Reading in Childhood Empirical Research

Age Group : 6 – 10 yearsSample Size: 380

Do Children Enjoy Reading

6 – 7 years 8 -- 10 years

NO

NO

YesYes

Children of all age group have an interest in reading

Reading Category

Girls Area of Interest

Common Interest

Adventure, Novel,Comic, Horror, Suspense, Moral, Animal

Boys Area of Interest

Sports, Action,Technology, Science

Fairytale, History,Mythology, Biography, Family

All that Matters is First Look

Most Prejudice Factors

Cover Page Color Pictures / Images No. of Pages

Book Design Font Size

Less Imperative Factors

Title of the Book Tailor Story at the Back Author(s) Name First few Pages / Sentences

Inspiration Behind Reading

Family members – No 1 source for cultivating reading habit

Observations• 50% children read on daily basis• Children are fond of new books• Reading problem – attention span – kids get

distracted easily• Possessing a book with familiar / movie-based

character – gives a sense of ownership• Some books are perennially popular – eg.- Alice in

Wonderland, Arabian Nights, Curious George, Rumpelstiltskin etc

Observations (Contd…)

Girls Preference Boys Preference books that have multifaceted protagonist, with which they identify themselves and aspire to be like

books that have solutions, facts, trivia which challenges their spatial abilities

cheerful colors, depicting optimism (such as pink, purple, orange, rose)

dark/bold shades, depicting energy (such as black, maroon, blue, red, green)

• Children proclaim to like different genres but they pick up books with a strong engaging base

Why Reading is Important• From Brain Development / Informative Side

knowledge of new things, concentration power, refreshes mind, speed of reading and writing, intelligence level, improves spelling, develops understanding, sharpens mind

• From Creative SideGood vocabulary, fluent English, increases imaginative and stimulating thoughts

Outdoor Reading Places