Summary on Visual Merchandising Case Study

Name- Priyesh B PGDM- II Roll No- 01---------------------------------------------------------------------------------------------------------------------

Visual Merchandising became one of the major tool of business promotion which is

widely used to attract customers and increase sales. The store windows were often used to

attractively display the store's merchandise. The purpose of such visual merchandising is to

attract, engage, and motivate the customer towards making a purchase. Visual merchandising

commonly occurs in retail spaces such as retail stores. Visual merchandising can convert

shoppers into buyers and increase sales through various strategies which can make them to buy

the product The shopper can be motivated by proper presentation of the products in store a Store

Layout can also motivate shoppers to buy the product Visual merchandising inspires shoppers by

suggesting how items go together. Select display pieces based on lifestyle, age group, color etc.

As mentioned in the case of River Island the Front zone‘s are used to show off the

newest arrivals and best selling items. In terms of merchandising along with garment the

accessories, shoes and add ons are displayed that motivates to buy a whole outfit. Store managers

are responsible or keep displaying the new items throughout the week. Lighting is another

elements of visual merchandising. The choice of the right lighting in fashion stores should be

well considered. There are numerous products that offer many choices for shopping

environment. Color is accepted as the biggest motivation for shopping suggests that people buy

color before they buy, size, fit, or price. The things should have a proper visibility which is

displayed which would attract customers to buy the product. The potential customers will attract

with POS stickers or discounts etc.

Many retailers follow Visual Merchandising culture in their store to maintain good brand

image using effective graphics and visual arts to increase per square foot traffic in store and

boost sales. The stores like River island should display products on shelves that are at eye level,

or slightly above. This will offer the best position to display the products as it directly catches

customers eye making them to stop and look at it wheareas the store like River island should use

spot lights on the display area which will throw more focus on the productabd make them look

rich and tempting encouraging the customer tobuy the product.

Hence retail stores should pay more attention on the above factors as they are most

important ones that would help in increasing the sales of the product.