summer 2012 media kit. target your advertising reach malibu and beyond increase customers appealing...
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SUMMER 2012 MEDIA KIT
Target Your AdvertisingReach Malibu and BeyondIncrease CustomersAppealing Packaging and Context
New Age Website Based Advertising & Promotion Plan
Print Readership 30,000 and Climbing
Malibu, and surrounding areas of Agoura, Calabasas, Topanga, Pacific Palisades, Santa Monica, Venice, Marina del Rey, and now it’s International.
New MalibuChronicle.com WebsiteTel: 310.317.2126
www.malibuchronicle.com
Business SuccessThe definition of a successful business is expressed in many ways. Most are classified as………
“a commercial enterprise or establishment with financial growth
and prosperity”If this is your understanding
can help you!
You Need More Exposure?
offers many new opportunities involving ADVERTISING and OUTREACH FOR YOUR BUSINESS TO GROW and to EARN MORE MONEY.
At a small fraction of the cost of conventional advertising, you are on the right step toward reaching the target audience for your business!
Who are our readers and our contributors?
Investment Executives * Movie Stars * Film and Television Producers * Writers * Film Score Composers * Professionals * Software Billionaires, *Famous Pop Singers * Rock Groups * Real Estate Moguls * Heads of State * Industrialists * Gurus * Artists * Activists * Mom and Dads * Spiritually and Environmentally Conscious Human Beings.
All attuned to “The Good Life” and able to afford it!“Our Malibu Chronicle readers are Affluent, College-Educated and Well Traveled”.
Based on Malibu Chronicle Reports 2000-2011
DEMOGRAPHICS
Female: 65% Male: 35%Married or Partnered: 70%Average Age: 39 years oldAverage HHI: $110,000Own Primary Residence: 75%Education: Post-graduate study 30%Graduated 4-yr College: 70%Plan to return to School for degree or certification: 30%Employed: 80% (FT 60% PT20%)Professional / Managerial: 75% of employedBased on Malibu Chronicle Reports 2000-2011
ATTITUDES
Staying healthy with conventional & alternative medicine: 90%Having a balanced life is important: 95%Like to help others: 99%Like to have spiritual enrichment: 90%Will pay more for environmentally safe products: 80%Careful about the foods they eat: 95%Have tried Yoga: 60%Plan to attend life enrichment seminar, Spa or workshop: 40%Meditate daily: 15%
Based on Malibu Chronicle Reports 2000-2011
Target Your Ad to Local Community
Higher VisibilityRepeat CustomersHigh Return with a
Fraction of CostsCommunity Network
with Media
Customer Satisfaction
Exposure
MalibuChronicle
Service
LocalTarget
Your Business
SEOGoogle
A key element to be successful is to be efficient and effective.
Malibu Chronicle was developed to help you become more efficient within your advertising budget and receive maximum exposure and return on your advertising dollars.
No Traveling - No
Meetings No Waiting - No Trouble!
BENEFIT RESULTSExpand & Capitalize
More Bang for Buck!
Retu
rn C
ust
om
ers
Expand Customer Base
Targ
et L
ocal
Com
mun
ity
How Do I Know it Works?
Ad program provides you with the following:
Number of hits your advertisement has received weekly. Number of hits your advertisement has received up to date. Number of people who opened your advertisement for information. Number of people who download your coupon. Increased Traffic Increased Business
SHOP MALIBU EMAIL BLASTS
WEB ADS
CLASSIFIEDS
Cost Effective Analysis
Header Banner - $2,000 for the month..12 months at $20,000 Mid Level Ad (300 x 250) - $500 for the month...12 months at $5,000 Above the Fold - $250 for the month...12 months at $2,500 Below the Fold - $50 for the month...12 months at $ 500 Malibu Chronicle Maxposure Program – Contact for details
Check with representative for details
Sample Web Advertising Options
Cost Effective Analysis
Video Ad - $2,000 for the month Email Blasts - $500 for the month Shop Malibu - $250 for the month Newsletter Ad- $250 for the month Classified Ad- Contact for details Malibu Chronicle Maxposure Program – Contact for details
Check with representative for details
Sample Advertising Options
How Can I Get Started?
*Pinpoint, Deliver and Earn*
Paul Ruffman [email protected] Mahajan [email protected] advertisement [email protected]
New MalibuChronicle.com WebsiteTel: 310.317.2126
www.malibuchronicle.com