sunil_reddy_dw_07_13_2016

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Sunil Reddy Sr. Business Analyst – Data Warehousing The Bay Area, California Mobile: (512) 689-1326 Email: [email protected] www.linkedin.com/in/YourBA Summary A seasoned IT business professional with 15+ years of work experience in: IT Business and Systems Analysis, Project Management, Marketing and Strategy. Adept in capturing the essence of a business from different stakeholder perspectives, and deliver the system/product that meets business goals and objectives. Hands-on business analysis and project management experience – solid skills in the management and delivery of project scope, schedule and budget, without sidestepping customer satisfaction. Thorough knowledge of complete SDLC – Requirements Elicitation and Management, Design, Development, Testing and Deployment – within the realm of project management and strategic business analysis. Passionate about Data Warehousing and Business Intelligence. Experience working on data warehouse projects – BI reports, BI analysis and trends, market intelligence and data analytics. Experienced in data analysis, writing SQL queries to query and analyze SQL databases. Excellent documentation skills – Proficient in documenting business and technical requirements documents, test plans, management reports, project proposals and plans. Solid presentation and inter-personal communication skills. Worked with C- level executives, and recommended business improvement and strategic initiatives. Professional Experience First Tech Federal Credit Union, Mountain View, CA May 2016 – Present Lead Business Analyst – Data Mining and Analytics Currently working on the pilot phase of a data analytics project, that provides data driven solutions, to improve the cross-selling strategies implemented by the credit union. The goal is to identify dependent variables that would influence an existing customer in deciding to purchase additional financial products. We are building a model by choosing selective behavioral, demographic and transactional attributes of customers from the enterprise data warehouse. Using statistical models, such as, RFM Analysis and Logistic Regression on Decision Trees, to obtain potential customers, who would be receptive to new products.

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Page 1: Sunil_Reddy_DW_07_13_2016

Sunil ReddySr. Business Analyst – Data WarehousingThe Bay Area, California

Mobile: (512) 689-1326Email: [email protected]

www.linkedin.com/in/YourBA

Summary

A seasoned IT business professional with 15+ years of work experience in:IT Business and Systems Analysis, Project Management, Marketing and Strategy.

• Adept in capturing the essence of a business from different stakeholder perspectives, and deliver the system/product that meets business goals and objectives.

• Hands-on business analysis and project management experience – solid skills in the management and delivery of project scope, schedule and budget, without sidestepping customer satisfaction.

• Thorough knowledge of complete SDLC – Requirements Elicitation and Management, Design, Development, Testing and Deployment – within the realm of project management and strategic business analysis.

• Passionate about Data Warehousing and Business Intelligence. Experience working on data warehouse projects – BI reports, BI analysis and trends, market intelligence and data analytics.

• Experienced in data analysis, writing SQL queries to query and analyze SQL databases.• Excellent documentation skills – Proficient in documenting business and technical

requirements documents, test plans, management reports, project proposals and plans. • Solid presentation and inter-personal communication skills. Worked with C-level

executives, and recommended business improvement and strategic initiatives.

Professional Experience

First Tech Federal Credit Union, Mountain View, CA May 2016 – PresentLead Business Analyst – Data Mining and Analytics

Currently working on the pilot phase of a data analytics project, that provides data driven solutions, to improve the cross-selling strategies implemented by the credit union. The goal is to identify dependent variables that would influence an existing customer in deciding to purchase additional financial products.

We are building a model by choosing selective behavioral, demographic and transactional attributes of customers from the enterprise data warehouse. Using statistical models, such as, RFM Analysis and Logistic Regression on Decision Trees, to obtain potential customers, who would be receptive to new products.

Environment: SQL Server, SQL Server Management Studio, R, MS Office

University of California, Office of the President, Oakland, CA July 2015 – April 2016Senior Systems Analyst – Data Warehousing

Implemented a new data warehouse based on star schema, and migrating the historical and current graduate admissions data (GAD), from Sybase to DB2.

• Accountable for the successful and timely implementation of GAD data mart.

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• Collaborated with business to finalize data validation rules and functional requirements.• Created detailed data mapping specifications for Stage, Base (normalized) and

Presentation (star schema) layers, by taking numerous validation rules into consideration. • Validated hundreds of data elements without compromising data quality.• Performed rigorous data analysis to make sure the data is error free.• Used SQL queries on a daily basis, to query and analyze student data.

Environment: DB2, Sybase, Cognos, DataStage, DBVisualizer, MS Office

Wells Fargo Bank, San Francisco, CA January 2014 – July 2015 Business Systems Consultant – Data Warehousing

Worked as a Business Systems Consultant in C2T environment, in Enterprise Data and Analytics division. Some of the projects we have implemented were: eLending Audit Data, Personal Loans and Lines, Credit Card Mobile Application, WWW Browser Detection, Instant Pre-Qualification CC, Online Sales and Marketing Products, etc.

C2T is a customer-centric data warehouse comprised of a Data Source Layer, a Data Integration Layer and a Data Application Layer. It integrates offline and online customer, account, transaction and channel data, to support insight driven marketing and decision analytics.

• Executed multiple projects simultaneously, in a fast-paced environment.• Successfully implemented several projects involving extensive data querying & analysis.• Worked as a critical liaison between the business stakeholders and ETL team to make sure

the projects are successfully executed, to the satisfaction of the business users.• Actively elicited requirements from the business, and translated them into system

requirements. • Planned and facilitated requirements gathering sessions for data acquisition and analytic

reporting projects for the Digital Sales and Marketing group.• Performed extensive ‘deep-dive’ data analysis, feasibility studies and documented the

requirements for the development team to create system solutions. • Performed SQL queries, validated and verified data, assisted in SIT and UAT (testing).

Applications: Teradata, MicroStrategy, Ab Initio, MS SharePoint, MS Office, MS Visio

Texas Department of Motor Vehicles, Austin, TX February 2012 to December 2013Project Manager and Lead Business Analyst 1. Worked as a lead Business Analyst on the nation’s first titling web portal, webDEALER –

eTitles. Responsible for requirements elicitation, management, delivery, and interface design. 2. Simultaneously worked as a PM and a BA to upgrade an intricate commercial motor carrier

web application, that generates over $120 million in annual revenue. • Conducted all business analysis activities – Scope definition and management,

requirements elicitation, brainstorming and JAD sessions, to avoid gaps in requirements.• Was accountable for managing scope, schedule, budget, and customer satisfaction.• Created project proposals, plans, charter and business analysis deliverables.• Conducted (business) process impact analysis, using “As-Is/To-Be Process Decomposition”

method, and recommend changes to business processes.• Implemented a hybrid methodology, using Agile/Scrum with RUP, to enhance customer

satisfaction and cut-down time to production.• Facilitated and led JAD sessions, focus groups and user interviews to elicit requirements. • Determined, defined, described, validated and documented various business processes.• Developed feasibility processes to determine technical and operational viability.• Work as a liaison between cross-functional areas and vendors to ensure functional and

non-functional business requirements are implemented successfully.

Accenture/ConocoPhillips, Bartlesville, OK October 2011 to February 2012Business Analyst (OCM)

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Worked with Accenture on Systems Separation and Transition project, to help ConocoPhillips reposition into two independent public companies.

• Assisted with Systems Separation and Transition teams (188 Project Managers and 1,100 systems) to help ConocoPhillips divest successfully into - ConocoPhillips and Phillips 66.

• Collaborated with cross-functional teams, IT and Organizational Change Management to validate all the processes are successfully duplicated and streamlined.

• Performed Business Process Analysis (BPA) and Operations Readiness Assessment (ORA), to make sure the company will be ready for “Day One”.

• Worked with OCM team to duplicate PeopleSoft ERP application, so both new companies can have the same applications and functionalities.

The State of Texas, Austin, TX (October 2010 to October 2011)Business Analyst/Project Manager

Texas Department of Public Safety, and Dept. of Family and Protective Services

• Analyzed Facebook and Twitter APIs to elicit Facebook and Twitter query requirements. • Undertook both PM and BA responsibilities to implement back-logged requirements. • Used MoSCoW strategy to prioritize over 300 back-logged requirements in PeopleSoft

application.• Identified, corrected and managed conflicting issues between IT and Business teams. • Performed detailed requirements analysis related to the elicitation, prioritization and

management of over three hundred upgrade enhancements. • Created test plan and facilitated User Acceptance Testing, for business users.

Boltzmann Consulting (May 2008 to August 2010)Business Analyst – Data Warehousing

Clients: AIG (Chartis Insurance), New York University, United Health Group

• Analyzed portfolio management BI reports for Financial Institutions Practice of AIG.• Created a detailed Business Requirements Document (BRD) enumerating all the data

acquisition, reporting and security requirements.• Created prototype reports and developed a Reporting Requirements document.• Developed data sheets with detailed definitions of data elements• Developed data validation and verification rules for data feeds from international regions.• Created Process Flow Diagrams and Data Flow Diagrams for business and IT teams.• Worked closely with cross-functional team of developers, designers and QA team.• Worked at NYU, on a BI initiative, to streamline dashboard and management reports. • Provided detailed documentation for the creation of various BI reports.• Elicited and analyzed business requirements for Salesforce.com CRM application.• Helped implemented a web-based application at United Health Group. • Incorporated Agile/Scrum process in RUP methodology.

Applications: Oracle OBIEE, PeopleSoft, Cognos, Informatica, MS Office, Visio

Boltzmann Consulting, Iselin, NJ Project Manager and Head of Marketing & Strategy (May 2002 to April 2008)

• Successfully established a BI Consultancy, and built it from zero to $5.2M. • Guided, trained and mentored trainees and staff members, in following best practices.• Responsible for resource and budget planning in launching Business Intelligence projects.• Collaborated with offshore teams in India to successfully implement projects in the U.S.• Assisted HR departments in creating standards for “Request for Proposal” (RFPs).• Collaborated with Cognos, Informatica, Salesforce.com, SAS, HP, Oracle and Microsoft.

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Aviana Global Technologies, San Francisco, CA (Jun 1998 to Apr 2002)Business Analyst – Data Warehousing

Clients: Wells Fargo Bank, Bank of America, Farmers Insurance, City of Brea

• Mapped current management processes to identify gaps and failure points. • Performed root-cause analyses and developed requirements that support business goals.

EDUCATION• MBA, University of Southern Mississippi – Hattiesburg, MS• Courses in MS in MIS, California State University, Fresno, CA

TRAINING• Dale Carnegie Management Training Program• Dale Carnegie Marketing and Sales Training Program• Franklin Covey Time Management Training Program• Anthony Robbins – Personal Power Training Program

MEMBERSHIPS• International Institute of Business Analysis