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BRAND PROTECTION STRATEGY SUMMIT BRAND OWNERS | ACADEMICS | LAW ENFORCEMENT OCTOBER 3 - 4, 2017 a-capp.msu.edu/content/2017 brand-protection-strategy-summit LEARN MORE AND REGISTER Hosted by Michigan State University’s A-CAPP Center through parnterships from Join us for our 3rd summit hosted for our brand owner, law enforcement and academic partners where attendees will share, learn, and network with one another through open, collaborative, meaningful, and participant-led conversations. In addition to our three themed discussion sessions, participants, MSU researchers, and students will have the opportunity to discuss and collaborate on the Center’s cutting-edge work on brand protection and anti-counterfeiting, as well as field experience. who should attend ? brand owners with leadership roles in brand protection, law enforcement and government agencies RESEARCH LABS: why attend ? Opportunity for in-depth networking and collaboration in a smaller event atmosphere. Opportunity to network with the Center’s Industry Advisory Board and corporate partners, who are global leaders in the field of brand protection. Opportunity for open dialogue in an atmosphere that is vendor-free with no third-party interference. Opportunity to speak with internationally-recognized professors on the issues faced by brand protection professionals. Return on Investment How Can We Measure the Value of Brand Protection Programs? E-Commerce What Challenges and Opportunities Does E-commerce Pose? Partnerships How Can Partnerships Promote Brand Integrity? Anatomy of a Research Project: The Product Counterfeiting Database | Analyzing Internet Sales of Cigarettes | Advertisements for Counterfeit Products on Social Media | State Level Enforcement of Counterfeiting Laws: An Untapped Resource | Finding Illicit Goods Online Using Big Data | Distribution and Marketing Structures Involved in the Sale of Fake Native American Jewelry | Product DNA for Anti-Counterfeiting | Building Effective Brand Protection Programs to Address Product Counterfeit Risk DISCUSSION SESSIONS:

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BRAND PROTECTION STRATEGY SUMMITBRAND OWNERS | ACADEMICS | LAW ENFORCEMENT

OCTOBER 3 - 4, 2017

a-capp.msu.edu/content/2017brand-protection-strategy-summit

LEARN MORE AND REGISTER

Hosted by Michigan State University’s A-CAPP Centerthrough parnterships from

Join us for our 3rd summit hosted for our brand owner, law enforcement and academic partners where attendees will share, learn, and network with one another through open, collaborative, meaningful, and participant-led conversations. In addition to our three themed discussion sessions, participants, MSU researchers, and students will have the opportunity to discuss and collaborate on the Center’s cutting-edge work on brand protection and anti-counterfeiting, as well as field experience.

whoshouldattend?

brand owners with leadership roles in

brand protection, law enforcement and

government agencies RESEARCH LABS:

whyattend

?Opportunity for in-depth

networking and collaborationin a smaller event atmosphere.

Opportunity to network with theCenter’s Industry Advisory Boardand corporate partners, who are

global leaders in the field ofbrand protection.

Opportunity for open dialogue in anatmosphere that is vendor-free with no

third-party interference.

Opportunity to speak with internationally-recognized

professors on the issues facedby brand protection professionals.

Return on InvestmentHow Can We Measure the Value of Brand Protection Programs?

E-CommerceWhat Challenges and Opportunities Does E-commerce Pose?

PartnershipsHow Can Partnerships Promote Brand Integrity?

Anatomy of a Research Project: The Product Counterfeiting Database | Analyzing Internet Sales of Cigarettes | Advertisements for Counterfeit Products on Social Media | State Level Enforcement of Counterfeiting Laws: An Untapped Resource | Finding Illicit Goods Online Using Big Data | Distribution and Marketing Structures Involved in the Sale of Fake Native American Jewelry | Product DNA for Anti-Counterfeiting | Building E�ective Brand Protection Programs to Address Product Counterfeit Risk

DISCUSSION SESSIONS:

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