survey analysis - primary research

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Page 1: Survey analysis - primary research
Page 2: Survey analysis - primary research

Q1) How old are you?

13%

40%34%

13%

0%

How old are you?

15

16

17

18

other

Most of the people we asked about our storyline were aged 16. The fact that no one was above the age of 18 is an advantage because the target audience are between 15-18. All of the people we asked are within the age range of the target audience.

Page 3: Survey analysis - primary research

Q2 )What is your gender?

65%

35%

What is your gender?

violence

romance

Most of the people we asked were females.

Page 4: Survey analysis - primary research

Q3) What would you want to see more in our thriller film?

22%

12%

25%

39%

2%

What would you want to see ore in our thriller film?

violence

romance

action

pyschological

other

‘Psychological’ was the most popular answer in this question. This could help us to develop our idea because we could change our storyline so the subgenre is psychological thriller. An example could be to add scenes with mirrors or shadows. When we develop our idea, it is more likely for the audience to be on the edge of their seat. The next popular answer was action. We could use actions (for instance fighting) so the thriller film appeals to the target audience.

Page 5: Survey analysis - primary research

Q4) Is the storyline complicated for thriller?

10%

90%

Is the storyline too complicated for thriller?

yes

no

The majority of the target audience thought the storyline was not complicated. However, a few thought it was complicated. To develop our idea, we could re read the storyline and pick out parts that are weak and develop on it. This will lead the storyline to be more clear.

Page 6: Survey analysis - primary research

Q5) Does the storyline sound like it will create suspense?

87%

13%

Does the storyline sound like it will create suspense?

yes

no

Overall, the storyline will create suspense. As there are some people who think the storyline will not create suspense, we could change and improve our storyline. My group and I could add more codes and convention in the storyline to create tense and suspense. An example is having dull lighting, dark clothing and mysterious music.

Page 7: Survey analysis - primary research

Q6) What is the most suitable title for our film?

27%

56%

7%3%

7%

What is the most suitable title for our film?

Memory

Amnesia

The lab

Experiment

other

We would name our thriller film ‘Amnesia’ as it was the most favorite answer. There is a huge gap between the other titles and Amnesia, implying the title is successful and reflects our storyline.

Page 8: Survey analysis - primary research

Q7) What do you think is significant in an opening sequence?

27%

33%

17%

23%

0%

What do you think is significant in an opening sequence?

sound

visual/mise enscene

special effects

storyline

The greatest answer was mise en scene/visual. However, there are not much difference with the other options. This implies the opening sequence has to include a good use of sound, visual/mise en scene, special effects and storyline. We could choose a couple tense sounds and decide as a group the best one. My group and I could develop the visual/mise en scene by focusing on the clothing, setting and lighting.

Page 9: Survey analysis - primary research

Q8) How should an opening sequence start?

34%

33%

0%

33%

0%

How should an opening sequence start?

case scene

flashback

flashforward

presnt day

other

The answers are even in three out of four answers. The common answers are: case scene, flashback and present day. This is an advantage because we could chose how to start the opening sequence.

Page 10: Survey analysis - primary research

Q9) What interests you in a thriller film?

13%

40%30%

17%

0%

What interests you in a thriller film?

action

storyline

being thrilled

relateablematerial

Storyline was the most common answer in this question. My group and I need to make sure our storyline is strong so the audience wants to watch the film. When we add more codes and conventions (question 5), the target audience are more likely to be thrilled when watching the film. Being thrilled was the second most chosen answer.

Page 11: Survey analysis - primary research

Q10) How would you want to feel in an opening sequence?

23%

34%

43%

0%

How would you want to feel in an opening sequence?

Scared

confused

tense

other

From the survey, I found out that the target audience wants to feel tense in an opening sequence. If the opening sequence makes them feel the way they want to then there is a high chance they will carry on watching the rest of the film. In the opening sequence, we could include codes and conventions (such as including shadows and dark lighting) to make the audience feel tense.