support to and capitalization on the eu land governance … · 2019-07-20 · output one highlights...

Support to and Capitalization on the EU

Land Governance Program in Africa

5th Capitalization Meeting

30 May – 01 June 2017

Communication Training

Outline

● Introduction● Meaning of Communication in Strategy● Theory of Change of Communication Strategy● Internal Communication Strategy: Key Actors● Process of Communication among Key Internal Actors● Internal Actors’ Information Needs & Responsibilities● Messaging ● Communication Products and Channels● External Communication Strategy – Key Stakeholders● Key External Stakeholders – Mandates & Information Needs● Communication Functions & Engagements of Project● Targeted Messages and Communication Products & Channels● Conclusion

Introduction

■ Communication is given due attention in the project document when it fleshes out its effective outcomes, outputs and activities (particularly with outputs 1, 2, and 4).

■ Output one highlights that awareness of the convergence and synergy of VGGT and F&G is increased, as well as the integrated implementation of VGGT and F&G is also strengthened.

■ Output two stipulates support to capacity development on governance of tenure and land policies in Africa.

■ Output four outlines the provision of support to the In-country Projects, strengthening partnerships and exchanges.

Meaning of Communication in Strategy

■ Communication is defined as a process of exchanging information, aimed at mutual understanding between different stakeholders.

■ Communication is best viewed as a two-way process with “participation” and “dialogue” as crucial elements.

■ Communication is also central in influencing policy makers and legislators in their decision making processes on tenure issues.

Theory of Change of Communication Strategy

GOAL: Sustain increased awareness and capacity development on VGGT and F&G, position the Project’s technical team and financial supporters in the spotlight, and support the integrated implementation of the

VGGT and F&G in Tranche one and two countries as well as the whole of Africa.

Long Term Goal: Visibility and Partnership Building

Strong partnership sustained between Project and funding agencies

Visibility of financial supporters of Project upheld and improved

Visibility of impact of projects at three levels upheld and improved

Short Term Goal: Awareness, Engagement and Knowledge Exchange

Various actors are engaged for effective Project implementation

Continued knowledge exchange of efforts of Project are espoused

Stakeholders get tailored information on consolidated implementation of VGGT and F&G

Integrated Communications Strategy guides communication and advocacy roles of Project

Internal Communication StrategyKey Actors

■ Project owners (national and local governments)

■ Project implementers (FAO, international and continental technical organizations, INGOs and consultants and in-country technical working groups)

■ Transversal and Pan-African/continental level Project coordinators

■ Funding partners

■ FAO HQ & LPI

Process of Communication among Key Internal Actors

Transversal Project

In-country Projects

Funding Partners

Pan-African Component of Project

FAO HQ & LPI

Internal Actors’ Information Needs & Responsibilities

S/№ Actor Responsibilities Information Needs

1 In-country Project Owners & Implementers

Manage projects & undertake knowledge exchange activities

Mechanisms of implementing the VGGT and F&G in an integrated manner

2 Transversal level Coordinators ▪ Provide and receive information to and from other actors

▪ Ensure visibility of donors

Developments in integrated implementation of VGGT& F&G

3 Pan-African level Coordinators Scale up learning & lessonslearnt across Africa & beyond

Best practices & replicable models on consolidated implementation of VGGT& F&G

4 Funding Partners Avail finances & monitor implementation of in-country projects

▪ Progress of in-country projects▪ Success stories, best practices, models, etc.

5 FAO HQ & LPI ▪ Provide standard tenure resources (i.e. VGGT & F&G materials)▪ Technical assistance

Want to access evidence generated

Messaging

■ Strategy has key (core), primary and targeted messages.

■ Key (core) messages brand the Project and are repeated in all channels.

■ Key and primary messages can be used for internal and external communications purposes

■ Targeted messages are designed for external communications reasons.

Core Messages

■ Responsible governance of tenure is central for the eradication of hunger, food insecurity and malnutrition.

■ The integrated implementation of the VGGT and F&G spurs agricultural growth, maximizes economic development, and ensures the sustainable use of the environment.

■ Secured rights of women to land is at the heart of the integrated implementation of the VGGT and F&G.

■ The EU and SDC are keen on the eradication of poverty and food insecurity in developing countries through the promotion of VGGT and F&G.

Communication Products and Channels

■ Events organization

■ Websites

■ Publications

■ Reports

■ Web-based knowledge management platform

■ E-mail communication

■ Skype and phone communication

External Communication StrategyKey Stakeholders - National & Local Level

■ Sectoral ministries, land agencies and institutions, and local government

■ Traditional authorities and customary institutions

■ Smallholder farmers, natural resource users, and urban dwellers

■ Civil society

■ Academia

■ Private sector

■ Media

External Communication StrategyKey Stakeholders - Regional Level

■ Regional economic communities (RECs)

■ Regional networks, such as

• Pan-African Program on Land and Resource Rights (PAPLRR)

• LandNet Africa

External Communication StrategyKey Stakeholders - Continental Level

■ African Union (NEPAD)

■ Economic Commission for Africa (LPI)

■ African Development Bank

■ Pan-African Parliament

■ Pan-African Farmers’ Organization

■ CSO Platform

External Communication StrategyKey Stakeholders - International Level

■ Food and Agriculture Organization of the United Nations

■ Committee on World Food Security

■ European Union and Swiss Agency for Cooperation and Development

■ Media Outlets

Key External Stakeholders: Mandates & Information Needs

S/№ Stakeholder Mandate Information Needs

1 Sectoral Ministries & Others Drivers of land (tenure) policy development and implementation

Responsible governance of tenure in the form of contextualized tenure guidelines, frameworks, etc.

2 Smallholder Farmers & Others Execute responsible governance of tenure processes

Ideals of the responsible governance of tenure and successes of in-country projects

3 Civil Society Perform a liaison role The integrated implementation of the VGGT and F&G

4 Media Inform, explain and engage different audiences

Thematic researches and success stories

5 Regional Economic Communities (RECs) Harmonize activities of Member States (of Africa), strengthen policy

Developments on processes of land policy dialogues and results, the integrated implementation of the VGGT and F&G

6 African Union (NEPAD) Guarantee sustainable food security and ensure economic prosperity

Trends of the integrated implementation of the VGGT and F&G

7 Economic Commission for Africa (LPI) Generate evidence on tenure issues

Contributions of VGGT & F&G for realizing tenure security, etc.

Communication Functions & Engagements of Project

Targeted Messages and Communication Products & Channels

Stakeholders Targeted Messages Communication Products

Communication Channels

SectoralMinistries &

Others

We support and allocate budgets for land reform.

Our laws support women land rights.

We support community involvement in land decisions.

Information factsheets, guides and manuals, training videos, e-learning products, easy to use research reports, contextualized capacity development tools

Policy briefs, good practice factsheets, issue papers, posters, in-country project reports, and documentary videos

Consultation meetings, validation workshops, steering committee meetings, training of trainers’ workshops, project review and planning meetings, e-mail communication

Roundtable discussions, ministerial dialogues, expert group meetings, participation and presentation at national events, and learning forums




Smallholder Farmers & Others

We support women’s land rights for increased productivity.

Supporting women’s land rights ensures food security.

Land reforms for our improved livelihoods and better future.

We support sustainable land use to protect the environment.

Drawings, mini dramas in audio and video products, folk songs

Cartoons, leaflets (For urban dwellers)

Farmers’ associations, cultural networks and systems, community radio programs and dramas, consultation meetings, community theaters

Participatory theater A form of theatre where the audience interacts with the performers or presenters




Civil Society We support transparency and accountability in land reform.

Together, we achieve more.

Our land use must protect the environment.

Brochures, issue briefs, experience factsheets, easy to use research reports, policy briefs, multimedia products

CSOs workshops and trainings, project review and planning meetings, CSOs platform, policy reform conferences, e-mail communication, documentary videos, learning forums, multi-stakeholder technical committee meetings




Media Land stories are about lives.

Land stories are newsworthy.

We report responsibly and sensitively on land.

Press releases, media briefs, in-country project reports, issue briefs, easy to use research reports, policy briefs, good practice factsheets, learning guides, multimedia products

Press conferences, media training workshops, project launch events, annual general meetings, learning tours and forums




Regional Economic

Communities (RECs)

Support stakeholder dialogue on land governance for friendly policy formulation and implementation.

Evidence-based and responsible land reforms central to achieve food security of African nations and the economic integration of sub-regions.

Support platforms for integrated management of shared natural resources.

Good practice factsheets, brochures, issue briefs, simplified research reports, guides and manuals, policy briefs, info-graphics, posters, multimedia web products

UNECA/LPI and FAO tenure and policy experts, renowned politicians, centers of excellences, briefing meetings, capacity development seminars, regional and Pan-African consultation meetings, roundtable discussions, regional and continental learning workshops, regional networks (like SADC’s Regional Land Reform Technical Support Facility, Permanent Interstate Committee for Drought Control in the Sahel)




African Union (NEPAD)

Land reforms are central to Africa’s development.

Coordination is key in land reforms.

Transparency on land reforms ensures success.

Good land governance improves food security.

Briefing papers, experience factsheets, policy briefs, simplified research reports, issue briefs, posters, blogs

UNECA/LPI and FAO tenure and policy experts, participation at the joint conferences of ministers of agriculture, land and livestock, involvement in CAADP partnership platform meetings, conferences on land policy in Africa, regional and Pan-African consultation meetings, regional and Pan-African learning workshops, RECs, regional networks (like SADC’s Regional Land Reform Technical Support Facility, Permanent Interstate Committee for Drought Control in the Sahel)




Economic Commission for

Africa (LPI)

The LPI supports land reforms to improve land governance.

Land reforms are backbone of economic and social development of African countries.

The equal access to land of men and women is achievable in our lifetime.

Land reforms must prioritize women’s land rights.

Good practice factsheets, policy briefs, research reports and journal articles, info-graphics, e-newsletters, blogs, multimedia web products, country reports, documentary videos

Briefing meetings, project launch events, consultative meetings, roundtable discussions, capitalization meetings, expert group platforms, project review and planning avenues, involvement in CAADP partnership platform meetings, exchange visits, continental land conferences, share fairs, e-mail communication, social media

Conclusion

● Lessons and knowledge sharing activities of the Project must start from internal stakeholders and actors in the form of updates and messages.

● External communication engagements of the Project are continuous exchange of messages and updates among different actors in order to facilitate various functions of information exchange.

● The Communication Strategy is devised to positively contribute to the realization of goal and objectives of the Project, support knowledge exchange efforts of the latter among wider stakeholders, and enhance publicity and visibility of financial and technical supporters of the Project.

support to and capitalization on the eu land governance … · 2019-07-20 · output one highlights...

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