Our target: to become #1recommendation platform

July 2013

RESULT:•Confusion•Low advertising efficiency

Problem: to much informationPeers and users

Hundredth millions of web pages, video, photo etc

The customerCluttered with information on the Web

Not sure what he/she wants

Brands and advertisersWays to promote on the web

High competition for user attention

VideosPostsPhotos

Promo websitesGroups

PagesBanners

SolutionsSurfingbird is a new way to browse the webIt is an alternative to search engines and social networks. It focuses on users’ interests and so allows us to create a database of user behaviors.

SearchWhen the user knows exactly

what he wants

Social networksInformation and behaviour predefined by the set of friends

Easy registration

1. User enters his e-mail or registers via a social network

2. Specifies his interests so the system can select content

especially for him

Engaging one click surfing

Pages and other content are shown “as is” below a Surfingbird panel; the panel has the “Surf” button and other functions for surfing convenience and other actions

Next page based on users’ interests

Special filters related to the current page

Surfing based on one or several interests

Share/Like Surf button is already on the largest Russian sites:

More than 50 million users see Surf button per month

…and hundreds more.

Our clients

Team

Sergey ShalaevCEOTeam leader/Inspirator/ Product development Extensive experience in top media resource Mail.ru. IT team management in WMJ

Sergey NikolenkoR&D directorWide research experience in computer science, mathematics, machine learning. More than 30 international research papers, 5 books. Winner of international and Russian grants (INTAS, Presidential grants)

Dmitry ShalashovCTOLaunch of 3 successful IT projects in Mail.ru

IT development for Parallels and Yandex

Alex LopatikSales Director

More than 7 years in digital . Sales in : afisha.ru, rutube.ru; Client director in IVI.ru

Appendix

Surfingbird: leading innovation

From the mathematical and technological viewpoint, the project isbased on the Tachikoma recommender system, produced by a team ofmathematicians and developers. At present, Tachikoma is based oncollaborative filtering:

GroupLens and its modificationsSVD and SVD++Restricted Boltzmann machines

Further directions for development include:

Content analysis of the web pagesEmploying the interest graph and social graphsPresenting serendipitous recommendations and much

more

Surfingbird going well

Surfingbird is an international startup created in 2010 by a team of professionals with media/IT/finance/marketing backgrounds

RevolverOur major source of income are targeted and direct shows of pages and other content sponsored by clients

Recommendation engineThe company owns a unique collaborative filtering and recommendation engine developed internally

Investments1st round of investment ($2,5 mln.) by top international managers/venture investors

To date:1 000 000+ registered usersabout 900K page views every day

You can find more detailed information about our product in “Surfingbird product description”

Monetization:sponsored recommendation

Market size 2013Internet advertising budget in Russia: $1.8 bln (increased by $0.5 bln over last year)

Internet advertising budget in Europe: $37 bln (increased by $7 bln over last year)

Our commercial productWe sell direct relevant page views and other content views provided by the clients (advertisers) to users actively interested in this information. Every tenth page shown to the user after he clicks "SURF" may be a sponsored page

Our clientsMedia advertisers (direct clients and communication groups) and publishers (content platforms that need additional traffic)

Options for clientsTargeting: by topic, by social and demographic information, by geography. Complete control over the advertising campaign; the client is able to plan his/her budget up to the last dollar.

Surfingbird – only relevant advertising

The user specifies his/her interests1

We filter materials by their interests2

We find similar users in order to show web sites they have viewed3

We select only content highly rated by other users4

Pages are shown under the Surfingbird panel.Views of pages provided by advertiser may constitute up to 20% of all views

RESULT:Relevant materials only

Interest filter

People filter

Rating filter

Key marketing instruments

TrafficMore than 1500 users per day enter the site organic

Registering one new user for money costs $0.7

PromotionCampaigns in social networks (VKontakte, Facebook)

Google adwords

SEO

LoyaltyRewards for active participants

Achievements for active users

PartnershipReposts to largest social platforms

The «Surf» button

A partnership program

Our goals for 2013 and 2014

Technological development

Multifactor recommendations

Social graph recommendations

Trend recommendations

Smart friendship suggestions

Automatic social moderation

User categorization by behaviour patterns

In-site search

Content semantic analysis (search doubles, spam, brands)

Widgets for net-connected TV

Business development

International expansion (West Europe, Turkey, Brazil, Asia)

System patented

Operation break even

Financing

Raised $2,5 mln. in July 2011 from private investors and experts

20% post money belongs to current CEO and CTO

Seeking $3 mln. series B round for development over the next two years; the money can come in parts over this period as Surfingbird reaches the milestones agreed upon with the investor

Do not hesitate to contact us:shalaev@surfingbird.com+7 926 594 8239 Sergei Shalaev - CEO Surfingbird