover the equivalent of 100% of our packaging for recycling.

Water Stewardship: Establish a sustainable water policy based on protecting our water resources, reducing our water usage and safely returning the amount of water that we use in our beverages.

Product portfolio: Provide a wide and informed choice of non-alcoholic beverages, with or without sugar, sparkling or still. Drinking sufficient amounts thus becomes a pleasure.

Active and healthy lifestyle: Support an active and healthy lifestyle through programs encouraging physical exercise, providing information on our products and an extensive choice of products.

Working Environment: Create a culture where diversity is valued, every employee is a respected member of the team. Build a workforce that reflects the communities in which we operate.

Community: Contribute positively to the communities in which we are active, at social, economic as well as environmental levels.

Looking to the future.Dear Reader,

—In this report – the sixth consecutive by the way – we gladly look back, with you, at a year packed with actions towards sustainability. And we also look ahead, because today is when we lay the foundations which will allow us to continue to earn your trust in the future. This year we celebrate the 125th anniversary of our brand and we would like to double that lifespan at least. That’s why we are continuing to build a healthy and thriving business in a sustainable way.

At Coca-Cola, we believe that the way we shape the future can make a difference. Sustainability is in our genes and is an integral part of our business strategy. Specifically, we focus our actions on the seven areas in which we can make a clear and positive difference: • anenergypolicyaimedatminimizingourcarbonfootprint,• thesustainabilityofourpackagingwithemphasisonrecycling,• waterstewardshipbasedonminimaluseandaneutralimpact,• avariedbeverageportfolio,• encouraginganactiveandhealthylifestyle,• asafe,diverseandpositivecorporateculture,• apositivecontributiontothelocalcommunity.

Over the past years we have formulated measurable, concrete and ambitious ‘2020 commitments’ for each of these seven pillars. This report describes in detail how we have progressed towards meeting these commitments, and which challenges still lay ahead of us.

We are well aware that we live in an ever changing world: new issues emerge, social ideas shift, while technological advances keep pushing back boundaries. This year we asked some of our partners and outside contacts how they see Coca-Cola in 2020. Their opinion? We need a broader view. Our responsibility extends beyond our own operations. We must ensure that we not only reduce our own impact, but also that of our entire value chain, from growing our ingredients to recycling our packaging.

We will take this feedback on board in the next steps of our journey towards sustainability. This will allow us to meet your expectations and, together, we will be able to surpass ourselves. We look forward to the challenge of maintaining our course towards sustainability, with you at our side.

Hessel de JongCoca-Cola Benelux

Ben LambrechtCoca-Cola Enterprises Benelux


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1. Viva and Rosport are trademarks of Sources Rosport SA. 2. Coca-Cola Enterprises, Inc. distributes and sells Monster on behalf of Hansen,

the owner of the brand.

3. Nestea is owned by Société des Produits Nestlé SA. 4. Coca-Cola Enterprises, Inc. is in charge of the marketing,

distribution and sale of Capri-Sun, owned by Capri Sun AG

A broad and diversebeverage portfolio—

Coca-Cola is active worldwide in the sector of non-alcoholic beverages: soft drinks, water, fruit juices, sports drinks, energy drinks, ice teas, coffees, milk, milk drinks and hot drinks. In 2010, we consumed a total of 5,118 million liters of non-alcoholic beverages in Belgium and Luxembourg.

17.8% of this total was produced by Coca-Cola. In Belgium and Luxembourg, we offer consumers a choice of 17 brands, with different calorie contents and in a variety of packaging sizes. Coca-Cola Services (CCS) is a subsidiary of The Coca-Cola Company.

In Belgium, CCS has 293 employees (end 2010), 262 of whom work for the European market and 31 for the Belgian-Luxembourg market. The Coca-Cola Company and its subsidiaries own the trademarks, look after consumer marketing and sell the basic concentrates to the bottlers.

Coca-Cola Enterprises Belgium (CCEB) and Coca-Cola Enterprises Luxembourg (CCEL) are subsidiaries of Coca-Cola Enterprises, Inc. which is one of the world’s largest bottlers of the brands owned by The Coca-Cola Company. CCEB and CCEL produce, distribute and sell the beverages through various channels. At the end of 2010, Coca Cola Enterprises had 2,573 members of staff spread over 11 sites in Belgium and Luxembourg.

What’s in the Coca-Cola name?—

We combine the forces of two companies to earn the trust of consumers, day in and day out: The Coca-Cola Company and Coca-Cola Enterprises, Inc.

1. 1. 2. 3. 4.

Soft drinks Natural mineral water Sports Drinks Juices/fruit drinks Lifestyle drinks Ice tea Energy drinks

•Coca-Cola•Coca-ColaCaffeineFree•CherryCoke•FantaOrange•FantaLemon•FantaCitrusFruit•FantaWorldSouthAfrica•FantaStillTropical•FantaStillOrange

Red Fruit•FantaStillOrange

•NordicMistTonic•NordicMistCitrusFruit•Sprite•Capri-SunOrange•Capri-SunMultivitamin•Capri-SunSafariFruits•Capri-SunTea&Peach•Capri-SunChampionsDrink•Capri-SunApple•Capri-SunApple-Blackcurrant•Capri-SunTropical

•Coca-Colalight•Coca-ColalightLemon•CokeZero•CokeZeroCaffeineFree•Coca-Colalight

Caffeine Free•FantaZeroOrange•FantaZeroLemon•SpriteZero

•Chaudfontainenon-sparkling•Chaudfontainelightly

sparkling•Chaudfontainesparkling•Viva•Rosport•RosportBlue

•AquariusLemon•AquariusOrange•AquariusSoftCitrus•AquariusRedPeach•AquariusGreenSplash•AquariusZero

•MinuteMaidPinkGrapefruit•MinuteMaidTomato•MinuteMaidPineapple•MinuteMaidApple•MinuteMaidApple-Cherry•MinuteMaidTropical•MinuteMaidMultivitamin•MinuteMaid7FruitsoftheWorld•MinuteMaidOriginalOrange•MinuteMaidOrangesmooth

taste with pulp•MinuteMaidOrangesmooth

taste without pulp

•GlacéauVitaminWaterpower-c•GlacéauVitaminWateressential•GlacéauVitaminWaterignite•GlacéauVitaminWatermulti-v•GlacéauVitaminWaterrestore•GlacéauVitaminWaterd-fence

•NesteaStillLemon•NesteaSparklingLemon•NesteaPeach•NesteaWhitePeachlight

•Burn•Nalu•MonsterEnergy•MonsterRipper•MonsterKhaos

Responsibility & Sustainability reports Sustainability plays a crucial role in Coca-Cola worldwide and is an integral part of all our corporate activities. For more detail, please read the corporate responsibility reports of The Coca-Cola Company and Coca-Cola Enterprises, Inc. which are downloadable from: www.thecoca-colacompany.com/citizenship/reporting.html and www.cokecce.com/CRSReport2010-2011

98% —of our raw materials are purchased at European level, 50% of which in Belgium and Luxembourg.


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Headquarters Production plant

Distribution Center

Cooler Services European VisitorsCenter

Source O RamaCustomer Service Center

Antwerp

Hasselt

Chaudfontaine

Luxembourg

Gosselies

Anderlecht

Londerzeel

Ghent

Production & warehouse

Transport

Raw materials

Concentrate Ingredients & packaging

Vending machines & coolers Consumers

Customers

Recycling of packaging

Raw

mat

eria

ls

Prod

uctio

n &

Dis

trib

utio

n Sa

les

The Coca-Cola Company and Coca-Cola Enterprises, Inc. are listed on the New York Stock Exchange. Since May 2011, Coca-Cola Enterprises, Inc. is also listed on the NYSE Euronext in Paris.

Global brands, local roots Coca-Cola in Belgium and Luxembourg Overview of our operations

Coca-Cola Worldwide

A whole range of activities

On October 4th, 2010 Coca-Cola Enterprises, Inc. sold its operations in North America to The Coca-Cola Company. CCE increased its scope of infl uence in Europe after taking over the activities in Norway and Sweden.

For the fi rst time in the history of CCE, all our bottling activities are exclusively concentrated in Europe. Today, Coca-Cola Enterprises, Inc. – active in Belgium, Luxembourg, the Netherlands, France, Great Britain, Sweden and Norway – is the world’s third largest bottler of the brands marketed by The Coca-Cola Company.

2010: a memorable year —

www.cocacolabelgium.be

www.cocacolaluxembourg.lu

Coca-Cola Services Coca-Cola Enterprises BelgiumCoca-Cola Enterprises Luxembourg

2,866 employees work at Coca-Cola Enterprises Belgium, Coca-Cola Enterprises Luxembourg and Coca-Cola Services, and are spread over 11 sites: 3 production plants, 6 distribution centers, 1 Cooler Services facility and 1 headquarters.

Worldwide, 1.7 billion beverages consumed each day.

The brands of The Coca-Cola Company are marketed in over 200 countries.

1.7billion 125 years

In 2011 the Coca-Cola brand celebrates its 125th anniversary.

13,400 employees worldwide at Coca-Cola Enterprises, Inc.

139.600 employees worldwide at The Coca-Cola Company.

58 million Euro were invested in the Belgium and Luxembourg sites in 2010.

2009 20102008

0,93 0,86

58,000,000

53,000,000

+200 139,600

13,40040,500,000

913—million liters sold in 2010 71%

—of the beverages that we sell in Belgium and Luxembourg are produced in Belgium.


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“The energy effi ciency project of the PET bottle blowing furnace which was implemented at the Antwerp plant of Coca-Cola Enterprises Belgium, helps achieve the objectives of the European Union on energy effi ciency and renewable energy.”

Pierre-Loïc NihoulPublic Relations Manager Sustainable Energy Europe - A campaign of the European Commission

Average energy consumption in the Belgian production plants fell by 8.5% compared to 2009.

2009 2010

913

2008

Production volume (in million liters) Energy consumption (in million MJ)

435

874

399

837

460

906

Lights out for WWF’s Earth Hour —

We took part in WWF’s Earth Hour, something we now do every year.This is the most symbolic action in the fi ght against climate change atglobal and local level. We turned off the lights at our corporate sites inAnderlecht, Ghent, Antwerp and Chaudfontaine from 8.30 to 9.30 pmon April 22nd, in unison with 750,000 households, 324 towns and villages and 671 businesses in Belgium. An action against climate change that is visible even from outer space.

Use less energy —

In recent years we have succeeded in reducing our energy use signifi cantly. To achieve this result, we identifi ed the main energy consumers and implemented energy improvement measures. Progress is continuously being made in this area.

In 2010, every production plant in Europe drafted a master plan listing energy-saving initiatives and projects for the coming fi ve years. The plants were able to base their plans on a study of best practices in various sites in Europe.

Here are some of the energy-saving actions implemented at our sites:

In Ghent the oxygen injectors of the water treatment plant were replaced with aerobic mats. Thanks to this substitution, annual savings equivalent to 4.4% of the total energy use of the Ghent production plant have been achieved.

In Antwerp, in the period 2007-2010 we carried out a project allowing us to recover the air pressure for blowing bottles and other applications in order to reuse it in the blowing process. This yields annual energysavingsof450,000KWh.Wewererewardedfor these efforts, with a mention by the European Commission as an Offi cial Partner in the Sustainable Energy Europe Campaign.

In Chaudfontaine, energy effi ciency has improved by 25%. Savings are achieved in the volume of compressed air used in the blow molding process of PET bottles. In addition, compressed air is recovered and reused to blow the next bottle batches.

2020 Commitment

ENERGY MANAGEMENT & CLIMATE PROTECTION

By 2020, we seek to reduce by 15% the overall carbon footprint of our operations compared to 2007.

Green Awards —Others have also noticed our efforts. We were among the winners of the Transport & Logistics Awards given by MMM Business Media. For the second time already, we were placed first in the category Truck Fleet owner of the Year 2010, and third in the category Green Truck of the Year 2010.


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Our company carbon footprint in detail

50.7%

29.7%

9.9% 9.5% 0.2%

Cooling equipment Production & distribution Fleet Distribution by 3rd parties Other - travel

Is your Coca-Cola green? —

Consumers who want to fi nd out the footprint of their favorite Coca-Cola – whether classic, light or Zero – can visit www.traceyourcoke.be. There, they can trace the origin of their soft drink and the impact it has on climate change from the production plant to the recycling bag.

Part of that impact is due to the production process, but the consumer is responsible for some of it too. In fact, his own behavior plays a part: How did he get his beverages? Did he buy only these drinks, or did he make other purchases as well? This CO2 calculator is the fi rst of its kind!

Reduceour carbon footprint —We aim to reduce CO2 emissions, from our production facilities, our coolers as well as our transport activities.

In 2010 Coca-Cola Enterprises. defi ned the fi rst domestic ‘carbonallowances’ for each country, in other words the maximum permissibleCO2 emissions across these countries. This should help us live up toour 2020 commitment. The 2010 limit for Belgium-Luxembourg was set at 110,000 tons of CO2: we remained below that threshold, with 106,707 tons. Under this program, Coca-Cola is challenging its sites to continuously improve the energy-effi ciency of their operations.

Keeping down CO2 emissions from cooling equipment —

In 2010, Coca-Cola had 44,856 coolers, 32,250 vending machines and 1,125 tap installations at customers in Belgium and Luxembourg. All this equipment accounts for more than 50% of the carbon footprint of our business: a fi gure that challenges us to keep improving energy effi ciency.

As a result, fi nding the most energy-effi cient models is part and parcel of our purchasing policy. From 2011, all the new coolers purchased by Coca-Cola must be at least 40% more energy effi cient than a comparable model in 2000. Smart System for 35% less energy use At the same time, we are still retrofi tting our cooling equipment with the “Energy Management Smart system’ (EMS). This system reacts to signals in its direct environment: based on the opening and closing of the door and on the movement around the machine, the light switches on and off and the intensity of the refrigeration is adjusted accordingly. This delivers up to 35% energy saving per machine.

All our coolers are being retrofi tted with EMS in stages since 2008; every time one comes in for maintenance, it is equipped with the system. The ratio of coolers fi tted with EMS therefore reached 29% already in 2010, compared to 18% in 2009. In 2010 many of our technicians were trained to fi t the EMS.

Closed doors for 50% less energy consumption We also carried out research on our large open coolers, without doors, in order to reduce their energy consumption. Thanks to these open coolers, we offer our consumers a wide range of beverages at strategic locations in the stores. However, in spite of accounting for only 7% of the European fl eet, they are responsible for 25% of CO2 emissions.

At European level, we therefore decided to stop purchasing open coolers exceeding one meter in width from 2009. All the existing coolers one meter wide and over are fi tted with doors. In addition, from 2011 we are no longer placing any large open coolers at our customers. Fitting these doors has allowed us to achieve an average energy saving of 50%.

Towards greener transport—

Since we, at Coca-Cola, produce, distribute and sell our products locally, these clock up relatively few ‘food miles’, i.e. the distance to dispatch the products from the production plant to the consumer is limited.

In Belgium and Luxembourg Coca-Cola manages a fl eet of 876 cars,283 light commercial vehicles and 206 trucks.

That’s why, for several years already, we have been investing heavily in curbing our CO2 emissions.

These efforts are directed at the purchase and leasing of new vehicles which have to be environmentally-friendly, whether they are trucks or vans (used by representatives, merchandisers and staff).

Furthermore, in 2010 we invested primarily in environment-friendly ecodriving. Both our truck drivers and users of commercial vehicles followed the training.

Want to learn more about our efforts towards a greener fl eet? https://www.cocacolabelgium.be/Transport

EMS —Energy Management System kits are put together by the staff of the sheltered workshop in Bouchout. Those kits greatly facilitate and speed up the installation by our technicians.

106,707 —tons of CO2 emissions produced by Coca-Cola in Belgium and Luxembourg, compared to the European total of 795,181 tons.


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“The Coca-Cola Enterprises plant in Londerzeel spared no effort to recycle up to 100% of its waste streams. Indaver contributes to the maximum recycling ratio of cooling equipment parts through a controlled collection, disposal and recycling solution. The closed loop makes sure that any risk that these parts would end up on a parallel market is avoided. The partnership with Coca-Cola fi ts in a long-term Total Waste Management partnership.”

Steve SchrauwenKey Account Manager Indaver

The packaging cycle is a closed loop. Raw materials for production.(distribution by weight)

Primary packaging Secondary packaging Sugars & sweeteners

Vegetableextracts CO2 /N2Design: ever lighter

packaging

Reuse recycled material as raw material

Encourage recycling

Use renewable materials

38%

2,7%

37,5%

9,3%

12,6%

Great diversity, different functions —

Coca-Cola offers consumers a wide choice, not only in the wide range of beverages, but also in different types of packaging. In addition to protecting the quality of our products, packaging is indispensable to transport and sell our beverages. What’s more, packaging is used to inform our consumers. Coca-Cola does not consider used packaging as waste, but rather as a valuable resource for reuse: a raw material.

Our packaging: light, lighter, lightest —

We have been working on reducing the weight of packaging for many years, which means that fewer raw materials are required. We also manage to save energy and make progress in curbing our CO2 emissions, both in the production and transport of our packaging.

To continue to produce lighter packaging, we work closely with our suppliers. For example, we were able to make signifi cant progress in recent years by fi tting our cans with a thinner closing mechanism and shortening the screw caps of our PET bottles. In 2010, we centered our efforts on the weight of the PET bottles. Savings of 1,320 tons of PET (OR raw material) and 3,879.3 tons of CO2 were achieved as a result.

Small acts, big impact

—

Last year, we brought the weight of the PET bottles of Coca-Cola, Fanta and Sprite down by 8%, from 46 grams to 41.5 grams. This small gain in a large number of bottles allowed us to save 513 tons of material and 1,215 tons of CO2 in 2010.

Last year was the fi rst time we communicated the essence of our environmental efforts – small acts, big impact – to our consumers. This was done through an original action: mats containing fl ower seeds were distributed with the purchase of 6 x 1.5 liter Coca-Cola bottles. “You do not feel it, but the environment does” was the slogan. If everyone sowed a fl ower, our environment would be a lot more beautiful. And as each bottle weighs less, together we save a lot of resources while reducing CO2 emissions.

The action was strongly supported online: consumers could access our website, where they were able to calculate the CO2 emissions of their favorite beverages. They were also invited to participate in a quiz on the environmental efforts deployed by Coca-Cola.

SUSTAINABLE PACKAGING & RECYCLING

2020 Commitment

Want to learn more about our efforts towards sustainable packaging? https://www.cocacolabelgium.be/Duurzame-Verpakking-&-Recyclage

We seek to reduce the environmental impact of our packaging while maximizing the use of renewable, reusable and recyclable materials. We want to collect back for recycling the equivalent of 100% of our packaging sales.


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Coca-Cola leads the way in sustainable packaging.Launching the PlantBottle™ packaging is an important step in Coca-Cola’s sustainability journey to the bottle of the future.

Waste treatment per production plant in 2010.(per 1,000 kg)

Ghent Chaudfontaine

207

6,499

398

1,245187

2,682

Antwerp

Recycled Residual waste

Energy recovery Chemical waste

255 1969 – First study of the environmental impact of packaging.

1991 – Launch of the fi rst bottle containing recycled material.

2009 – Launch of the fi rst PlantBottle™

packaging in Copenhagen.

2011 – Launch of the recyclable PlantBottle™ packaging in Europe.

2020 – Our ambition: Make every PET bottle from 100% PlantBottle™ material for the part of the bottle not consisting of recycled material.

1970

1969

1991

2009

2011

1980

19902000

2010

2020

‘continually reducing the weight of packaging’

Recycled materials are reused to create new packaging.

60%

50% 50% up to25%

60% recycled glass 50% recycled steel

50% recycled aluminum

up to 25% recycled PET

Encourage recycling —

Coca-Cola is actively promoting the selective collection of packaging. In fact, we want to reuse used packaging as raw material. We are constantly raising the awareness of consumers of our products on the need to bring in their empty containers.

Today, 91.5% of household packaging waste in Belgium is collected selectively, driven by Fost Plus. This puts our country at the very top of the league.

There remains room for improvement especially at on-the-go locations selling our beverages, such as service stations, festivals, cinemas, etc. Our efforts now focus on these points of sale.

In cinemas and amusement parks, we promote selective collection with the help of an attractive bin for empty beverage containers.

In schools, we introduced our ‘can crushers’ to encourage selective collection.

We are now extending to sporting events the positive approach that we have successfully implemented at festivals for many years. Our recycling campaign here involves coupons, caps, T-shirts, collecting bags, awards and a hug wall.

Reuse materials —

Whenever possible, Coca-Cola turns recycled materials into new packaging. Today, there are still limits to the amount of recycled materials we can reuse, as we must always ensure the quality and attractiveness of the packaging.

The packaging collected that is not suitable for reuse in our packaging goes into the production of clothes, furniture, building materials and other applications.

The innovation: PlantBottle™ packaging—

2011 marks the next level in our packaging strategy: the launch of our PlantBottle™ packaging in Belgium and Luxembourg. A PET bottle that partly consists of plantbased material, the PlantBottle™ packaging looks, feels and offers the same quality as a conventional PET bottle, but represents a major step towards a smaller ecological footprint.

From June 2011, we will be launching the 0.5 liter Coca-Cola, Coca-Cola light and Coca-Cola Zero PET bottles on the Belgium-Luxembourg market. Up to now, our PET bottles contain only 25 % of recycled PET. The other share of PET material was made from oil and other fossil fuels which are non-renewable energy sources. The new bottle still includes recycled PET for 25%, but it also consists of 22.5% plantbased material. Like all other Coca-Cola PET bottles, this one is 100% recyclable in the existing recycling system.

Over 85 million PlantBottle™ bottles will be sold in stores in Belgium and Luxembourg. This means a saving of over 880 tons of CO2 emissions in the production of the bottles. The plantbased component of the new bottle comes from sugar cane and is obtained by converting the sugars into bio-ethanol. The sugar cane originates from sustainably managed plantations in Brazil.

Consumers who want to fi nd out how they, too, can help protect the environment can visit www.traceyourcoke.be. Using a specially designed Internet application, they can calculate the actual impact of Coca-Cola’s and their own environmental efforts.

Leading by example

—

We set a good example in our facilities: packaging and waste undergo a thorough selection so as to be reused as raw material.

Our distribution center in Luxembourg, for example, won the “SuperDrecksKëscht® fi r Betriber” quality label for the fi fth time in 2010. It rewards companies that organize their internal waste management in an environment-friendly way.

Cooler Services is the team responsible for the maintenance of our refrigeration equipment – distributed to customers – which is in line with the latest environmental standards and completely upgraded. This team also carries out the dismantling of all the machines when they have reached end-of-life, and recycles them.

3 —million festival-goers came in contact with Coca-Cola during the 31 summer festivals we attended. We encourage them in a playful way to collect their packaging.

Fossil fuels such as oil are used to produce the traditional PET. The new bottle still includes recycled PET for 25%, but it also consists of 22.5% plantbased material. The plantbased component comes from sugar cane and is obtained by converting the sugars into bio-ethanol. This will reduce our dependence on fossil fuels.

22.5%—


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Less and less water.

874

837

2009 2010

1,660,880

1,472,958

1,805,872

2008

Production volume (in million liters) Total water consumption (in m3)

906

We strive for a sustainable water policy based on protecting our water resources, reducing our water usage and safely returning the water we use in our beverages.

2020 Commitment

Water savings in our production—

For many years Coca-Cola has been conducting a stream of actions to scale back its water usage. The largest users were identifi ed and tackled one by one. Investments into new processes were made wherever possible. With success.

Our 2010 energy master plan also features a section on water effi ciency. It determines how we should pursue our efforts to decrease our water usage, and its aim is to share best practices between the different sites. Antwerp and Ghent were pioneers in this endeavor.

The “Water Saver Toolkit”, which we designed together with WWF, is incorporated in that plan. This toolkit is used in all production sites: it shows how much potential there still is for improvement in certain activities and machines.

Mapping consumption from the source —

A number of pilot studies have been conducted in recent years on the water footprint of our entire supply chain: from our raw material suppliers to our consumers. Among others, professor Hoekstra from the University of Twente (Netherlands) mapped our consumption in terms of blue water (groundwater and surface water), green water (rainwater to grow raw materials), and grey water (wastewater). These studies show that it is necessary to differentiate between the water that we use directly – in our production – and the water used indirectly in our supply chain – the water needed to grow sugar beet, for example. This research thus helps us further refi ne our water strategy.

First, Coca-Cola focuses on the water that we use in our operations. We take actions aimed at using water as effi ciently as possible and we purify our wastewater.

In addition, we work closely with suppliers, governments and other stakeholders to protect drinking water sources in the long term. Together, we are working on responsible water use.

Measuring is knowing —In 2010 we invested in the installation of water meters. These are used to determine where daily, weekly or monthly monitoring is necessary, allowing us to identify all possible leaks. At the moment, these meters are read manually, but the process will be automated in the future.

WATER STEWARDSHIP

26%—We have managed to constantly scale back our water consumption for fi ve years in a row. In fact, since 2006 we have lowered by 26% our average water usage per liter of product!

30%—In Chaudfontaine we managed to reducewater use by making adjustments to the bottle rinsing machine. We now use CO2 instead of chemicals to restore the acidity of the bottles, which has led to a dramatic drop in the number of rinses required to clean them... and 30% water savings!


21

“I never knew that my fuel tank could contaminate the groundwater. I think it’s a very good initiative on the part of the Coca-Cola plant in Chaudfontaine and the municipality to replace my tank. This way, I also contribute to the protection of the water infi ltration area and the environment.”

Valerie VinckenChaudfontaine resident

Water collection from our own source. Source Municipality

23%

77%

Wastewater in Belgium and Luxembourg.(total wastewater in m3)

2009 2010

867,864

688,685

1,006,889

2008

Reusing water—We reuse as much as possible the water that we use in the production process. For example, we use rinsing water to cool our machines, and we wash our crates with the water used to rinse the bottles.

Moreover, we also improve the way we treat wastewater in order to facilitate its purifi cation.

100% of the water that we use is purifi ed in our own water treatment plant or in cooperation with an external water treatment facility.

Protecting our water catchment areas —

Coca-Cola makes use of local water catchment areas. Furthermore, we contribute actively to their management and protection on a global scale.

In 2010, we completed the ‘Source Water Protection Plans’ on a global level, ascertaining the origins of our water and the risks pertaining to its availability. Local actions are now being taken to protect our sources and contain the risks. This is made possible by our collaboration with local authorities and partners.

Chaudfontaine: a textbook example The approach that we follow in the rocky area of Chaudfontaine is unique. There, we undertake actions to protect this remarkable catchment area of 250 hectares over the long term.

Over a period of more than 60 years, the rainwater fi lters through the rock down to a depth of 1,600 meters. The unique Chaudfontaine water is thus naturally fi ltered through limestone and slate. The result is a perfectly balanced mineral water. To ensure its protection, we identifi ed – in collaboration with the University of Liège and the municipality of Chaudfontaine – all the contamination risks such as service stations, fuel tanks, cattle farms and sewerage systems. The Walloon Region supports us in implementing 300 local protection measures between 2008 and 2013.

In 2008, for example, changes were implemented in 47 homes, followed by 59 homes in 2009 and 43 in 2010. As a result, half of the fuel tanks outdoors or in basements have already been improved, while the other half will be upgraded by mid-2013. From then on we will focus on underground tanks and check that they will remain leak-proof in the coming years. Visitorstothevillagecanseewhichhouseswere the subject of our efforts, as these can be identifi ed by the “Ma Maison protège l’eau”(my house protects the water) sticker.

Out of the 17 CCE production sites, four have their own water treatment plant. Two of these are located in Belgium: in Ghent and Chaudfontaine. In Antwerp we cooperate with Aquafi n, which purifi es our wastewater in the water treatment facility of Aartselaar.

Our headquarters in Anderlecht have also invested in their own water treatment plant. The facility processes biologically all the rainwater and industrial wastewater, and following an additional purifi cation stage, the water can be reused to irrigate the gardens.

Want to know more on our water policy? https://www.cocacolabelgium.be/Water-

Less and less wastewater —

And we are also producing less wastewater. This can be attributed to a number of projects. For example, we reuse rinsing water in some processes while our water meters ensure that we can spot and fi x possible leaks faster.

5,800 —cubic meters of purified water are reused in Anderlecht to water our gardens and flush the sanitary facilities.


23

“In 2010 we joined Coca-Cola on a pilot project: together, we would innovate in our beverage containers and thus drastically reduce our carbon footprint.

Today they provide concentrated syrup in a 10-liter bag-in-box which can make up 70 liters of Fanta. This is an improvement of 30%. For Coca-Cola light, the 10-liter concentrate now produces up to 90 liters of the beverage, which is over 37% more than before. These savings can be felt. By reducing the number of bag-in-boxes by 3,703 each year, 134 pallets and six trucks have now been removed from the road, or an overall drop in CO2 emissions by 1,272 kg.

This pilot project is therefore very positive. In early 2011, 800 other Coca-Cola syrup customers will be following our lead. “

Stephan De BrouwerManaging Director McDonald’s

0.55 quality contacts per million packaged drinks sold in 2010.

All consumer contacts Number of quality contacts per one million containers sold

0,93 0,86

0.64

18,503

14,144

11,225

2008 2009 2010

0.55

0.70

Consumers change, so do their wishes and expectations. That’s why we continuously innovate, whether in our range, our packaging, our cooling equipment or our marketing.

In 2010 we brought out seven new products and seven packaging innovations. The new formula for the Aquarius range is one of the most striking innovations of the past year. The beverage – originally developed for athletes – now contains only natural fl avors and no added preservatives. Depending on the fl avor variety, the sugar content of Aquarius is 30 to 40% less than a sugared soft drink.

Bubbling with innovation —

Quality is KORE—

KOREisthenewnameoftheCoca-Colaqualitysystem.Itencompassesall the standards in terms of quality, food safety, environment, and health and safety for the employees.

The production sites in Belgium – Antwerp, Ghent and Chaudfontaine – meet all industrial standards for quality (ISO9001), environment (ISO14001), safety (OHSAS18001), and food safety (ISO22000 and PAS220).

TheKOREmanagementsystemgoeswellbeyondthelegalrequirements.In terms of environmental protection, it includes water, electricity and gasconsumption, CO2 emissions, residual waste and recycling rate amongother aspects. These parameters are thus embedded in our corporategoals and systems.

“Our three production facilities in Belgium meet the PAS220 standard. The Publicly Available Specifi cation 220 provides guidelines for managing food safety risks in the production processes of international supply chains in the food sector. This standard should be used in conjunction with ISO22000. PAS was specifi cally developed to support the management systems aimed at the ISO22000 standard: it provides the detailed guidelines that these programs must follow.” —Gunter SchuddinckQuality, Environment, Safety & Health Manager Coca-Cola

A WIDE RANGE and a HEALTHY LIFESTYLE

2020 Commitment

Coca-Cola seeks to offer consumers a wide and informed range of non-alcoholic beverages, with or without sugar, non-sparkling or sparkling. Drinking suffi ciently thus becomes a pleasure.

Find out more on our responsible sales and marketing policy, go to: https://www.cocacolabelgium.be/Verantwoorde-Verkoop-en-Marketing

14 —innovations launched on the market in 2010: 7 product innovations and 7 in the area of packaging.


25

Sugar-free beverage sales are increasing. Promote choice between different beverage categories. (evolution in marketing expenses)

Sugared soft drinks Light drinks

Sugared soft drinks Light drinks

Natural mineral water Sports drinks

Natural mineral water Sports drinks

Juices / fruit drinks Iced teas, energy drinks

Juices / fruit drinks Iced teas, energy drinks

2000 2000

2005 2005

2010 2010

71% 69%

54% 35%

50% 37%29% 34%2% 6%13% 12%5% 5%1% 6%

28% 34%11% 7%5% 11% 4%2% 9%

20% 22%6% 4% 1% 2% 5%

3. Sales and marketing with common sense —

Coca-Cola is a cool brand for young people. Yet, earning that trust means we have to tread carefully. We therefore established local self-regulatory codes in addition to the codes agreed on an international level between Coca-Cola and relevant umbrella federations. We set ourselves even stricter rules with our own codes.

Responsible marketing in schools We have been applying our code of conduct to schools since 2002. It allows us to sell our beverages within the school walls in a responsible manner. On that basis, we promote choice in secondary establishments, limit branding on vending machines, and respect the independence of each school. Our commitment is the result of consultations with public authorities, school boards, parent associations, teachers and students.

The highlights: In the 536 vending machines supplied to primary schools by Coca-Cola (at the end of 2010), we only offer fruit juice, mineral water and semi-skimmed milk. These are unbranded machines.

A total of 4,231 Coca-Cola vending machines are installed in secondary schools (end 2010). The emphasis here is on choice and variety. We only promote unsweetened fruit juices and mineral water; the school itself decides whether to offer sports drinks and soft drinks as well.

Responsible marketing For Coca-Cola, marketing is an important way to familiarize consumers with our brands. However, we are mindful of the impact that our advertising messages have on children. Therefore, and for 50 years already, Coca-Cola has never targeted soft drinks campaigns directly at children younger than 12.

Fit For the Future—

Coca-Cola promotes a balanced lifestyle, both amongst consumers and employees. ‘Fit For the Future’ is the strategy that covers all our actions in this fi eld. It is based on four pillars:

1. A broad and refreshing range —

In Belgium and Luxembourg we offer consumers 17 brands, and thus a wide choice of beverages, calorie contents and packaging sizes.

2. Clear information for a smart choice —

By indicating the Guideline Daily Amounts (GDA) for calorie intake and the four nutrients that infl uence public health – i.e. fat, saturated fat, sugar and sodium (salt) – Coca-Cola gives consumers the opportunity to make an informed decision.

The GDA provides a quick overview of how much energy and nutrients the product contains. It also compares these amounts to the maximum daily amounts required. For the end of 2010, we just missed our goal to have 100% of our product packaging (except for mineral water) indicate the GDA, attaining 97% instead. Cherry Coke and Sprite Zero will be the next brands to feature GDA information on their packaging.

97%—of our packaging (except mineral water) features GDA information.


27

“Coca-Cola supports our work. At the renewal of the sponsoring contract for the next four years, the company asked us explicitly to spend 50% of the sponsorship income on youth projects.”

François De KeersmaeckerPresident of Royal Belgian Football Association

More and more small sizes. 52.2% of our volume in small packaging.

41.4% of sales volume generated in the sugar-free category.

>20 kcal 4-20 kcal 0-4 kcal

< 0.5 liter > 0.5 liter

47.8%

52.2%

2020 Commitment

4. Promoting a healthy and active lifestyle —

Both inside and outside the company, Coca-Cola is encouraging as many people as possible to embrace a healthy, active lifestyle based on a balanced diet and ample physical exercise.

Actively fostering more physical exercise! Coca-Cola is sponsoring sports events worldwide. We also contribute locally, by supporting the activities of Special Olympics, Bloso, ADEPS and the Royal Belgian Football Association for example

Reload becomes Mission Olympic! Coca-Cola launched the Reload program in 2008. With this program, secondary schools that abide by our code of conduct can save up points for sports equipment or a sports day in a theme park. The fi rst two editions of this sports festival were a great success. In 2010, 830 Belgian schools exchanged their points for sports equipment and 20 schools took part in three Reload Days.

We will build on this success in 2011 by dressing the whole program in Olympic attire. ‘Mission Olympic’ allows students to discover Olympic sportsandvaluesinanovelmanner.TheKingBaudouinStadiumwillbe transformed into the Olympic heart of Belgium, where every sport is characteristic of a country with a great Olympic tradition. Experienced sports instructors will initiate students to sports and give demonstrations.

Supporting the FEVIA and UBA advertising code TheBelgianFoodIndustryFederation(FEVIA)andtheUnionofBelgianAdvertisers (UBA) developed a self-regulatory code, which states that advertising should not hinder the promotion of a healthy lifestyle and eating habits, and that we should not encourage excessive consumption. This instrument, too, is mainly aimed at fostering clarity and honesty towards young people.

Self-regulation works In April 2011, the International Food and Beverage Alliance (IFBA) published the results of an independent audit by Accenture focusing on their global policies on Marketing and Advertising targeting children younger than 12.

The industry’s level of compliance with the standards was the most important result for 2010:96%forTVadvertising 100% for print campaigns and 100% for online communication.

The full report is available at https://www.ifballiance.org/

More information about energy drinks? In recent years, the Union of European Beverages Manufacturers (UNESDA) has been working on a Code for Energy Drinks: the code was approved in May 2010. By subscribing to it our sector undertakes to clarify the label of energy drinks and thus indicate that they are not appropriate for specifi c target groups.

In this respect, Coca-Cola goes one step further by using a label with a clear message stating that these drinks are ‘unsuitable for children, pregnant women and people sensitive to caffeine.’

parents and children are involved annually in the “Ontbijtjefi t” (fi t breakfast) action. To that end, we support the family association (Gezinsbond) and the Flemish Confederation of Parents and Parents Associations.

20,00041.37%

0.21%

58.42%

We support an active and healthy lifestyle through programs that promote physical exercise, and by providing information about our products and a wide range of beverages.

900—

colleagues and their families took part in Velothon2010,ourinternal cycling event.


29

Build a modern and adaptable business

Improved cost management

Anticipate and react to market trends

Product portfolio with more added value

Use economies of scale

Effi ciency of the support services

25% fewer work accidents in 2010.

2009 20102008

FR SR

Fr (Frequency rate) = number of accidents with lost work time of at least 1 day/100 employees Sr (Severity rate) = number of days lost/100 employees

Average staffi ng. (full time)

2009 20102008

Coca-Cola Enterprises Coca-Cola Services

0,93 0,86293308316

2,5732,6322,660

2,976 2,940 2,866

2.4

53

1.8

433.8

111

Excellent result in safety—

Health and safety are essential to creating an effi cient working environment. Thanks to the introduction of a raft of effective measures, we were able to further improve our safety record in the past years. For example, safety always features on the agenda at meetings. At the production and distribution sites, managers have incorporated safety in their objectives. We conducted a dynamic behavioral campaign supported by posters and toolbox discussions, which raised awareness on the various safety issues.

In 2010, through training and awareness campaigns directed at employees, we also increased the focus on safety in the area of distribution.

Physically demanding professions A national working group was set up in 2010 to focus on the physically demanding jobs at Coca-Cola, i.e. the merchandisers, order pickers and drivers-delivery men. Based on a study of ergonomics and a risk analysis of the practical working conditions, it drafted a harmonized action plan for each target group.

As regards the order pickers, last year we already completed a 50-point action plan in the areas of safety, renewal of materials, ergonomics, etc. In 2011 we will put into practice the plans dealing with merchandisers and drivers.

A DYNAMIC WORK ENVIRONMENT

2020 Commitment

Changing today withtomorrow in mind —

At Coca-Cola Enterprises, we are constantly building a modern and adaptable enterprise. As a result, in 2010 we aligned the working practices of our European manufacturing plants. We are securing our future through continuous adaptation. We try to communicate these changes as transparently as possible, while giving social consultation the attention it deserves.

For instance, again this past year we focused a lot on the National Forum which is a vehicle for discussing cross-site issues with our social partners. All the projects still in the development stage are discussed on that platform.

If certain changes impact on employment, we always look for opportunities to give a different job to staff internally. For the employees for whom this is not possible when restructuring, we invariably provide a number of accompanying measures including up to two-year outplacement support after leaving the company.

Changes as the building blocks for our future

We are creating a culture where diversity is valued, where every employee is a respected member of the team. We want to build a workforce that refl ects the community in which we operate.


31

“Following my engineering studies, I was given the unique opportunity to enter the European ‘Young Graduate Program Supply Chain’ at Coca-Cola Enterprises. This gave me a chance to try out different jobs throughout the organization. So, I started as a project engineer in the Netherlands, to move on six months later to the Ghent site to work as a Team Leader. There, I was responsible for a team of operators and with my team we contributed to the results of the company. I am currently working in the Commercial department, where I carry out European projects aimed at reducing our carbon footprint. Every one of these jobs challenging roles with real responsibilities that allow me to reach my full potential in a unique company. In short, Life Begins Here!“

Thijs Herteleer Young Graduate

Male-Female ratio.(in %)

Age structure in 2010.

< 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 > 59

4.1

0.3

13.2

10.9

15.0

24.2

20.8

22.2

19.9

19.5

14.8

15.7

7.6

5.5

4.0

1.4

0.6

0.4

CCE CCS Female Male

50.2% 83.5%

49.8%

16.5%

Coca-Cola Services Coca-Cola Enterprises Looking for more info on our dynamic working environment?https://www.cocacolabelgium.be/Onze-bedrijfscultuur

Coca-Cola aims to attract talented employees, keep them and offer them the opportunity to develop further.

70-20-10-ruleWe apply the 70-20-10 ratio to our employees’ career improvement mix. 70% corresponds to on-the-job training: the most effective school. 20% consists of coaching and feedback, and 10% of traditional courses.

In 2010, the coaching skills of managers in particular were improved at Coca-Cola Enterprises, through different courses and workshops.

Talent Management Review ProcessThe Talent Management Review Process puts Coca-Cola Enterprises managers and employees to work every year. Together they record development points in an individual development plan and put these into practice.

Given the nature of the activities, mainly in the logistics operations in Belgium, there is a high preponderance of male employees. At European level, Coca-Cola Enterprises seeks to achieve a 25.3% ratio of women in the workforce by 2012. In the Benelux the target is 20.8%. 19.5% had already been attained at the end of 2010.

When external recruitment agencies are in charge of hiring new personnel, these ensure that women always make it into the last shortlist of candidates. Naturally, Coca-Cola always selects the best candidate. In 2010, Field Sales focused on diversity, among other things. The staff members involved in 2010 were 50-50 men and women, and Dutch and French speaking in the same 50-50 ratio.

Diversity broadens andenriches our development —

Diversity and inclusion are inherent to our corporate values. A new Benelux Diversity Council was elected in 2010. It no longer consists primarily of HR staff, but rather of representative staff from other departments who are able to roll out the issue of diversity throughout the organization.

The Coca-Cola Company’s second largest innovation center worldwide is located in Anderlecht. A pilot plant, representing an investment of 11.6 million Euro, was built on the site of the headquarters in 2009.

New beverages are developed, produced and bottled for the fi rst time ever for the Western market in this state-of-the-art scientifi c facility. This innovative workplace acts as a magnet, attracting scientists from all over the world.

Opportunities in the second largest innovation center —

86%—of the employees who receive guidance through outplacement after a reorganization fi nd another job within six months.

73

Clear career guidance—

—executives followed a two-day coaching course in 2010.

4—

weeks of work placement for unqualifi ed truck drivers at CCE in Ghent,incollaborationwithVDAB,the Flemish Employment Agency. Last year we helped three people get a permanent job, either with us or elsewhere.


33

Special Olympics gives people with intellectual disabilities the opportunity to train and take part in adapted sports activities. “Our initiative brings sport within reach of people with disabilities, which benefi ts both their physical and social development. They learn new disciplines, compete with others, discover the joy of sports, they make friends... all these experiences are positive, enhancing the confi dence and ultimately promoting the integration of people with intellectual disabilities.”

Eddy Beckers General Director, Special Olympics

21,779 visitorswerewelcomedattheEuropeanVisitorsCenterin2010.

2009 2010

19,51021,779

2008

20,920

An extensive network—

Coca-ColaisamemberoftheBelgianFoodIndustry(FEVIA),theBelgianNon-alcoholicBeveragesAssociation(VIWF),Ajunec,Kauri,Business&SocietyBelgium,UBA/BVA,FostPlus(Belgianorganizationforthepromotionofselectivecollectionandrecyclingofhouseholdwaste),VAL-I-PAC,Valorlux,theLuxembourgFoodIndustryFederation(FIAL),theEnvironmentand Packaging Association (AEE), the Luxembourg Federation of Water and Non-alcoholic Beverages Industry and Trade (FICEB), the Luxembourg Federation of Industrialists (FEDIL), and the Chambers of Commerce.

Together, we discuss ways to continuously refi ne our policy on sustainability. We also work closely with NGOs.

Beyond the company walls—

Coca-Cola is not the only one to focus on sustainability. We also try to persuade others to act like us. We therefore organized our fi rst European ‘Supplier Sustainability Summit and Awards Ceremony’ on May 25th, 2010: a forum where, together with our suppliers, we share ideas on how to promote sustainable entrepreneurship.

Sources Rosport intervenes to protect natural area—

TheLuxembourgwaterproducerSourcesRosport,whoseVivaandRosport waters are distributed by CCE, carried out a remarkable action from late September to end December 2010. For every crate of Rosport orRosportMediumsold,thecompanydonated10centstotheHëlleffird’Natur (Help for Nature) Foundation.

Sources Rosport thus contributed to the protection of the natural reserve of the Marais de Grendel.

Visitthe European Visitors Center (and support Special Olympics)—

Since January 1st, 2010, all non school-going groups visiting the European VisitorsCenterinAntwerppaya5Euroentryfee.Wearedonatingthefullamount to a good cause: the Special Olympics.

Coca-Cola is aware of its social responsibility and we support many projects in the areas of sports, the environment, diversity and employment. In 2010 we spent approximately 780,000 Euro and 1,700 hours on community work and charity, this in the form of membership fees, gifts, products and team building exercises.

2020 Commitment

COMMUNITY

We seek to make a positive contribution to the communities where we operate, whether on social, economic or environmental issues.

Want to fi nd out on our Sustainability Week?https://www.cocacolabelgium.be/Week-van-de-duurzaamheid

—euro is the amount we raised for the Cliniclowns in 2010. 1.4 million e-cards were sent as a result of our year-end action.

56,300

2006 2007 2008 2009 2010

Energy - (MJ / liter) 0.59 0.54 0.51 0.50 0.48

Total energy use (kWh) 141,181,813 134,426,406 127,649,410 120,763,349 110,706,479

Energy Management System (% of coolers and vending machines)

3.2% 8.1% 14.9% 18% 28.8%

Company footprint (tons of CO2 emissions)

N/A 106,000 121,000 112,000 106,707

Investments € 48,000,000 € 43,000,000 € 40,500,000 € 53,000,000 € 58,000,000

Number of visitors at EuropeanVisitorsCenter

19,061 20,458 20,920 19,510 21,779

Coca-Cola & Cliniclowns fundraising action

N/A N/A € 50,136 € 62,500 € 56,300

Production waste ratio (gr / liter of product)

23.3 13.6 12.2 14.3 13.2

Recycling percentage per site - Antwerp- Ghent- Chaudfontaine

100%100%97%

100%100%96%

100%100%99%

100%100%100%

100%100%100%

Packaging - Refillable - Recyclable

22% 78%

22% 78%

27% 73%

31% 69%

30% 70%

Number of brands 15 14 14 17 17

Sales volume (million liter RTD) 886 896 898 907 913

Consumer contacts 17,703 18,954 18,503 14,144 11,225

Water use ratio (per liter of product)

2.38 2.22 1.99 1.90 1.76

Total water consumption (m3) 2,090,006 1,981,773 1,805,872 1,660,880 1,472,958

Wastewater (m3) 1,190,909 1,112,706 1,006,889 867,864 688,685

Production units with water treatment facilities

100% 100% 100% 100% 100%

Guideline Daily Amount (% volume)

Introduction 63% 90% 94% 97%

Sugar-free beverages (% sales volume) 38.0% 39.5% 40.4% 40.9% 41.4%

Small packaging <50 cl (% sales volume) 48.4% 49.9% 50.5% 52.0% 52.2%

Sports sponsorship (in Euro) (50% youth actions) N/A N/A 800,000 780,000 780,000

Number of employees 2,870 2,912 2,976 2,940 2,866

Percentage of employees by gender - men - women

82%18%

78%22%

80%20%

81%19%

80%20%

Number of nationalities (Anderlecht headquarters)

31 28 30 27 31

FR - number of accidents with lost work time of at least 1 day/number of employees

5.3 4.5 3.8 2.4 1.8

SR - number of days lost/number of employees

186 120 111 53 43

Energy Management and Climate Protection

—

Community

—

Sustainable Packaging and Recycling

—

Beverage Portfolio

—

Water Stewardship

—

Active and Healthy Lifestyle

—

Workplace

—

2006 2007 2008 2009 2010

Annual Results

2011 Responsibility & Sustainability ReportBelgium - Luxembourg IVIII

Your opinion is important to us. Please tell us what you think of this sustainability report by sending your feedback to [email protected], or call our careline:

Belgium 078 156 156 Luxembourg 26 102 102

You can write to us at the following address:

Coca-Cola in Belgium and Luxembourg Communications Department Bergensesteenweg 14241070 Brussels (Belgium)

For more information about Coca-Cola in Belgium and Luxembourg, you can also visit our websites:

www.cocacolabelgium.be www.cocacolaluxembourg.lu

Chief Editors: Hessel de Jong and Ben Lambrecht

Coca-Cola Enterprises Belgium bvbaPublic Affairs & Communications DepartmentBergensesteenweg 14241070 BrusselsTel. +32 2 529 15 90E-mail: [email protected]

Coca-Cola Services NVCommunications Department Bergensesteenweg 14241070 BrusselsTel. +32 2 559 26 28E-mail: [email protected]

Our journey towards sustainability continues…

We constantly work on those areas in which we can really make a positive difference:

Want to know more about our recent achievements? www.cocacolabelgium.be www.cocacolaluxembourg.lu

Energy Management & Climate Protection

Sustainable Packaging & Recycling

Water Stewardship

Beverage Portfolio

Active and Healthy Lifestyle

Working Environment

Community

Our journey towards

sustainability in action - coke...

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