surviving and thriving in an on- demand, digital world · simon michaelides chief commercial...
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![Page 1: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/1.jpg)
Simon MichaelidesChief Commercial Officer
Customer Engagement, Transformation Summit: 15th Nov 2018
Surviving and Thriving in an On-Demand, Digital World
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What is UKTV?
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6,500
7,000
7,500
8,000
8,500
9,000
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2011 2012 2013 2014 2015 2016 2017 2018*
Avg
Vie
wer
s (0
00s)
Shar
e (%
)
UKTV Share of viewing vs market
UKTV Viewing Share (%)
Source: BARB TechEdge, 2018 is Jan-Oct
Consistent, market defying growth - despite being linear only until 2013
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At risk of being swallowed by the tide of change
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User expectations had changed with the onset of digital platforms• The BBC brought the concept of Catch-Up
to the masses, with the launch of the iPlayer in 2007
• Pay TV platform raised expectations further with the introduction of PVR & Box Sets
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The Solution…
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Exceptional growth on UKTV Play every year since launch
2013 2014 2015 2016 2017 2018
+348%+21%
+48%
+79%
+40%
UKTV VOD Views 2013 - 2018
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Source: 2017, BARB / comScore / Broadcaster stream data / OFCOM Digital Day / IPA Touchpoints 2017 / Rentrak
All Individuals: 4hrs, 39 mins
16-34s: 4hrs, 19 mins
Average video time per day
A fundamentally different landscape in which broadcasters have been forced to rethink our offer & up our game
22.1%
1.1%
8.1%
2.0%0.6%
4.3%
12.6%6.4%
9.6%
33.1%
9.1%
1.2%
6.3%
1.8% 0.4%
3.7%
6.4%
3.9%
10.8%
56.4%
YouTube Facebook Other online video Online 'adult' XXX videoCinema DVD Subscription VOD Broadcaster VODPlayback TV Live TV
ALL INDIVIDUALS
16-34s
ALL INDIVIDUALS
16-34s
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TV is viewed in many places outside of the home
Source: Screen Life: TV advertising everywhere, 2014, Craft/Thinkbox
0%
2%
4%
6%
8%
10%
12%
14%
Someone else's house Public transport At work Public building In a car Travelling on business
PC/Laptop Tablet Smartphone
Net: 17% Net: 13% Net: 12% Net: 10%Net: 13%Net: 16%
8%
11%
5%
7%
13%
2%
5%
9%
4%5%
10%
3%
6%
9%
1%
5%
7%
3%
Digital change has brought new opportunities where content & product utility are the key differentiators
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Business and operational strategies are changing
• How has UKTV adapted / responded?
• Step-change investment in original commissions
• Box set stacking and VOD previews / premiers
• VOD exclusive content
• Co-productions & collaboration
• 3rd party content aggregation
![Page 11: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/11.jpg)
Game changing utility & a re-writing of the content rulebook
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We have doubled our investment in UKTV Originals, to great effect
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Original commissions are now a key differentiator & driver of performance
Top Ten Shows 2013 ('000s)
Source: barb/TechEdge full year 2016. Top episode. 000s UKTV Originals
BBC Archive Acquisitions
0 200 400 600 800 1000 1200 1400
Megatruckers
Jonathan creek
Suits
Rizzoli & isles
Qi xl
Dave gorman: modern life is goodish
Grimm
Mrs brown's boys
Storage hunters
Dynamo: magician impossible
Top Ten Shows 2018 ('000s)
0 200 400 600 800 1000 1200
Impossible railways
Inspector george gently
Judge romesh
Abandoned engineering
Would i lie to you?
Father brown
Death in paradise
Jon richardson: ultimate worrier
Murder on the blackpool express
Taskmaster
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Business and operational strategies are changing
• How has UKTV adapted / responded?
• Step-change investment in original commissions
• Box set stacking and VOD previews / premiers
• VOD exclusive content
• Co-productions & collaboration
• 3rd party content aggregation
![Page 15: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/15.jpg)
Judge Romesh VOD preview - Project Dovetail results
Ep3 consolidated399k
Ep3 Dovetail 491k +23%
Source: Barb Project Dovetail
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Taskmaster Series 7 in detail
Episode Preview Live+VOSDAL Time-Shift Online VOD 8-28 Days Dovetail
Ep1 0 679k 453k 36k 102k 1.23m
Ep2 356k 466k 406k 17k 138k 1.34m
+9%
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Business and operational strategies are changing
• How has UKTV adapted / responded?
• Step-change investment in original commissions
• Box set stacking and VOD previews / premiers
• VOD exclusive content
• Co-productions & collaboration
• 3rd party content aggregation
![Page 18: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/18.jpg)
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Business and operational strategies are changing
• How has UKTV adapted / responded?
• Step-change investment in original commissions
• Box set stacking and VOD previews / premiers
• VOD exclusive content
• Co-productions & collaboration
• 3rd party content aggregation
![Page 21: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/21.jpg)
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Product / UI has proved just as critical as content• Enhances experience, differentiates, & drives performance
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VOD 2.0 for UKTV Play
• Mandatory registration (a double edge sword)
• Genre led vs Channel Brand led
• Recommendation engine
• Personalised UI
• Simulcast
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Increased Views & Dynamic Advertising
Customer ExperienceData & Insight
VOD 2.0 Benefits
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VOD 2.0 – UKTV Play Before
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Channel highlights
‘More like this’
Suggestions
Genre Recommendations
Secondary Promo
Hero PromoU
KTV
Play
VO
D 2.
0 -B
EFO
RE
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Channel highlights
‘More like this’
Suggestions
Genre Recommendations
Secondary Promo
Hero PromoU
KTV
Play
VO
D 2.
0 -A
FTER
![Page 28: Surviving and Thriving in an On- Demand, Digital World · Simon Michaelides Chief Commercial Officer Customer Engagement, Transformation Summit: 15th Nov 2018 Surviving and Thriving](https://reader033.vdocuments.mx/reader033/viewer/2022042413/5f2ce40030c4192983763a59/html5/thumbnails/28.jpg)
UKTV Play 2.0 on Mobile
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Where to next? – VOD 3.0
Personalisation: Deeper & more sophisticated
Glass Slate App’: Integration of the linear experience
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Where to next? Further market
consolidation in the race to control
content……and
Connect & leverage combined data
capabilities
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