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  • SUMMARY REPORT

    ON FINDINGS FROM

    AN ONLINE

    SURVEY FOR

    THE CANADIAN

    PHYSIOTHERAPY

    ASSOCIATION

    regarding

    STRATEGIC

    PLANNING ISSUES

    MARCH 2017

    Online Survey conducted by

    The Knowles Consulting Corporation

  • 1 | P a g e

    RESPONDENT PROFILES

    A total of 1,020 CPA members

    responded to the survey over the

    period from February 7th to March

    3rd, 2017: 966 or 95% in English, and

    54 or 5% in French.

    92% of respondents are

    physiotherapists in practice,

    although some serve other roles in

    the profession.

    57% and 39% are in private and

    public practice, respectively, with

    another 18% in a multi-disciplinary

    practice.

    42% of respondents are from

    Ontario, and 19% and 17% are

    from British Columbia and Alberta,

    respectively, with 22% from other

    locations in Canada and beyond.

    54% have been in practice for 16

    or more years. 14% have been in

    practice for less than 5 years. 28%

    have practiced from 5 to 15 years.

    4% are retired or students. French-

    language respondents have

    somewhat fewer years in practice.

    49% and 28% are from large and

    small urban areas respectively,

    while the remaining 23% are from

    rural and suburban areas. Proportionately, fewer French-

    than English-language

    respondents work in rural/remote

    settings.

    The chart below show the range of

    Divisions represented by

    respondents. French-language

    respondents are less likely to be a

    Division member.

    INTRODUCTION

    In 2015, the Canadian Physiotherapy Association (CPA) began

    preparing for the development of a next-generation Strategic Plan,

    to take effect in 2018 when the current plan expires. The new

    Strategic Plan will identify key goals and major priorities for the

    Association over the coming years, and will serve as a guide for

    allocating our resources and prioritizing new initiatives.

    We have employed a variety of consultation methods to ensure we

    get the right feedback from the right people to build a plan that will

    drive us forward to the 100-year marker of our profession, and

    beyond, including:

    ▪ A robust survey of physiotherapy professionals in Canada

    ▪ Engagement with other health care professionals and key stakeholders

    ▪ A national roundtable consultations with physiotherapy leaders.

    To help with member understanding of these issues, we also

    provided a Physiotherapy Landscape resource, where information

    on CPA’s status and future is available for your consideration. The

    landscape paper provided background on some of the key issues

    facing the profession and the health care system, and was broken

    down into three themes:

    ▪ Physiotherapy practice

    ▪ Health care policy

    ▪ The physiotherapy labour market

    In concert with the Landscape paper, a confidential member survey

    was designed and managed by our external consultants, The

    Knowles Consulting Corporation. This report summarizes the input

    from all respondents and will be used at the Roundtables and in the

    Strategic Planning Workshop to focus further input and discussion.

    The survey and this report address the following topics:

    ▪ The CPA Vision

    ▪ Priority Themes analyzed through the survey findings.

    Comments included in this report on the CPA vision and priority

    themes are a selected sample drawn by our consultants from open-

    ended contributions by respondents.

  • 2 | P a g e

    CPA’s VISION AND PREFERRED VISION THEMES

    Every organization needs a compelling reason to exist. Usually this

    is expressed in terms of “Vision” (where we want to be in the future)

    and “Mission” (who we serve and why). For this strategic planning

    process, we are looking at our Vision statement.

    A Vision statement is "An image of our desired future" and a vivid

    description of what things will be like once we have attained the

    mission. Visions are described in the present tense, even though

    they are defining a future. They are not slogans.

    The following is the current vision statement for CPA:

    Canadians are moving, moving more and moving better with the help of physiotherapy.

    85% of respondents are at least somewhat satisfied with the current vision, but only 10% are

    completely satisfied. There is considerable consistency in responses about CPA’s vision by Branch,

    Division and Language, other than French-language respondents showing the greatest satisfaction

    with the current vision statement.

    74% of respondents included this theme as one of their three choices for changing the vision | 38 total comments Beyond movement – prevention, pain reduction

    EXAMPLES OF COMMENTS

    ▪ I hope a movement statement would remain as well as other elements.

    ▪ Remain movement focused ▪ I would not focus on the word pain but rather

    comfort.

    ▪ Facilitating optimal movement ▪ Focusing on practice domains, such as

    "movement", will always result in certain physios

    feeling left out. Focusing on broader themes such

    as value and access will have greater potential to

    resonate across the profession.

    ▪ At 70 I feel we need to be involved in prevention. ▪ We must be thoughtful about how we present pain

    and pain reduction if we go down that path as

    there are times where this happens and other times

    where we help people live with their pain. Some

    forms of pain and suffering are beyond our reach

    and have benefits for people that our job is to walk

    with them in the midst of their condition. Too much

    to put into a vision statement. So maybe we

    concentrate our vision not on the pain piece but

    on the restoration of function, love of life, healing in

    many forms and on many levels, integration of

    abilities and learning new skills with the help of a

    physiotherapist as what we bring to the table.

    ▪ For the movement one, I don’t like "beyond" movement, but I like the inclusion of prevention

    and pain reduction (maybe "using movement and

    more to prevent, relieve, strengthen and enhance"

    or something like that).

    ▪ Moving more and moving better is what we help people do as therapists. But our vision as a

    professional body needs to include scope of what

    the organization is going to do for the profession.

    Needs to be more compelling and memorable

    than current vision listed above.

    5%

    8%

    15%

    19%

    22%

    23%

    38%

    70%

    74%

    If we were to change the vision statement, which themes should be considered for inclusion?

    Beyond movement--prevention, pain reduction

    Numbers indicate the percentage of respondents who that theme as one of 3 possible choices

    Cohesive, nationwide, all components unified

    Hands-on

    Indispensable

    Helping people to be active throughout their lives

    Bringing value and health care system benefits

    Quality of treatment

    Working for (or with) the client

    Access for all

    10%

    31%

    44%

    8%

    7%

    Does this vision statement still meet our needs?

    Completely

    Somewhat

    Not at All

  • 3 | P a g e

    70% of respondents included this theme as one of their three choices for changing the vision | 30 total comments Helping people to be active throughout their lives

    ▪ Helping people to be active throughout their lives ▪ Maintain your body. Maintain your lifestyle.

    Physiotherapy can help.

    ▪ PHYSIOTHERAPY: Live. Move. Thrive. Helping all Canadians reach optimal health.

    ▪ I like the active one, but it doesn't say enough ▪ Optimizing health and independence ▪ Physiotherapists don't save lives, we give them back.

    38% of respondents included this theme as one of their three choices for changing the vision | 16 total comments

    Bringing value and health care system benefits

    ▪ Multi-disciplinary approach ▪ I think a concept about physiotherapy being one of the

    best ways to extend the value of the health care system

    ▪ For the value one: I like it but obviously not that wording.

    27% of respondents included this theme as one of their three choices for changing the vision | 17 total comments

    Access for all and Indispensable

    ▪ Inclusive and respectful of all people ▪ Improving access to quality care in under-resourced

    areas

    ▪ Inclusive of disability ▪ From kids to seniors ▪ Other perspective – “Access for All should be

    removed...this is not accurate.”

    ▪ Full public access and funding is necessary for complete reliance on physio for movement and

    rehabilitation. We are indispensable

    ▪ Some comments on wanting to eliminate the phrase “hands-on” as not being inclusive

    23% of respondents in

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