Survival GuideCommunications Career Day 2009 What’s Inside:

Internship Guide

Blogging Terms

Social Media Terms

Speaker’s Bios

Coupon for Next Year’s Career Day

Internship Guide

Company: Akhia - Public Relations & Marketing CommunicationsLocation: 85 Executive Parkway, Suite 400, Hudson, OH 44236Position: InternTime Frame: Our internships are on an as needed basis.Wage: $8/hourHours: 15-30/weekContact: Amanda VasilPhone: 330-463-5650E-mail: amanda.vasil@akhia.comDescription: Interested individuals should be majoring in: Public Relations, Communications,

Marketing or Business and have completed their sophomore year. Visit our website at www.akhia.com

To Apply: Send resumes to Amanda Vasil, amanda.vasil@akhia.com.

Company: AMG Advertising & PRLocation: 2217 E. 9th Street #306, Cleveland OH 44115Position: General InternTime Frame: VariesWage: VariesContact: Annette FaticaPhone: 216-621-1835Fax: 216-621-2061E-mail: tfatica@accessamg.comDescription: Varies by skill level and need. Requirements: Good communication skillsTo Apply: E-mail resume

Company: Arras GroupLocation: 50 Public Square, Terminal Tower #444, Cleveland OH 44113Position: 5internshipsavailable:Accounting,PR,GraphicDesign,Production/Traffic,

Account ServicesTime Frame: FlexibleWage: $8.50/hourContact: Sharon PetrowskiPhone: 216-621-1601 x206Fax: 216-377-1498E-mail: spetrowski@arrasgroup.comDescription: Varies by department and need. Requirements: Junior or Senior with 3.0 GPA or

higherTo Apply: Send resume via email or mail

Company: Benghiat Marketing CommunicationsLocation: 23240 Chagrin Blvd #445, Beachwood, OH 44122Position: Receptionist/OfficeAssistantTime Frame: VariesWage: VariesContact: Nancy BenghiatPhone: 216-831-8580Fax: 216-831-4240E-mail: nbenghiat@benghiat.comDescription:SupportPR&Mediadepartments,generalofficeduties.Requirements:

Good communications skills, team player, experience w/ Mac programsTo Apply: E-mail resume

Company: Bert & Iris Wolstein Center at Cleveland State UniversityLocation: 2000 Prospect Avenue, Cleveland, OH 44115Position: Marketing InternTime Frame: Jan-May, 2009Wage: VariesContact: Mike SedlakPhone: 216-687-5459Fax: 216-687-5450Description: Assist Marketing Department with promotion of arena, concerts and

events. Maintain press releases and other administrative duties. College courses in relatedfieldsrequired.

To Apply: Fax cover letter with resume to the attention of Mr. Sedlak

Company: BrandMuscle, Inc.Location: 3750 Park East Drive, 2nd Floor, Cleveland OH 44122Position: Client Service Team InternTime Frame: May – September, 2009Wage: $10-12/hrContact: Bonnie RoboskyPhone: 216-464-4342E-mail: jobs@brandmuscle.comDescription: Assist with client service team in product testing, implementation, report generation

and daily client interaction. Hands on experience will be provided. Must be junior or senior, Excel experience a plus.

To Apply: E-mail cover letter with resume

Company: Breehl, Traynor & ZeheLocation: 2019 Center Street, Suite 100, Cleveland, OH, 44113Position: TBDTime Frame: AnytimeWage: Paid/TBDContact: Patty Del MonicoPhone: 216-861-1500Fax: 216-861-1501E-mail: patty@btzbrand.comDescription: TBDTo Apply: Mail, e-mail or fax resume to Patty

Company: Brokaw, Inc.Location: 425 West Lakeside Avenue, Cleveland OH 44113Position: Digital Advertising and Social Media InternshipTime Frame: Summer, 2009Wage: TBDContact: Holly HackerPhone: 216-241-8003E-mail: hhacker@brokaw.comDescription: This is a great opportunity to learn creative ways to reach all types of audiences

using a variety of digital channels. You will help design and launch social media plans on Facebook, Twitter, Blogs, LinkedIn and other web sites. You will learn best practices for search engine marketing and web site design. Interns will conduct online research, help with basic account management duties and learn more about the creative process within an advertising agency.

To Apply: E-mail directly to hhacker@brokaw.com

Company: Clear Channel RadioLocation: 6200 Oak Tree Blvd, 4th Floor, Independence, OH 44131Position: Internships available in Promotions, Programming, Production and SalesTime Frame: On-goingWage: UnpaidContact: Andrea CostilloPhone: 216-986-8813E-mail: AndreaCastillo@clearchannel.comDescription: Varies by department. Requirements: Must be for class credit; knowledge of

MicrosoftOfficeSuiteandotherapplicationsoftware,asapplicableTo Apply: E-mail cover letter with resume, including name & contact information of academic

advisor.

Company: Cleveland Clinic FoundationLocation: 9500 Euclid Avenue, Cleveland OH 44195Position: Internships available in Graphic Design, Production & WritingTime Frame: FlexibleWage: Varies by positionContact: Glenn BielerPhone: 216-444-8258Fax: 216-445-7636E-mail: bielerg@ccf.orgDescription: Varies by department, Must have experience with Quark, Pagemaker, Photoshop &

FreehandTo Apply: E-mail resume with availability and requirements for class credit, if applicable

Company: Cleveland Food BankLocation: 500 Wolf Ledges Parkway, Akron, OHPosition: Harvest for Hunger Campaign AideTime Frame: Flexible Time— temporary position late Dec 2008/early Jan – May 2009.Wage: N/AFax: 216-738-1601E-mail: hr@clevelandfoodbank.orgDescription:TheClevelandFoodbank,aprogressivenonprofitorganization,seekstwoassistants

for the Harvest for Hunger community-wide food and funds drive to help raise over $2.5mill.andawarenessacross19NEOhiocountiestofighthunger.Helpprovidecustomer service to local corporations and organizations conducting workplace fundraising drives, track participation in database, send materials to participants, helps with mailings, and assist with fundraising events and donor recognition efforts, among other duties. Candidates must have BA or 1-2 years of experience in nonprofitsetting,strongattentiontodetail,andexcellentwrittenandoralcommunication skills.

To Apply: E-mail or fax resume

Company: Cleveland Jazz OrchestraLocation: 713 Lincoln Blvd., Bedford, OH 44146Position: InternTime Frame: VariesWage: UnpaidContact: Colleen ShermanPhone: 440-942-9525E-mail: colleen@clevelandjazz.orgDescription: Help with all marketing and promotional activities tied to CJO’s concert

schedule.To Apply: Mail or e-mail resume

Company: Cleveland MagazineLocation: 1422 Euclid Avenue Suite 730, Cleveland, OHPosition: Marketing/Events InternTime Frame: January - May 2009 and June 15 - October 23Wage: Non-paid with parking stipend includedContact: Lisa SandsPhone: 216-377-3701Fax: 216-781-6318 E-mail: lsands@glpublishing.comDescription: Cleveland Magazine offers opportunities for internships. Those selected will

gain valuable insight into the daily workings of a magazine and will be an integral part of the marketing staff.

Flexible hours and transportation are required. 15- 20 hours a week must be achieved with occasional weekend work required. Duties include:•Coordinatetradeshowschedulewithmarketingpersonnelandcirculationdepartment•Schedulestaff,manageboothsupplies,andkeepmasterbinderofevents•Maintainthedonationrequestfileandfulfilltheserequests.•Workatleast10hourspermonthateventsandtradeshows(sales/subscriptionseffort)•ManagetheSummerFunGuidePrizeaDayprogram(prizefulfillment)withmarketing coordinator •Sendmagazinestolocalmediawithpressinformationandmanagesomebasicmediarelations•AssistmarketingdepartmentatCM-sponsoredevents(charityactivitiesandpromotions)•Clericalsupporttosalesandmarketingcoordinatorandmarketingdirector•Compilematerialsforsalesandmediakits,andreplenishmediakitarea•Assistsalesrepsonacasebycasebasis•InternmaybeaskedforavailabilityforBestofClevelandPartyinOctoberiffeasible Ideal candidate attends school and lives locally as a summer internship extends through October 23, 2009 for the Best of Cleveland Party.

Company: Cleveland MetroparksLocation: 4101 Fulton Parkway, Cleveland, OH 44144Position: Marketing InternTime Frame: VariesWage: Summer internship position is paid; others available throughout the year are unpaidContact: Bob RotatoriPhone: 216-635-3263Fax: 216-635-3286E-mail: rrr@clevelandmetroparks.comDescription: Work with marketing, advertising, media relations, PR and special events. College

coursesinrelatedfieldarerequired.To Apply: E-mail cover letter with resume

Company: DAR Public Relations, Inc.Location: 6001 Cochran Rd., #103, Solon, OH 44139Position: Public Relations InternshipTime Frame: One quarter/semesterWage: Stipend upon completionContact: Dannette RenderPhone: 440-542-1060Fax: 440-542-1090E-mail: agency@darpr.com Description: Reference letters will be completed for the student. Strong possibility for future

full-time employment. Students are requested to forward resumes ASAP. Minority candidates are encouraged to apply. Personal interviews will be conducted after receiving resumes. Candidates must possess good telephone etiquette, excellent oral and written communication skills, excellent grammar skills, research capability, planning and organizational skills, ability to write news releases and feature articles, basic media knowledge, professional appearance and typing – minimum 50 wpm. Strongcomputerskillsrequired,i.e.MicrosoftOffice

To Apply: Submit resumes by fax or e-mail drengold@aol.com

Company: The David GroupLocation: 526 Superior Avenue East, Ste. 300, Cleveland, Ohio 44114Position: Creative Department InternshipTimeFrame:Latespringthroughsummer(usuallyMaythroughSeptember)Wage: $8perhour(20hoursperweek)Contact: Sid Blair, creative directorPhone: 216-685-4465Fax: 216-687-0115E-mail: sblair@davidgroup.comDescription: Looking for disciplined, detail oriented candidate with working knowledge of Adobe

CreativeSuite2orhigher,QuarkXpressandMicrosoftoffice(WordandExcel)ToApply: 1.E-mailresumeandworksamples(PDFsonly),2.Phoneinterview, 3. On-site interview and portfolio presentation

Company: Division Street DesignLocation: 30311 Clemens Road #5, Westlake, OH 44145Position: Graphic Designer/Web DesignerTimeFrame:TBD–Usuallysummer,butflexibleWage: TBDContact: Jim O’ConnorPhone: 440-892-4727Fax: 440-871-9678E-mail: jim@divisionstreetdesign.comDescription: Small full-service creative ad agency, internship is for graphic designers. College

coursesinrelatedfieldsrequired.To Apply: Mail or e-mail resume and work samples

Company: Dix & EatonLocation: 200 Public Square, Suite 1400, Cleveland, OH 44114Position: Public Relations Intern; Graphic Design InternTimeFrame:Fall(Sept–Dec),Spring(Jan–May)Summer(May–Sept)Wage: UnpaidContact: CarolineAuger(PR);KevinPoor(design)Phone: 216-241-0405Fax: 216-241-3070E-mail: printern@dix-eaton.com or designintern@dix-eaton.comDescription: Interns work with account team members across all of our specialty practice areas

(withaspecialemphasisonmediarelationsandmarketingcommunications)ona variety of projects, from special events planning to media relations outreach and everything in between; graphic design interns provide design and production support to our staff of art directors. Visit www.dix-eaton.com for more information. Mustbecollegejuniororsenior(recentgraduatesarealsoencouragedtoapply);Mustbeavailabletoworkatleast20hrs/week(full-timepreferred)

To Apply: Please e-mail or mail your resume and cover letter. Be sure to indicate in your cover letter the semester for which you’re applying.

Company: The Docherty AgencyLocation: 2044 Euclid Avenue, Suite 500, Cleveland, OH 44115Position: GeneralOfficeTime Frame: FlexibleWage: UnpaidContact: Joan ScholzPhone: 216-522-1300Fax: 216-522-0520Description: Model and talent agency. Tasks to include assisting agents with auditions, open

calls, marketing, etc.To Apply: Fax or e-mail resume to Cleveland@dochertyagency.com

Company: Eliza Jennings Senior Care NetworkLocation: 14560 Detroit Avenue, Suite 710, Lakewood, OH 44107Position: Public Relations InternTime Frame: VariesWage: TBDContact: Linda HartPhone: 216-226-5000 ext. 221Fax: 216-226-5899E-mail: lhart@elizajen.orgDescription:Thisinternshipwillhelpdevelop,implementandsignificantlyincreasethepublic

awareness of EJSCN and its services. Responsibilities for this internship include: assistance with coordinating and implementing public relations activities; assistance with coordinating media relations and crisis communication; and assistance with written communications such as newsletters, letters and the AnnualReport.Interestedcandidatesshouldbeavailableten(10)hoursperweekand have solid computer skills, a basic understanding of public/media relations and some writing/editing experience. Must be college junior or senior. College

coursesinrelatedfieldsrequired.To Apply: Fax or e-mail cover letter with resume to lhart@elizajen.org or jobs@elizajen.org,

attention to Linda Hart. Prospective interns are encouraged to submit a writing sample with their resume.

Company: Falls CommunicationsLocation: 50 Public Square, Fl. 25, Cleveland, OH 44113Position: Full-time interns and occasionally summer interns.Time Frame: As needed. We typically have 1-2 full-time interns on staff year-round.Wage: Discussed directly with candidatesContact: Linda Calhoun-Monaco, Director of Human ResourcesPhone: 216-696-0229Fax: 216-696-0269E-mail: lcmonaco@fallscommunications.comDescription:Full-time,paidintern;Recentcollegegraduateswithdegrees(preferably)in

public relations, journalism, English or communications; or, degrees with an emphasis in public relations or journalism.

To Apply: Mail, fax or e-mail cover letter and resume to the director of human resources at the contact information listed below.

Company: Felber & Felber MarketingLocation: 1869 E. Aurora Rd., Ste. 400, Twinsburg, OH 44087Position: InternTime Frame: Call for more informationWage: Available for college creditContact: Michelle SeeberPhone: 330-963-3664Fax: 330-963-8547E-mail: michelleseeber@felberandfelber.comDescription: Marketing internships available. Public relations background preferred. Assist in

research, writing press releases and pitching. Previous internship experience necessary. College seniors or recent graduates preferred. Visit www.felberandfelber.com for more information.

ToApply: Qualifiedcandidatescane-mailresumetoMichelleSeeber

Company: Garage Creative StudiosLocation: 6330 Miller Road, Brecksville, OH 44141Position: Assistant Editor/Client ServicesTime Frame: FlexibleWage: Based on experience and dutiesContact: Dave McLeanPhone: 216-447-8844Fax: 216-447-1629Description:Interningandshadowingopportunitiesavailableinfieldproduction,motion

graphics, editing, sound design, animation and more, tailored to the goals of the student.

To Apply: Apply via email with links to portfolio site and resume.

Company: Great Lakes Publishing - publishers of: Cincy Business, Cleveland Magazine, Custom Publishing, Feast!, Home Decor, Inside Business, LongWeekends, Ohio Magazine, Web Development and West ShoreLocation: 1422 Euclid Avenue, Suite 730, Cleveland, OH 44115Position: Marketing Communications, Sales Administration, Web Development, Editing, Graphic Design, IT, Human Resources InternsTime Frame: 1 Semester/Quarter - TBDWage: Unpaid – Opportunity to earn trade dollarsContact: ShannonGilfillanPhone: 216-771-2833 x211Fax: 216-781-6318E-mail: gilfillan@glpublishing.comDescription: Establish and implement marketing and promotional plans, PR, advertising, and

assistance in other areas as needed. At least one year of college completed, strong writingandpresentationrequired.Multi-taskingandMicrosoftOfficeskillsamust.

ToApply: E-mailresumeandcoverlettertoShannonGilfillan.

Company: Hitchcock Fleming and AssociatesLocation: 500 Wolf Ledges Parkway, Akron, OHPosition: Creative and Account Services InternshipsTime Frame: Each SemesterWage: Minimum WageContact: Fran CossinPhone: 330-376-2111Fax: 330-376-2220E-mail: fcossin@teamhfa.comDescription: Account Services or Creative. Must be college junior or senior.To Apply: Submit resume, cover letter, etc. to Fran

Company: I.M.I. Talent ManagementLocation: 9700 Rockside Road #410, Cleveland, OH 44125Position: Internship with possibility of full time jobTime Frame: FlexibleWage: UnpaidContact: Dennis BoylesPhone: 216-901-9710Fax: 216-901-9714Description: info@imitalent.comTo Apply: Mail or e-mail resume

Company: Innis Maggiore – The AgencyLocation: 4715 Whipple Ave., Canton, OH 44718Position: PublicRelations,Creative(artandcopy),ClientServices,MediaandWebinternsTime Frame: VariousWage: $8/hourContact: Dick MaggioreE-mail: dick@innismaggiore.com(E-mailonly).Mustbecollegejuniororsenior.ToApply: E-maildick@innismaggiore.com(includeexactdatesandtimesavailableand

preferredinterestalongwithresume)

Company: Karen Skunta & Company USALocation: 1382 W. 9th Street, Suite 201, Cleveland, OH 44113Position: Graphic DesignTime Frame: OpenWage: Depends if credits are being exchanged, experience, etc.Contact: Dora BalintPhone: 216-687-0200Fax: 216-687-0214E-mail: dbalint@skunta.comDescription: Responsibilities are based on experience and available projects. Must be at least a

college junior.To Apply: Send resume and cover letter

Company: Liggett StashowerLocation: 1228 Euclid Avenue, Cleveland, Ohio 44115Position: 6-10 possible positions in the following areas: Program Management - a unique

combination of Advertising Account Service and Public Relations Creative - copywriting or graphic design Connection Planning - research, strategy development and media planning Interactive Accounting/Financial

Time Frame: 8-week program beginning in JuneContact: VictoriaKresslerPhone: 216-373-8230Fax: 914-612-2263E-mail: VKressler@Liggett.comDescription: The Liggett Stashower Internship Program gives students a chance to dive into

authentic marketing situations with real, live clients. There might be a bit of copying,faxingandfiling,butourinternsareheretolearnandcontribute.Eachyear, we hire six to ten talented juniors and seniors from colleges around the country for our summer internship program. Internships are available in account service,creative,publicrelations,connectionplanning,interactiveandfinancial.Check out the Intern Blog: http://liggettintern.blogspot.comCheck us out on the web: http://www.liggett.com; Students must have completed at least their sophomore year of college by the time the internship commences.

To Apply: Applications will be accepted now through March 2, 2009Provide the following:1.)CoverLetter–indicatinginternareaofinterestfromlistabove(accountservice,creative,public relations, direct marketing, connection planning, interactive, human resources and financial)continued on next page

2.)Resume3.)Samples-Creativeapplicantsarerequiredtosubmit3samples(designorwritingsamples).Program Management applicants should also send in writing samples.E-mailVictoriaKresslerwithanyquestions,commentsorconcerns

Company: Lunar Cow DesignLocation: 137 S. Main St., Ste. 202, Akron, OH 44308Position: Intern DesignerTime Frame: 3 monthsWage: Call for detailsContact: Brian MasugaPhone: 330-253-9000 x12Fax: 330-253-9001E-mail: brian@lunarcow.comDescription: Designer will work on various projects across Web, print and multimedia. Strong

knowledgeofAdobeCS3Mastercollection(Specifically:WebandPrintcollections;videoastrongplus)

To Apply: Submit applications to brian@lunarcow.com

Company: Malone Advertising, Inc.Location: 388 South Main Street #410, Akron, OH 44311Position: Internshipsavailableinthefollowingdepartments:AccountService,Creative(Copy

orGraphic)&MediaTime Frame: 3 to 5 monthsWage: $8 - $10Contact: Jessica BlackPhone: 330-376-6148 x3958Fax: 330-253-1218E-mail: jessica.black@malonead.comDescription: Visit www.malonead.com for details; Must be a student majoring in: Marketing/

Advertising,Communications,Business(prettymuchanythingwithinthisfield),Media/Broadcast, Accounting, Finance, Art/Graphic Design, Journalism/Copywriting, English

ToApply: Submityourresumeeitherviae-mail,standardmail,orfaxtomyattention.(*)When we have positions available I will review resumes and call candidates in for an interview.*Ourinternshipsareonanasneededbasis–sowedonotalwayshavepositionsavailableatsettimes – but we are always accepting resumes.

Company: Marcus Thomas LLCLocation: Highlands Business Park, 24865 Emery Road, Warrensville Hts, OH 44128Position: Internships in: account services, creative, media, research and PRTimeFrame:Canvary–usually12weeks(summerandwinterinternshipsavailable)Wage: $8.00/hrContact: Lori PennicaPhone: 216-292-4700 x3034Fax: 216-682-0128E-mail: create@marcusthomasllc.comcontinued on next page

Description: Varies by department; College student with major in advertising, marketing, visual arts, communications or public relations

To Apply: Contact Lori Pennica, E-mail preferred

Company: Marketing DirectionsLocation: 28005 Clemens Road, Westlake, OH 44145Position: Internships for account service and creative departmentTimeFrame:2-3months(ongoingthroughouttheyear)Wage: $8 an hourContact: Michelle BurgessPhone: 440-835-5550Fax: 440-892-9195E-mail: michelle@ideaswithapoint.com(subjectline:INTERNSHIPPROGRAM)Description: At Marketing Directions our solutions encompass a world of consumer and business-

to-business communication needs. We’re a full-service advertising agency where people team together to create “communication with imagination, art with a purpose, and ideas with a point.” Our agency’s internship program gives you the opportunitytonotonlybreakintotheadvertisingbusiness,buttofillanimportantrole on our team as you help us serve our clients. Interns who thrive at our agency are those who can multi-task, stay organized, and are willing to do some grunt work in turn for some hands on agency experience. If you can show up every day with a “go get ‘em” attitude and are ready to make a difference at a busy and growing ad agency, we’re the place for you. Must be pursuing or have a college degreeinarelatedfieldrequired(collegejuniors,seniors,orrecentgraduates).

To Apply: Submit cover letter and resume via e-mail

Company: October DesignLocation: 2132 E. 9th Street, Suite 210, Cleveland, OH 44115Position: Public Relations, Graphic Design, Account Coordinator InternshipsTime Frame: Year roundWage: StipendContact: Lynn WhitePhone: 216-623-0995Fax: 216-623-0908E-mail: lwhite@october-design.comDescription:MajorinrelatedfieldTo Apply: Submit resume, cover letter, and samples to obtain an interview

Company: peepscreative llcLocation: 57 E. Market St 2nd Floor, Akron, OH 44308Position: InternTime Frame: As neededWage: NoHours: VariesContact: David SutulaPhone: 330.867.7337Email: xing@peepscreative.com continued on next page

Description:MEDIA-DRIVENSOCIALBUSINESS*ANDdPRINTERNSWANTED ‘peeps is looking for interns. The ideal candidate must have a passion for digital media, strong communication skills, write well and must be actively involved in digital and social media.To Apply: email resume

Company: The Plain DealerLocation: 1801 Superior Avenue, Cleveland, OH 44114Position: Outside Ad Sales InternTime Frame: Summer 2009Wage: Approx. $405/weekContact: Deb Arrigo, Human ResourcesPhone: 216-999-4367Fax: 216-999-4367E-mail: Darrigo@plaind.comDescription: Assigned sales territories while regular rep is on vacation, as well as selling

special sections; Prefer students entering their senior year majoring in advertising, marketing, communications, or general business.

To Apply: Submit resume; personal interview.

Company: Positively ClevelandLocation: The Higbee Building, 100 Public Square, Suite 100, Cleveland, OH 44113Position: Internships in Marketing Communications, Group Tour/Multicultural Tourism,

TourismandBusinessDevelopment(dealswithattractingconventionstoCleveland)Time Frame: 1 Semester. Internships available year-round, more need in summerWage: Paid StipendContact: Samantha FrybergerPhone: 216-875-6626Fax: 216-621-5967E-mail: sfryberger@positivelycleveland.comDescription: Varies by department – contact Samantha for descriptions; Candidate must be

self motivated and have strong communications skills and a good familiarity with thecityofCleveland.Mustbecomputerliterate(MicrosoftOfficeapplications).

To Apply: E-mail or fax resume

Company: Pumphrey Marketing, Inc.Location: 4853 Galaxy Parkway, Suite A, Cleveland, OH 44128Position: Graphics Intern, e-mail or call to inquire about other marketing internshipsTime Frame: As needed basisWage: $250/weekContact: Lenore SienkiewiczPhone: 216-464-9687Fax: 216-292-4205E-mail: lenore@pumphreymarketing.comDescription: Integrated Media Development responsibilities; Requirements: Quark, PageMaker,

Photoshop, Illustrator, Freehand, Acrobat, Video and QuickTimeTo Apply: Submit resume

Company: Radio Disney AM 1260Location: 175KenMarIndustrialParkway,BroadviewHeights,OH44147Position: Promotions and Marketing InternTime Frame: All year - negotiableWage: UnpaidContact: Nikki GoldenPhone: 440-746-1010Fax: 440-746-1720E-mail: nikkir.r.golden@disney.comDescription: Assist in all aspects of Radio Disney promotional events life cycle. Event

preparation, participation and PR; Candidate must possess strong communication and organizational skills and the ability to work in a fast-paced environment.

To Apply: Contact Nikki Golden at Radio Disney

Company: Rock and Roll Hall of Fame and MuseumLocation: 1100 Rock and Roll Blvd., Cleveland, OH 44114Position: Internship opportunities: Marketing/CommunicationsTimeFrame:Spring(January-May)Deadline1/8/10,Summer(June-August)Deadline4/2/10,Fall(August-December)Deadline08/6/10Wage: UnpaidContact: HollyKosalko-HumanResourcesGeneralistPhone: 216-515-1218Fax: 216-515-1998E-mail: hkosalko@rockhall.orgDescription: Work with the Rock Hall’s Marketing and Communication teams to promote Rock

Hall events and programming and update the Rock Hall’s presence with online social networking sites. Must be currently enrolled in a college or graduate school program.

To Apply: If you are interested in learning more about the Museum’s Internship Program, pleasecontactHollyKosalkointheHumanResourcesDepartment.Website: www.rockhall.com/internships

Company: Rubber City Radio GroupLocation: 1795 W. Market Street, Akron, OH 44313Position: News Intern, Promotions InternTime Frame: NegotiableWage: UnpaidContact: Ed Esposito for News or Joyce Lagious for PromotionsPhone: 330-869-9800E-mail: Ed Esposito- Eesposito@rcrg.net, Joyce Lagious- Jlagious@rcrg.netDescription: News Assistant, Promotions; Candidate must be computer literate; familiarity with

news/content management and audio software helpful. Good writing and voice.To Apply: E-mail resume

Company: Stata ProductionsLocation: 2220 Superior Viaduct, Cleveland, OH 44113Position: Photographer’s AssistantTime Frame: FlexibleWage: TBDContact: Hal StataPhone: 216-621-1977Fax: 216-479-6700E-mail: hal@stataproductions.comDescription: Photographer’s Assistant with possible computer work, errands, studio work, etc; Requirements: Student in need of creditTo Apply: E-mail Hal Stata for interview

Company: Stevens Baron CommunicationsLocation: 1422 Euclid Avenue, Suite 645, Cleveland, OH 44115Position: Intern – PR/Media Relations AND Intern – Graphics/WebTime Frame: Varies, but we prefer up to 40 hours during summer and up to 20 hours during

school termsWage: Up to $8.00/hr plus paid parkingContact: Ed Stevens Sr.Phone: 216-621-6800Fax: 216-621-6806E-mail: estevens@stevensbaron.comDescription:Variesasneeded;PreferredmajorinrelatedfieldTo Apply: Mail or e-mail resume to above address

Company: WKYC-TV, IncLocation: 1333 Lakeside Ave., Cleveland, Ohio 44114Position: InternshipTime Frame: On-goingWage: UnpaidContact: Janet ChristopherPhone: 216-344-3333Fax: 216-344-3357Description: We afford a variety of placement areas for students with coursework in Journalism,

Public Relations, Web site production and Production. Student must currently be enrolled in an accredited College or University. The school must grant course credittothestudent.StudentsmustbeabletobepresentatWKYCaminimumofthree days per week.

To Apply: Internship opportunities are offered year-round. Interested students should submit a resume to include courses related to internship requested and a cover letter stating the type of internship that would be of greatest interest. This letter should include the dates of availability and the number of days per week available. A letter from the student’s school stating that the student will be granted credit is also needed.

Company: WJW FOX8Location: 5800 South Marginal Road, Cleveland, OH 44103Position: InternshipTime Frame: OngoingWage: UnpaidContact: HR Internship CoordinatorPhone: 216-431-8888Fax: 216-432-4264Description: WJW offers an academic credit internship program for registered college students

classifiedasajunior,seniororgraduatestudent.Mustreceiveacademiccredit.To Apply: Mail resume and cover letter

Company: WOIO/WUABLocation: 717 East 12th Street, Cleveland, OH 44114Position: InternshipTime Frame: OngoingWage: UnpaidContact: Delia FelicianoPhone: 216-771-1943Fax: 216-515-7180Description: WOIO offers an internship program for registered college students in news, public

affairs, sales and marketing. Must receive academic credit.To Apply: Mail or fax resume and cover letter; Also, interested prospects can go online at

www.woio.com and access internship applications.

Company: WVIZ/PBS & 90.3 WCPN IdeastreamLocation: 1375 Euclid Avenue, Cleveland, Ohio 44115-1835Position: InternshipTime Frame: OngoingWage: UnpaidContact: KimMcDonaldPhone: 216-916-6100Fax: 216-916-6090Description: WVIZ/PBS & 90.3 WCPN ideastream offers a variety of internships at our

officesinCleveland,Ohio.Theinternshipprogramisdesignedtoprovidestudentswith an opportunity to learn about careers in broadcasting and public radio through hands-on experience. In order to qualify for these non-paying positions, you must be enrolled in an accredited college or university and you must be able to receive credit for the internship.

ToApply: Interestedandqualifiedcandidatesshouldsubmitaresume,coverletterandanaudio tape or CD, if available to: ideastream Internships – 90.3 WCPN & WVIZ/PBS

Attn: Human Resources, Idea Center, 1375 Euclid Avenue,Cleveland, Ohio 44115-1835.

Interested non-broadcasting interns do not need to submit a CD. All interested internship candidates can view detailed internship descriptions at www.wviz.org or www.wcpn.org.

Blogging Terms

Atom – Another popular feed format developed as an alternative to RSS.

Autocasting – Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.

Audioblog – A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)

Bleg – A blog article that begs for something, such as a donation or product sale.

Blog Carnival - A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contribu-tors and highlight new bloggers posting matter in that subject area.

Blog client – (weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing.

Blogger – Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger.

Bloggernacle – Blogs written by and for Mormons (a portmanteau of “blog” and “Tabernacle)”. Generally refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers.

Bloggies – One of the most popular blog awards.

Blogroll - A list of blogs, usually placed in the sidebar of a blog, that reads as a list of recommendations by the blogger of other blogs.

Blogosphere - All blogs, or the blogging community. Also called blogistan or, more rarely, blogspace.Blogware – A category of software which consists of a specialized form of a Content Management System specifi-cally designed for creating and maintaining weblogs.

Collaborative blog - A blog (usually focused on a single issue or political stripe) on which multiple users enjoy post-ing permission. Also known as group blog.

Comment spam - Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus com-ments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.

Desktop Blogging Client – An off-line blog management (posting, editing and archiving) tool

Fisking – To rebut a blog entry in a line-by-line fashion.

Flog – A portmanteau of “fake” and “blog”. A blog that’s ghostwritten by someone, such as in the marketing department.

Feeds – RSS Feeds

Blogging Terms - Continued

Milblog – Term for blogs written by members or veterans of any branch of military service - Army, Navy, Air Force, or Marines. A contraction of military and blog.

Moblog – A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.

Multiblog – A blog constructed as a conversation between more than two people.

Permalink – Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.

Phlog – Type of blog utilising the Gopher protocol instead of HTTP

A Photoblog – A portmanteau of “photo” and “blog”.

Photoblog - A blog mostly containing photos, posted constantly and chronologically.

Pingback – The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.

Podcasting – Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.

Post – An entry written and published to a blog.

Post Slug – For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example: http://domain.com/2008/01/this-is-the-post-slug

RSS – Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

RSS aggregator – Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader.

RSS feed – The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.

Spam blog – A blog which is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”

Slashdot effect – The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary t traffic that often slow down the server.

Subscribe - The term used when a blogs feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions, this allows readers to receive notification when there are new posts in a blog.

Search engine friendly URLs – or, for short, SEF URLs, implemented with a Rewrite engine.

Blogging Terms - Continued

Templates – Templates, used on the “back end” of a blog that work together to handle information and present it on a blog.

Theme – CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.

TrackBack – A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a ‘ping’ between the blogs, and therefore providing the alert.

Vlog – A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).

Reference: Wikipedia http://en.wikipedia.org/wiki/Glossary_of_blogging

Glossary of Blogging & Social Media Terms

Adsense: Google’s pay-per-click, context-relevant program available to blog and web publishers as a way to cre-ate revenue.

Adwords: The advertiser program that populates the Adsense program. The advertiser pays Google on a per click basis.

Aggregator: A web-based tool or desktop application that collects syndicated content.

AJAX: An acronym (Asynchronous Java Script and XML) representing a way to create real-time Web applications.

Akismet: Comment spam filter popular with WordPress blogs.

Anonoblog: A blog site authored by a person or persons who don’t publish their name.

API: An acronym (Application Programming Interface) representing a computer system or application allowing for requests to be made of it by other programs and allows for data to be exchanged. Think “programmable web”

Archives: Most often an index page, often organizing posts or entries by either category or date.

AstroTurfing: A fake grass roots push to generate buzz or interest in a product, service, or idea. Often this move-ment is motivated by a fee or gift to the writer of a post or comment or may be written under a phony pseudonym.

Atom: A popular feed format used for syndicating content.

Avatar: A graphical image or likeness that replaces a photo of the author of the content on a blog.

Dashboard: The administration area on your blog software that allows you to post, check traffic, upload files, man-age comments, etc.

Date-Based Archives: The archives of a blog site, organized by time-stamp. Almost every blog will have some form of time-stamp and many archives are listed along the sidebar. Some list in weekly, but most on a month-by-month basis.

Delicious: A social bookmarking site and a property of Yahoo! Allows users to quickly store, organize (by tags) and share favorite web pages. You can also subscribe to RSS feeds of other users and share a page specifically with another user. (Mike’s Delicious page)

Digg: Digg is a place for people to discover, share and recommend content from anywhere on the web.

Digital Storytelling: A digital story is a nonfiction narrative, composed on a computer, often for publishing online or publishing to a DVD. This can be done with any combination of images, video, narrative, music and text. (h/t - Ourmedia’s Social media glossary)

Domain Name: The identifying name of an internet site. The domain name of my site is “www.converstations.com”

Dooced: A term associated with someone getting fired for the content written in a blog post or web site (not for the act of writing, but for what was published). From the popular site, Dooced (by an author who once vented about her company -- and got fired because of what was written).

Glossary of Blogging & Social Media Terms - Continued

Ecosystem: A community and their environment functioning as a whole. The blogosphere can be viewed as an ecosystem (See It’s the Conversation Economy, Stupid)

Ecto: A stand-alone publishing application, allowing users to compose posts offline.

Edublog: A blog site focused on education, be it teacher, administrator, consultant or student.

EFF: The Electronic Frontier Foundation (EFF) is the leading civil liberties group defending your rights in the digital world

Entry: An individual post or article published on a blog. Each of these entries, while appearing in an index, are also web pages unto themselves. (See Blog Posts are Inventory)

Event Blog: A blog specifically launched as a companion to an event (e.g. Blogger Social)

Expression Engine: A robust content management system (CMS) with plenty of features. Not a free tool.

Eye Rest: Using “gifts” in your posting to give your readers a rest. Includes images, bold text, bullet points, lists, and hyperlinks. May go against writing like your teacher taught you - but does she read your blog?

Feed: The RSS or Atom feeds used by news aggregators (aka feed readers). We have a category dedicated to using Feeds.

FeedBlitz: An RSS service that makes it easy for those addicted to email. Read FeedBlitz in a Nutshell for more.

FeedBurner: FeedBurner is a Google company/tool allowing web sites, blogs and podcasts to “burn” content into a simple way for readers to subscribe (incl. email). I don’t just recommend this tool - it’s a must-have.

Feed Reader: An aggregator of content, subscribed to by the user, so that specific content or search results ar-rives in their “reader”. Among the popular (and free) tools are GreatNews, Feed Demon and Google Reader.

Findability: Refers to being locatable. Though tied closely with Information Architecture on the Web, particularly within one site, findability has also become a popular term in creating a findable, locatable and navigable presence on and across the web and social networking. Also see findability.org

Folksonomy: The collective indexing by use of tags, labels or keywords by the consumers of the content. The tag-ging system of Flickr of Delicious are examples of this social indexing.

HTML: The acronym for HyperText Markup Language. The coding language used to create and link together documents and files on the World Wide Web. The code is embedded in and around text and multimedia files in order to define layout, font, colors, and graphics.

Haloscan: A free, easy to use commenting, ratings and trackback service for weblogs and websites, allowing visi-tors to leave instant feedback. Popular on Blogger sites.

Hat Tip: A hat tip is a public acknowledgment to someone (or a website) for bringing something to the blogger’s attention. Also known as H/T (H/T for this definition: Blogossary)

Hits: A measurement used in Web analytics, a “hit” is often defined as any request for a file from a Web server. In one web page, there could be several files embedded in it. If on one page you have four images, two JavaScript items and you use an auxiliary CSS file -- you’d have eight hits on one page.

Hyperlink: A navigational reference to another document or page on the World Wide Web.

Glossary of Blogging & Social Media Terms - Continued

Mashup: Most often a web application that combines data from more than one source into a single tool. Not nec-essarily restricted to online applications (“Hey - you’ve got Peanut Butter on my Chocolate!”)

Meme: Keeping things simple, here’s a partial definition from “The Daily Meme”: In the context of web logs / ‘blogs / blogging and other kinds of personal web sites it’s some kind of list of questions that you saw somewhere else and you decided to answer the questions. Then someone else sees them and does them and so on and so on.

MicroBlogging: A form of blogging allowing users to compose brief text updates and publish them. These mes-sages can be submitted and received by a variety of means and devices, including text messaging, instant mes-saging, email, mobile device, MP3 or the web. Think Twitter

Moblogs: A blog published directly to the web from a phone or other mobile device.

Movable Type: Movable Type is a publishing platform a served web publishing platform (it sits on your server) created by SixApart, the same folks who operate Typepad (a hosted web publishing platform -- hosted on their server).

MyBlogLog: A Yahoo-owned community and social networking site that tracks traffic and visits to member sites. One of the better community-building applications available. Also read: Faces on a Blog...

Navigation (Nav): A menu of links or buttons allowing users to move from one web page to another within a site. Top navigation is what I use on this site. You will often see links as a footer on a site. That would be bottom nav or footer nav.

NetNewsWire: A free RSS news aggregator for the MAC

News Aggregator: A web-based tool or desktop application that collects syndicated content

NewsGator: An RSS company that provides us with FeedDemon, NetNewsWire, its own web-based feed reader and powers the feeds in Microsoft Outlook.

Newsvine: An open source, community news service, which lets members customize the news viewed by “seed-ing” articles or posting for others to view and rate.

Ninnyhammer: An idiot. It’s also a term of endearment (my wife’s nickname for me).

NoFollow: An HTML attribute instructing search engines to not allow a hyperlink to a web page to be influenced in ranking by that link. Originally implemented to combat certain types of search-engine spam. There is a movement to NOT use the No-Follow on blogs, especially the comments area (See How to Remove No-Follow in Typepad Comments).

SEO: Acronym for Search Engine Optimization A good beginner’s guide to SEO can be found at SEOmoz.

Sidebar:A column (or multiple columns) along either or both sides of a blog site’s main content area. The sidebar is often includes contact information of the author, the blog’s purpose and categories, links to archives, honors and other widgets the author includes on the site.

SMO: Acronym for Social Media Optimization, a term coined by Rohit Bhargava

Spambot - automatic software robots that post spam on a blog (h/t Barbara Ling)

SOB: A badge of honor in the spirit of community and knowledge sharing. Created by Liz Strauss at Successful (and Outstanding) Blog(gers). A complete directory of SOBs.

Glossary of Blogging & Social Media Terms - Continued

Social Bookmarks: A method for Internet users to store, search, organize, and most importantly - share web pages. Two favorites are Delicious and StumbleUpon. For a great video on how social bookmarking works, check out CommonCraft’s Social Bookmarking in Plain English.

Social Media: The tool set (including blogs) which everyone can use to publish content to the web. This can in-clude audio, video, photos, text, files...just about anything. And these days, everyone is a content producer.

Splog: Nickname for Spam Blogs, or blogs not providing their own or real content. Sploggers use automated tools to create fake blogs full of links or scraped content from other sites in order to boost search engine results.

Style or Style sheet - CSS that determines the look/feel of a site. (h/t Barbara Ling)

Syndication - Allows your blog content to be distributed online. (h/t Barbara Ling)

Reference: ConverStations Blog http://www.converstations.com/blogging_glossary.html

Top 10 Interviewing Tips1.)Useanemailthatreflectsyourname,notyourhobbiessuchasBobcatBeerGirl@...com.Beprofessional.

2.)Ifyoumailoremailyourinformation,followupwithatelephonecalltoverifythatithasbeenreceivedbyyourintendedcontact.Confirmthattheyhaveeverythingneededatthatpointandestablishatime(2-4weeks?)whenyoushouldfollowupwiththemagain.Beproactiveandtakecharge,don’tleavetheballinyourprospectiveemployer’scourt(e.g.don’tsay“callmeifyouareinterested”).

3.)Demonstrateapassion/desirethatyouwanttoworkinyourchosenfield,notsimplyyouneeda job.

4.)Learnaboutacompanybeforeyouinterviewwiththem,andbepreparedtoaskintelligentquestionsbasedonyourthoughtfulresearch(usesourcessuchasGoogle,IndustrySitesandyourprospectivecompany’sonlinepresence).However,becarefulnottocritiqueorcriticizecontentofyour prospective employer at your interview.

5.)Makesurethespellingofyourcontactandtheircompanyiscorrectonallcorrespondence(callandverifywithofficereceptionistifnecessary).

6.)Ifyou’reusingstandardizedlettersbesuretoputinsomecustomizablecontentthatisrelevantto your prospective employer and don’t forget to change it for every employer – people are turned off when they receive a letter with their competitor’s name on it.

7.)Beontimeforinterviews,plantoarriveafewminutesearly.Ifyouarerunninglatecallaheadoftimeindicatingthedelay(e.g.-unexpectedtrafficduetoanaccident,etc.)

8.)Ifyouareexpectingcallsonanansweringmachineorvoice-mailfromprospectiveemployers,make sure the message is professional. Check messages often as your schedule permits so you are able to follow up promptly with any prospective employer.

9.)Beprepared:dressprofessionally,haveextrahardcopiesofyourresume,writeoutquestionsyou might want to ask ahead of time, and bring any other relevant materials that may be helpful orsetyouapartfromothers(e.g.-sampleofyourseniorprojectmarketingplan,referenceletterfromthecompanywhereyouinterned,etc.).

10.)Beconsciousofwhoyouinteractwithbeforeyourinterview.Don’tberudetothereceptionist,parking attendant, etc. as it will almost always get back to the hiring manager that you had a chip on your shoulder or you treat people poorly.

11.)BONUS–turnoffyourcellphoneduringyourinterview.Alsodon’twalkthroughtheparkinglotorintothebuildingtalkingonyourcellphone.Keepyourcellphoneinyourcarifyouhavetrouble staying off it during meetings.

12.)BONUS–sendthank-younotesandpersonalizethem(e.g.“Ienjoyedourdiscussionaboutmarketresearch…”).Ifyoumetwithseveralpeople,writeathank-younotetoeach(don’tforgettoaskforbusinesscardsduringyourinterview).

Noteworthy Random Websites from Agencies, Designers, Clevelanders, Young Professionals, etc:Sponsors

AAF-Cleveland: http://www.aafcleveland.comhfa (Hitchcock Fleming & Associates): http://www.teamhfa.comMarcus Thomas: http://www.marcusthomasllc.comAkhia Public Relations: http://www.akhia.comDollar Bank: http://www.dollarbank.comMitchell Allen Group: http://www.mitchellallen.comThe Plain Dealer: http://www.plaindealer.com

Random Fun Sites

AdAge Power 150 Media & Marketing Blogs: http://adage.com/power150/Cheezhead: http://www.cheezhead.com/Cleveland Foodie: http://clevelandfoodie.blogspot.com/Cleveland Leader: http://www.clevelandleader.com/Cleveland’s a Plum: http://www.clevelandsaplum.com/Crain’s Cleveland Marketing Blog:http://www.crainscleveland.com/article/20081209/BLOG04/812099973/-1/WEBLOGDesign Dump: http://designdump.com/JakPrints Blog: http://jakprints.blogspot.com/Positively Cleveland: http://www.positivelycleveland.com/The View from St. Clair: http://blog.cleveland.com/theview/

Speaker Information:Tamera Brown, Positively Cleveland

Tamera Brown is the Vice President for Marketing and Communications for Positively Cleveland. In that role, she forms alliances with other civic organizations to create synergy and collaborations, and creates the overall marketing and creative strategy for promoting the Cleveland Plus region as a potential location for meetings, conventions, and leisure tourism. Prior to that,TamiwasthefirstDirectorofArtsandCulturalTourismforPositivelyCleveland. She has also served as Director of Development & External Affairs at the Western Reserve Historical Society, where she handled all fund raising and government relations, membership, outreach efforts for new audiences, promotional work, group tours, retail and customer relations functions, facility rentals and graphic design for seven historical

sites in northeast Ohio. Tami also has managed marketing work for the Museum of Contemporary Art, Cleveland Museum of Art and the Cleveland International Film Festival.

Benjamin K. Brugler, Akhia

BenBrugler,ExecutiveVicePresident,hasworkedwithAKHIAforsevenyears (2000–2004; 2005–Present) in various account service positionsbefore being named Executive Vice President in 2007. In 2004, Ben left AKHIAtobecometheDirector,PublicRelationsatMaloneAdvertisingasthe advertising agency introduced an initiative to grow its public relations skillsetandclientbase.ReturningtoAKHIAin2005astheVicePresident,Account Development, Ben focused on growing the agency’s existing clients through strategic planning, as well as new business cultivation.

AgraduateofKentStateUniversitywhereheholdsaBachelor’sdegreeinpublicrelations,Benis steeped in business-to-business strategic development. His account experience includes Alcoa Cast & Forged, AmTrust Financial Services, Diebold Global Security, Edgetech I.G., Fomo, GE Lighting & Industrial, Lauren International, MACtac, Nordson Corporation, Novar and Visteon. In addition,hehasexperiencewithnationalconsumerbrandssuchasIsuzu,JohnDeereandPfizer.

Speaker Information: ContinuedJoe Carlton, DigiKnow

Joe Carlton is a Senior Account Manager at DigiKnow. His responsibilities ensure that clients marketing objectives are met with sound online strategy and executed appropriately and managing the account group. His DigiKnow experience includes Waste Management, Nestle USA, Advance Auto Parts and over 20 state lotteries.

Joe previously worked at Wyse Advertising. Working on such brands as Champion Spark Plugs, Mead 5-Star and Moen focusing on celebrity endorsement activation and product launches.

His career began at Marcus Advertising, now Marcus Thomas, where he primarily working on Kelly Tires, a division of the Goodyear Tire & Rubber company. Joe’s work for Kelly Tires included brand strategy, channel marketing initiatives and training.

Joe considers himself a student of marketing communications and is always looking at ways to solve the challenges that the moving target audiences create.

Joe earned a Bachelor of Business Administration degree in Marketing from Miami University.

Matt McCallum, hfa

As Vice President of Talent Development, Matt oversees the agency’s recruitment and training programs as well as operations/workflow initiatives focusing on the growth and development of hfa associates. To this position, which is new to the agency, Matt brings nearly ten years’ experience from the Account Service side, where he gained extensive retail knowledge.

Matt is passionate about Northeast Ohio and is actively involved in the Akron community. Currently he is a member of TorchBearers, a young professionals leadership development organization, serving as a director on their board. In addition, Matt serves as a director on the AAF-Akron and Community AIDS Network boards, is a member of the Akron Art Museum’s Marketing Committee and serves on several benefit committees

such as the Dance Institute of the University of Akron.

In his spare time, Matt enjoys automobiles, modern art and travel.

Speaker Information: ContinuedLori Pennica Hedrick, Marcus Thomas LLC

LorijoinedMarcusThomasin2001astheirveryfirsthumanresourcesmanager.Shecurrentlyoverseesallrecruiting,development,benefitsand employee relations activities at the agency. What she likes best about the agency and communications in general is the dynamic, ever-changinglandscapeofourindustry.Iffiveyearsagosomeonesuggestedshe’d be tweeting her job openings, she probably would have had a very puzzled look on her face!

Prior to Marcus Thomas, Lori worked in various human resources role at the Cole National division of Things Remembered. Lori is a board member of PLAN of Northeast Ohio, and a member of the Society for Human Resources Management. She holds a bachelor’s degree in business from Westminster College.

Lori is married with two stepsons, two dogs and one cat.

Chuck Hemann, Dix & Eaton

As the leader of Dix & Eaton’s research services function, Chuck Hemann supplies comprehensive and timely research and information for all of the firm’s practice areas, including investor relations, media relationsandtransactioncommunications.Hespearheadsthefirm’seffortsintheareasoffinancialresearchandanalysis,competitiveintelligence,marketresearch, issue and media monitoring and stock surveillance, and provides critical inputs into the strategic development and execution of marketing communications, media relations and crisis communications programs.

Mr. Hemann also co-chairs Dix & Eaton’s digital communications practice. He has been named to severalhigh-profilelists, includingTop30Under30Tweeters,andoneofthetop50peopletofollow on Twitter. Additionally, he is a frequent speaker on a variety of social media topics, including how to get started in social media, social media monitoring and social media measurement.

Prior to Joining Dix & Eaton, Mr. Hemann was an associate with Conklin Scott in Washington D.C., where he was responsible for developing fundraising lists and assisted in the development of fundraising media. A graduate of Baldwin-Wallace College with a bachelor’s degree in political science, and a master’s degree in applied politics from the Ray C. Bliss Institute at the University of Akron, he received many academic awards, including membership into the Social Science Honorary Society, Political Science Honorary Society and the International Studies Honorary Society.

Mr. Hemann is a member of the National Investor Relations Institute and the Cleveland Social Media Club, and a former member of the American Association of Political Consultants.

Speaker Information: Continued

Marc Majers, leadinghands.org and Cleveland Institute of Art

Marc Majers is the Manager of Web Development at the Cleveland Institute of Art. His skill set is centered on the desire to keep learning. He is a blogger, teacher, emcee, musician and award-winning web professional. His more than ten years of digital design experience focuses on web strategy, user-centered design, usability testing and new media.

Marc was the recipient of the 2008 NEOSA best interview/application and the 2008 Marketing Sherpa Email Award for most dramatic test results. He is the founder of Leading Hands, a family technology blog, and has instructed Web Design at Cuyahoga Community College.

He is actively involved in several creative and technical organizations including the Cleveland Direct Marketing Association, Web Association and Northeast Ohio Usability Professionals Association.

Phil Stella, ETC

Phil Stella runs Effective Training & Communication, Inc. and works with business people who want to take the pain out of workplace communication. Stella helps people become more competent, credible and comfortable when they network, present, write, lead meetings and interact with colleagues and customers.

Aveteranofover25yearsinthecommunicationsfield,Stellahasdelivereddozens of workshops on networking for clients and professional group events around the country and has written numerous articles on the topic. This is his fourth appearance at Career Day. He also teaches communication courses at the Cleveland Campuses of University of Phoenix and DeVry University.

Prior to starting ETC in 1990, Stella managed corporate communications and management training at Progressive Insurance for 10 years. He

earnedbothanMSandBS(cumlaude)inCommunicationsfromtheUniversityofIllinois.Stellais an active member of Sales & Marketing Executives, Lake Communicators, American Society For Training and Development and the Cleveland Coach Federation.

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