Survey of consumption to illustrate trends of audience behaviour

0

4

8

12

1610

03

15

4

1

9

How do you purchase your music?

Method of purchase

Frequency of

method

The results suggest that most young people are illegally downloading music. Some people say this is killing the music industry. A lot of people are buying CDs still though which are mainly the older

generation. Some of the younger generation do a selection of these, which is putting more money into the music industry. No one we surveyed buys vinyl, one person said that they would buy vinyl if it was more easily available. A small group of people liked to preview the music on YouTube before buying

it.

0

4

8

12

16

Why do you use this method of purchase?

Reason for use

Frequency of reason

The results show that people are illegally downloading because it’s free and easy. This means they’re putting value before quality and the law. CD’s are selling because they are good gifts to people and you can’t gift downloads because they are not physical items. People find downloading is a quick

thing to do so it saves them the time of going to a shop to buy it. One person said that legal downloads are better because they contain less virus’. This shows that illegal downloading has faults

and that it’s safer to legally download music.

£0.00-£9.00

£10.00-£19.00

£20.00-£29.00

£30.00+ Other0

10

20

30

How much do you spend on your method of purchasing per

month?

£ Amount spent per month

Frequency of spending

Most people are spending £0.00 to £9.00 a month on music which shows people want to spend as little as possible. This means they have more money to pay for merchandise or gigs. By people not

spending much on music, the industry loses money, but because the fans have more money to go to gigs, record labels are using the 360 degree business model to get money from sales of merchandise and gig tickets. Some people spend more money at different times of the year, such as Christmas, so

the music industry gets more money them because a CD is a good stocking filler.

0

5

10

15

20

25

Where do you buy your music from?

Place of purchase

Frequency of places

Most young people are using the internet to download music as it’s easily available these days, whilst, older generations are buying music from the supermarket because it’s easy to pick up when they are

out shopping. Only a few people are buying from music shops as they are more expensive to buy from and they have to travel there. Most people use the internet because they are downloading music.

The panorama programme tells us that too many people aredownloading illegally. They focus on illegal downloading, but our

results show that a lot of people still do buy CD’s and that theprogramme is not as in touch with the young population as they

think they are. A lot of the people we surveyed said they downloadedillegally and then bought the CD to have a hard copy of the music.

The panorama programme states a new law would write 3 letters ofwarning to a person before they would sue them. If they do this, thepeople that buy both will not sample the music and therefore not buy

the CD which means the music industry loses money. The fines wouldbe of £1000 and this would mean they have less money to spend onmusic. They would also slow down the internet connection and even

cut people off. This would affect other industries. This would stop peoplebeing able to sample music before buying. Panorama found out thatpeople buy music from sampling it and that people that buy illegal

downloads, on average spend more on music than people paying forlegal downloads. The results we found out on how people buy theirmusic supports panoramas idea that too many people are illegally

downloading music.