Suspense Marketing:How to Make Customers Desperately Follow Your Brand

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Nearly a decade after The Lord of the Rings hit theaters, Warner Brothers released the first installment of The Hobbit. It was the 15th film to gross over $1 billion worldwide.

• Despite all the hype and marketing, the filmmakers went through extraordinary lengths to hide the film’s antagonist, Smaug. We never saw him on film!

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By using suspense, you can:•

Capture audience attention

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Build tension•

Create anticipation for new products/services

•So what does this have to do with content marketing?

To successfully build suspense, you should use an editorial calendar. Only with a long-term plan can you build up future events, products, and services.

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Alluding to something in the future will catch your audience’s attention. Be sure to be unique with each hint, as repetition causes boredom.

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You are in control of your brand’s story and image. Create a narrative that lifts the audience along and keeps them waiting for the next big announcement

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It’s vital to live up to your own hype. If your brand can’t match marketing hype, then future suspense campaigns won’t succeed. Be realistic with your advertising, then exceed expectations!

Live Up to Expectations

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