summer training project report.docx

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SUMMER TRAINING PROJECT REPORT On

Study & Analysis of Various MarketingStrategies followed at

Kotak Securities Faridabad (SUMMER TRAINING REPORT SUBMITTED TO MD UNIVERSITY, ROHTAK FOR

PARTIAL FULFILLMENT FOR THE AWARD OF MBA DEGREE)

BATCH: (2011-2013)

SUBMITTED TO: SUBMITTED BY:

NGF COLLEGE OF ENGINEERING AND TECHNOLOGY

(PALWAL)

AUGUST, 2012


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ACKNOWLEDGEMENT

Learning and acquiring knowledge has no leaps and bounds. It is one resource that never gets

exhausted, the more you preach the better it gets and the more it lives down through ages. From

the day since man set his foot on earth learning process had begun and is still evolving making

life happier and memorable. One can only lead a person to things he needs to know, but never

can teach him how to learn. Experience through failures and hardship makes a man perfect.

I express my sincere gratitude towards Mr. Rajan Garg Cluster Head at Kotak securities of

Faridabad for giving need and opportunity to undergo summer training in one of the leading

financial institution of India.

I also take the opportunity to thank my Course Co-ordinator Mr. Neeraj Chopra to provide me

with relevant insights to understand the project and guided at every step. Without his guidance

and undivided attention, the project would not have taken this shape.


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PREFACE

Any kind of learning is incomplete till it is practically applied in the concerned field. Only then

does a person understands and get hold of even the minutest details of what he/she has learnt intheir stay at the institute doing his/her MBA. So, to practically apply what I had gained in the

past one year in the MBA programme. I underwent summer training at Kotak Securities Ltd.,

Faridabad. It has been a wonderful learning experience, which has given me an insight into

management of modern business which requires an appreciation of multidisciplinary concept and

in-depth knowledge of specific analytical tools, geared to the solution of real life problems. No

doubt every real situation is unique but a set of theoretical tools of knowledge, itself based on

empirical foundation can help in developing the mechanism for handling such situation. So, the

MBA curriculum has been desired to provide to the future managers ample practical exposure to

the business world. The summer training is essential for the fulfillment of MBA curriculum; it

provides an opportunity to the student to understand the industry with special emphasis on the

development of skills in analyzing interpreting practical problems through application of

management.

I Owen special debt of gratitude to Mr. Anil Sharma Asst. Manager kotak

securities.com Ltd. to allow me to undergo this eight weeks summer training in his organization.

It was really a wonderful experience to work in kotak securities Ltd. I really enjoyed and learneda lot there.


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DECLARATION

I, SANTOSH KUMAR , Roll No.. Student of M.B.A. 2 nd year, NGF College Of

Engineering and Technology, Palwal (Haryana) hereby declare that all the information facts

and figures produced in this report is based on my own experience and study during my open

market research in analyzing the Business process analysis of Kotak Securities I further

declare that all the information and facts furnished in this project report are based on my

intensive research findings. They are first hand and original in nature.

Signature of the Candidate

HOD

Supervisor

Countersigned

Director/ Principal of the Institute


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TABLE OF CONTENTIntroduction 1-

History

The Group

Company Profile

Product Profile


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INTRODUCATION


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INTRODUCTION Practical knowledge is an important suffix to theoretical knowledge. One cannot merely depend

upon the theoretical knowledge. Classroom lectures make the fundamental concept of

management clear. They also facilitate the learning of practical things. However, classroom

lectures must be correlated with the practical training situations. It is in the sense that practical

training in a company has a significant role to play in the subject of business management.

Market research is indeed an ancient art; it has been practiced in one form of the other since the

day of Adam & Eve. Its emergence is of relatively recent origin for success of any business

& with in this relatively short period it has joined a carry great deal of importance. Management

in India is heading towards a better profession as compared to other professions. The demand for

professional manager is increasing day by day. To achieve profession competence manager

ought to be fully occupied with theory and practical exposure of management. A comprehensive

understanding of the principle will increases their Decision making ability and sharpens their

tools for this purpose. As an essential part of our course, I got the privilege to have training in

kotak securities Ltd. (A member of NSE and BSE of India) the work has carried over a span of 2

months. My job profile includes making customer relation in Faridabad for the opening of

trading & Demat A/c. and to know customer views about our services and about investment in

stock market.It has been rightly said that knowledge is power. It is common knowledge that money has to be

invested wisely. If you are a novice at investing, not terms such as stocks, bonds, equity etc.

Relax. It takes years to understand the art of investing. You are not alone in the quest to crack the

jargon. To start with take your investment decision with as many facts as you can assimilate.

But, understand that one can never know everything. Learning to live with the anxiety of the

unknown is part of investing.

Being enthusiastic about getting started is the first step, through daunting at the first instance.

Thats why our investment c ourse begins with a dose of encouragement. With enough time and a

little discipline, you are all but guaranteed to make the right moves in the market. Patience and

the willingness to pepper once savings across a portfolio of securities tailored to suit once age

and risk profile will propel once revenues at the same time cushion you against any major losses.


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Investing is not about putting all your money into the various means . Investing isnt gambling or

speculation; its about taking reasonable risks to rea p steady rewards.

Investing is a method of purchasing assets in order in order to gain profit in the form of

reasonably predictable income (dividend, interest, or rentals) and appreciation over the long

term.

The investing options are many, to name a few-

Equity Bonds Mutual funds Fixed deposits

Other


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HISTORY OFCOMPONY


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HISTORY OF THE COMPANY Kotak Mahindra is one of India's leading financial institutions, offering complete financial

solutions that encompass every sphere of life. From commercial banking, to stock broking, to

mutual funds, to life insurance, to investment banking, the group caters to the financial needs of

individuals and corporates.

The group has a net worth of over Rs. 2,840 crore, employs around 7,800 people in its various

businesses and has a distribution network of branches, franchisees, representative offices and

satellite offices across 264 cities and towns in India and offices in New York, London, Dubai and

Mauritius. The Group services over 1.6 million customer accounts.

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited.Uday Kotak, Sidney A. A. Pinto and Kotak & Company promoted this company. Industrialists

Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company

changed its name to Kotak Mahindra Finance Limited.

Since then it's been a steady and confident journey to growth and success. 1986 Kotak Mahindra Finance Limited starts the activity of Bill Discounting 1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market 1990 The Auto Finance division is started 1991 The Investment Banking D ivision is started. Takes over FICOM, one of Indias

largest financial retail marketing networks

1992 Enters the Funds Syndication sector 1995 Brokerage and Distribution businesses incorporated into a separate company -

Kotak Securities. Investment banking division incorporated into a separate company -

Kotak Mahindra Capital Company

1996 The Auto Finance Business is hived off into a separate company -Kotak Mahindra

Prime Limited (formerly known as KotakMahindra Primus Limited). Kotak Mahindra

takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford

vehicles. The launch of Matrix Information Services Limited marks the Groups entry

into information distribution.


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1998 Enters the mutual fund market with the launch of Kotak Mahindra Asset

Management Company.

2000 Kotak Mahindra ties up with Old Mutual plc. for the LifeInsurance business. Kotak

Securities launches its on-line broking site (now www.kotaksecurities.com) .

Commencement of private equity activity through setting up of Kotak Mahindra Venture

CapitalFund.

2001 Matrix sold to Friday Corporation Launches Insurance Services 2003 Kotak Mahindra Finance Ltd. converts to a commercial bank the first Indian

company to do so.

2004 Launches India Growth Fund, a private equity fund. 2005 Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime

(formerly known as Kotak Mahindra Primus Limited) and sells Ford credit Kotak Mahindra.

2006 Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company

and Kotak Securities.

This graph illustrates the journey so far:
http://www.kotaksecurities.com/http://www.kotaksecurities.com/


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THE GROUP


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GROUP STRUCTURE:

* Includes direct and indirect holdings

Corporate Identity:

The symbol of ka reflects our global Indian personality. The ka is uniquely Indian while its curve

forms the infinity sign, which is universal. One of the basic tenets of the economists is that mans

need are unlimited. The infinite ka symbolises that we have infinite number of ways to meet

those needs.

Fig. Kotak s Corporate Identity.


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Key group companies and their businesses:

Kotak Mahindra Bank Kotak Mahindra Capital Company Kotak Securities Kotak Mahindra Primus limited (kotak Mahindra Prime) Kotak Mahindra Asset Management Company Kotak Mahindra Mutual Fund Kotak Mahindra Old Mutual Life Insurance Limited

Kotak's International Business


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Organization Structure

Mr. Uday Kotak MD, Kotak Group

Mr. Prashant BhushanVice-President KSL

Mr.ABCDState Head, KSL Haryana

Mr. ABCDCuster head, KSL Faridabad

Mr. ABCDBr. Manager, KSL Faridabad


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To become the Global Indian Financial Service Brand. To be the most preferred Employer in Financial Service. To be the most trusted Financial Service Company. Value Creation Rather than size alone will be our business driver.


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LOCATION

Registered OfficeKotak Securities LtdBakhtawar, 1 st floor, 229,Nirman Point, Mumbai - 400 021.

Corporate OfficeKotak Securit Ltd.2nd floor, Amandeep Building14, Kasturba Gandhi margNew Delhi 110001

Branch Office Kotak Securities Ltd.


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COMPANY

PROFILE


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COMPANY PROFILE

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited.

Uday Kotak, Sidney A. A. Pinto and Kotak & Company promoted this company. IndustrialistsHarish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company

changed its name to Kotak Mahindra Finance Limited. Since then it's been a steady and

confident journey to growth and success.

Kotak Securities Ltd ., is one of India's largest brokerage and securities distribution house in

India. Over the years Kotak Securities has been one of the leading investment broking houses

catering to the needs of both institutional and non-institutional investor categories with presence

all over the country through franchisees and co-ordinates. Kotak Securities Ltd. offers online

(through www.kotaksecurities.com) and offline services based on well-researched expertise and

financial products to the non-institutional investors.

Kotak Securities Limited is the world of Capital Markets where everything newsworthy exists

only in the present moment and where knowing the importance of timing, sentiments and

strategic forecasting makes the difference between profit and loss. Kotak Securities Limited, a

strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% - one of

the worlds leading investment banks and brokerage firms) is Indias leading stock broking

house with a market share of 7 - 8 %.Kotak Securities Limited is one of the larger players in distribution of IPOs - it was ranked

number One in 2003-04 as Book Running Lead Manager in public equity offerings by PRIME

Database. It has also won the Best Equity House Award from Finance Asia - April 2004.

The Company has a full-fledged Research division involved in macroeconomic studies, Sectoral

research and Company specific equity research combined with a strong and well networked sales

force which helps deliver current and up-to-date market information and news.

Kotak Securities Limited is also a depository participant with National Securities Depository

Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit

services wherein the investors can use the brokerage services of the Company for executing the

transactions and the depository services for settling them. Kotak Securities has 122 branches

servicing more than 1,70,000 customers and coverage of 187 cities. Kotaksecurities.com, the

online division of Kotak Securities Limited offers Internet Broking services and also online IPO


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and Mutual Fund Investments. Kotak Securities Limited manages assets over 2500 cores of

Assets underManagement (AUM).

Kotak securities provide portfolio Management Services, catering to the high end of the market.

Portfolio Management from Kotak Securities comes as an answer to those who would like to

grow exponentially on the crest of the stock market, with the backing of an expert.

Kotak Securities Limited manages assets over Rs. 1700 crores through its Portfolio Management

Services (PMS) servicing high net worth clients with a large investible surplus through its

preferred client services in the mass affluent and wealth management segments.

The company has a full-fledged research division involved in Macro Economic studies, Sectoral

research and Company Specific Equity Research combined with a strong and well networked

sales force which helps deliver current and up to date market information and news.

AWARDS GRAB BY KOTAK SECURITIES LTD. Prime Ranking Award (2003-04) - Largest Distributor of IPOs Finance Asia Award (2004)- India's best Equity House Finance Asia Award (2005)-Best Broker in India Euromoney Award (2005)-Best Equities House in India

Finance Asia Award (2006) - Best Broker in India Euromoney Award (2006) - Best Provider of Portfolio Management in Equities

Main areas of business Kotak Securities are:-

Institutional broking business

Private client group Client money management Retail distribution of financial products Depository services Online trading

Institutional broking business:-


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This service primarily covers secondary market broking. It caters to the needs of foreign and

Indian institutional investors in Indian equities Kotak Securities institutional business also

incorporates a comprehensive research cell with sect oral analysts who cover all the major areas

of Indian economy.

Private client group:-

Private client group is a special investment division for high net worth individuals. Nonresident

Indian investors trust corporate and banks the investments product range at private client group is

among the widest in the country and covers debt and equity, mutual funds and specialized

structured investment products.

Client money management:-

This division provides professional portfolio management services to high net worth individuals

and corporate. Efficient fund management is maintained at all times as well as complete

accountability and transparency. Its expertise in research and stock broking gives it the right

perspectives from which it provide its clients with investments advisory services that benefit the

clients.

Retail distribution of financial products:-

Kotak Securities has a comprehensive retail distribution network, comprising about 7000 agents,

13 branches and over 20 franchisees across India. This network is used for the distribution and

placements of a range of financial products that includes company fixed deposits, mutual funds

initial public offerings, equity and small saving schemes.

Depository services:-

Kotak Securities is a depository participant with national securities depository limited for trading

and settlement of dematerialized shares. Since it is also in the broking business investors who use

its depository services get dual benefit.

Online trading:-

Kotak Securities online broking service kotaksecurities.com offers services for retail investors

who like to trade on net its unique product offering securities as margins and its market watch

facility with real time prices combined in an order facility not offered by and other web site at

present.

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