A

PROJECT REPORT

ON

“Estimation of market potential for a product”

AT

TVS MOTORS LTD.

BY

DHARMINI SINGH

Under the guidance of

Prof. - Mrs. NIDHI GUPTA

SUBMITTED TO

SAVITRIBAI PHULE UNIVERSITY OF PUNE

Through

INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH , (IBMR)

CHINCHWAD, Pune–411019.

1 | P a g e

DECLARATIONDECLARATION

I DHARMINI SINGH, a student of MBA Marketing (2014-16) hereby declare that the, project

report entitled

“Estimation of market potential for a product”

This is the authentic work done by me at

TVS MOTERS LTD, SALES division Pune.

Report is submitted in partial fulfillment of universities of Master of Business

Administration (M.B.A.) degree abide by Pune University rules.

DHARMINI SINGH

MBA marketing

ASM’s IBMR Chinchwad

2 | P a g e

ACKNOWLEDGEMENTACKNOWLEDGEMENT

Devotion is important, knowledge is important, but this knowledge, devotion will be fruitless if

these factors are put in the wrong direction. So we desperately need a guide to make our way

clear in foggy situations. I have utilized this valuable suggestion in making my report attractive

and accurate. I am greatly indebted to all those, whose suggestion has formed the bases of this

report.

Firstly I would like to thanks Mr. Ravindra Desai ‘Area sales manager’ TVS Motors Ltd. for

giving me the opportunity to work on this project.

Further, I extend my thanks to Mr. Rohan Kadam ‘GM’ Sai Baba TVS Chinchwad and

Team Leader Mr. Ballu Kalbhor for being the source of inspiration and guidance to me. It was

their help and cooperation, which made me complete my project.

I am highly indebted to Prof. Nidhi Gupta for her valuable cooperation and her unending

support, for guiding me at every step.

Finally I would like thank to all respondent for their helpful criticism and useful suggestions,

which contributed towards successful completion of my project.

DHARMINI SINGH

MBA (Marketing)

ASM’s, IBMR, Chinchwad

Sip letter

3 | P a g e

College Letter:

4 | P a g e

5 | P a g e

INDEX

TABLE OF CONTENTS

Sr.No Chapter Page NO

1 Executive summery& Introduction

10-13

2 Organization Profile 15-42

3 Outline of the problem 44-45

4 Research Methodology

4.1 Data analysis & interpretation

47-69

5 Activity chart 71

6 Learning Through the Project 73-74

7 Contribution to the organization 76

8 Conclusion 78

9 Bibliography 8010 Questionnaires 82-85

6 | P a g e

Tables:

Table Number Table Name Page Number

Table No. 1 Sale of TVS Scooter 17

Table No. 2 Total Sale of Scooter in India 18

Table no 3 Preference for Vehicles 52

Table no: 4 Brand Preferences 53

Table No: 5 Strength of brand 54

Table No: 6 Segmenting Market 55

Table No: 7 Feature – Scooter Body 56

Table No: 8 Qualities of Scooter 57

Table No: 9 Feature – mobile charger 58

Table No: 10 Engine Capacities 59

Table No: 11 Feature – Fuel Filling 60

Table No: 12 Feature - Price expectation 61

7 | P a g e

Graphs:

Graph Number Graph Name Page Number

Graph No. 1 Sale of TVS Scooter 16

Graph No. 2 Total Sale of Scooter in India 18

Graph No.3 PLC of Jupiter 48

Graph No 4 PLC of wego 49

Graph No 5 Preference for Vehicles 53

Graph No: 6 Brand Preferences 54

Graph No: 7 Strength of brand 55

Graph No:8 Segmenting Market 56

Graph No: 9 Feature – Scooter Body 57

Graph No: 10 Qualities of Scooter 58

Graph No: 11 Feature – mobile charger 59

Graph No: 12 Engine Capacities 60

Graph No: 13 Feature – Fuel Filling 61

Graph No: 14 Feature - Price expectation 62

8 | P a g e

CHAPTER- 1

EXECUTIVE SUMMARY

&

INTRODUCTION

9 | P a g e

10 | P a g e

1) Executive Summary:

According to University of pune syllabus in the third semester I have to submit project report

on the respective specialization. Regarding this I have specialization in marketing so I do such

research proposal which shades lights on my knowledge about market research and it’s out

coming.

In Summer Internship Project I have worked with TVS Motors Ltd a one of the leading

company in automobile and auto component, I basically deal with sales team of a company in

such assigned work we got opportunity to do marketing activity in PCMC area under the

guidance of area sales manager and GM of main showroom of PCMC. In SIP I do the activities

like Direct Marketing, Direct Sale, customer survey and promotional activity. Within 60 days

time period we do various activities in PCMC area. Direct marketing we did canopy promotion

and sale also. So basically we have focused on the model WEGO, JUPITER, SCOOTY PEP+,

APPACHE, and STAR CITY+. In related to that I found various advanced feature in Jupiter

which are really advanced and help the product to sustain in market. During the internship when

I did survey activity I found that in 110cc category there are 10 scooters but when I compare

them to each other there are many advanced feature in most of scooter but top most feature is

only in Jupiter. According to my observation I thought that if a particular Indian brand can

perform with this strength, such product have that much potential to face other foreigner brands

so here I put the need to analyze it and prove the importance of the Jupiter and how beneficial it

is. In this project I have estimated the price of various models of TVS products.

So for my analysis following are the main objectives

1. To understand and analyze the factors that affects scooter estimation.

2. To estimate the price, advantages, benefits and value of TVS products.

3. To Study and understand price awareness of T.V.S. Motors Ltd.

4. To study a price estimation of buyers in PCMC area.

According to above objective I had to find out the answer so I went for market research with

120 respondent of PCMC area and collected data through questioner and by secondary sources. I

select the Descriptive research methodology, to analyze data collected by questioner I use

11 | P a g e

various tools such percentage method, graph, tables, diagrams. By help of this when I did

diagnostic the problem I found the following out comes,

Deciding whether to enter a new market.

Determining markets with the greatest potential for the sales force.

Determining the number of salesmen, reps, or distributors needed to 

adequately cover an area.

So the objective and the findings match equally to each other. Apart from that I found some

suggestion which may help to TVS motors to improve their performance in market related to

increase the sale of Jupiter, this suggestion are as follow,

TVS Motors should be focus on promotion of Jupiter

TVS should Promote all the feature of Jupiter as compared to others

To overcome Activa in estimation TVS Motors has to focus on all channels

12 | P a g e

2) INTRODUCTION

Estimation of market potential

Estimating the potential of a market is very important for a company planning to enter a

new market. This is a process where an organization estimates the attractiveness of the market

for selling its products or services. Before venturing into a market and investing huge sums of

money, it is very important to asses it in order to avoid irrecoverable losses. Besides studying the

broad market factors such as the size of the population, GDP and the spending capacity of the

market, firms should also analyze market specific factors such as customers' tastes and

preferences, the cultural factors prevailing, their willingness to buy the products and so on.

Under this research topic I mainly focus on the analysis of Price, Feature & Performance

of the various products of TVS.

For effective forecasting, certain criteria in terms of accuracy, plausibility, durability,

flexibility, availability of statistical indexes, organizational participation and demand patterns,

should be met. Sales forecasting faces several difficulties such as lack of adequate sales history,

lack of time, money and qualified personnel. The changing customer attitudes, and changing

fashions and fads also act as hurdles to effective forecasting.

I went in market in last two month there I deal with TVS Motor’s Ltd. Mainly with their

new launch scooter Jupiter. And when I study about the model at that time I realize that Jupiter

not only the good scooter but also it has such potential that it lead to the market. In various area

of analysis it proves its potential and now this model is at the introductory stage of the product

life cycle. As per the time and schedule of Summer Internship Project there have some limitation

of time so for this research to Analyze competitor and prove the potential of TVS Jupiter who

have the potential to lead the market in upcoming days and at some extent Jupiter perform better

than other competitor.

So in this research I shade light on various models price, performance, and feature so that

purpose I do data collection in market by primary and secondary method and as per the result of

data collection. This project explains and analyzes what estimation is in scooter segment.

13 | P a g e

3. SELECTION OF TOPIC:

The main intention behind selecting this topic was to know the estimation in the scooter segment.

It was a great pleasure in studying the working areas of Automobile sector and having the

general idea about the Automobile sector and do training in this field create interest to do some

productivity in it. Selecting this topic has not only help to know the analysis but also the key

points and advance feature along with how to improve the performance.

14 | P a g e

CHAPTER- 2

ORGANIZATION

PROFILE

15 | P a g e

4) Industry Profile:

Did you know that the second-biggest two-wheeler model in India last fiscal was not a

motorcycle but a scooter? Honda Activa, the model credited with reviving the dying scooter

market after the exit of Bajaj Auto, outpaced many of the famed motorcycle brands to emerge as

the second largest-selling two-wheeler brand, behind only Hero Splendor. 

The good old scooter is making a strong comeback. After being relegated to a near-oblivion

status, scooters have staged a smart record. So, what has turned the tide in favors of scooters?

Against the conventional image of scooters being an 'uncle's brand', today's scooters sport new-

age designs, are gearless and zippy and offer a good fuel efficiency. "Scooters are increasingly

becoming a preferred choice for two-wheeler buyers as they provide certain benefits that a

motorcycle cannot give like a relatively easy-to-drive option since most are gearless. The ease of

drive makes it easy to zip across short distances and tight lanes. 

16 | P a g e

Sale of TVS Scooter:

Graph No. 01 Sale of TVS Scooter

17 | P a g e

Jully 2009 Jully2010 Jully 2011 Jully2012 Jully 2013 Jully 20140

10000

20000

30000

40000

50000

60000

70000

Sale of TVS Scooter

Year Sale

July2009 26326

July2010 36449

July2011 46320

July2012 40663

July2013 35010

July2014 57412

Table No. 01 Sale of TVS Scooter

Total Sale of Scooter in India:

July2009 123299

July2010 167195

July2011 206335

July2012 247213

July2013 271438

July2014 372136

Table No. 02 Total Sale of Scooter in India

Graph No. 02 Total Sale of Scooter in India

The above graph show the growth of scooter market/automobile market in India here market share increase consistently till 2013 but in 2013 – 2014 market sale go up by 100000 in a year so in India market take a very high boom in particular year.

18 | P a g e

Jully 2009

Jully 2010

Jully 2011

Jully 2012

Jully 2013

Jully 2014

0

50000

100000

150000

200000

250000

300000

350000

400000

Total Sale of Scooter in India

Total Sale of Scooter in India

5) Company profile:

TVS Motors Ltd.:-

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the

top ten in the world, with annual turnover of more than USD 1.4 billion in 2011-2012, and is the

flagship company of the, USD 7.29 billion, TVS Group.

The business ranges across automobile component manufacturing, components distribution,

manufacturing of powered two-wheelers, computer peripherals, financial services, contract

manufacturing services and software development.

TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the largest company of

the group in terms of size and turnover.

19 | P a g e

A Vehicle for Everyone

TVS Motor currently manufactures a wide range of two-wheelers. Take your pick from mopeds

to racing inspired motorcycles. 

Motorcycles (Apache Series RTR, Phoenix 125, MAX4R, Star city Plus, Sport) 

Scooters (Jupiter, Wego, Scotty Streak, Scotty Pep +) 

Mopeds (TVS XL Super, TVS XL Heavy Duty)

TVS Motor Company - Mission

We are committed to being a highly profitable, socially responsible, and leading manufacturer of

high value for money, environmentally friendly, lifetime personal transportation products under

the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and

prosperity for employees, dealers and suppliers.

Vision Statement

Driven by the customer 

TVS Motor will be responsive to customer requirements consonant with its core competence and

profitability. TVS Motor will provide total customer satisfaction by giving the customer the right

product, at the right price, at the right time. 

20 | P a g e

The Industry Leader 

TVS Motor will be one among the top two two-wheeler manufacturers in India and one among

the top five two-wheeler manufacturers in Asia. 

Manufacturing Excellence:-

Driven by the Five Pillars of TQM

The management philosophy is based on five pillars of TQM (Total Quality Management) -

Management Commitment, Customer Focus, Quality Costs, Quality Systems and Continuous

Improvement - which rests on the foundation of Total Employee Involvement Program, Daily

Management and Kaizen. 

The Total Employee Involvement Program:

The Total Employee Involvement program ensures that responsibility for the company's

performance is the shared responsibility of employees at all levels. It provides the employees

with the opportunity to be involved in breakthrough activities and other improvements, over and

above their daily routine. 

Daily work management:

Daily work management consists of defining and monitoring key processes, ensuring that they

meet set targets, detecting abnormalities and preventing their recurrence. TVS Motor encourages

continuous improvement in all aspects of work, using Cross Functional Teams (CFT),

Supervisory Improvement Teams (SIT) Quality Control Circles (QCC) and suggestion schemes 

21 | P a g e

(a) About model:

TVS Motors Ltd has four models in scooter segment.

1) Jupiter

2) wego

3) Scooty zest

4) Scooty Pep +

TVS Suzuki became the first Indian company to introduce 100 cc Indo-Japanese motorcycles in

collaboration with Suzuki Motor Company.

Having amicably parted ways TVS Motor Company continues to manufacture highly reliable

mopeds, motorcycles & scooters.

Scooters

The Scotty Pep Plus and the Scotty Streak are favored by youngsters and ladies looking for a

powerful yet light weight scooterette.

The metal bodied Wego and Jupiter share the same 109cc power plant and are excellent city

commuters.

22 | P a g e

Jupiter 110cc:

In India, scooters never went out of style, they just had to be reinvented. Honda Motorcycle and

Scooter India (HMSI) precisely did that with its Activa—a scooter that, last year, briefly became

the highest selling two-wheeler in the country. But the veteran in the Indian scooter space is not

HMSI, but TVS Motor (okay, hamara Bajaj also, but the company exited the scooter space some

time ago). TVS, which has in its portfolio the well-received Scotty Pep, Streak and Wego

scooters, has now launched the Jupiter

1) The design

Unlike the Wego, which looks fairly distinct, the Jupiter is a far more generic and contemporary

looking scooter. It has got cleanly molded body panels that will catch your eye; the front

indicators especially look smart. Then, because it rides on large, 12-inch wheels, the Jupiter

comes across as a relatively taller scooter. The Jupiter, in fact, can pass off as a young college-

going student’s scooter, a housewife’s commuting bike, a retired official’s morning-ride-to-the-

park vehicle, or even as a salesperson’s daily companion.

2) The practicality

Where the Jupiter scooters is not in terms of looks, but

about practicality. First, you get retractable bag hooks

on which you can hang your groceries or other stuff.

Need more? Open and seat and there is a 17-litre boot

that, though, is primarily to keep your helmet, but can

also be used for storing your bags. There is also an

under-seat mobile charger that allows charging on the

go. Its seat is large and well-cushioned, and the

seating position is upright, with the handlebars rightly

placed to make you feel comfortable for those long

rides. Then, there is also a pass-by switch which the

Jupiter introduces to the scooter segment.

23 | P a g e

The Jupiter’s fuel tank, which has a capacity of 5 liters, can be filled via an external fuel filler

(you don’t need to get off the scooter and raise the seat for refueling). And as far as I have

researched, this convenience is currently offered only on TVS scooters. It results in not only

hassle-free quick refueling, but can also protect the under-seat storage contents from petrol

fumes.

3) The power plant:

The Jupiter is powered by a single-cylinder 109.7-cc engine that makes a decent 8 bhp of power

and 8 Nm of torque.

The Jupiter comes to Earth and redefines value for humans.

TVS is well known for coming with products which are good on quality and have class

leading attention to detail and let’s not forget sheer value, just like its rival. However the paces at

which products are rolled out are so slow that they give the market position to international

companies within a very short span of time due to this strategy. Motorcycles or scooters, not all

offerings are making an impact, which the company seeks. Perhaps it does not have the

enormous amount of two-wheelers in any segment that rivals offer in same segments, which

seems to be the mantra of the top three 2-wheeler manufactures in the country. Anyways, TVS is

the only Indian manufacturer who has been making scooters completely on their own. The new

offering, Jupiter, has already created a storm when it comes to value. TVS has redefined value

when it comes to their latest offering. My first short stint with the TVS Jupiter certainly left me

24 | P a g e

impressed and after spending some time with the scooter Iam ready with my comprehensive

review, which should let you decide which scooter to buy much more easily.

1) Motor Quest:

The Jupiter is targeted at male scooter buyers and the company designed the first Scooty in 1994

as a unisex product but later opted to focus on women consumers.

2) Styling 

Yes, the TVS Jupiter looks like the Honda Activa at the front but if you look closely, it will

remind you of the Wego but the headlight on the Jupiter seems a lot brawnier and comes with

two pilot lamps. Coming to the rear, the tail lights are smaller and edgier and it has LEDs in the

stop lamp. The side panels are rounded and they are attached to the rear panel, giving it a

seamless and different look.

The huge 3D logo (Jupiter) adds some character to the styling. The front sleek mudguard with

black wheels adds a touch of sportiness to the TVS Jupiter, however the finish on the wheels is

not great when you take a closer look. The exhaust canister is a boxy unit, which fits in perfectly

inside, aiding mass centralization and is shielded by a stainless steel heat unit.

25 | P a g e

3) Instrument Cluster and Switch Gear –

The console is completely new when compared to the Wego with black color in the background

to add a bit of sportiness to the cluster. Dedicated turn indicators on each side, fuel reserve light

and high beam indicator on the top are placed on the instrument cluster. The fuel gauge on the

right is accurate which moves faster (when turned on) than the fuel gauge found on other

scooters. What we didn’t like on the cluster of the TVS Jupiter are the fonts. The ones on the

Wego were great but the ones on the Jupiter are not that appealing. Switchgear is the same as the

Wego, except for the pass button, which is integrated with the high beam button, a clever

implementation. The red color for the ignition and yellow for the horn button are special touches

carried from the Wego.

The new addition to the cluster is the POWER and ECO mode, which is based on throttle

response. ECO mode is when you are riding under 50 km/hr. However when you are doing 70

km/hr while being gentle on the throttle, it will still show you in ECO mode. Twist the wrist

26 | P a g e

100% and it will switch to POWER mode. The change is instant and the ECO and POWER

mode lights are always changing which is disconcerting at first. However to the junta it is a

subjective issue. USB, which is located under the seat, is an optional extra. There is a dedicated

place assigned by TVS, all you need to do is ask your dealer and he will retrofit it for you.

4) Performance and Gearbox –

The Jupiter is powered by a 110cc, all-aluminum engine, churning out 8 PS of power and 8 Nm

of torque. Yes, that is right, power is down by .1 PS compared to the Wego and this is the reason

why TVS is using KW (5.88) to mention the power rating. Weight is up by 4 kgs too. So has the

brisk nature of the Wego, in terms of performance gone? CVT ratios have been tweaked and the

gearbox is much more polished to deliver more low and mid-end torque. Jupiter’s performance

will feel much more accessible to newbie’s and one can feel that engine power is well used, so

the answer is no, thanks to subtle changes the brisk nature has not gone.

Changes made to the engine include spark plug gap increase, compression ratio increase and

reduced friction. All these changes have made the engine behavior linear. However, since the

engine is based on the Wego, there is a of bit throatiness left and throttle response is crisp and the

engine has not lost 100% of the fun. Tons of low and mid-end help the Jupiter reach 85 km/hr

once you open the throttle 100% on an open road, it reaches so quickly that you tend to back off

once you see the speedometer. In city, power is always on tap and when you find a long gap to

close, the scooter shoots forward, no heart thumping performance, don’t worry, its only 8 PS

27 | P a g e

after all. Like the Wego, we could only see a Speedo indicated top speed of 85 km/hr. We

recorded a fuel economy of 47 km/l in the city.

5) Riding Dynamics –

Riding on the same platform as the Wego, the Jupiter uses the same chassis, wheels and tyres.

This means telescopic front suspension and 12-inch wheels. The added four kgs of weight and

softer dampers have made the ride quality slightly better than the already mature riding Wego.

Dynamics are still excellent and the TVS Jupiter is fun to throw around corners and sweepers. It

remains poised and well balanced.

The only spoilsport is the tyres. Screeching every time on hard braking and not so confidence

inspiring in the wet makes it feel like a party with sadistic music. Maneuverability in the city is

hassle free and u-turn radius is short. We found the scooter to be slightly bumpy on bad roads

and when doing high speeds (although changing the tyre pressure resulted in better behavior).

Stopping power on the Jupiter is good. As always, the front brakes are not that great and the rear

brake does 90% of the job.

28 | P a g e

6) Miscellaneous -

Tubeless tyres are great but if you can’t find it in any shop near you when it’s time to replace,

you feel disheartened. Come on companies, allow tyre dealers to stock them too. Patented easy to

use centre stand works brilliantly, 10% effort required, ladies will love it. Headlight illumination

is top notch but the spread, as with scooters is limited as always. Paint quality is good. The

Jupiter comes with side indicator buzzers. This is an option we usually see on commuter

motorcycles. Nevertheless, this accessory comes as a standard fitment on the Jupiter. The Jupiter

also comes with a shutter lock to prevent theft of the scooter with a key. On top of the key there

is small hole which lets you close the key hole which can only be opened up with the original

key. This feature is found on almost every scooter in the market today.

7) Verdict –

The Jupiter comes loaded to the gills with tubeless tyres, fuel reserve light, optional USB

charger, parking lamps and LED tail lights. It has a modern suspension, fun to ride efficient

engine with great dynamics and all this comes at a value for money price tag which makes it

seriously easy for scooter buyers out there to choose from. The Jupiter under cuts the market

leader by a decent margin while offering more equipment. The TVS Jupiter is no doubt the

29 | P a g e

ultimate choice in the entire scooter market right now. Looking for a scooter? Buy yourself this

planet, ahem scooter.

The TVS Jupiter comes across as a very good package in the scooter segment, offering

practicality and performance at an attractive price.

8) What’s Cool

* Dynamics

* Value for money

* Convenient features

9) TVS Jupiter Specifications

* Engine: 109.7cc, single-cylinder, air-cooled

* Power: 8 PS @ 7500 RPM

* Torque: 8 Nm @ 5500 RPM

* Transmission: CVT

* 0 – 60 km/hr: 7.2 seconds

* Top Speed: 85 km/hr

* Fuel Consumption: 45-50 km/l

* Fuel Type: Petrol

* Suspension: Telescopic Forks (Front), Hydraulic Gas Filled (Rear)

* Tyres: 90/90/12

* Brakes: 130 mm Drum (Front), 130 mm Drum (Rear)

TVS Wego

30 | P a g e

TVS Wego is a motor scooter manufactured by TVS Motor Company. It is a unisex scooter and

was launched in India in 2009.

After the releasing several variants of TVS Scooty, the company entered in the higher end

segment of the scooterette market by introducing Wego. The scooter was advertised with the

concept of body balance.

TVS, maintaining its product expansion spree, has launched the new TVS Wego. The 110cc

scooter first launched in 2009 has received a host of changes which should really help it maintain

the stronghold it enjoyed in this segment where its primary competition – owing to similar

specifications and pricing.

The Wego has always stood out because of its sharp designing backed by some great

performance and efficiency, the 12-inch alloy-wheels, telescopic front suspension and the gas

filled rear shock absorbers were signature features of this scooter, all of which by the way have

been retained in the 2014 Wego. So moving on to what makes the New TVS Wego, new.

Engine:

The Wego’s new engine is the 110cc CVT-i engine, also used in the TVS jupiter. The all-

Aluminium engine has a higher compression ratio and remapped ignition to help with easy cold

starts and the revised ignition provides better combustion and hence better efficiency. There is a

new piston used which gives us lesser friction as compared to the previous model. It provides

you with peak power of 8 BHP @ 7500 rpm and 8 Nm of torque.

Fuel Efficiency: 62 Kmpl

31 | P a g e

Exterior:Exterior:

Cosmetic tweaks are more prominent as usually is the case with an update. Apart from keeping

the all-metal body the Wego has incorporated the following new updates:

Full Digital Console.

Tubeless Tyres.

Brake Clamp.

New Muffler.

Black Alloy Wheels.

Redesigned Seats.

TVS patented Econometer

32 | P a g e

Manufacturer TVS Motor

Engine Aluminum, 109.7 cc 4-stroke,single-cylinder, air-

cooled,

Power 8 hp (6.0 kW) @ 7500 RPM

Torque 0.8 kg·m (5.8 lb·ft) @ 5500 RPM

Transmission V-Matic

Suspension telescopic; gas-filled rear fork

Tires Five-spoke alloy; wide tires

Weight 104 kg (dry)

Fuel capacity 5 litres

TVS Wego: The balancing

Breaking category conventions, TVS Wego has launched a TVC that positions it as a playful mode of transport to navigate city streets; its USP is the body balance feature highlighted in the campaign.

33 | P a g e

BBH Mumbai has crafted a new ad campaign to announce the launch of TVS' new scooter, the Wego. This offering is positioned as a unisex one with unique features that cater to urban men and women riders. The campaign introduces a new perspective in the two-wheeler category by highlighting the feature of body balance.

The 60-second television commercial, titled Faceoff, revolves around two couples riding Wegos. The focus is not on the riders, but on the girls riding pillion. With no words exchanged, the girls lock eyes and start competing with each other by performing strange balancing acts that increase the intimacy quotient between them and their respective partners.

The communication attempts to position the Wego as the most efficient and enjoyable means of conveyance for a young urban couple to travel within the city. It demonstrates how the Wego's body balance feature allows the riders' weight to be distributed evenly, thus making it a sturdy, yet fun ride around the city.

TVS Motor Company launched the new 2014 TVS WEGO in Mumbai today. The new WEGO gets the finest from the world of engineering, and comes spruced up a wide array of new features and zesty colours. The WEGO is now the only all metal bodied scooter in India that offers a comforting blend of style, power and mileage. New features found on the WEGO now includes a fully digital console, tubeless tyres, parking brakes.

The company claims that new WEGO is now powered by an improved, noise-free, all-aluminum, low-friction engine that offers better performance. It also gets 12-inch alloy wheels, telescopic front suspension and gas filled rear shock absorbers. Furthermore, it also sports multi-reflector halogen headlamps and a LED tail lamp with optical guides that further emphasize the WEGO's styling.

34 | P a g e

Tvs zest

TVS Motors launched the first Scooty twenty years ago in the year 1993. Now, after more than

two decades, TVS Motors have launched the all-new Scooty Zest 110. The Scooty Zest 110 is

bigger and more powerful than any other Scooty model launched until now. The latest iteration

of TVS’s most popular scooter brand till date is a culmination of TVS’s unrelenting effort to

create a solid product in the increasingly important scooter segment. The relatively conservative,

yet technologically accomplished South Indian company has spent to the tune of 70 crore rupees

for the development of the new scooter. The emphasis has been on catering to the requirements

of an everyday user, based on extensive market research.

The scooter segment in India has been seeing tremendous growth in the last few years and it is

evident from the fact that the Honda Activa briefly became the best selling two-wheeler in the

Indian market for some duration. Automatic scooters are increasingly being preferred by

commuters owing to the ease of riding and extra space offered by them. The Scooty Zest 110

would be yet another, and probably the most powerful product by TVS for the segment, after

introducing the immensely capable Wego and Jupiter scooters. TVS Motors recently invited us

to test the Scooty Zest 110 on the test track at their Hosur plant and here are our first impressions

of the latest TVS scooter on the block.

Design and build quality

The TVS Scooty Zest 110 is targeted towards the fairer sex and at the first glance reminds you of

the Pep+. Soon enough, though, you realize it’s an all-new model, with much trendier and

contemporary lines – very modern and trendy. Although TVS is marketing the product keeping

in mind the young college going girl, the Zest in the black shade looks very different from how it

35 | P a g e

looks in other colors, and wouldn’t look out of place ferrying a young college going dude. It’s

the color of choice of the 5 options available, if you have to share your scoot with your sister.

The Zest gets a re-styled headlight which looks somewhat like a bigger version of the unit found

on the Scooty Pep+. The unique feature in this headlight is that it lights up the left section of the

road a bit more. According to TVS, the feature is useful to make the casual walkers swerving in

and out on the road’s fringes more visible in the night.

The dual tone apron houses the front number plate and stylish blinkers with sharp lines flowing

around them in the form of decals. A triangular piano black insert on the front apron features the

36 | P a g e

TVS emblem. The Zest gets stylish leaf shaped body colored mirrors and the switchgear is

housed on a smooth, painted panel. Below the instrument console, the Scooty Zest features an

open glove box, with enough space to hold a big one-litre bottle and more space for other knick-

knacks.

The Scooty Zest looks striking in profile with its big, boomerang shaped rear blinkers extending

onto the side panels. The side panel itself is beautifully styled with an upswept, rearwards

tapering side panel. The panel under the floorboard is also body colored and looks nice with mild

stickering. The foot-pegs are neatly housed in a body-colored recess. The new Scooty has a

unique, sporty, yet curvaceous stance in profile, which in our opinion would be loved by the

ladies.

The Zest also gets a textured floor board for better grip and a double stitched seat. At the rear,

boomerang shaped indicators along with the LED taillight bestow the Zest with a fresh look. The

body panels feature sharp design cues and are neatly integrated with the rear blinkers. The

37 | P a g e

engine is all black and the compact muffler comes fitted with a stainless steel guard similar to the

one seen on the 2014 TVS Wego. We couldn’t find any uneven gap within the body panels and

the fit and finish on the Zest is absolutely top notch.

The Zest gets its fuel filler under the seat unlike the Wego and Jupiter. The underseat storage

volume stands at 19 litres, which is pretty huge for a compact scooter and can easily house a full

face medium sized helmet.

The switchgear quality is top notch and the buttons feel built to last. The handle grips are made

of soft and high quality rubber which will be favoured by the female riders. The centre stand is

the TVS patented EaZy centre stand which requires minimal effort from the rider. There is also a

brake lever clip to prevent the scooter from rolling away when parked on inclined surfaces. With

a light kerb weight of 97 kg, putting the Zest on the centre stand will be a cakewalk for the

ladies. Fuel tank capacity is 5 liters which, though not too much, is par with the segment and will

translate into roughly around 250+ kilometres on a tank full of gasoline.

38 | P a g e

Tvs scooty pep +

TVS Motor Company introduced the Scooty Pep in 2003 as a technically superior state of the art

scooterette which was designed to set new standards in convenience. The upgraded version is the

Scooty Pep Plus which is a new generation scooterette built on extensive customer feedback and

an in-depth understanding of their needs. TVS Motor Company introduced the Scooty Pep in

2003 as a technically superior state of the art scooterette which was designed to set new

standards in convenience. The upgraded version is the Scooty Pep Plus which is a new

generation scooterette built on extensive customer feedback and an in-depth understanding of

their needs.

This scooter gets a host of useful and handy features that makes it the most convenient scooter in

the category. These include auto choke, auto fuel tap, compartmentalised utility box, push and

pull bag holder, bag hooks, glove box etc. The two-wheeler is lightweight, aptly sized making it

convenient for anyone to handle it. The dimensions of the motorcycle are 1735mm in length,

590mm in width and 1065mm in height. The bike's seat height is 740mm and the ground

clearance is 135mm.

TVS Scooty Pep Plus is powered by an 87.8cc engine which produces 5 bhp of power at 6500

rpm. 

39 | P a g e

The scooter is available in a wide range of colours like starlet series which include

frosted black and vivacious purple. There is another 'white and whacky' collection of

colours which will be available in vista blue, spring green, perky pink, passion purple or

blush red along with white. Targeted at the youth segment, the Pep Plus is on sale

through a vast network of TVS dealerships in the country.

Features

Displacement - 88 cc

Max Power - 5 bhp @ 6,500 rpm

Maximum Torque - 6 Nm

No. of gears

Fuel Efficiency - 68 kmpl

40 | P a g e

Brake Type - Drum

Front Disc - No

Rear Disc - No

Alloy Wheels - Yes

Kerb Weight - 5 kg

Chassis Type - Tubular

Top Speed - 70 kmph

Tubeless Tyres - Yes

Fuel Tank Capacity - 5 litres

41 | P a g e

CHAPTER- 3

OUTLINE OF THE PROBLEM

42 | P a g e

6) OBJECTIVE OF STUDY:

It was good opportunity to familiarize myself with the automobile sector i.e. the scooter segment

with selected brand TVS and as well as their market position. Most of the customers in the

PCMC area were attracted towards the Jupiter among the entire scooter products of TVS. Jupiter

is the most estimated product among the entire list.

The main objective of the project research is divided into primary and secondary objectives:

Primary objective

1. To understand and analyze the factors that affects sale of scooter segments.

2. To compare the price, features, advantages, benefits and value among the various products

of TVS scooters.

3. To Study and understand brand awareness of scooters.

Secondary objective

1. To study the product preference of the customer in PCMC area.

2. To understand market estimation among non gear two wheelers.

3. To analyze the scooter market and understand behavioral patterns of different markets.

7) Scope of study:

Studying the current market scenario in the scooter segment,

I mainly focus on the particular product that is scooter (non gear) in them I select only TVS

Jupiter because it is the most solded product and then is wego.

When it comes to the defined result we have limited sample size that is easy to diagnose and

come to certain opinion. So the sample size is 120 people.

About the study of area the scope are limited only for ‘Pimpri Chinchwad Municipal

Corporation’ in them we focus on Indrayaninagar Bhosari area.Estimation of product is mainly a

lengthy process so there are various important aspects to study but to do limited I mainly focus

on the estimation of the market potential of the product.

43 | P a g e

CHAPTER- 4

RESEARCH

METHODOLOGY

44 | P a g e

8) RESEARCH METHODOLOGY

Definition of research:

By Advanced Learner’s Dictionary of Current English,

“A careful investigation or inquiry especially through search for few facts in any branch of

knowledge.”

By Redman & Mory.

“It is a Systemized effort to gain knowledge.”

My first task before starting the process was to understand how to conduct the analysis. I have

chosen Scooter Sector as it comes under the Automobile Industry which is very vital for the

growth of the Economy. After doing thorough research I selected TVS brand among the scooter

product.

The next step leads me to know the Market estimation which will have a bearing on the scooter

sector. Then I studied the brand through the following characteristics:- Features, Performance,

Price etc. the next step lead me to know the history about the company along with the growth

prospects that possess for the future. The secondary data was used for analyzing. This was

collected through various sources.

This process was followed:

1. The relevant data are collected from the past available Data, market analysis.

2. Observations were drawn from the data collected and compiled.

3. The price, feature, performance, Product life cycle and yearly trend and movement of

market have been presented graphically.

4. The graphical presentation was considered and approximately interpreted for an in-depth

analysis of estimated products of the TVS scooter range.

45 | P a g e

a) Type of the research:

In the current Research project I use Descriptive research technique as well as empirical study

and Exploratory Method use in the project to define my topic and research.

b) Sampling Technique

Non Probability Sampling Techniques:

Probability sampling is a sampling technique where the samples are gathered in a process that

gives all the individuals in the population equal chances of being selected.

Convenience Sample Techniques:

 The simple random sample is the basic sampling method assumed in statistical methods and

computations. To collect a simple random sample, each unit of the target population is assigned a

number. A set of random numbers is then generated and the units having those numbers are

included in the sample. For example, let’s say you have a population of 1,000 people and you

wish to choose a simple random sample of 50 people. First, each person is numbered 1 through

1,000. Then, you generate a list of 50 random numbers (typically with a computer program) and

those individuals assigned those numbers are the ones you include in the sample.

In such project I have limited area for taking sample in PCMC area I had selected 120 samples

randomly from the showroom where I did marketing research and Internship

46 | P a g e

c) Data collection

1. Primary data sources:

Questionnaire filled by 120 respondents in PCMC Area.

Type of the questionnaire: Close ended Rating scale.

2. Secondary data sources:

Data collected from various past surveys, internet, and magazines.

Sample size

120 respondents have been selected across PCMC.

d) Data analysis tools

Data analysis will be done with the help of various tools

Percentage method, like Scale and Statistical diagrams i.e. pie chart, bar chart, Table etc.

47 | P a g e

9) DATA ANALYSIS AND INTERPRETATION:

A) Secondary Data Analysis (Estimated analysis):

a) Sale of Scooter in 2014-15:

b) Price Analysis:

TVS Jupiter Ex showroom Price in Pune PCMC  49658

TVS Wego Ex showroom Price in Pune PCMC 49691

TVS Zest Ex Showroom Price in Pune PCMC 46475

TVS Pep + Ex Showroom Price in Pune PCMC 41568

c) Product Life Cycle:

Graph No 3 PLC of Jupiter

48 | P a g e

Jupiter 50.83

Wego 17.71

Zest 14.36

Pep plus 08.33

introduction stage groth maturity decline0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

plc curve of Wego

Graph No 4 PLC of Wego

d) Feature Analysis:

TVS Jupiter and Wego both are most efficient scooter in their class and one of them leading the

market and rest one have potential to lead the market. But the truth is that both scooters are

different from each other so analyzing that I define feature level as follow My dad has one. My

49 | P a g e

Introduction stage

groth maturity decline0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Plc Curve of Jupiter

Plc Curve of Jupiter

neighbor has one. And now I think half of the Indian two wheeler buying public has one. The

Jupiter is after all one of the top selling two wheelers in India. But is this reason enough to buy one?

Of course not, only do you get a machine that has proven itself time and again, and in important areas like

reliability, quality and fuel economy, but you also get a spacious, practical and easy to ride everyday

commuter.

But, is Jupiter the best estimated scooter in the market today? To find out, we have the new TVS

scooter products.

A) The Jupiter looks more fleshed out:

B) The Jupiter gets a few additional practical add-ons like the Econometer and a pass light

Now, the Jupiter has some strong attributes as well. To begin with, it is a bit more modern

looking than the Wego.

C) Unisex appeal:

Both scooters Jupiter and Wego have unisex appeal to them but other two i.e. zest and pep plus

doesn’t have the same. We also prefer the seating ergonomics of the TVS the handlebar-seat

distance and height is better judged, and the seat-floorboard height is more comfort oriented on

the TVS as well. The Jupiter gets a few additional practical add-ons too comparatively wego,

50 | P a g e

zest and scooty pep. Then there’s a mobile charging point, a front hook to hang light stuff and a

fuel filler cap that’s located on the tail.

D) Fuel Filling System:

The Jupiter and wego has a fuel filler cap that’s located on the tail which neglect the need to get

off the scooter and open the seat to fill up the fuel. The other scooters that is zest and scooty pep

doesn’t have this feature. That is why the customers prefers these two products much more and is

the most estimated among the entire product.

E) Storage Capacity:

The under seat storage offers a liter more than the Jupiter’s but can still hold only a half face

helmet.

F) The Jupiter has an 8PS 110cc engine:

The similarities don’t end here. Under full bore acceleration the Honda takes 10.2s to hit 60kmph

from a standstill while the Jupiter comes three tenths more at 10.5s. The difference in quarter

mile times is less than a second as well. And the difference in top speed of the two scooters isn’t

significant either. The Activa tops out at 86.2kmph to the Jupiter’s 85.2kmph.

G) The Jupiter has 12-inch alloys:

51 | P a g e

H) Ride on Road:

On the road, this gives the TVS significantly better ride and handling characteristics. At slow

speeds, say up to 30kmph, the difference isn’t as telling.

The Jupiter and Wego rides the bumps and potholes with more smoothness.

I) Break System:

Even on the handling and braking front, the Jupiter feels surer even though both scooters only

come with drum brakes at both ends. The Activa, nonetheless, does get Combined Braking

which brakes both the front and the rear wheels even if only the rear brake is applied for better

and safer braking. But on the road, the Jupiter stops sooner and feels more stable while at it.

J) Radius and traffic cutter:

As far as flick-ability at slower city speeds is concerned, the two scooters are comparable. Both

feel light and eager to slice through traffic and given there’s hardly any difference in the width of

the two scooters, picking gaps is equally easy. But, ride faster and the Jupiter’s better dynamic

abilities begin to shine. It bounces around less, turns in better and feels less nervous under quick

direction changes.

B) Primary Data Analysis and Interpretation

1) Questionnaire analysis:

Q.1) Which vehicle do you want to purchase? (Responses 120)

52 | P a g e

Type of Vehicles Respondent Percentage

Bike 30 25%

Scooter 9075%

Total 120100%

Table no 3 Preference for Vehicles

Bike 25%

Scooter 75%

Preference for Vehicles

Graph No 5 Preference for Vehicles

In a PCMC area when I took the sample for analyzing the estimation of the product I asked

question because now the trend is change as well as preference also changes and the result is out

of 120 samples there are 90 respondent goes for scooter and rest of 30 for Bike so here scooter

prove its durability and utility and therefore its estimation of market potential is high.

Interpretation: Out of 120 respondent 75% go for scooter and 25% for bike.

Q.2) Which brand do you like (rate 1-5)?

Brand Prefer brand by scale

Hero 4

Honda 6

TVS 5

Yamaha 2

53 | P a g e

Suzuki 3

Mahindra 1Table no: 4 Brand Preferences

Graph No: 6 Brand Preferences

As per collected data when I analyze this I got the brand preference on the durability, the

performance & style in over all model of scooter segment. The result as follow

Honda Motors at top with rate scale of 6 out of 6, Followed by it there is TVS Motors which got

5 point out of 6 here Honda at top only by brand image afterward both are at performance level

as equal. Then Hero got 4, Suzuki 3, Yamaha 2 and Mahindra 1 out of 6.

Interpretation: Respondent rate Honda, TVS and Hero as respective 1, 2 & 3 as top three.

Q.3) why did you select this brand?

Brand Quality Responses Percentage

Price 9075%

Feature 1815%

54 | P a g e

Hero 4 Honda 6 TVS 5 Yamaha 2 Suzuki 3 Mahindra 10

1

2

3

4

5

6

Brand Prefrance

Brand Prefrance

Performance 1210%

Table No: 5 Strength of brand

Price 75%

Feature15%

performance 10%

Sterngth of the Brand

Graph No: 7 Strength of brand

In previous question we analyze the brand but why particular brand is famous and most

preferable, in them there is some importance behind that and have such kind of brand strength so

I choose such strength here or quality on that basis the customer select particular brand there

qualities are as follow Price there are 90 responses select this parameters to choose brand then

out of 120 samples 18 people says that brand strength depend on feature and rest of 12 people

goes with performance of brand.

Interpretation: 75% respondent prefer for price, 15% for feature and 10% for performance,

So here one thinks point out that money matters a lot as well as this is intermission to industry

that cost cutting is very important.

Q.4) For which age group you choose such scooter?

Age Group Respondent Percentage

14 – 2570

58.33%

55 | P a g e

26 – 4915

12.50%

50 <35

29.16%

Table No: 6 Segmenting Market

14-25 (58.33%)

26-49 (12.50%)

50 < (29.16%)

0 10 20 30 40 50 60 70 80

Segmenting Market

Segmenting Market

Graph No: 8 Segmenting Market

According to the sample and their responses we got various kinds of data, in marketing there are

two most important concepts that is ‘Targeting & Segmentation’ so for the purpose of marketing

and sale we need some data which age group we have to approach? And the answer gives by

sample analysis that is out of 120 samples 70 people purchase scooter for age group of 14-25 yrs,

second most for more than 50 age people and rest of for durable use of in age group of 26-49. So

we got direction to focus on a particular segment of the society and mainly focus on age group of

14-25. We should always make try to fulfill the requirement of the particular group.

Interpretation: 58.33% respondent of 14-25 age group prefer for scooter, 29.16% respondent

of above 50 age group and 12.65% from age group 24-49 go for scooter.

Q.5) Which kind of outer body do you prefer?

Type of Scooter Body Respondent Percentage

Metal 60 50.00%

56 | P a g e

Fiber 10 12.00%

Mix 50 38.00%Table No: 7 Feature – Scooter Body

Metal (50.00%) Fiber (12.00%) Mix (38.00%)0

10

20

30

40

50

60

Feature: Scooter Body

Feature: Scooter Body

Graph No: 9 Features – Scooter Body

Indian road and the geographical region do matter a lot because in rural area and at semi rural

area fiber body become useless within a year so in scooter mostly people prefer for metal body

just like In Bajaj scooter there is 100% metal body, but now trend is change that people want

some modification in scooter also a light weight also so in this particular question we got close

response that is 60 people want full metal body and 50 people want mix body out of 120 sample

rest of 10 people want fiber body because it has in less price, in my project in competitor

analysis there both product have mix body that is 70/30 metal/fiber combination. So it also play

crucial role in the sale of scooter.

Interpretation: In feature body 50% prefer for metal, 38% for mix body and 12% for fiber so

the preference depend on the quality of body.

Q.6) what is your main purpose to select particular model?

Qualities Responses Percentage

Mileage 18 15.00%

57 | P a g e

Pickup 2 1.66%

Look 3 2.50%

Above All 97 80.83%Table No: 8 Qualities of Scooter

Mileage (15.00%)

Pickup (1.66%)

Look (2.50%)

Above All (80.83%)

Qualities of Scooter

Graph No: 10 Qualities of Scooter

To choose particular thing the qualities are very important people goes for the feature and

qualities of scooter, for that I take three think on priority that mileage, Pickup and look above

them most of the people goes for the combo pack in a reliable price. So the dissertation is that 97

people out of 120 want all features in one scooter, 18 people goes for only mileage of scooter

look and pickup doesn’t matter and rest of 5 there are 3 want look and 2 goes for pickup. But

here most of people go for combo pack and in scooter segment only TVS Jupiter provides these

things in a single scooter with lowest price.

Interpretation: Quality of scooter for all quality 81%, mileage 15%, look 2.50% and pick up

1.66% go for such quality and select model on that basis.

Q.7) Do you want mobile charging facility in your scooter?

Feature – Mobile Charger Responses Percentage

58 | P a g e

Yes 115 95.83%

No 5 4.16%

Table No: 9 Feature – mobile charger

Yes (95.84%)

No (4.16%)

Feature - Mobile charger

Graph No: 11 Feature – mobile charger

In the sample analysis I found that only 5 people doesn’t want mobile charging facility because it

have extra charge to start charger that’s why thy appose but actually they want because now

mobile is important need in today’s life so it is have positive response and in scooter only Jupiter

and pleasure have this facility.

Interpretation: when I decide mobile charger for parameter of selection there are 95.83%

respondent choose that and rest of 4.16% avoid it only by cost efficiency.

Q.8) For How much cc engine capacity you prefer?

Engine capacity Responses Percentage

90cc 1210%

59 | P a g e

100cc 2017%

110cc 8067%

125cc 86%

Table No: 10 Engine Capacities

10%

17%

67%

7%

Feature - engine capacity90cc 100cc 110cc 125cc

Graph No: 12 Engine Capacities

People mainly a conscious about saving petrol so automatically they go for low cc because they

give better mileage, 90cc scooter have better mileage but not that much strength, 125 have full

power but not mileage so now a day’s 110cc is optimum solution for pickup, mileage and power

and Jupiter have this facility 109.7cc CVTI engine with 62 KMPL.

Interpretation: out of 120 respondent 67% choose 110cc scooter because power and pickup

17% go for 100cc because it has less price, 10% respondent for 90cc because it give more

mileage rest of 6% prefer 125cc it have good pickup but not effective mileage.

Q.9) Which kind of fuel filling system did you like?

Feature – Fuel Filling Responses Percentage

Insider 000%

60 | P a g e

Outsider 120100%

Table No: 11 Feature – Fuel Filling

Outsider100%

Feature - fuel filling

Graph No: 13 Feature – Fuel Filling

The shocking response for this feature is that 120 out of 120 people want Outsider Fuel filling

system so first time people think deeply.

Interpretation: 100% out of 100% respondent want external fuel filling technology no one

go against that and prefer only for external fuel filling

Q.10) what is expectation about price?

Price Responses Percentage

> RS.50000 70 58.33%

RS.50000- 55000 45 37.50%

Rs. 56000- 60000 5 4.16%

< Rs.60000 0 0%Table No: 12 Feature - Price expectation

61 | P a g e

> RS.50000 (58.33%)

RS.50000- 55000 (37.50%)

Rs. 56000- 60000 (4.16%)

< Rs.60000 (0%)0

10

20

30

40

50

60

70

80

Feature - Price expectation

Feature - Price expectation

Graph No: 14 Feature - Price expectation

In a market there is a high inflation so everyone wants high quality product, good brand in a

cheaper rate. That’s why around 70 people out of 120 prefer our product but the interesting thing

is that there is one more class who want to pay a reasonable amount for the good quality as well

as brand so the dissertation is that we want best quality product as well as advance feature and

we are ready to pay for it.

Interpretation: price expectation 58.33% respondent want less price than Rs. 50k, 37.50%

respondent want price between Rs.50k to Rs.55k and 4.16% want Rs.56k to Rs.60k no one go

for above Rs.60k it means most of respondent are price concern.

C) SWOT ANALYSIS OF JUPITER.

STRENGTH:-

Semi Metal BodyUnderstandings need of the marketsProduction and assembly under one brandIndian brand easy to lead Indian market

62 | P a g e

Various advanced feature first time in scooter CVTI Engine Best and durable product

WEAKNESS:-

Low Brand Image in the market. New Product Low Advertisements Tough Competition

OPPORTUNITY:-

Large potential market Ability to lead Scooter Market Boom in automobile Create market image and increase brand value

THREATS:-

Big brand competitor Poor marketing activities for making Low marketing channelComparatively week brandIndian brandPerformance (still it in introductory stage so it has to go through various tests)

63 | P a g e

CHAPTER- 5

ACTIVITY CHART

64 | P a g e

8) Activity Chart: In 8 week internship I did various activity as follow

Date Activity Location

17 May 2015 Joining At TVS Showroom Sai Baba TVS Chinchwad

22 – 31 May 2015 Training & Product Briefing Sai Baba TVS Chinchwad

02, 03 June 2015 Market Research (Survey)

about Sales, Appearance &

Brand Awareness

PCMC Area

04 – 07 June 2015 Analysis, Interpretation &

presentation

Regional Sales H.O.

09 – 14 June 2015 On Sales Counter Sai Baba TVS Chinchwad

16 – 21 June 2015 Direct Marketing Pamplet Bhosari Indrayninagar

23 – 30 June 2015 Salesman ship Sai Baba TVS Hinjewadi

01 – 05 July 2015 Canopy Sales Bhosari, Moshi

Indrayaninagar

09 – 14 July 2015 Counter Sale Sai Baba TVS Bhosari

16 July 2015 Promotion Rally Jupiter PCMC

17 July 2015 Promotion Rally Super HD PCMC

18 – 20 July 2015 Follow up & Conversion Sai Baba TVS Bhosari

21 July 2015 Send off by Sai Baba TVS

on Behalf of TVS Motors

LTD.

Regional Sales H.O.

65 | P a g e

CHAPTER- 6

LEARNING THROUGH THE

PROJECT

66 | P a g e

Key Learning:

Research process is a one of the kind of learning, in research we have to deal with many subjects

and topics, refer various books find out the important things and inculcate it with chosen problem

and solve it and as per university guideline we have to do summer internship training of 60 day

compulsory so by both things I learn lot of this things mention as follow,

By the current research I learn so many things I mention it under two separate heading which

described by university

1) Soft skill:

In a soft skill there are so many things which are developed by this research process in

them mainly when I am at the summer internship there I firstly study the work culture in

a corporate, how it important to complete the target, to handle the presser of the higher

authority, experience of field work, how to deal with customer, convince theme, read the

product, the technical things etc. by this all activity it give me a good platform to prove

myself and develop various things inside me, in the training period I with my team Mets

visit various promotional seminar and meeting so in them we prepare various

presentation and present it, Professional etiquettes is one of the core learning of the

summer training, throughout the training and after the training the whole process shape

my behavior as like a perfect corporate person and the organization give exposure to do

this.

I basically work under team at the summer internship of Direct Marketing and our team

achieve the target defined by the company as well as we achieve the Golden team award

by the respective authority of training center. They give us opportunity to participate in

various meetings about planning, promotion and training which was mainly deals mainly

with planning, target setting and deadline in them we decides the strategies for week. So

sharing idea knowledge learns new things we get exposure through the summer

internship and project work.

67 | P a g e

2) General learning:

The project work is relate my learning and experience and present it on the paper as well

as in words for doing this activity I take help from various sources, tools, things, use

various application to collecting data analyzing data of the project that is for forward to

the regular project work here we have to deal with it. By the help of research I do clear

my various dough and concept i.e. I am very confuse in research concepts such as

Research methodology, various tools I use very first in this topic, Concept of DMTL, etc.

This above are the learning’s which I got from the 2 month summer internship and in the

project/report assessment and solving and it is so important and interesting which help

me myself, knowledge and help me to achieve improve me.

68 | P a g e

CHAPTER- 7

CONTRIBUTION TO THE

ORGANISATION

69 | P a g e

9) Observations and Suggestions:

Observations:

In The TVS Showroom They provide various after sales activity which are free.

They have their own financing company

TVS have comparatively low price of accessories

On counter they provide all information and satisfy their customer

They have display board, Scheme & activity chart

They provide test drive for all visitor

When I do survey in PCMC area there are TVS as Presentation rank on and as

Appearance Yamaha is best and TVS Saibaba TVS Showroom at second

Suggestion:

TVS Motors should focus on promotion of Jupiter

TVS Promote all the feature of Jupiter as compare to others

70 | P a g e

CHAPTER-8

CONCLUSION

71 | P a g e

10) Conclusion:

To focus on various aspect of the automobile sector and studying various product at the level of

Price, Performance, Feature and the questionnaire which is filled by the 120 respondent of

PCMC area I come to point of conclusion that is as per price and feature Jupiter is better product

estimated in the market, Jupiter have potential to grab the market. But only thing is that TVS

should focus more over towards the promotion of Jupiter.

According to the survey I found that most of the customers is inclined towards the Jupiter among

the entire products of TVS brand. The TVS motors provide excellent segment with the study of

the estimation of market on advance product of the same. Mostly the teenagers are inclined

towards this product due to its color, attractive model, its enhanced features, it is the most

estimated product in the market.

This will also be able to develop in depth knowledge of estimation of product. The employees

attitude towards the customers was very much familiar. The mindset of the customers was

positive towards the product in the market.

72 | P a g e

CHAPTER-9

BIBLIOGRAPHY

73 | P a g e

Bibliography:

Material

Type

In –Text Reference List

Company

Report

&profile

TVS

MOTORS

www.tvsmotors.com

Company

Performa

nce

Stock &

share

www.moneycontrol.com › ... › Share/Stock Price › Auto - 2 & 3

Wheelers

Competiti

or

Competition www.indianotes.com/.../company-competitors.php?cc...TVS-

Motor...

Fact

Sheet

Annual

Report

www.tvsmotor.com/annual-reports.asp

Newspaper:

print

(The Hindu

2015)

The Hinde 2015, 'TVS Have to Come up with new phase to increase

the market share 7 October, p. 5. Available from: Factiva. [2 February

2015].

Television

programmeadvertisemen

t

www.ndtv.in/tvswego/video./,php

Course

reader : Kotler

Philip,

Armstrong

Gary

Business Research Method’ McGraw-Hill/Irwin 11th

edition – 2014 – pg no.105, 299, 210

CourseRea

derBy: Dr.

Michael V. P

Research Methodology In Management’ Himalaya

publishing house 2012 – pg no. 32, 54-60, 120

All or part

of a table,

figure or

data used

 From [or The

data in column

# are

from] Internati

Available from: <http://www.abs.gov.au/automobile/abs@.nsf/mf/5439.0?OpenDocument>. [6 March 2014].

74 | P a g e

in text:

from the

web

onal

automobile

imports –

export

india  (ABS

20013-15)

75 | P a g e

CHAPTER-10

QUESTIONNAIRES

Questionnaires

76 | P a g e

‘Estimation of market potential in scooter segment’

(Type of the question is close ended and rating scale question with help of liked scale)

NAME:

MOB NO.:

AREA:

Q.1) which vehicle do you want to purchase? (Responses 120)

Bike: Scooter:

Q.2) which brand do you like (rate 1-5)?

Hero Honda Suzuki

TVS Yamaha Mahindra

Q.3) why did you select this brand?

Price Feature performance

Q.4) for which age group you choose such scooter?

14-25 26-50 50 <

Q.5) which kind of outer body do you prefer?

Metal fiber mix

Q.6) what is your main purpose to select particular model?

Mileage Pickup Look

All

Q.7) Do you want mobile charging facility in your scooter?

Yes /No

77 | P a g e

Q.8) For How much cc engine capacity you prefer?

90cc 100cc 110cc 125cc

Q.9) which kind of fuel filling system did you like?

Insider Outer

Q.10) what is expectation about price?

> RS.50000/- RS.50000- 55000 Rs. 56000- 60000 < Rs.60000

Q.11) what is your opinion about Indian brand (Tick)

Poor Average good better best

Q.12) Do you want alloy wheel and tubeless Tyr in your scooter

Yes / no

Q.13) are you existing user of scooter? Mention the model and brand

Yes / No

Q.14) which kind of suspension do you like?

Normal spring Telescopic with gas fielded

Q.15) what is your expectation about Console/meter?

Digital Semi digital regular

Q.16) which starting system do you prefer?

Button + center stand kick button + Side stand Kick

Q.17) what is your expectation about the advance feature?

78 | P a g e

Like Pass Light Pilot Lamp Lead tail lamp Theft alarm

Q.18) Do you want style, performance, durability, millage, look at a affordable price?

Yes /No

Q.19) Do you want extra space, multi hook, large dickey for carry extra load?

Yes / No

Q.20) Is there any problem to stand bike/scooter at center stand?

Yes / No.

Suggestion if:

79 | P a g e