Magazine Survey Analysis – SurveyMonkey

The vast majority (72.09%) of respondents were 16-21 years old, with very few answering above or below this bracket. 83.72% were classed as below the age of 21, so I will cater my magazine to a younger audience. The 16.29% who are above 21 are important, but not worth tailoring the magazine for.

Most respondents were male, but the majority is not so great that I feel the need to cater specifically to a male audience. The magazine will not be gender-specific for this reason as I think it’s important to attract as wide an audience as possible.

The three most prominent genres are rock, alternative and indie. I feel as if these genres can be combined and discussed in the same magazine, so I will include them all. Pop is also a prominent favourite but I don’t think this would gel well with the other popular genres, so I will exclude it. Pop is such a wide genre that it would also be hard for it to share a publication with anything else.

The participants voted very evenly on both sections of this question (layout and colour scheme), which gives me the freedom to do as I think suits the magazine best. This is good because I have creative freedom, but bad because I don’t know how far I can go with either option before it becomes unattractive to audience members. I will have to ask people what they think during production.

Concert photos and band photoshoots were the favourites here, but concert photos may be a struggle to produce without hiring an authentic-looking venue and wouldn’t fit with the tone of the article (more about development of the band and genre than performance). I will therefore most likely feature a band photoshoot on all three of my pages as it is most convenient, and most appropriate for my content.

The participants seem to be most interested in band interviews, dates, reviews, upcoming artists and free bonuses. As such, I think I will make my double page article an interview with an upcoming band talking about (and the reporter reviewing) the new album. I will also feature some concert dates in this article.

The respondents most prominently read magazines like Kerrang!, NME, Classic Rock and BBC Music. With the exception of BBC Music, these magazines are heavily rock-focused and are presented in a dark, slightly messy fashion. I will try to emulate these

styles in my magazine, and represent similar social groups that they do.

Physical print proves to be far more popular than online articles so I will present my magazine as it would be found in the physical world. I considered writing an online article, but this survey has dissuaded me from what I now know to be a poor decision.

Monthly publications are by far the most popular choice, so I will present my magazine as if it is issued monthly. I will list the dateline by month, and have a fairly large magazine (~50 pages) to compensate for it’s semi-slow production rate for a magazine of its small following.

Price Surveys – “How much would you be willing to pay for high quality, 50-page monthly music publication?” Students (out of 24) £2.00-£2.50: 2 £2.50-£3.00: 4 £3.00-£3.50: 3 £3.50-£4.00: 7 £4.00-£4.50: 6 £4.50-£5.00: 1 £5.00+: 1 Adults (out of 16) £2.00-£2.50: 1 £2.50-£3.00: 2 £3.00-£3.50: 2 £3.50-£4.00: 4 £4.00-£4.50: 5 £4.50-£5.00: 2 £5.00+: 0