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    This presentation is the exclusive property of the Supply

    Chain Council. Copyright Supply Chain Council. 2006.

    All rights reserved. The marks SCOR, CCOR, DCOR

    and SCOR Roadmap are the exclusive property of the

    Supply Chain Council.

    Supp ly -Cha inBen ch m ar k in g w i t hSCOR

    A Webinar to Get Your Benchmarking

    Program Started

    Joseph (Joe) FrancisCTO, Supply-Chain Council

    Marisa BrownSr. Program Manager, APQC

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    |Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.

    Tod ay s Sem in ar

    Introductions & Assumptions

    Supply-Chain Definition

    Supply-Chain Prioritization

    Supply-Chain Strategy

    Supply-Chain Performance

    Sources of Data & The Benchmark

    Questions and Close

    SCOR for Benchmarking 2

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    |Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.

    Su p p ly - Ch ain Cou n c i l

    The SCC is an independent, not-for-profit, global

    corporation with membership open to all companies and

    organizations interested in applying and advancing state-

    of-the-art supply chain management systems andpractices.

    Founded in 1996

    Over 800 Company Members

    Cross-industry representation

    Chapters in Australia/New Zealand, Brazil, Europe, Japan,

    North America, South Africa, South East Asia, and China with

    petitions for additional chapters pending. The Supply-Chain Council (SCC) has developed and

    endorsed the Supply Chain Operations Reference model

    (SCOR) as the cross-industry standard for supply chain

    management.

    SCOR for Benchmarking 3

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    W ide ly Used

    3M

    Abbott Laboratories

    Agilent Technologies Inc.

    Air Products & Chemicals

    Amazon.com

    AMD

    American Electric Power

    American Greetings Corp.

    Arrow Electronics, Inc

    ArvinMeritor, Inc.

    Avnet, Inc.

    Banta Global TurnkeyBausch & Lomb

    Bayer AG

    Becton Dickinson

    Boeing

    Brown-Forman

    C.R. Bard, Inc.Canon

    Cisco Systems, Inc.

    Coca-Cola Company

    Colgate Palmolive Co.

    Cytec Industries

    Dow Chemical

    Eastman Kodak Company

    Entergy Corporation

    Exxon Mobil Corporation

    FedEx

    GE

    General Motors Corporation

    Genzyme Corporation

    Hershey Foods Corporation

    Hewlett-Packard Company

    Honeywell International Inc.

    IBM Corp.Intel Corporation

    International Paper Company

    Johnson & Johnson

    KPMG Consulting, Inc.

    Lennox International, Inc.

    Lockheed MartinLockheed Martin Corporation

    LSI Logic Corporation

    Lucent Technologies

    McKesson Corporation

    MeadWestvaco Corporation

    4SCOR for Benchmarking

    Medtronic, Inc.Merck & Co., Inc.Microsoft CorporationMillennium Chemicals Inc.Nabisco, Inc.National SemiconductorNCR Japan, Ltd.Nortel NetworksNorthrop GrummanOracle CorporationOwens CorningPeopleSoft, Inc.PepsiCo, Inc.Pfizer Inc.

    Pharmacia CorporationPhilipsPioneerPPG Industries, Inc.Progress Energy, Inc.PSS World Medical, Inc.QuantumRockwell International

    Ryder System, Inc.SAP AG

    Schering-Plough

    Science Applications International

    Shell

    Siemens Corporation

    Snap-On Incorporated

    Sonoco Products Company

    Sony

    Sprint Communications

    SPX Corporation

    Sun Microsystems, Inc.

    Target Corporation

    Teradyne, Inc.

    Textron Inc.

    The Home Depot, Inc.

    The Walt Disney CompanyTMP Worldwide, Inc.

    Toshiba Corporation

    Unilever

    Unisys Corporation

    United Defense Industries

    United Parcel Service

    United Technologies

    Volvo

    Whirlpool Corporation

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    SCOR Pr ocesses

    Five distinct management processes link together (the

    chain in supply-chain) seamlessly from supplier to

    customer

    SCOR for Benchmarking

    Supplier

    Plan

    CustomerCustomersCustomer

    SuppliersSupplier

    MakeDeliverSource Make DeliverMakeSourceDeliver SourceDeliver

    Internal or External Internal or External

    Your Company

    Source

    Return Return ReturnReturn Return Return

    Return Return

    SCOR Mo del

    5

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    Attribute Metric (level 1)

    Reliability Perfect Order Fulfillment

    Responsiveness Order Fulfillment Cycle Time

    Supply Chain FlexibilityAgility (Flexibility)

    Supply Chain Adaptability

    Supply Chain Management CostCost

    Cost of Goods Sold

    Cash-to-Cash Cycle Time

    Return on Supply Chain Fixed Assets

    Assets

    Return on Working Capital

    Met r i cs

    SCOR metrics: Standard Level 1 Metrics

    SCOR for Benchmarking

    Customer

    Internal

    upside and downside adaptability metrics

    6

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    Tr a in ing & Cer t i f i ca t i on

    Lev el Key Requ i r em en t s

    SCOR

    Scholar

    (SCOR/S)*

    SCOR University Curriculum

    SCOR Level 0 Exam

    SCOR

    Professional

    (SCOR/P)

    SCOR Framework

    SCOR Implementation

    SCOR Level 1 Exam

    SCOR

    Expert

    (SCOR/E)

    SCOR/P

    SCOR Project Case Study

    SCOR Project Peer Review

    SCOR Level 2 Exam

    SCOR

    Master

    (SCOR/M)

    SCOR/E

    5 years SCM Experience

    2 in SCOR Areas

    2 years SCOR Experience

    SCOR Practicum

    Instruction Workshop

    SCOR Level 3 Exam

    Positive Training Evaluations

    SCOR

    Subject

    Master

    (SSM in)

    SCOR/M

    Subject Training

    Positive Subject Training Evaluation

    23SCOR 8.0 Convergence Training |Copyright Supply Chain Council. 2006. All rights reserved.

    By Ma ndat e f r om t he Boa r d o f Di r e c t o r sh a s co nf e r r e d u p on

    J oh n DoeHa ving c ompl e t e d t he r e qu ir e me n t s o f a nd

    r e ce iving t h e t it l e o f

    Ce r t if ied SCOR Mast e rGiven at Wash ingt on, D.C. This 1s t Day o f

    November 2006

    Chief Technol ogy Off icer

    23SCOR 8.0 Convergence Training |Copyright Supply Chain Council. 2006. All rights reserved.

    By Ma ndat e f r om t he Boa r d o f Di r e c t o r sh a s c on f e r r e d u p on

    J oh n DoeHa ving c ompl e t e d t he r e qu ir e me n t s o f a ndr e ce iving t h e t it l e o f

    Ce r t if ied SCOR Mast erGiven at Wash ingt on, D.C. This 1s t Day o f

    November 2006

    Chief Technol ogy Of ficer

    7SCOR for Benchmarking

    *reserved for University Students in SCM Studies

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    B enc hmark i ng

    8SCOR for Benchmarking

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    Th e Valu e of Usin g SCOR1

    9SCOR for Benchmarking

    1 www.pcor.com/scor Copyright 2006 Process Core Group Research SCOR company share performance

    http://www.pcor.com/scorhttp://www.pcor.com/scor
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    Valu e o f Usin g SCOR1

    Ar ea I m p r ov em en t

    Raw materials purchase cost 25%

    Cost of Distribution 35%

    Total resource deployed 50%Manufacturing space 50%

    Investment in Tooling 50%

    Order cycle time 60%New product development cycle 60%

    Inventory 70%

    Paperwork and Documentation 80%

    Quality Defects 100%

    10SCOR for Benchmarking

    1Hughes & Michels (1998) Transform your supply chain. Releasing value in business. London, UK

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    A s s ump t i ons

    Understand the concept of Supply-Chain and the major

    business processes involved

    Understand the concept and purpose of quantitative

    benchmarking May be considering Benchmarking, or have had difficulty

    in performing Benchmarking

    Benchmarking is performed within a complete Supply-Chain performance improvement program

    Interested in a simple and effective framework for linking

    Supply-Chain Strategy, Performance Metrics, and

    Benchmark Data

    SCOR for Benchmarking 11

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    Basic St eps t o Benchm ark ing

    Supply-Chain Definition

    Identification of Supply-Chains

    Supply-Chain Prioritization

    Discriminating between different supply-chains based oncompany priorities

    Supply-Chain Strategy

    Ranking the Five key Performance Attributes Supply-Chain Scorecard

    Creating a Balanced SCORcard

    Sourcing Data and Performing Benchmark

    Pulling it all together and interpreting the result

    Questions and Close

    SCOR for Benchmarking 12

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    |Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved. 13SCOR for Benchmarking

    Su pp ly - Ch a in Def in i t i on

    We use a tool called the Sup p ly Cha in Def in i t i on Mat r i x to define the

    supply-chains within an enterprise

    The Supply Chain Definition Matrix helps determine the number and

    size of supply chains

    Rules for Column Generation:

    The columns in the matrix are focused on demand e.g. channels or segments

    or customers

    The lowest level entry in a column is a billable entity

    The columns should total your revenue Ask your Sales or Marketing functions for customer segmentation information

    Rules for Row Generation:

    The rows in the matrix are focused on supply e.g. business lines or products

    or locations or suppliers

    The lowest level of detail in a row is a SKU

    The rows should total your costs

    Ask product divisions for product hierarchy data

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    |Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved. 14SCOR for Benchmarking

    Example : Ai r Cond i t i on in g Com pany

    Columns are Retail/Commercial, and sub-segmented

    Rows are the Major Product Lines

    Geography Customer or Market Channel

    Retail CommercialSupply-Chain

    Definition MatrixBig-Box

    Retailer

    Internet

    Direct

    Commercial

    Building

    Commercial

    Major Acct

    BigAirCo x x

    Small Airco x x

    Custom

    Industrial x

    Product

    Standard

    Industrial x x

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    Fina l i zi ng t he Mat r i x

    Each X represents a possible supply-chain

    Some supply-chains are not unique

    For each group of supply-chains, group together if

    Share planning systems or

    Share logistics network or

    Share manufacturing sites or

    Are managed together Do not group together if

    Are distinct supply-chain types e.g. build-to-order, build-to-

    stock

    Are in different geographies e.g. Europe vs Asia

    Each group is considered a logical supply-chain for

    further work

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    Ex am ple : Com fy Co

    Continuing Information on our Example Company, what arethe distinct supply-chains

    Geography Customer or Market Channel

    Retail CommercialSupply-Chain

    Definition MatrixBig-Box

    Retailer

    Internet

    Direct

    Commercial

    Building

    Commercial

    Major Acct

    Big AirCo x x

    Small Airco x x

    Custom

    Industrial x

    Product

    Standard

    Industrial x x

    Big Air SCBig Air SC

    Small Air SCSmall Air SC

    Commercial SCCommercial SC

    C

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    |Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved. 17SCOR for Benchmarking

    Su pp ly Ch a in Pr io r i t i za t ion

    We use a tool called the Supp ly Pr io r i t i za t i on

    De f in i t i on Ma t r i x to order the supply-chains according

    to relevance

    Each supply chain can be ranked by a number of features We suggest:

    size (revenue, volume, and margin),

    complexity (# SKUs) strategic importance

    You can also look at them by

    Cash Consumption

    Risk

    Volume variability

    Etc.

    S l Ch i P i i

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    Su pp ly Ch a in Pr io r i t y

    Sup ply- Cha in Se lec t ion Dec ision Mat r ix

    CriteriaRevenue

    & Rank

    Gross

    Marg in

    & Rank

    N u m b e r of

    SKUs &

    Rank

    Uni t

    V o lu m e &

    Rank

    St ra teg i c

    Va lue

    & Rank

    Supp lyChain

    Overa l lRat ing

    Weight 20 20 20 20 20

    Big Air 100 1 2 0 2 4 0 1 2 0 1 2 0 1 2 0

    SmallAir

    200 2 4 0 1 2 0 2 4 0 2 4 0 2 4 0

    Comml 300 3 6 0 3 6 0 3 6 0 3 6 0 3 6 0Ranking

    WeightedResult

    S l Ch i St t

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    Su pp ly Ch a in St r a t egy

    We use a tool called the Sup p ly Cha in St ra t egy Mat r i x to Identifypriority strategic features or attributes of supply-chains.

    Each supply chain strategy is indicated by a collection of ranked

    features

    Reliability Responsiveness

    Flexibility

    Cost

    Assets Our system allows for 1 Superior (S) feature, Two Advantage (A)

    features, and two Parity (P) rankings.

    Superior: performance in top-10% of all supply chains studied

    Advantage: performance at midpoint between top-10% and median of all

    supply chains studied

    Parity: performance at median of all supply chains studied

    SCOR for Benchmarking 19

    At t i b t / M t i

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    Attribute Metric (level 1)

    Reliability Perfect Order Fulfillment

    Responsiveness Order Fulfillment Cycle Time

    Upside Supply Chain FlexibilityFlexibility

    Supply Chain Adaptability

    Supply Chain Management CostCost

    Cost of Goods Sold

    Cash-to-Cash Cycle Time

    Return on Supply Chain Fixed Assets

    Assets

    Return on Working Capital

    At t r i bu t e s/ Met r i cs

    SCOR metrics: Standard Level 1 Metrics

    Customer

    In

    ternal

    upside and downside adaptability metrics

    Sup p ly Cha in St r a t egy Mat r i x

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    Sup p ly - Cha in St r a t egy Mat r i x

    C ompe t i t i veR equ i r emen tsPe r f o r mance

    A t t r i b u t e o r

    Category BigAi rco

    Smal l

    A i rcoComm l

    Re l iab i l i ty S

    Responsiveness A

    Flex ib i l i ty A

    Cost P

    Asset

    Managemen t P

    Each unique combinationof ratings defines Your

    Supply Chain Strategy

    for the channel

    Think of the rating as a

    desired state, NOT where

    you want to improve the

    most

    21SCOR for Benchmarking

    Su pp ly Ch a in Per f o r m ance

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    Su pp ly - Ch a in Per f o r m ance

    We use a tool called the

    Su pp ly Ch ain

    SCORcard to Identify

    performance characteristicsof supply-chains.

    Each SCORcard is built

    from a subset of hundreds

    of SCOR metrics.

    For supply-chain

    benchmarking we generally

    use only Level-1, 2 and 3metrics

    The SCOR Manual provides

    all necessary definitions

    SCOR for Benchmarking 22

    SCORcard Gener a t ion

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    SCORcard Gener a t ion

    We suggest the following procedure:

    For each Feature or Attribute, choose at least 1 re l evan t

    Level-1 Metric

    For each Super io r Metric Identify the Level-2 metrics driving Level-1 performance

    Break each Level-2 metric down to Level-3 metrics driving Level-

    2 performance, and select 1 or more re levan t drivers

    For each Adv an tage Metric Identify the Level-2 metrics driving Level-1 performance

    For each Par i t y Metric

    No further breakdown is necessary

    SCOR for Benchmarking 23

    SCORcar d Gen er at ion

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    SCORcar d Gen er at ion

    24SCOR for Benchmarking

    Attribute S/A/P Metric (level 1) Metric (Level 2) Metric (Level 3)

    Reliability S Perfect Order Fulfillment

    % Orders Delivered in Full

    Delivery Item Accuracy

    Delivery Quantity Accuracy

    Delivery Performance to Customer

    Commit Date

    Customer Commit Date

    Achievement Time Customer

    Receiving

    Delivery Location Accuracy

    Accurate Documentation

    Shipping Documentation Accuracy

    Billing Documentation Accuracy

    Perfect Condition

    % Orders Received Damage-Free

    SCORcard Gener a t ion ( 2 )

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    SCORcard Gener a t ion ( 2 )

    25SCOR for Benchmarking

    Attribute S/A/P Metric (level 1) Metric (Level 2) Metric (Level 3)

    Responsiveness A Order Fulfillment Cycle Time

    Source Cycle Time

    Make Cycle Time

    Deliver Cycle Time

    Flexibility P Ups. Supply Chain Flexibility

    Cost P Supply Chain Mgmt Cost

    Assets A Cash-to-Cash Cycle Time

    Days Sales Outstanding

    Days Payable Outstanding

    Inventory Days of Supply

    Sou r ces of Dat a

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    Sou r ces o f Dat a

    Financial Data

    10-K data, Company Annual Reports, Cost Center Reports

    Must be Verified by Financial Team (Controller)

    Non-Financial Data Customers

    Delivery Performance

    Total Cycle-Time Performance

    IT Systems

    Process-to-Process Transactions

    Planning System Parameters (Lead Times)

    Suppliers 3PL Providers

    SCOR for Benchmarking 26

    SCORmark

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    SCORmark

    Once the SCORcard is defined, and data for most metricsare gathered

    Data are submitted electronically to the SCORmark

    system With days or weeks, an electronic report is returned with

    the results of comparison against selected demographic

    groups

    The principal function of the Benchmark is to determine

    the gap between actual performance and performance

    corresponding to desired strategic positioning.

    The Benchmark is a component of Phase I and II of theSCOR Implementation Roadmap

    SCOR for Benchmarking 27

    I n t er p r e t i n g t h e Ben ch m ar k

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    I n t er p r e t i n g t h e Ben ch m ar k

    Used for choosing target performance

    Critical to understand Performance in a particular

    Demographic

    Can be internal (competing against other supply-chains in same company)

    Aligns Strategy, Performance, and Performance Goals

    Attribute S/A/P Metric (level 1) You Parity Adv Superior

    Target

    Gap

    Reliability S Perfect Order Fulfillment 97% 92% 95% 98% 1%

    Responsive-

    nessA Order Fulfillment Cycle Time 14 days 8 days 6 days 4 days 8 Days

    Flexibility P Ups. Supply Chain Flexibility 62 days 80 days 60 days 40 days 0

    Cost P Supply Chain Mgmt Cost 12.2% 10.8% 10.4% 10.2% 1.4%

    Assets A Cash-to-Cash Cycle Time 35 days 45 days 33 days 20 days 2 Days

    Clos ing an d Qu est ion s

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    Clos ing an d Qu est ion s

    Supply-Chain Definition 1-2 Day workshop

    Supply-Chain Prioritization 1 Day Data Gathering

    Supply-Chain Strategy 1 Day workshop

    Supply-Chain Performance 1 Day workshop

    Data and Benchmarking Days/Weeks

    SCC/APQC will be hosting half-day Industry-Focusedworkshops to give 1:1 coaching for execution of each of

    the five phases including template documents to use

    Oil & Gas Event: www.apqc.org/oil

    Questions?

    SCOR for Benchmarking 29

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    This presentation is the exclusive property of the Supply

    Chain Council. Copyright Supply Chain Council. 2006.

    All rights reserved. The marks SCOR, CCOR, DCOR

    and SCOR Roadmap are the exclusive property of the

    Supply Chain Council.

    w w w . s u p p l y - c h a i n . o r g

    For additional questions on SCORmark, please contact:

    Joe Francis [email protected]

    Marisa Brown [email protected]

    Hands-on SCOR training for the oil & gas industry in Houstonwww.apqc.org/oil