supply chain benchmarking with scor
TRANSCRIPT
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This presentation is the exclusive property of the Supply
Chain Council. Copyright Supply Chain Council. 2006.
All rights reserved. The marks SCOR, CCOR, DCOR
and SCOR Roadmap are the exclusive property of the
Supply Chain Council.
Supp ly -Cha inBen ch m ar k in g w i t hSCOR
A Webinar to Get Your Benchmarking
Program Started
Joseph (Joe) FrancisCTO, Supply-Chain Council
Marisa BrownSr. Program Manager, APQC
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|Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.Copyright Supply Chain Council. 2006. All rights reserved.
Tod ay s Sem in ar
Introductions & Assumptions
Supply-Chain Definition
Supply-Chain Prioritization
Supply-Chain Strategy
Supply-Chain Performance
Sources of Data & The Benchmark
Questions and Close
SCOR for Benchmarking 2
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Su p p ly - Ch ain Cou n c i l
The SCC is an independent, not-for-profit, global
corporation with membership open to all companies and
organizations interested in applying and advancing state-
of-the-art supply chain management systems andpractices.
Founded in 1996
Over 800 Company Members
Cross-industry representation
Chapters in Australia/New Zealand, Brazil, Europe, Japan,
North America, South Africa, South East Asia, and China with
petitions for additional chapters pending. The Supply-Chain Council (SCC) has developed and
endorsed the Supply Chain Operations Reference model
(SCOR) as the cross-industry standard for supply chain
management.
SCOR for Benchmarking 3
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W ide ly Used
3M
Abbott Laboratories
Agilent Technologies Inc.
Air Products & Chemicals
Amazon.com
AMD
American Electric Power
American Greetings Corp.
Arrow Electronics, Inc
ArvinMeritor, Inc.
Avnet, Inc.
Banta Global TurnkeyBausch & Lomb
Bayer AG
Becton Dickinson
Boeing
Brown-Forman
C.R. Bard, Inc.Canon
Cisco Systems, Inc.
Coca-Cola Company
Colgate Palmolive Co.
Cytec Industries
Dow Chemical
Eastman Kodak Company
Entergy Corporation
Exxon Mobil Corporation
FedEx
GE
General Motors Corporation
Genzyme Corporation
Hershey Foods Corporation
Hewlett-Packard Company
Honeywell International Inc.
IBM Corp.Intel Corporation
International Paper Company
Johnson & Johnson
KPMG Consulting, Inc.
Lennox International, Inc.
Lockheed MartinLockheed Martin Corporation
LSI Logic Corporation
Lucent Technologies
McKesson Corporation
MeadWestvaco Corporation
4SCOR for Benchmarking
Medtronic, Inc.Merck & Co., Inc.Microsoft CorporationMillennium Chemicals Inc.Nabisco, Inc.National SemiconductorNCR Japan, Ltd.Nortel NetworksNorthrop GrummanOracle CorporationOwens CorningPeopleSoft, Inc.PepsiCo, Inc.Pfizer Inc.
Pharmacia CorporationPhilipsPioneerPPG Industries, Inc.Progress Energy, Inc.PSS World Medical, Inc.QuantumRockwell International
Ryder System, Inc.SAP AG
Schering-Plough
Science Applications International
Shell
Siemens Corporation
Snap-On Incorporated
Sonoco Products Company
Sony
Sprint Communications
SPX Corporation
Sun Microsystems, Inc.
Target Corporation
Teradyne, Inc.
Textron Inc.
The Home Depot, Inc.
The Walt Disney CompanyTMP Worldwide, Inc.
Toshiba Corporation
Unilever
Unisys Corporation
United Defense Industries
United Parcel Service
United Technologies
Volvo
Whirlpool Corporation
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SCOR Pr ocesses
Five distinct management processes link together (the
chain in supply-chain) seamlessly from supplier to
customer
SCOR for Benchmarking
Supplier
Plan
CustomerCustomersCustomer
SuppliersSupplier
MakeDeliverSource Make DeliverMakeSourceDeliver SourceDeliver
Internal or External Internal or External
Your Company
Source
Return Return ReturnReturn Return Return
Return Return
SCOR Mo del
5
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Attribute Metric (level 1)
Reliability Perfect Order Fulfillment
Responsiveness Order Fulfillment Cycle Time
Supply Chain FlexibilityAgility (Flexibility)
Supply Chain Adaptability
Supply Chain Management CostCost
Cost of Goods Sold
Cash-to-Cash Cycle Time
Return on Supply Chain Fixed Assets
Assets
Return on Working Capital
Met r i cs
SCOR metrics: Standard Level 1 Metrics
SCOR for Benchmarking
Customer
Internal
upside and downside adaptability metrics
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Tr a in ing & Cer t i f i ca t i on
Lev el Key Requ i r em en t s
SCOR
Scholar
(SCOR/S)*
SCOR University Curriculum
SCOR Level 0 Exam
SCOR
Professional
(SCOR/P)
SCOR Framework
SCOR Implementation
SCOR Level 1 Exam
SCOR
Expert
(SCOR/E)
SCOR/P
SCOR Project Case Study
SCOR Project Peer Review
SCOR Level 2 Exam
SCOR
Master
(SCOR/M)
SCOR/E
5 years SCM Experience
2 in SCOR Areas
2 years SCOR Experience
SCOR Practicum
Instruction Workshop
SCOR Level 3 Exam
Positive Training Evaluations
SCOR
Subject
Master
(SSM in)
SCOR/M
Subject Training
Positive Subject Training Evaluation
23SCOR 8.0 Convergence Training |Copyright Supply Chain Council. 2006. All rights reserved.
By Ma ndat e f r om t he Boa r d o f Di r e c t o r sh a s co nf e r r e d u p on
J oh n DoeHa ving c ompl e t e d t he r e qu ir e me n t s o f a nd
r e ce iving t h e t it l e o f
Ce r t if ied SCOR Mast e rGiven at Wash ingt on, D.C. This 1s t Day o f
November 2006
Chief Technol ogy Off icer
23SCOR 8.0 Convergence Training |Copyright Supply Chain Council. 2006. All rights reserved.
By Ma ndat e f r om t he Boa r d o f Di r e c t o r sh a s c on f e r r e d u p on
J oh n DoeHa ving c ompl e t e d t he r e qu ir e me n t s o f a ndr e ce iving t h e t it l e o f
Ce r t if ied SCOR Mast erGiven at Wash ingt on, D.C. This 1s t Day o f
November 2006
Chief Technol ogy Of ficer
7SCOR for Benchmarking
*reserved for University Students in SCM Studies
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B enc hmark i ng
8SCOR for Benchmarking
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Th e Valu e of Usin g SCOR1
9SCOR for Benchmarking
1 www.pcor.com/scor Copyright 2006 Process Core Group Research SCOR company share performance
http://www.pcor.com/scorhttp://www.pcor.com/scor -
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Valu e o f Usin g SCOR1
Ar ea I m p r ov em en t
Raw materials purchase cost 25%
Cost of Distribution 35%
Total resource deployed 50%Manufacturing space 50%
Investment in Tooling 50%
Order cycle time 60%New product development cycle 60%
Inventory 70%
Paperwork and Documentation 80%
Quality Defects 100%
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1Hughes & Michels (1998) Transform your supply chain. Releasing value in business. London, UK
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A s s ump t i ons
Understand the concept of Supply-Chain and the major
business processes involved
Understand the concept and purpose of quantitative
benchmarking May be considering Benchmarking, or have had difficulty
in performing Benchmarking
Benchmarking is performed within a complete Supply-Chain performance improvement program
Interested in a simple and effective framework for linking
Supply-Chain Strategy, Performance Metrics, and
Benchmark Data
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Basic St eps t o Benchm ark ing
Supply-Chain Definition
Identification of Supply-Chains
Supply-Chain Prioritization
Discriminating between different supply-chains based oncompany priorities
Supply-Chain Strategy
Ranking the Five key Performance Attributes Supply-Chain Scorecard
Creating a Balanced SCORcard
Sourcing Data and Performing Benchmark
Pulling it all together and interpreting the result
Questions and Close
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Su pp ly - Ch a in Def in i t i on
We use a tool called the Sup p ly Cha in Def in i t i on Mat r i x to define the
supply-chains within an enterprise
The Supply Chain Definition Matrix helps determine the number and
size of supply chains
Rules for Column Generation:
The columns in the matrix are focused on demand e.g. channels or segments
or customers
The lowest level entry in a column is a billable entity
The columns should total your revenue Ask your Sales or Marketing functions for customer segmentation information
Rules for Row Generation:
The rows in the matrix are focused on supply e.g. business lines or products
or locations or suppliers
The lowest level of detail in a row is a SKU
The rows should total your costs
Ask product divisions for product hierarchy data
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Example : Ai r Cond i t i on in g Com pany
Columns are Retail/Commercial, and sub-segmented
Rows are the Major Product Lines
Geography Customer or Market Channel
Retail CommercialSupply-Chain
Definition MatrixBig-Box
Retailer
Internet
Direct
Commercial
Building
Commercial
Major Acct
BigAirCo x x
Small Airco x x
Custom
Industrial x
Product
Standard
Industrial x x
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Fina l i zi ng t he Mat r i x
Each X represents a possible supply-chain
Some supply-chains are not unique
For each group of supply-chains, group together if
Share planning systems or
Share logistics network or
Share manufacturing sites or
Are managed together Do not group together if
Are distinct supply-chain types e.g. build-to-order, build-to-
stock
Are in different geographies e.g. Europe vs Asia
Each group is considered a logical supply-chain for
further work
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Ex am ple : Com fy Co
Continuing Information on our Example Company, what arethe distinct supply-chains
Geography Customer or Market Channel
Retail CommercialSupply-Chain
Definition MatrixBig-Box
Retailer
Internet
Direct
Commercial
Building
Commercial
Major Acct
Big AirCo x x
Small Airco x x
Custom
Industrial x
Product
Standard
Industrial x x
Big Air SCBig Air SC
Small Air SCSmall Air SC
Commercial SCCommercial SC
C
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Su pp ly Ch a in Pr io r i t i za t ion
We use a tool called the Supp ly Pr io r i t i za t i on
De f in i t i on Ma t r i x to order the supply-chains according
to relevance
Each supply chain can be ranked by a number of features We suggest:
size (revenue, volume, and margin),
complexity (# SKUs) strategic importance
You can also look at them by
Cash Consumption
Risk
Volume variability
Etc.
S l Ch i P i i
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Su pp ly Ch a in Pr io r i t y
Sup ply- Cha in Se lec t ion Dec ision Mat r ix
CriteriaRevenue
& Rank
Gross
Marg in
& Rank
N u m b e r of
SKUs &
Rank
Uni t
V o lu m e &
Rank
St ra teg i c
Va lue
& Rank
Supp lyChain
Overa l lRat ing
Weight 20 20 20 20 20
Big Air 100 1 2 0 2 4 0 1 2 0 1 2 0 1 2 0
SmallAir
200 2 4 0 1 2 0 2 4 0 2 4 0 2 4 0
Comml 300 3 6 0 3 6 0 3 6 0 3 6 0 3 6 0Ranking
WeightedResult
S l Ch i St t
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Su pp ly Ch a in St r a t egy
We use a tool called the Sup p ly Cha in St ra t egy Mat r i x to Identifypriority strategic features or attributes of supply-chains.
Each supply chain strategy is indicated by a collection of ranked
features
Reliability Responsiveness
Flexibility
Cost
Assets Our system allows for 1 Superior (S) feature, Two Advantage (A)
features, and two Parity (P) rankings.
Superior: performance in top-10% of all supply chains studied
Advantage: performance at midpoint between top-10% and median of all
supply chains studied
Parity: performance at median of all supply chains studied
SCOR for Benchmarking 19
At t i b t / M t i
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Attribute Metric (level 1)
Reliability Perfect Order Fulfillment
Responsiveness Order Fulfillment Cycle Time
Upside Supply Chain FlexibilityFlexibility
Supply Chain Adaptability
Supply Chain Management CostCost
Cost of Goods Sold
Cash-to-Cash Cycle Time
Return on Supply Chain Fixed Assets
Assets
Return on Working Capital
At t r i bu t e s/ Met r i cs
SCOR metrics: Standard Level 1 Metrics
Customer
In
ternal
upside and downside adaptability metrics
Sup p ly Cha in St r a t egy Mat r i x
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Sup p ly - Cha in St r a t egy Mat r i x
C ompe t i t i veR equ i r emen tsPe r f o r mance
A t t r i b u t e o r
Category BigAi rco
Smal l
A i rcoComm l
Re l iab i l i ty S
Responsiveness A
Flex ib i l i ty A
Cost P
Asset
Managemen t P
Each unique combinationof ratings defines Your
Supply Chain Strategy
for the channel
Think of the rating as a
desired state, NOT where
you want to improve the
most
21SCOR for Benchmarking
Su pp ly Ch a in Per f o r m ance
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Su pp ly - Ch a in Per f o r m ance
We use a tool called the
Su pp ly Ch ain
SCORcard to Identify
performance characteristicsof supply-chains.
Each SCORcard is built
from a subset of hundreds
of SCOR metrics.
For supply-chain
benchmarking we generally
use only Level-1, 2 and 3metrics
The SCOR Manual provides
all necessary definitions
SCOR for Benchmarking 22
SCORcard Gener a t ion
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SCORcard Gener a t ion
We suggest the following procedure:
For each Feature or Attribute, choose at least 1 re l evan t
Level-1 Metric
For each Super io r Metric Identify the Level-2 metrics driving Level-1 performance
Break each Level-2 metric down to Level-3 metrics driving Level-
2 performance, and select 1 or more re levan t drivers
For each Adv an tage Metric Identify the Level-2 metrics driving Level-1 performance
For each Par i t y Metric
No further breakdown is necessary
SCOR for Benchmarking 23
SCORcar d Gen er at ion
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SCORcar d Gen er at ion
24SCOR for Benchmarking
Attribute S/A/P Metric (level 1) Metric (Level 2) Metric (Level 3)
Reliability S Perfect Order Fulfillment
% Orders Delivered in Full
Delivery Item Accuracy
Delivery Quantity Accuracy
Delivery Performance to Customer
Commit Date
Customer Commit Date
Achievement Time Customer
Receiving
Delivery Location Accuracy
Accurate Documentation
Shipping Documentation Accuracy
Billing Documentation Accuracy
Perfect Condition
% Orders Received Damage-Free
SCORcard Gener a t ion ( 2 )
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SCORcard Gener a t ion ( 2 )
25SCOR for Benchmarking
Attribute S/A/P Metric (level 1) Metric (Level 2) Metric (Level 3)
Responsiveness A Order Fulfillment Cycle Time
Source Cycle Time
Make Cycle Time
Deliver Cycle Time
Flexibility P Ups. Supply Chain Flexibility
Cost P Supply Chain Mgmt Cost
Assets A Cash-to-Cash Cycle Time
Days Sales Outstanding
Days Payable Outstanding
Inventory Days of Supply
Sou r ces of Dat a
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Sou r ces o f Dat a
Financial Data
10-K data, Company Annual Reports, Cost Center Reports
Must be Verified by Financial Team (Controller)
Non-Financial Data Customers
Delivery Performance
Total Cycle-Time Performance
IT Systems
Process-to-Process Transactions
Planning System Parameters (Lead Times)
Suppliers 3PL Providers
SCOR for Benchmarking 26
SCORmark
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SCORmark
Once the SCORcard is defined, and data for most metricsare gathered
Data are submitted electronically to the SCORmark
system With days or weeks, an electronic report is returned with
the results of comparison against selected demographic
groups
The principal function of the Benchmark is to determine
the gap between actual performance and performance
corresponding to desired strategic positioning.
The Benchmark is a component of Phase I and II of theSCOR Implementation Roadmap
SCOR for Benchmarking 27
I n t er p r e t i n g t h e Ben ch m ar k
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I n t er p r e t i n g t h e Ben ch m ar k
Used for choosing target performance
Critical to understand Performance in a particular
Demographic
Can be internal (competing against other supply-chains in same company)
Aligns Strategy, Performance, and Performance Goals
Attribute S/A/P Metric (level 1) You Parity Adv Superior
Target
Gap
Reliability S Perfect Order Fulfillment 97% 92% 95% 98% 1%
Responsive-
nessA Order Fulfillment Cycle Time 14 days 8 days 6 days 4 days 8 Days
Flexibility P Ups. Supply Chain Flexibility 62 days 80 days 60 days 40 days 0
Cost P Supply Chain Mgmt Cost 12.2% 10.8% 10.4% 10.2% 1.4%
Assets A Cash-to-Cash Cycle Time 35 days 45 days 33 days 20 days 2 Days
Clos ing an d Qu est ion s
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Clos ing an d Qu est ion s
Supply-Chain Definition 1-2 Day workshop
Supply-Chain Prioritization 1 Day Data Gathering
Supply-Chain Strategy 1 Day workshop
Supply-Chain Performance 1 Day workshop
Data and Benchmarking Days/Weeks
SCC/APQC will be hosting half-day Industry-Focusedworkshops to give 1:1 coaching for execution of each of
the five phases including template documents to use
Oil & Gas Event: www.apqc.org/oil
Questions?
SCOR for Benchmarking 29
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This presentation is the exclusive property of the Supply
Chain Council. Copyright Supply Chain Council. 2006.
All rights reserved. The marks SCOR, CCOR, DCOR
and SCOR Roadmap are the exclusive property of the
Supply Chain Council.
w w w . s u p p l y - c h a i n . o r g
For additional questions on SCORmark, please contact:
Joe Francis [email protected]
Marisa Brown [email protected]
Hands-on SCOR training for the oil & gas industry in Houstonwww.apqc.org/oil