summer project_ abhi gupta

8/9/2019 Summer Project_ Abhi Gupta

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SUMMER REPORT

ON

MARKETING STRATEGY OF SAHARA GROUP

Under Guidance of: Submitted By:

ABHI GUPTA

FACULTY ASB BBA 3rd SEMESTER


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TABLE OF CONTENTS

Objective of the project

Introduction to malls in Lucknow

Profile of Sahara India Pariwar

History of Sahara group

Company profile

Objective of the company

Various sectors under Sahara group

The Project Background and methodology

Research methodology

Research design

Data collection method

Analysis

Sample profile

Data interpretation

Findings

Suggestion

Limitations

Conclusion


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Appendices

Questionnaire

BIBLIOGRAPHY


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INTRODUCTION TO MALLS AT

LUCKNOW

WAVES MALL

Earlier the people of Lucknow were not familiar with the Mall &

Multiplex. the first multiplex at Lucknow was started in 2001 and the

builder were in the horns of dilemma that what will be the response of

people but the people of Lucknow took it as a hot cake, it was the WAVE

MULTIPLEX. After the great success of WAVE manu other builders

bought up their own malls.

SAHARA GANJ MALL

Sahara India Pariwar built a multiplex at Sapru Marg Shahnjaph Road near

Carlton Hotel, total area is 6.5 acres it has ground, basement & four storey

building it will have the facility of 7 lifts ( capsule & 5 ordinary) it was

completed in October 2005.

RIVER SIDE MALL AND MULTIPLEX

Amrit brothers Pvt. Ltd, built the next mall beside the Taj Hotel, RIVER

SIDE MULTIPLEX it has total land area 62000sq mtr. And total build up

area 1700 sq. mts., there are four Cineplex and its a three story building ,

their scheme was to sell the entire floor to a company they were not

interested in selling shops. The project was completed in 2007.

FUN REPUBLIC MALL

The ZEE TV group built a mall at gomti nagar by the name of FUN

REPUBLIC MALL the project completed in 2007.


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SINGAPORE MALL

A Pvt. Construction group is planning to build up a mall named

SINGAPORE MALL in Gomti Nagar. Till 25th of July 2005 theconstruction work was not started. But in near future it will be also come

in existence.

CITY MALL

M.I. builders are building a mall at Vipul khand, Gomti Nager near CMS.

M.I. builders have collaboration with Fortune Group & Tariq constructions

Pvt Ltd.they have 62000 sq.fit area for construction, they are building 130shops with three Cineplex and the building will be three story. They have a

good space for parking & common hall. The building will have 2

escalators with 3 lifts.


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Emotions are of two kinds - love and respect. Love is an inferior

emotion which has been given by God to fulfill your reasonable,

unreasonable needs. But in human society since we have the

thinking power, so sense and action of respect for others and

sense of self-respect is the most superior emotion.

-SUBROTO ROY


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PROFILE OF SAHARA INDIA PARIWAR

INTRODUCTIONHOME CALLED INDIA

PARIWAR CALLED SAHARA

WHERE THE MIND IS WITHOUT FEAR AND THE HEAD IS HIGH WHERE

KNOWLEDGE IS FREE, WHERE THE WORLD HAS NOT BEEN BROKEN UP INTO

FRAGMENTS. BY NARROW DOMESTIC WALLS, WHERE THE WORDS COME OUT

FROM THE TRUTHINTO THAT HEAVEN OF FREEDOM, MY FATHER LET MY

COUNTRY AWAKE.

In line with the prayer of Gurudev Rabinder Nath Tagore the

country did awaken and got the long cherished dream of independence on

the 15th of August 1947. Remembering the words of Mahatma Gandhi

who always wanted to make India into one family in which everyone had

a role to play, deeds to contribute to enjoy peace, harmony and

tranquility. India has come long way in these 50 years since

independence and definitely the people of the nation as a whole

contributed in all the achievements, which have resulted in India as awhole have contributed in all the achievements, which have resulted in

India competing with developed countries of the world and make for

itself in various fields. Their achievements go a long way in reviving its

true spirit of excellence and perseverance.

Sahara India Pariwar is proud to take this opportunity of appreciating,

acknowledging the constructive contribution of the great sons of the soil.

Since our inceptions in 1978 we have had the privilege of sharing our

thoughts, dreams with many great personalities. We also in our own

humble way have endeavored in building an ideal family and becomingan integral part of our home called India.

We look forward to continuously marching together with the true

soldiers, architects of the nation towards overall progress of the nation,

which would help in making our beloved country an ideal family with a

glorious past and an exemplary future.


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EMOTIONALLY INTEGRATED

SAHARA INDIA PARIWAR

Sahara India Pariwar is not a business organization but an emotionally

integrated family. All its members are knitted together by a single thread

called emotion and itself with the team spirit of Indian nationalism, its

culture, tradition, belief, ethics, value and morals. The members adore the

holy motherland.


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HISTORY

SAHARA INDIA PARIWAR BEGINNING

A table and two chairs, one small office, a faithful lambretta scooter and

a staff of one clerk and a runner boy. That was the beginning of Sahara

Para Banking. The public deposit Mobilization Company that reached

out to rural India and not just the urban crowd. It is this same small

saving venture that has blossomed into what is today. The countrys

largest deposit Mobilization Company in the private sector.

YEAR - 1978

CAPITAL - Rs. 2000/-

PLACE

-GORAKHPUR

ESTABLISHMENT -ONE SMALL

ROOM WITH

2 CHAIRS

AND A TABLE


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COMPANY PROFILE

The 25th foundation day 1st Feb, 2004.

1978 2004

Started from Gorakhpur with 3

workers

All India presence with over 6.9 lac

workers

15 dependents' livelihoodOver 34.5 lac dependents'

livelihood

42 depositors.

Over 6.1 crore depositors (1 out of

every 17 Indians).

Asset - Rs. 2000 only. Assets - over Rs.50,000 crore.

1 Establishment 1707 establishments

No Malik * No Malik *

No Trade Union No Trade Union

Asset Base by 2004 Rs. 50,000 crore.

Fast growing towards Rs. 100,000 crore.

The largest infrastructure in Private Sector in India.TRULY A PARIWAR largest best and most disciplined Pariwar


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SAHARA INDIA PARIWARS PHILOSOPHY

COLLECTIVE MATERIALISMIn any human relationship, it becomes imperative to take into

consideration the, materialistic aspect of life -we do so but by giving it

second priority. The first priority is given to emotional aspect and with

perfect blending of materialism with emotionalism results in continuous

collective growth for collective sharing and caring, which gives an

impetus to our philosophy -"COLLECTIVE MATERIALISM".

STRENGTHWe never do wrong nor do we tolerate it. Sahara India Pariwar never

plans, never acts, never needs, never desires and so never ask anything

which is not legitimately due to us from ANYBODY including people

from legislature, judiciary, administration or from any field -Never with

any kind of INTENTION which is against the interest of, society and

country, against the law of the land or against basic values and ethics.

DISCIPLINE

DISCIPLINE is enthusiasm obedience of laws and orders, which aregiven by RIGHTFUL AUTHORITY. Seniors are rightful at the

Workplace and Parents, other responsible elders are rightful authority in

our Social Sphere.

SELF DISCIPLINE is enthusiasm obedience of laws and orders, which

are promoted by justified demand of the situation.

DUTY is enthusiasm obedience of laws and orders which are given by

your conscience.

QUALITYWe at 'SAHARA' always and religiously chase QUALITY -In honoring

Rules, If Regulations, Commitments, Values, Fairness, Performance of

Duties by honestly balancing ours and other's reasonable point of view in

the matters of Material & Emotional aspects besides best possible

Product Quality and Service Quality -SO QUANTITY ALWAYS

CHASES US.


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PROFIT SHARING

OUR MAN POWER OUR PRIME ASSESTS

EMOTION is not just another beautiful words. EMOTION is the keythat generates the required enthusiasm for performance. Expression of

emotions is in enthusiastic performance of duties towards others from

others reasonable point of view with strong and sharp sense of duty. Such

enthusiastic performance towards the organization in day work properly

balances the quality, cost and time demands, which give the desired

material output, fused with meaning of discipline and self discipline

i.e. the enthusiasm obedience of laws and orders which are given by the

rightful authority and which are given by the demand of the situation,

give birth to professionalism the ultimate continuous productivity for

the collective development.

PROFESSIONALISM IS EMOTIONALISM.


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OBJECTIVE OF SAHARA INDIA PARIWAR

SAHARA INDIA PARIWAR

STANDS FOR

Emotion before Economics

Principles before Profit

Values before Wealth

Man before Money

Country before Religion

Quality before Quantity

Conscience before Corporation

Family before Fortun


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KARTAVYA COUNCILYour Rights Are Our Duty

WHAT

A commitment of Sahara India Pariwar to the genuine needs and rights

of any body & everybody-Be it to a depositor, newspaper reader,

consumer, flier all business associates and Sahara India Family

Members.

AIM

To provide justice Be it a matter of tiniest imperfection or justice in

our COMMITMENT products or service direct or indirect, short term or

long term.

NEEDIndia needs effective consumer protection and protection of worker

genuine rights. There are various agencies, promising protection &

action. But no external body can provide justice unless the company

becomes QUALITY CONSCIOUS WITH STRICTLY NO

DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its

very dominating nature.

MOTTO

We not only believe but practice NO DISCRIMINATION, JUSTICE &

HIGH QUALITY means enthusiastic, productive performance of dutyKARTAVYA towards the consumers, workers genuine satisfaction.

WHERE

Kindly rush your grievances/suggestions or any queries related to

Sahara India Pariwar to the nearest Sahara establishment.

RESPONSE WILL NEVER BE DELAYED AND JUSTICEWILL NEVER BE DENIED.


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VARIOUS SECTORS

UNDER

SAHARA GROUP


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PARA BANKING

India's No. 1 Public Deposit Mobilization company in the Private

Sector Mobilizing Highest yearly deposit level in the country.

Over 6.1 crore Esteemed

Depositors.

1707 Establishments.

Serving 1 Out of 20 Indians.

Now entering into Life Insurance,

Mutual Funds, and Housing Finance

& Sahara Net - The 12th largest

network of V-SATs in the World. Certificate of Registration by ReserveBank of India

Sahara India Financial Corporation

Limited is the First Residuary Non-

Banking Company of the country that has

been granted Certificate of Registration by

Reserve Bank of India and a clean chit for

complying with all the guidelines

applicable to the Residuary Non-

Banking Financial Companies(RNBCs).

Our Strong and Strict Fundamentals-

Stringent Expense Control with the Cost of Fund including Interest Cost within

10.0% per annum.

No Speculative Investment with Total Investment in Equity at 0.34% of the

Total Assets.

High-Class Quality Investment, which restricts the Non-performing AssetRatio to 1% only.

No Unsecured Loan and hence no Bad Debts at all.

Capital Adequacy Ratio of 19.28% when the statutory requirement is 12% only.


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HOUSING

33,400 acres of Company owned land. Project worth

Rs.1,72,000 crores.

Not only dream houses but also, for the first time in

India a dream lifestyle for the common man

The World's Largest Chain of Self-sufficient High

Quality Township in 217 Cities

SAHARA INDIA COMMERCIAL CORPORATION LTD. has

under its banner some of the finest business addresses. Built on the

latest architectural concepts, these offices cum shopping complexes

bear outright signatures of success.
http://www.saharacityhomes.com/


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MALLS AND MULTIPLEXS

Sahara Mall, Gurgaon

India's first Brand Super Mall spread over 2.3 Lac Sq.ft. is a unique

Shopping Mall which shall comprise company owned Brand outlets and

flagship stores promising complete range of products and latest offerings.

A Shopping Mall that shall set new standards in contemporary design and

latest facilities and amenities making it one of the most preferred

shopping zones for the consumers with international class retailing

environment. Already several reputed brands like Pantaloon,

MacDonalds etc. have ensured their presence in Sahara Mall.

A multiplex for recreational and leisure activities is the highlighting

feature of Sahara Mall. This Mall has been expertly designed by W.S.Atkins, global leaders in architecture and engineering consultancy. The

construction work is being carried out by renowned firm M/s Larsen &

Toubro-E.C.C. Division.

Having earthquake resistant construction designed to international

standards, it provides a shopping, entertainment and leisure environment

as never before. Truly, it is the mall of future.

Total built up Area: 2.37 lac sq. ft.Status: Completed.


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Sahara Ganj Lucknow

A brand Super Mall with a built up area of approx. 4 lac sq.ft. shall be

one of the largest in India matching international standards with the best

in value additions truly orchestrating a synergistic symphony of retailing

amidst an environment of recreation and pleasure with state of the art

facilities.

An epitome in majestic stylish designing and incorporating all the

parameters of a world class mall, Sahara Ganj has been crafted by W.S.

Atkins and is poised to become a pioneer in its class which shall set the

standard in terms of quality of design development, construction,

technology and services as exemplified by the Multiplex and Bowling

Alley and many more which shall be the first of its kind in Lucknow.

Total built up Area: 3.93 lac sq.ft.

Status: Taking Shape


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SAHARA SHOPPING CENTRE

An expertly designed complex, incorporating the latest and the finest in

ultramodern concepts, Sahara Shopping Centre has captured the hearts ofthe businessmen, entrepreneurs and the shoppers alike in Lucknow.

A centre of excellence, style and standard, it is a fine example of splendid

workmanship.

Total built up Area: 1.09 lac sq. ft.

Status: Completed


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Sahara Trade Centre Lucknow

Sahara Trade Centre is the most impressive building on the Faizabad

Road, situated on the bustling highway with a wide and extensive

frontage and multiple entries. Ideally planned and located at a stones

throw distance from well developed posh localities in Lucknow, it is an

ultramodern shopping cum office complex with spacious showrooms and

well designed office space.

Total built up Area(Thousand Sq. Ft.): 47.05

Status: Completed


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Sahara Plaza, Lucknow

An expertly designed complex on an expansive area incorporating the

finest in ultramodern concepts with multiple entrances and assuredfrontage to every shop, Sahara Plaza is well poised to become a pioneer

in its class with an impressive elevation that enhances the grandeur of the

complex and broad landscaped pathways & wide corridors to ensure

uninhibited movement. Large area has been dedicated solely to parking,

making it hassle-free. Generators for round the clock lighting and

automatic heat sensitive fire control system for total protection shall be

also be provided.

The construction of Sahara Plaza is based on the latest construction

technology as per the Bureau of India Standards IS 1893 norms formaximum earthquake resistance.

Total built up Area (Thousand Sq. Ft.): 67.08

Status: Completed


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Sahara Bazar Lucknow

Our first commercial venture, an exclusive shopping complex built on an

ultra modern architectural concepts. Consisting of marvelous hexagonal

modules with beautifully designed show rooms, shops and a sprawling

Terrace Restaurant.

Total built up Area: 44.6 thousand sq. ft.

Status: Completed


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Integrated Sahara Tourism Circuit In West Bengal

Unique Features of Sunderban: -

Only mangrove tiger land on the globe.

Largest estuarine delta in the world.

Largest species of mangrove in the world.

Largest number of Royal Bengal Tigers in the

world.

Largest species of estuarine crocodiles in the

world.

Established as a National Park in 1984.

Inscribed in the World Heritage List in 1985.


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Media & Entertainment

Round-the-Clock Entertainment Channel with Mega Attractions

24-Hour National News Channel

31 Round-the-Clock City-Centric Regional News Channels

Offering Local News and Events

State-of-the-art Technology

47 Editions of Print Publications Including Dailies and Weeklies in

Hindi, English and Urdu

Satellite Radio Channels


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SATELLITE TELEVISION CHANNELS

Sahara Manoranjan: 24-hour, free-to-air and digital Hindi satellite TV

entertainment channel offering soaps, serials, mini-series, blockbustermovies, mega events and other interesting programmes.

Sahara Samay: One free-to-air and digital 24-hour national Hindi

satellite news channel and 31 round-the-clock city-centric regional

satellite news channels using the world's most advanced, Asia's largest

and India's first fully - automated electronic news production and state-

of-the-art transmission technology.

PRINT PUBLICATION

47 editions in 3 languages including Sahara Samay (Hindi weekly

broadsheet), Sahara Time (English weekly broadsheet), Aalmi Sahara

(International Urdu weekly), Rashtriya Sahara (Hindi daily

newspaper) and Roznama Rashtriya Sahara (Urdu daily newspaper)

using one of the largest & fully integrated pre-press, on-press and post-

press print production facilities in India.

SATELLITE RADIO CHANNEL

Sahara Swar: Soon-to-be launched satellite radio channel on Mumbai

suburban trains, delivering entertainment and news. To be subsequently

available world-wide.
http://www.saharamanoranjan.com/http://www.saharasamay.com/http://www.saharasamayweekly.com/http://www.saharasamayweekly.com/http://www.saharatime.com/http://www.rashtriyasahara.com/http://www.rashtriyasahara.com/http://www.saharamanoranjan.com/http://www.saharasamay.com/http://www.saharasamayweekly.com/http://www.saharasamayweekly.com/http://www.saharatime.com/http://www.rashtriyasahara.com/http://www.rashtriyasahara.com/


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AVIATION

In the fast changing Indian Aviation scenario, Air Sahara has

unassailably established itself as one of the leading players in the Indian

Aviation industry. It has constantly brought in new initiatives and has

today developed into a wholesome airline, which offers benefits and

services unmatched by any other domestic operator. Today, the Airline is

on the threshold of a new dawn of success and consolidation.

Air Sahara is part of the multi-crore Sahara India Pariwar. Sahara India

Pariwar has interests in Public Deposit Mobilization, Media &

Entertainment, Housing & Infrastructure, Tourism, Consumer Productsand Information Technology. Starting on a modestscale and a capital of

only Rs. 2000 in 1978, Sahara India Pariwar has traversed a long way to

become an icon in Indianentrepreneurship.

The airline is currently undergoing a complete overhaul and restructuring

exercise. Air Sahara has redefined itself in terms of an efficient and

punctual airline with a high record of on-time-performance and dispatch

reliability. Efforts are being made to increase connectivity and offer

convenient timings.

.Air Sahara has taken the lead in introducing novel initiatives such as

Steal-a-seat flexi fare options, Sixer/Super Sixer and Square Drive/Super

Four. The Sixer initiative recently won the 'The Pacific Asia Travel

Association' (PATA) award for the year 2003, at Bali, Indonesia.

Air Sahara's frequent flyer programme called Cosmos has also become a

great hit with the passengers as it offers faster accruals, lower redemption

bars and requires no minimum balance for redemption. Very simply put,

it is India's fastest way to fly free. Interline agreements with almost 87

international airlines and 21 General Sales Agents spread all over theworld makes it easy for a passenger to book a seat and obtain a ticket

from any part of the world.


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Sahara Hospital Project

THE SALIENT FEATURES :-

Association of leaders of service, health and Architecture Sahara

India Pariwar, Apollo hospital group and Architect Hafeez

Contractor.

Holistic approach towards health with estimated cost of more than

150 crores.

Super-specialty, Tertiary cares Hospital.

350 beds Hospital expandable to 500 beds.

On 40 acres of land in Gomtinagar, Lucknow.

More than 25 super-specialties with state of the art equipment under

one roof.

World class services with convergence of medical science and

technology

Tele-medicine- medical facilities to the remotest of India through V-

sat.

Dedicated floor and special privileges for the Karmyogies of Sahara

India Pariwar.

Centre for Preventive and alternative medicine

More than 1000 general and highly specialised technology driven job


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CONSUMER PRODUCTS

44 brands - more than 1957 quality items which ensure ultimate customer

satisfaction.

Seven broad product categories, which include

Cosmetics

Toiletries

Garments

Food Products

Toys Fashion Jewellery and

Object D'Arts.

1707 distribution centres.

Over 6.9 lac strong sales force.

5.1 crore consumer base.

Sahara Net

Sahara Net - The 12th largest network of VSATs in the world

that would provide multi-dimensional services to the customers.


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THE PROJECT

BACKGROUND

AND

METHODOLOGY


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RESEARCH METHODOLOGY

Research methodology describes the research procedure. This includes

the overall research design, the sampling procedure, the data collectionmethods, field methods and analysis procedure.

RESEARCH DESIGN

A research design is a arrangement of conditions for collection and

analysis of data in the manner that aims to combine the relevancepurpose with economy procedure.

Research are of three type

(a) Exploratory research

(b) Descriptive research

(c) Hypothesis testing research

For this a through examination of the procedure was done. Efforts were

made to single out those individuals who were most imaginative. All

efforts were made to locate customer of special ability to give

information regarding the facilities.

Since the objective of the exploratory research was to find new ideas, it

was important to give respondent the greatest possible freedom to

response that they could come out with their original ideas.

Te respondents selected were better educated. The comprised of theteachers, employee-government & non government. And businessman.

The respondents were selected from the middle class, lower middle class

also.


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DATA COLLECTION METHOD

Since the secondary data was not available, the research

undertook a field survey to collect the information from the

primary data.

Secondary data can be defined as the data collected

by some one else for the purpose other then solving the

problems being investigated. Whereas primary data, on the other

hand, are generated by a study specially design to accommodate

the data needs of the problem at hand, to collect the primary

data an undersigned questionnaire used to get the response werein the proper sequence.

The research himself collected a few dates through observation

while as a summer trainee in the company.

QUESTIONNERE

The research organized the following points given below so as

to provide a step by step approach to the development of a

questionnaire.

(1) Determination of the

information required.

(2) Determination of the type of

questions to be used.

(3) Determination of the content

of individual questions.

(4) Decisions of wording of

questions.

(5) Decision of sequence of

questions.


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(6) Determination of the nature of

the question.

SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample

from a given population. It refers to the techniques or the

procedure the research would adopt in selecting the items

to be included in the sample i.e. the size of the sample.

Step in Sample Design:

(1) Determination of the type of

universe.

(2) Determination of sampling

unit.

(3) Obtaining the source list.

(4) Determination of the size ofthe sample.

(5) Deciding the budgetary

constraint.

(6) Deciding the sampling

procedure.

Total respondents: - 150


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RECOMMENDATIONS

After a though analysis of research finding & starting the

conclusions, the researcher is now in a position to give a few

honest suggestions to the company.

Marketing has its origin in the fact that humans are creatures or

need & wants. The ever increasing human needs make a

company to introduce the product multiplex.

The opinions of the customers are important & significant in the

marketing the mall & multiplex consist of all the pre and post

services provided by the builders. The construction company

should know what the customer wants and how to fulfill their

wants the trend is changing and the peoples are becoming

revolutionary both in their thoughts and actions so they want

more facilities & value for money. So the company must give

more care towards customers, they have to change with

customer as an old proverb says Profit is the payment you get

when you take advantage of chance. Company decides sample

size correctly to know customer opinion. Above all the company

should well aware about consumer behavior.

These are some suggestions which are known after doing

survey, so the company must take some steps to the customer

views.


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Q1.GENDER

6 4

3 6F E M A

M A L E

INTERPRETATION:

1.36% females were interviewed.

2.64% male were interviewed.


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Q2.AGE

3 3

4 0

1 7

1 0

2 5 -3 5

3 5 -4 5

4 5 -5 5

A B O V E

INTERPRETATION:

1. 10% people were interviewed of age above 55 yrs.

2. 17% people were interviewed of age within 45-55yrs.

3. 40% people were interviewed of age within 35-45.

4. 33% people were interviewed of age within25-35.


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Q3.OCCUPATION

5 62 4

1 6 4 %

B U S IN E S S M

P R O F E S S IO

S E R V IC E H O

O T H E R S

INTERPRETATION:

1. 56% Businessmen were interviewed .

2. 24% Professionals were interviewed.

3. 16% Serviceholders were interviewed.

4. 4% Others were interviewed.


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Q4. INCOME LEVEL(PER MONTH)

1 3

1 7

5 7

01 3

B E L O W 1

1 0 0 0 1 - 1 5

1 5 0 0 1 - 2 5

2 5 0 0 1 - 5 0

A B O V E 5 0

INTERPRETATION:

1. 13% People were interviewed Below 10000 .

2. 17% People were interviewed of income level between 10001-15000.



5. 13%People were interviewed of income level Above 50000.


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Q5.HOW MANY TIMES YOU HAVE VISITED

MALLS MULTIPLEX?

2 0

3 0

5 0

N O N E

L E S S T H A N 5

M O R E T H A N

T IM E S

INTERPRETATION:

1. 20% People have visited mutiplex not any time .

2. 30% People have visited mutiplex less than five time.

3. 50% People have visited mutiplex more than five times.


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Q6. REASON FOR GOING MALL & MULTIPLEX.

4 0

2 5

2 5

1 0

W A T C H I N G M

F A M IL Y O U T I

S H O P P IN G

R E S T A U R A N

INTERPRETATION:

1. 40% People were visiting mutiplex for watching movies

.

2. 25% People were visiting mutiplex for family outing.

3. 25% People were visiting mutiplex for Shopping.

4. 10% People were visiting mutiplex for Restaurant.


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Q7.DO YOU WANT A SHOP IN ANY MALL.

1 2

8 8

Y EN O

INTERPRETATION

1.12% People were interested in purchaging shop in malls.

2. 88% People were not interested in purchaging shop in mall.


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Q8.HOW MANY MULTIPLEX SHOULD BE IN THE CITYLIKE LUCKNOW?

81 2

7 5

5

O N E

T W O

M A N Y

C A N N O T

INTERPRETATION

1.8% People wanted one multiplex.

2. 12% People wanted two multiplex.

3. 75% people wanted many multiplex.

4. 5% people were not able to say the exact number.


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Q.9 why do you want a shop in the mall?

4 0

4 0

2 0

f o r o w n s

in v e s t m e

f o r le a s e

INTERPRETATION

1.40% People were interested for own shop.

2. 40% People were interested for investment.

3. 20% People were interested for lease.


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Q10. MULTIPLEX SHOULD BE IN WHICH LOCATION?

3 0

5 0

1 82 %

P E A C E L O C A T IO

P O IS H L O C A T IO

C O M M E R C IA L L

O T H E R

INTERPRETATION

1.30% People gave their choice for peace location .

2. 50% People gave their choice for posh location .

3. 18% People gave their choice for commercial location.

4. 02% people gave their choice for other location.


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Q11.WHAT IS YOUR FIRST PREFERENCEFOR FACILITIES PROVIDED BY MALLS?

2 0

3 42 6

2 0

O u t lo

p a r k i

th e a t

s h o p

INTERPRETATION

1.20% People gave their first choice for outlook .

2. 34% People gave their first choice for parking.

3. 26% People gave their first choice for theater.

4. 20% people gave their choice for shops.


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Q.12 MUTIPLEX CULTURE IS DEVLOPING RAPIDLY IN

LUCKNOW IT IS. .

6 8

2 2

1 0

A G G O D S I

U N N E C E S

C A N N O T

INTERPRETATION

1.68% People said it is a good sign .

2. 22% People said it is unnecessary.

3. 10% People gave no response.


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Q 13.THE BUILDING OF MALL SHOULD BE.

7 % 8 %

7 5 %

1 0 %

S T A N D A R IS E D

E A R T H Q U A K E

A B O V E B O T H

U S U A L A S O T

INTERPRETATION

1.7% People were in favor to standarised building.

2. 8% People were in favor to earth quake proof building.

3. 75% People were in favor to standarised as well asearth quake proof building.

4. 10% People were in favor to usual as others building.


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Q. 14. WHAT IS YOUR PREFERENCE FOR THESECURITY AND SAFETY AT MALLS?

3 3 %

3 5 %

1 7 %

1 5 %

F IR E S A F ET Y

V E H IV L E S A F E

S A F E T Y O F L U

P ER S O N A L S A

INTERPRETATION

1.33% People gave their first preference to fire safety.

2. 35% People gave their first preference to vehiclesafety.

3. 17% People gave their first preference to the safety ofluggage.

4. 15%People gave their first preference for personal

safety.


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Q.15.FROM WHERE YOU GET THE FIRSTINFORMATION ABOUT THE MULTIPLEX.

3 0

4 0

1 5

1 5T H R O U G H M

B Y F R IE N D S

F R O M P O S T

B A N N E R S

O T H E R S

INTERPRETATION

1.30% People got first information through media.

2. 40% People got first information by friends.

3. 15% People got first information from posters ,cutouts & banners.

4. 15% People got first information by other sources.


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2. ELEVATOR

3 9 %

2 %

3 %2 2 %

0 %

3 4 %I P R EF ER EN

II P R EF ER E

I I I FR EF ER E

IV F R EF ER E

V P R EF ER E

V I P R EF ER

INTERPRETATION

1. 38% people given first choice for elevator.

2. 2% people given second choice for elevator

3. 3% people given third choice for elevator

4. 22% people given fourth choice for elevator

5. 34% people given fifth choice for elevator

6. 1% people given first choice for elevator


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3.ESCALATOR

1 49 %

1 %

4 6

2 8

2 %I P R E FE R E

II P R EF E R E

III FR E FE R E

IV FR E FE R E

V P R E FE R

V I P R E FE R

INTERPRETATION

1. 14% people given first choice for escalator.

2. 9% people given second choice for escalator.

3. 1% people given third choice for escalator.

4. 46% people given fourth choice for escalator .

5. 28% people given fifh choice for escalator.

6. 2% people given sixth choice for escalator.


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4. ATRIUM(COMMON HALL)

3 % 1 05 %

8 %

3 2

4 2

I P R E F E R E

I I P R E FE R E

III FR E FE R E

IV F R E FE R E

V P R E FE R

V I P R E FE R

INTERPRETATION

1. 3% people given first choice for atrium.







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INTERPRETATION

(1) Mostly businessmen were interested to invest in

commercial sectors.

(2) People falling under the income level of 25,000 to50,000

(per month) were interested to invest in the mall & multiplex.

(3) Majority of people were interested to invest in Shopping

center for their business.

(4) Two third people were interested to have 2 to 4 shops in

their commercial property.

(5) One third people were invested to invest in commercial

sector for rental purpose and similar are for doing their own.

(6) Most of the people intrested in commercial property not

more then2 to 4 km. away from the commercial location.

(7) A number of people prefer for financial assistance to

invest in commercial sector.

(8) Most of the people have4 opted for M.I. builders, j.k.

bottlers as their promoter. Third preference was given to Sahara.

(9) To buy a commercial property most of the people

prefer in between 4 to 6 lacks as their investment amount.


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(10) Maximum people preferred for ground flour for theirshopping center.

(11) People were generally interested to pay 2 /- per square feet

as their monthly maintenance charge.

(12) People are generally giving their preference for aminitiesa

provided by the promoter as following:

(a)power back up

(b) parking

(c)security


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SCOPE

The project will assist The company in conducting further

studies in this area of mall and multiplex and could lead to

increase the market share. This project is of great help to me ingetting exposure in the corporate world.


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PROBLEMS

While preparing the questionnaire on a hypothetical marketing

strategy I had to study a lot on the interest of the consumer of

the mall & multiplex for the services provided by the malls. Forthis I was provided all the necessary documents and papers by

the respected employ of the company, they made my work look

easy. In preparation of the questionnaire I had to target the

nature of the customer, their expectations and many more

factors like this.

After completion of the questionnaire I was given the

responsibility of survey, in this I had to go all the malls &

multiplexes either build up or under construction as well as shop

to shop to make this questionnaire filled up by the people.

Through which I could get their views and opinions on the mall

& multiplex. This field work was my real test in which I came

into contact with variety of people; some were very courteous in

filling up the questionnaire, while most of them were not vary

eager, to increase the eagerness I told them that this

questionnaire will be used by the construction companies for the

new projects, which will be beneficial for them (peoplesurveyed) , because the construction firms will work according

to the peoples opinions and views as given in the questionnaire.

At last I would like to say that it was a great

experience which has given to me the confidence to conquer the

whole world.


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BIBLIOGRAPHY

Marketing management:- Philip Kotler

Research methodology:- C. R. kothari

WEBSITES

(1) google.co.in

(2) saharaindiapariwar.org

(3) saharahousing.com

(4) amolituderesearch.com

(5) mypage.uniserv(6) cochiseccountyreality.co

m

(7) nicheswork.com


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QUESTIONNAIRE

I am Varsha Gupta Pursuing B.B.A. 6th semester in AMITY

UNIVERSITY LUCKNOW.

I request you to kindly give the information in the questionnaire. ThisInformation thus received shall be strictly confidential and shall be use

only for academic purpose only.

.

Name:

Age:

Gender: (1) Male (2) Female

Education: (1) Undergraduate (2) graduate (3) Post graduate

Occupation: (1) Service (2) Business

(3) Professional (4) Others

Income (per month):

(1) Below 10000/-

(2) 10001/- to 15000

(3) 15001/- to 25000

(4) 25001/- to 50000

(5) Above 50000

1. How many times you have visited multiplex?

(1) None (2) less than five times (3) more than five times


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2. Reason for going to multiplex?

(1)Watching movies (2) Family outgoing (3) Shopping (4) Restaurant

3. Do you own a shop in any multiplex?

(1) Yes (2) No

4. How many multiplex should be in the city like Lucknow?

(1) One (2) Two (3) Many (4) Can not say

5. Do you want a shop in any multiplex?

(1) yes (2) no

6. Multiplex should be in:

(1) peace location (2) posh location (3) commercial location (4) other.

7. What is your preference for the following facilities:

(1) Out look (2) Open space (3) Fountain (4) Parking (5) Theater

(6) Shops (7) Safety (8) Restaurant (9)Service inside Multiplex

(10) Healthy environment.

8. Multiplex culture is developing rapidly in Lucknow it is:

(1) A good sign (2) unnecessary (3) Can not say

9. The building of multiplex should be:

(1) standardized (2) Earth quake proof (3) Both above (4) Usual as others

10. What is your preference for the security and safety of the Multiplex:

(1) fire safety (2) Vehicle safety (3) safety of luggage (4) personal safety

11. From where you get the first information about the multiplex:

(1) through Media (2) BY friends(3) From posters , Banners & cutouts (4) others

12. Write in few words your expections from a Multiplex:

Respondent Address: -


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e-mail no.: -

Contact no. : -

summer project_ abhi gupta

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