suggested outreach schedule - b4mc web view the program features a reusable bags 4 my cause bag with

Download SUGGESTED OUTREACH SCHEDULE - B4MC Web view The program features a reusable Bags 4 My Cause Bag with

Post on 24-Mar-2020

0 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

NON-PROFIT MARKETING TOOLKIT

GIANT Bags 4 My Cause Program

MARKETING TOOLKIT CONTENTS

Click each title to navigate to the corresponding page

SUGGESTED OUTREACH SCHEDULE 2 EMAIL TEMPLATES 4 MEDIA OUTREACH TEMPLATES 12 SOCIAL MEDIA TIPS 17 SOCIAL MEDIA POSTS 19

SUGGESTED OUTREACH SCHEDULE

We suggest using this outreach schedule to help coordinate efforts and success with the Marketing Toolkit. There is a template for each scheduled outreach item listed within this toolkit.

15 DAYS PRIOR TO LAUNCH:

¬ Announcement Email to your Team

¬ Announcement Email to your Supporters

¬ Announcement Social Media Post

5 DAYS PRIOR TO LAUNCH:

¬ Press Release #1- Pre-Program Announcement

¬ Company Newsletter Announcement

LAUNCH DAY:

¬ Launch Day Email

¬ Launch Day Social Media Post

DAY 4:

¬ Social Media “Any Time” Post

DAY 6:

¬ Social Media “Any Time” Post

DAY 8:

¬ Social Media “Any Time Post”

DAY 11:

¬ Social Media “Any Time Post”

DAY 15:

¬ Press Release #2 - Mid-Program Update

¬ Social Media “Reminder Post”

¬ Company Newsletter Mid-Program Update

DAY 18:

¬ Social Media “Any Time Post”

DAY 20:

¬ Social Media “Any Time Post”

DAY 23:

¬ Reminder Email - “One Week Left”

¬ Reminder Social Media Post

DAY 29:

¬ Social Media “Day 29 Post”

FOLLOWING WEEK:

¬ Thank You Email

¬ Thank You Social Media Post

¬ Press Release #3 - Post-Program Update

¬ Company Newsletter Thank You

EMAIL TEMPLATES

Email announcements are a great way to share the news to your supporters about being chosen for the GIANT Bags 4 My Cause Program!

The templates below are designed to provide you with a simple way to send updates throughout the month, keeping your supporters and the community energized and engaged. (Insertions) are bolded within the email documents to make them stand out a bit since they are placeholders for you to fill in your unique information.

Email Marketing Tips:

· Don’t be afraid to send emails often throughout the month, since this is a relatively short program it is best to keep the news top of mind for your supporters. We recommend emailing your list of contacts a minimum of 4 times.

· Emails receive higher open rates when they include a short and punchy subject line. Keep your subject lines short and to the point.

· The human attention span is at its lowest ever - 8 seconds. Keep your emails short, and lead with the most important message so that your news does not get lost in the body of the email.

EMAIL #1: SELECTION ANNOUNCEMENT EMAIL FOR YOUR TEAM

Subject: Exciting News! GIANT Bags 4 My Cause Program

Dear (Staff/Board/Volunteers),

We are so excited to share that (name of organization) has been selected to be a part of the GIANT Bags 4 My Cause Program, which is designed to make it easy for customers to contribute to their local community while supporting the environment.

For the month of (selected month), each time a reusable Bags 4 My Cause Bag is purchased at the GIANT located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag.

This is a great way to raise awareness, support the environment and fundraise for our cause. If everyone on our email list purchased just ONE bag, we would receive a donation of $(how many people on your list). Imagine if everyone bought TWO!

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post on social media. The more people who learn about the program and purchase the Bags 4 My Cause Bag during the month of (month of selection), the more money we will raise.

To learn more about this program, please visit giant.bags4mycause.com.

Best,

(Executive Director signature)

EMAIL #2: SELECTION ANNOUNCEMENT EMAIL FOR YOUR SUPPORTERS

Subject: Exciting News! GIANT Bags 4 My Cause Program

(Name of supporter),

We are excited to announce that (name of organization) has been selected to be a part of the GIANT Bags 4 My Cause Program, which is designed to make it easy for customers to contribute to their local community while supporting the environment.

For the entire month of (selected month), each time a reusable Bags 4 My Cause Bag is purchased at the GIANT located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag.

We appreciate the support you give, which has allowed (name of organization) to maintain the work we do in our community. The GIANT Bags 4 My Cause Program is a great way to continue to support our cause while working to eliminate single-use paper and plastic bags.

Imagine if each one of our supporters purchased just ONE bag! Please spread the word and pass this exciting news on to your friends and family.

Thank you so much for your continued support.

Best,

(Executive Director signature)

EMAIL #3: LAUNCH DAY EMAIL

Subject: Launch Day: GIANT Bags 4 My Cause Program!

Hello,

Today is launch day for the GIANT Bags 4 My Cause Program! Starting today and for the entire month of (month of selection), when you purchase a reusable Bags 4 My Cause Bag at the GIANT located at (location), $1 is donated to (name of organization) throughout the month of (month of selection), unless otherwise directed by the customer through the Giving Tag attached to the bag.

Our goal is to sell (goal of bags bought e.g. 200) bags, equivalent to $(insert donation equivalent e.g. $200) raised. We are confident that with the help of our dedicated supporters, we can reach this goal.

We strongly encourage you to share this news with family and friends as well!

The Bags 4 My Cause Bags are located on displays around the store and at the checkout. For more information about the program, please visit giant.bags4mycause.com.

Thank you for your support,

(Executive Director signature)

EMAIL #4: ONE WEEK LEFT EMAIL

Subject: One Week Left: GIANT Bags 4 My Cause Program!

Hello,

We are so excited to share that we have accomplished (___%) of our fundraising goal for the GIANT Bags 4 My Cause Program so far this month! Thank you to all who have purchased a Bags 4 My Cause Bag at the GIANT located at (location).

We have just one week left in the program! We are hoping to reach our goal of $(your fundraising goal) by the end of (month selected). For every Bags 4 My Cause Bag sold during (month) at the GIANT located at (location), $1 is donated to (name of organization), unless otherwise directed by the customer through the Giving Tag attached to the bag.

If you haven’t already, this is a great time to buy the Bags 4 My Cause Bag in support of (name of organization). If you have already purchased bags, please encourage your family members and friends to do the same.

For more information about the GIANT Bags 4 My Cause Program, please visit giant.bags4mycause.com.

Thank you for your continued support!

Best,

(Executive Director signature)

EMAIL #5: FINAL EMAIL – THANK YOU!

Subject: Thank you! GIANT Bags 4 My Cause Program

Hello,

We are excited to share that $(money raised) was donated to our organization through the GIANT Bags 4 My Cause Program during the month of (month of selection)!

We would like to extend a GIANT thank you for your participation and support during our benefiting month of the GIANT Bags 4 My Cause Program.

Whether you bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised). Thank you again for making this a fun and successful experience for (name of organization)!

But we’re not done! You can continue to help raise funds for (name of organization) by using the Giving Tag attached to the Bags 4 My Cause Bag! All you have to do is purchase the Bags 4 My Cause Bag at any GIANT and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.

Thank you for your continued support!

Best,

(Executive Director signature)

NEWSLETTER TEMPLATE #1: PRE-PROGRAM ANNOUNCEMENT

We have some great news!

We have been chosen by the GIANT located at (location) as the latest non-profit to benefit from the Bags 4 My Cause Program. This means that for the entire month of (month), (name of your organization) will receive a $1 donation every time the Bags 4 My Cause Bag is sold, unless otherwise directed by the customer through the Giving Tag.

All you have to do to support (name of your organization) is go to the GIANT located at (location) throughout the month of (selected month) and pick up the bag! Thank you for your support.

For more information on the GIANT Bags 4 My Cause Program, visit giant.bags4mycause.com.

NEWSLETTER TEMPLATE #2: MID-PROGRAM UPDATE

We are happy to share that (# of bags sold) Bags 4 My Cause Bags have already been sold at the GIANT in (location) this month – which means we’ve already generated $(donation amount) in donations!

Thank you to everyone that has visited the GIANT located at (location) and purchased a Bags 4 My Cause Bag. With (# of days left in month) days left in (month), there is still time to visit the store and pick up a few Bags 4 My Cause Bags. All you have to do i

Recommended

View more >