supriya_proj_report 1st time

34
FOREIGN DIRECT INVESTMENT IN RETAIL SECTOR  SUBMITTED BY: SUPRIYA.S.BAG [MFM] 2010.

Upload: supriya-bagh

Post on 09-Apr-2018

218 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 1/34

FOREIGN DIRECT INVESTMENT

IN

RETAIL SECTOR

 

SUBMITTED BY:

SUPRIYA.S.BAG

[MFM] 2010.

Page 2: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 2/34

 

CONTENTS

• Abstract

• Introduction to FDI

• Research question and Methodology

• Overview of FDI in retail

• Retail sector in India

• Current scenario

• Beneficial/Positive effects

• Negative effects

• Impact of FDI

• Recommendation- of 10 th

 

• Experience of FDI in different Countries.

• Case study: China, China – India

• Limitations

Page 3: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 3/34

WORK IN PROGRESS PAPER

ABSTRACT

The literature describes several development in Foreign Direct Investment In

Retail Sector of India. Foreign Direct Investment is considered to be an

important differentiator in the growth retail sector. FDI is a sturdy source for the

intensification of retailing and will create enormous opportunities for innovation

in retail sector in India but at the same time , it is quite likely that a section of the domestic retailing industry will be severely hurt due to the entry of foreign

retailers. In this paper researcher has put emphasized on introducing the

concept with current scenario of FDI in retail, beneficial effects & negative

effects of FDI .These aspects are illustrated with case study of China with

respect of positive impact of FDI. In the end the role of FDI in retail sector is

evaluated & how this can lead to competivive advantage to India economy.

KEYWORD: FDI, FDI IN RETAIL, RETAIL SECTOR IN INDIA,

Page 4: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 4/34

INTRODUCTION

FOREIGN DIRECT INVESTMENT

Foreign direct investment is that investment, which is made to serve thebusiness interests of the investor in a company, which is in a different nationdistinct from the investor's country of origin. A parent business enterprise andits foreign affiliate are the two sides of the FDI relationship.

FDI occurs when a firm invest directly in facilities to produce &/ or market a product in a foreign country. Once a firm under takes FDI, it becomesa Multinational Enterprise (the meaning of multinational being- More than oneCountry).

The retail sector has helped in giving strong impetus to overall economicgrowth as a significant driver of the growth of services sector, which contributesas much as 54 per cent of GDP. It has strong backward and forward linkageswith other sectors like agriculture and industry through stimulating demand for goods and through mass marketing, packaging, storage and transport.

Moreover, it creates considerable direct and indirect employment in theeconomy. Also, the consumers have benefited in terms of wide range of products available in a market.

Page 5: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 5/34

RESEARCH QUESTION AND METHODOLOGY

OBJECTIVE : EXPLORE THE  NEED OF FDI IN RETAIL SECTOR.

 RESEARCH QUESTION

Is FDI in retail good idea or bad?

In order to find the answer to the research question, we conducted a

literature survey and a case study on China. Researcher thinks that literaturestudy is necessary to put the focus on the beneficiary of FDI and negativeimpact of FDI.

The FDi in retail sector has been extensively researched before, but stillthe Govt has been in doubt for the FDI in India. As the researcher will like tofocus on the positive side of FDI where it will lead to the prosperity of thecountry. To find out more about the retail sector in India the Govt. norms paysan important role and the result will depend upon the declaration of the IndianGovt norms. The researcher would be working on the challenges and

opportunities faced by FDI in retail sector. The case study is descriptive natureand should be followed by in depth, structured way including data collectionprocedure, sources, interview and the case study of different countries witheffect to FDI. This research consists of secondary data analysis.

Page 6: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 6/34

OVERVIEW OF FDI IN RETAIL

Foreign Direct Investment plays vital role in the development of India'seconomy. It is an integral part of the global economic system. Foreign DirectInvestment in India is allowed through four basic routes namely, financialcollaborations, technical collaborations and joint ventures, capital markets viaEuro issues, and private placements or preferential allotments.

Govind Shrikhande ( CEO, Shoppers Stop source-,Business standard / New Delhi. July 14 .

2010. says.) Foreign direct investment (FDI) in the retail sector is currently a hottopic of debate. It is also a sensitive topic considering that the stakeholders inthis case are consumers, local retailers and global retailers, The recentannouncement by the Department of Industrial Policy and Promotion (DIPP) todiscuss various issues related to FDI is a welcome move. It has set the tone for inviting all the stakeholders to comment on various aspects of the move.

FDI inflow helps the developing countries to develop a transparent,broad, and effective policy environment for investment issues as well as, buildshuman and institutional capacities to execute the same. However, experts arestill divided on the problems and prospects of FDI in retail. Some say it willshrink employment opportunities, completely alter the retail distributionalstructure and deal a death blow to the corner shop structure. The optimists, onthe other hand, see a whole range of opportunities — from improved collection,processing and better distribution of farm products to generation of moreopportunities for the rural and urban unemployed.

India has been ranked as the 5th most desired retail destination. Thetotal size of Indian retail sector, including organized and unorganized sector, is

$300 billion, where currently the organized sector accounts for 4% only. It isexpected to grow to anywhere from 12-20% by 2010. It contributes of 14% tothe national GDP and employing 8% of the total workforce (second toagriculture.) in the country. An estimated 40 million Indians work in retailoutlets. India is the second most attractive destination for retail among thirtyemerging nations. The IT industry has projected that organized retail will have a25-30% market share of total retail by 2011.

Page 7: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 7/34

RETAIL SECTOR IN INDIA

The retail sector has helped in giving strong impetus to overalleconomic growth as a significant driver of the growth of services sector, whichcontributes as mush as 54 per cent of GDP.

The retail sector, currently, is said to contribute 10 per cent of India’sGDP (Confederation of Indian Industry), and is expected to grow at a robust rate of 36 per cent per annum by the end of 2010. (Associated Chambers of Commerce and Industry of India, ASSOCHAM). This growth would expand thesize of the market to over Rs 14,79,000 crore from its current level of Rs5,88,000 crore. The Indian retail market is estimated at Rs 9,300 billion and isexpected to grow at a compounded rate of 30 per cent over the next five years(Retailers Association of India).

The retail sector is classified broadly into two:

• Organised Retail Sector 

• Unorganised Retail Sector 

Page 8: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 8/34

(Source: survey conducted by KPMG for Federation of Indian Chamber of Commerce andIndustry (FICCI))

 

The major components of the retail sector are:

Food and Grocery, Fast Moving Consumer Goods (FMCGs), Consumer Durables, Apparel, Footwear and leather, Watches, Jewellery, and Health andBeauty

The anatomy of the retail market has shown that the clothing and textilesconstitutes 39 per cent of the organised retail pie, followed by food and grocery,which accounts for 11 percent of the total retail market.

(SOURCE-according to the survey conducted by KPMG for Federation of Indian Chamber of Commerce and Industry (FICCI),)

CURRENT SCENARIO OF FDI

FDI in Multi-Brand retailing is prohibited in India. FDI in Single-Brand

Retailing was, however, permitted in 2006, to the extent of 51%. Since

then, a total of 94 proposals have been received till May, 2010. Of this,

57 proposals were approved. An FDI inflow of US $ 194.69 million (Rs.

901.64 crore) was received between April, 2006 and March, 2010,

comprising 0.21% of the total FDI inflows during the period, under the

category of single brand retailing. The proposals received and approved

related to retail trading of sportswear, luxury goods, apparel, fashion

clothing, jewellery, hand bags, life-style products etc., covering high-enditems. Single brand retail outlets with FDI generally pertain to high-end

products and cater to the needs of a brand conscious segment of the

population, mainly attracting a brand loyal clientele, which often has a

pre-set positive disposition towards the specific brand. This segment of 

customers is distinctly different from one that is catered by the small

retailers/ kirana shops.

(SOURCE-Quick Estimates of National Income, 2008-09, Central statistical

Organisation)

Page 9: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 9/34

 

FDI in cash and carry wholesale trading was first permitted, to the extent of 

100%, under the Government approval route, in 1997. It was brought under the

automatic route in 2006. Between April, 2000 to March, 2010, FDI inflows of US

$ 1.779 billion (Rs. 7799 crore) were received in the sector. This comprised

1.54 % of the total FDI inflows received during the period.

Trade is an important segment in India’s Gross Domestic Product

(GDP). As per the National Accounts, released by the Central Statistical

Organisation (CSO), GDP from trade (inclusive of wholesale and retail in

organised and unorganised sector), at current prices, increased from Rs

4,33,963 crore in 2004-05 to Rs 7,91,470 crore, at an average annual rate of 

16.2 per cent. The share of trade in GDP, however, remained fairly stable at

little over 15 per cent in last four years1. The share of the private organised

sector in total GDP from trade was 23.2 per cent in 2008-09 and it grew at

15.0% during the year. The share of the retail trade in GDP remained stable at8.1 per cent during this period.

(SOURCE-Quick Estimates of National Income, 2008-09, Central statistical

Organisation)

Retail trading is one of the few sectors in India where, foreign direct

investment (FDI) is not freely and fully allowed. While the government allows

51% foreign investment in single-brand retail and 100% FDI in whole sale.FDI

in multi-brand and front-end retail is not yet allowed.(source-Images retail Aug

2010)

The Indian retail sector began to open up in 1997,when FDI in whole sale

trading was permitted and to the extent of 100%,under the government

approval route. It was however, bought under the automatic route in 2006. In

the same year FDI in single-brand retailing was permitted to the extent of 51%

.( source-Images retail Aug 2010)

1

Page 10: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 10/34

The debate currently is over allowing FDI in multi-brand retail. Recently , the

(SOURCE-“Department Of Industrial Policy and Promotion” [DIPP]) -The nodal

agency for FDI policy, had thrown open for debate the ‘politically sensitive’

issues for opening the multi-brand retail sectors to foreign retail investment.

According to DIPP release, August 2010 , FDI inflows of $194.7million

(Rs.901.6 crore) were received between April 2006 and March 2010 comprising

0.21% of the total FDI inflows during the period from single brand retailing.FDI

inflows of $1.78billion (Rs. 7,799 crore) were recorded for the April 2000 to

March 2010 period from the cash and carry business, comprising 1.54% of total

FDI inflows received during the period.

(SOURCE- Department Of Industrial Policy and Promotion” [DIPP])

Page 11: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 11/34

BENIFICIAL EFFECTS OF FDI ON INDIAN RETAIL SECTOR

 

Positive results on the economy:

AN Overview of Advantages of FDI

FDI inflow helps the developing countries to develop a transparent,broad, and effective policy environment for investment issues as well as,builds human and institutional capacities to execute the same.

Benefits of Foreign Direct Investment

Attracting foreign direct investment has become an integral part of theeconomic development strategies for India. FDI ensures a huge amount of 

domestic capital, production level, and employment opportunities in the

developing countries, which is a major step towards the economic growth of 

the country. FDI has been a booming factor that has bolstered the economic

life of India. The effects of FDI are by and large transformative. The

incorporation of a range of well-composed and relevant policies will boost up

the profit ratio from Foreign Direct Investment higher. Some of the biggest

advantages of FDI enjoyed by India have been listed as under:

Economic growth- This is one of the major sectors, which is enormously

benefited from foreign direct investment. A remarkable inflow of FDI in

various industrial units in India has boosted the economic life of country.

Foreign Direct Investment in India is allowed through four basic routesnamely, financial collaborations, technical collaborations and joint ventures,capital markets via Euro issues, and private placements or preferentialallotments.

Page 12: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 12/34

Trade- Foreign Direct Investments have opened a wide spectrum of 

opportunities in the trading of goods and services in India both in terms of 

import and export production. Products of superior quality are manufactured

by various industries in India due to greater amount of FDI inflows in the

country.

Trade is an important segment in India’s Gross Domestic Product

(GDP). As per the National Accounts, released by the Central Statistical

Organisation (CSO), GDP from trade (inclusive of wholesale and retail in

organised and unorganised sector), at current prices, increased from Rs

4,33,963 crore in 2004-05 to Rs 7,91,470 crore, at an average annual rate of 

16.2 per cent. The share of trade in GDP, however, remained fairly stable at

little over 15 per cent in last four years. The share of the private organised

sector in total GDP from trade was 23.2 per cent in 2008-09 and it grew at

15.0% during the year. The share of the retail trade in GDP remained stable

at 8.1 per cent during this period (source-Quick Estimates of National Income, 2008-09, Central statistical

Organisation)

Employment and Skill levels- FDI has also ensured a number of 

employment opportunities by aiding the setting up of industrial units in

various corners of India.

The first is that the retail sector in India is the second largest employer after agriculture. As per the latest NSSO 64th Round, in 2007-08 retail tradeemployed 7.2% of total workers and provided job opportunities to 33.1 millionpersons.( Source-Quick Estimates of National Income, 2008-09, Centralstatistical Organisation)

Technology diffusion and knowledge transfer- FDI apparently helps inthe outsourcing of knowledge from India especially in the InformationTechnology sector. It helps in developing the know-how process in India interms of enhancing the technological advancement in India.

Linkages and spillover to domestic firms- Various foreign firms are nowoccupying a position in the Indian market through Joint Ventures andcollaboration concerns. The maximum amount of the profits gained by the

foreign firms through these joint ventures 

Page 13: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 13/34

 

FEW MORE BENIFICIAL EFFECTS OF FDI ON INDIAN RETAIL SECTOR

• Lead to greater efficiency.

• Improvement of living standards.

• Apart from greater integration into the global economy.

• Better operations in production cycles and distribution.

• Tourism development.

• Benefits to government, as greater GDP, Tax income.

• Consumer is benefited by both price reductions and improved selection,brought about by the technology and know-how of foreign players in themarket.One of the benefits of FDI/Foreign players is that they provideaccess to global markets for Indian Producers as it might ultimately lead toincreased sourcing from India as was the case in China.

.(source-Images retail Aug 2010)

  NEGATIVE RESULTS ON THE ECONOMY

• Render millions of unorganized retail sector jobless

• will transfer lower technology or goods in India (Dumping of goods)

• Foreign goods will be sought, so flow of foreign exchange and also lossof domestic industries

Domestic Industries (Manufacturers) will also have to face competition inboth pricing as well as quality

• Will also start influencing government laws and regulations (As done inChina, Malasiya, etc.)

• Buyer's monopoly: increased buyer concentration if FDI allowed in retail.

Example: in Canada, one single retailer, Wal-Mart, controls 52 per cent of the retail market

Page 14: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 14/34

IMPACT OF FDI IN RETAIL

SOCIAL IMPACT

There has been a demographic shift in India, emergence of a larger middle andupper middle classes and the substantial increase in disposable income haschanged the nature of shopping in India from need based to lifestyle dictated. Inaddition to this, facilities like credit friendliness, availability of cheap finance anda drop in interest rates have changed consumer markets.

As India a developing country integrating into the the global economy throughFDI improve standard of living by improving productivity and output growth.

• ECONOMICAL IMPACT

FDI may offer multi benefits to Indian economy. The 1920 million sq. ft modernretail space will have annual revenue of about Rs. 883,000 crores. Thistranslates to the whopping Rs.98,000 crore in annual VAT collections andalmost Rs. 10,000 crores in additional income tax revenues to the exchequer.As we see, we can pay for our total defence budget out of this. As we can seehow much our government may loose because of the revenue leakages intraditional retail.

• CONSUMER IMPACT

Opening the sector in foreign participation, the consumer will benefit in terms of price reduction, improve selection which will be result of upgraded technologyand know- how of foreign players in the market.

Page 15: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 15/34

RECOMMENDATIONS IN THE MID TERM 

 APPRAISAL OF TENTH PLAN 

• The retail sector is severely constrained by limited availability of bank

finance. The Government and the RBI need to evolve suitable policies to

enable retailers in the organized and unorganized sector to expand and

improve efficiencies.

• A National Commission should be set up to study the problems of the

retail sector which should also evolve a clear set of conditionality on

foreign retailers on procurement of farm produce, domesticality'manufactured merchandise and imported goods. These conditionality’s

must state minimum space, size and other details like construction and

storage standards.

• Entry of foreign players must be gradual with social safeguards so that

the effects of labour dislocation can be analysed and policy fine tuned.

Foreign players should initially be allowed only in metros.

• Manufacturing sector in India must be developed to address the

dislocation of existing retailers. 

• (SOURSE- REPORT-The Hon’ble Department Related Parliamentary Standing

Committee on Commerce, in its 90th Report, on ‘Foreign and Domestic

Investment in Retail Sector’, laid in the Lok Sabha and the Rajya Sabha on 8

June, 2009,)

Page 16: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 16/34

POLICY OF FDI IN RETAIL TRADING IN OTHER

COUNTRIES

FDI is permitted in the retail sector in Brazil, Argentina, Singapore,

Indonesia, China and Thailand without limits on equity participation,

while Malaysia has equity caps on FDI in the retail sector.

EXPERIENCE OF FDI IN RETAIL TRADE IN CHINA

FDI in retailing was permitted in China for the first time in 1992. Foreign

retailers were initially permitted to trade only in six Provinces and Special

Economic Zones. Foreign ownership was initially restricted to 49%.

Foreign ownership restrictions have progressively been lifted and, and

following China’s accession to WTO, effective December, 2004, there

are no equity restrictions.

‘Wholesale and retail projects’  forms part of the Catalogue for 

Encouraged Foreign Investment Industries (Annexure 1).

Retail trade in China has been growing since 1992.

Employment in the retail and wholesale trade increased from about 4%

of the total labour force in 1992 to about 7% in 2001. The number of traditional retailers also increased by around 30% between 1996 and

2001.

In 2006, the total retail sale in China amounted to USD 785 billion, of 

which the share of organized retail amounted to 20%. 2

2

Page 17: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 17/34

Page 18: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 18/34

EXPERIENCE OF THAILAND IN OPENING RETAIL

SECTOR TO FDI

Thailand is frequently referred to as a country in which FDI had anadverse effect on the local retailers. It permits 100% foreign equity, with

no limit on the number of outlets. For the retail business, it has a capital

requirement of TBH100 million and TBH20 million for each additional

outlet, while it has a capital requirement of TBH100 million for each

wholesale outlet.

The factual position, as reflected in the Report of ICRIER, is as follows:

• Wet market and small family owned grocery stores dominated the Thai

Retail industry.

• Modern retail outlets by local Thai people came to prominence during the

economic boom in the early 1990s.

• Prior to 1997, no foreign investment was allowed and hence the retail sector 

faced limited competition and thus had few incentives to upgrade their 

operation.

• With the start of the Asian crisis in 1997, the entry ban on foreign players

was removed. Within a short span of time, the foreign players expanded

their operations significantly and marginalised the local retailers who were

already suffering from a recessionary trend of economy.

• Many local players had to close down their business.

• Entry of foreign players in a recessionary economy adversely impacted all

segments – wholesalers, manufacturers and domestic retailers in the short

run.

Page 19: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 19/34

• However, entry of the foreign players had certain positive effects also, such

as:

o It led to the development of organised retailing and Thailand has

now become an important shopping destination.

o It encouraged growth of agro-food processing industry and

enhanced the exports of Thai-made goods through networks of 

the foreign retailers

(SOURCE-The benefits of modern trade to transitional economies – CII - PwC

study, 2008)

Page 20: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 20/34

EXPERIENCE OF RUSSIA

The Russian supermarket revolution has occurred only in the 2000s. It is still afragmented sector in a country with a population of 140 million. Very highgrowth rates have been recorded. In 2002, sales by the top-15 chains totaledUS$2.7 billion; by 2006, sales by those chains had soared to US$19.2 billion.

The share of the top-3 chains was 40 per cent in 2002 and 54 per cent in 2006,with the lead domestic chains acquiring many small regional and local chains.The foreign share of sales was 33 per cent in 2002 and 35 per cent in 2006—only inching up and spreading over 8 foreign chains among the top 15. The twolargest companies are Russian, but the origin of the capital, even of theRussian companies, is usually a mix of domestic and foreign.

EXPERIENCE OF CHILE

The Chilean supermarket sector is a case of a take-off driven by domestic

capital, followed by nascent multinationalization, followed by abrupt

“demultinationalization.” The supermarket sector in Chile was launched in the

1990s, with the backing of domestic capital. Late in the 1990s, the number two

and number three global chains entered: Carrefour and Ahold. By 2002, those

two companies had 13 per cent of the US$4.6 billion in total sales of the top-

eight chains. However, by 2006 their share had plummeted to zero per cent of 

the US$12.6 billion in total sales of the top eight (growing at a pace similar to

China’s); the Chilean subsidiaries of two foreign chains had been bought by the

top-two Chilean chains in 2003. Today those top-two chains have 65 per cent

of the market. The three market leaders, all domestic, are expanding rapidly

into other Latin American countries in mergers and acquisitions, becoming

regional multinationals. The domestic capital was based in a combination of 

domestic bank credit and real estate, commercial, and financial services. These

were the tertiary sector ripple effects of the fundamental boom in copper and

wood products, and the fruit and fish boom.

(SOURCE- ICRIER Report on Impact of Organized Retailing on the Unorganized Sector, May

2008

Page 21: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 21/34

Ibid)

 

EXPERIENCE OF INDONESIA

Indonesia permits 100% foreign equity in retail business, with no limit on thenumber of outlets. It also does not impose any capital requirements. The

take-off of modern retail in Indonesia in the 1990s primarily involved

domestic chains. The current leading chain, Matahari, is indicative. Matahari

started as a small shop in 1958, grew into a chain of department stores, and

was then purchased by a giant banking and real estate conglomerate, Lippo

Group, in 1997, just before the crisis. The crisis created a sharp dip in

modern retail sales, which began recovering in the 2000s. Matahari doubled

its sales between 2002 and 2006, becoming a billion-dollar chain by 2006.

The share of foreign chains (one European and one Hong Kong) in the top-seven chains is now 40 per cent. However, because the sector is still

fragmented, foreign chains do not have more than a 20 per cent share,

similar to the situation in China.

(SOURCE- FICCI-ICICI Property Service Report, February, 2005

Page 22: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 22/34

Case study of China-Positive impact of FDI

The Chinese economy is much more integrated with the world economythroughinternational trade and investment, which helps to explain its stronger rate of GDP growthduring most of the past 3 decades.

GROWTH IN TRADE DUE TO MERCHANDISE EXPORTS

From the above graph it can be clearly concluded that when china was leadinginretail trade in the world in 2003-2004 , merchandise trade contributed to themaximum level in the GDP growth which is found increasing at an increasingrate.

Page 23: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 23/34

GROWTH IN TRADE DUE TO MERCHANDISE EXPORTS

Further maximum revenue generated from exports of merchandise. 2006onwards India is leading in growth of retail sector so India should also adopt thesame strategy of exportingto improve GDP.In 2004 USA was the major export partner of China followedby HongKong, Japan, South koria and Germany.

Page 24: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 24/34

CONTRIBUTION TOWARDS INFLATION CONTROL

In the year 1994 inflation rate of china was double than India. After 1994 foreigninflow increased in china and due to that inflation rate constantly diminished inchina The main factor attributed toward this is controlprices due to end to end distribution network established by foreign

giant

LIMITATIONS OF THE RESEARCHThis research is very descriptive. Limitations to work on primary research.

No data available on future of FDI.

Page 25: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 25/34

SOURCES & REFERENCES

E- Articles :Business Standa

article was written by Jeffrey P. Graham and R. Barry Spaulding and originally

appeared on the now defunct Citibank international business portal. Copyright ©

Citibank. All Rights Reserved. rd / New Delhi July 14, 2010, Business

Magazines:

mages Retail [ Aug 2010] .Opportunities In Cross Border Retailing.2010.

Reports

The great Indian retail story/Ernst & young report/Page 8/9/10 Foreign direct investment policy/march 2010. International Experience on Policy Issues/India vs China Reserve bank of India/Financial highlights

Websites http://www.economywatch.com/foreign-direct-investment/fdi-india

http://www.indiafdiwatch.org/index.php?idhttp://www.articlesbase.com/investing-articles/foreign-direct-investment-in-

retailing-in-india-its-emergence-prospects-1354932.html 

Inclusive an article

Page 26: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 26/34

Inclusive Article:

An Article

Is FDI in retail a good idea?

Business Standard / New Delhi July 14, 2010, 0:57 IST

This will make organised retail more efficient and help farmers. Kiranas have natural advantages that willprotect them to an extent, but if they are not modernised, the employment impact could be large.

Govind Shrikhande

CEO, Shoppers Stop

Large investments in infrastructure will help farmers and will boost exports in a big way. It is unlikely organised retail will get more than 15% of the market even after a decade .

Foreign direct investment (FDI) in the retail sector is currently a hot topic of debate. It is also a sensitivetopic considering that the stakeholders in this case are consumers, local retailers and global retailers.

The recent announcement by the Department of Industrial Policy and Promotion (DIPP) to discuss variousissues related to FDI is a welcome move. It has set the tone for inviting all the stakeholders to comment

on various aspects of the move.

Let’s examine the key aspects related to this decision. To start with, why bring FDI in any sector? Clearly,FDI benefits customers, economy and infrastructure. Our experience in telecom, automobile andinsurance sectors clearly shows the success of the FDI policy. With large-scale investments in each of these sectors, customers are getting the best of services and products, and the resultant competition isspurring the players to improve further. Even today, after the sector was opened up, the largest car brandcontinues to be an Indian one.

The retail sector in India has a pretty unique structure. It started with rationing and grew through retail intextile and footwear. Today, India has 15 million-plus retailers who account for $350-plus billion of annualsales.

Page 27: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 27/34

The retail space is dominated by the unorganised sector that contributes to 94 per cent of the sales.During the last decade, many new formats — right from departmental stores to hypermarkets andspeciality stores — were launched in the country. Many global biggies are already present in India. Mallshave now become popular among middle-class families in various cities and towns. As the economykeeps on growing, the retail market will continue to make progress. Customers will demand better products and services in line with their growing income and aspirations. This will require large-scale

investments in manufacturing, retail space, technology, food logistics, processing, etc.

FDI in retail will have a far-reaching impact on various aspects of the economy. If rolled out in phases andwith proper checks and balances, it will give a boost to the economy. Customers will get a wide

assortment of quality goods at reasonable prices. They will be able to buy the best brands across variouscategories.

Large investments in infrastructure would lead to a rise in farm productivity, manufacturing and foodprocessing as well as cold storage facilities. This would cut down wastage and spur growth inemployment, exports and GDP. It can also help revive the textile and handicrafts sector. With appropriatecontrols in place, our exports can double in three years.

The introduction of technology and good management practices will improve product availability, reducewastage, improve quality and customer satisfaction.

China is an example of successful execution of FDI in retail in a phased manner. After FDI in retail,Chinese retailers still hold a majority of retail share. The number of small retailers has doubled. Also,

exports and GDP growth has continued unabated in that country. China continues to dominate globaltrade through large-scale FDI investment in the country.

The biggest argument against FDI is centred on its negative impact on small, unorganised retailers. Webelieve that the unique model of retail in the country will not only survive FDI but also prosper once it’sallowed.

Indian consumers are very particular about value and quality. They love to buy and cook fresh. Hence,they will continue visiting the regular kirana stores and grocers for their daily needs. The large formatplayers will cater to the monthly needs for products and services.

Moreover, there isn’t much space available for large retailers to enter the most crowded areas within most

of the big cities. Therefore, large-scale retail stores will always remain a destination for big buys.Customers will have to make an effort to reach them. And with difficult road connectivity and infrastructurein cities, this will always remain a challenge.

Also, the ingenuity of Indian entrepreneurs has no match. Big retailers will find it difficult to measure up toservices like free home delivery, monthly khata and the personalised approach of kirana stores. Even 10years after FDI is allowed, unorganised retail will dominate the Indian market with more than 85 per centshare.

FDI should bring in investments in technology, infrastructure, cold storage facilities, distribution andmanufacturing. If the top two retailers, who are already in India, commit to buy 5 per cent of their globalpurchases, this will translate into exports of $25 billion! — a game-changer for the Indian economy. '

Page 28: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 28/34

In addition to this, India can also become a shopping destination for the world, leading to further boost tothe economy.

addition to this, India can also become a shopping destination for the world, leading to further boost to theeconomy.

Praveen KhandelwalGeneral Secretary, Confederation of All India Traders

Given their outsourcing skills, resources and facilitation from the government, global playerswill be able to crush competition and charge monopolistic prices

The recently released discussion paper by the government on foreign direct investment (FDI) in multi-brand retail is nothing but an attempt to convert the domestic retail trade into crony capitalism. The tradingcommunity is prepared to fight it tooth and nail as this involves the question of the survival of their trade. Itwill adversely affect not only traders but also farmers, transporters, workers and several other sectionsthat are associated with the retail trade.

If multi-brand retail is allowed in the country, the sole aim of global retailers will be to dominate themarkets they enter into with the objective of capturing the maximum share, as they will be entering thetrade for business and not for charity. Given their outsourcing skills, resources and facilitation from thegovernment, they will be able to crush competition and, ultimately, dominate the market by chargingmonopolistic prices.

One reason that has been stated in the discussion paper is domination of value chain by intermediaries —as a result, it is said, farmers get only one-third of the total price paid by the consumers. It is necessary tounderstand who the present intermediaries are. They are the bullock cart men, transporters, agents andsmall traders. On the other hand, in the case of global players, the intermediaries are the brandambassadors who are paid crores of rupees, high consumption of power, high cost of warehousing andtransportation. The present intermediaries have contributed not only to the economy but also to thesubstantial social development of the country. Further, small retailers are charged with keeping two-thirds

of the margin with themselves, which is factually incorrect. Since 2005, big corporate houses have beenengaged in retail operations and their prices are either higher than, on a par with, market prices. Thisestablishes that the two-thirds of the total margin is kept by these big retailers and they are not going tosell their products at lower prices. Therefore, charging the retailers with keeping huge margin is only anattempt to malign the trading community in order to find ways to allow MNCs in the retail sector.

After Independence, no efforts were made by the government to develop the existing retail trade intostructured, organised retailing. Hence, instead of allowing multi-brand retail, the government shouldevolve a policy to upgrade the existing retailers, and on the pattern of the Micro, Small and MediumEnterprises Act, we can have an Act to protect and promote small and medium retailers under separateministries with innovative schemes, such as a cluster approach to convert our unorganised retailers intoorganised, modern retailers. They should be provided with credit facilities at low interest rates. This willfacilitate retail units coming together and transforming themselves into chain shops that will allow

bargaining in purchase, hence benefitting the consumer.

Page 29: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 29/34

It is said that multi-brand retail will prove to be a boon to the farmers. Again, this is wrong. The globalplayers will initially buy products directly from farmers at attractive prices through their procurementcentres on contract basis or otherwise. Once the agricultural mandis and regulated market yards areclosed, they will radically reduce the procurement prices. As the big retailers possess tremendousbargaining power, farmers will be forced to sell their produce at cut-throat prices, and will even be forcedto part with their agricultural land, which will render them as being mere employees of retail houses.

After agriculture, retail is the largest employment-generating sector in the country. Due to lack of a level

playing field, small retail stores as well as mid-sized departmental and chain shops would be severely hit,thereby depriving millions of people of their jobs and livelihood. Does the government have any plan toprovide an alternative source of income to them and arrange for their rehabilitation? While the governmenthas provided many concessions and implemented assistance schemes for the protection and growth of SSI sector, it has done nothing to safeguard the interest and nurture the progress of small- and medium-sized retail units in the country. Prudence demands that the government should not disturb our traditionalretail trade, which is running without causing any financial strain to the government.

It is suggested that an independent, in-depth study of the retail trade should be carried out by a task forcecomprising officials, experts and stakeholders to understand the ground realities of the retail trade. Effortsmust be made to modernise and organise the existing retail trade instead of inviting MNCs to conquer thecountry once again.

Page 30: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 30/34

Page 31: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 31/34

Page 32: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 32/34

Page 33: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 33/34

Page 34: supriya_proj_report 1st time

8/7/2019 supriya_proj_report 1st time

http://slidepdf.com/reader/full/supriyaprojreport-1st-time 34/34