“A Sugar Free Bakery”

Presented By:Yogratnam MishraRuchika PandeySonali Srivastava

(MBA 3rd Sem)

To be a socially responsible business provides, excellent

service with inclusive employment.“ ”

VISION

To be a Shining example of a Sustainable Social

enterprise by consistently providing high quality

to the customers whilst still delivering on our social

responsible mission.

“

”

MISSION

To offer our community wholesome foods that are satisfying, great tasting and worth every penny.

To embody the meaning of hospitality through a strong reliable staff.

To have our employees and customers feel appreciated, supported & satisfied, every time they come in.

GOALS…

OBJECTIVES…

Demonstrate core concepts in baking theory and methodology through hands-on development and sensory analysis of Indian style baking and pastry products with sugar free.

Illustrate advanced classical and contemporary pastry and confectionary techniques in the planning, development, execution, and evaluation of products, menus, and creative presentations. 

Analyze and integrate problem-solving techniques in a professional, ethical, and profitable business environment. 

INTRODUCTION

GENERAL DETAILS

Name of The Business Grandma’s BakeryType of Organization Partnership FirmNo. of Partners 3Name of Partners Yogratnam Mishra

Ruchika PandeySonali Srivastava

Location of The Business Ravindrapuri, VaranasiCost of The Business 25 Lac (Estimated)

INNOVATIVENESS

Varanasi’s first Sugar Free and Gluten FreeBakery, providing a tasty range of sugar

free and gluten free Artisan Cakes, Pastries,Quiches And Breads, including dairy free and vegan

options.

Business FunctionsHuman Resource Functions:

Staff Requirement

2016-17 2017-18 2018-19

Main Chef 2 2 2Supporting Chef 1 1 2

Delivery Boy 2 2 3Billing Person 1 1 2Order Taker 1 1 2

Cleaning Staff 1 1 2Total 8 8 13

Business Functions

Marketing:

1. STP Segment : Demographic as well as Psychographic Segment Target market : Urban population ( Kids, Youths and Middle Age) Positioning : MITHAAS, SEHAT KE SATH

2. 4 P’s

Product : Cake, Pastries, Chocolate, Candy, Snacks, Price : Market Skimming PricingPlace : Ravindrapuri, Varanasi (Offline & Telephonic)Promotion : Advertising (Print Media, Social Media, Electronic Media)

Products Market Price Grandma’s Bakery Price

Cakes *Rs. Per KgVanilla 400 450

White Forest 550 625Black Forest 550 625Strawberry 450 500Fruit Cake 600 750

Cashew Cake 800 1000Chocolate 550 625

Pastries *Rs. Per Piece

35-80 45-125

Cookies 150-350 200-400Cream Roll 50-75 50-100Snacks 20-60 20-60Fruit Juice 20-50 30-75Sweet Bread 10-30 15-50Doughnuts 5-20 5-30

PRICE COMPARISON TABLE

Business FunctionsFinance

Source of CapitalCost of Project -25 Lac

S. No. Source Amount

1 Firm’s Contribution:Partner A-3 Lac

B- 4.5 Lac C- 6 Lac

13.5 Lac

2 Term Loan from SBI(Security- Land and Building)

7 Lac

3 Working Capital(Security- Machines and Equipments)

4.5 Lac

Requirement Specifications

Land RequirementYear Expected

Land Required

Amount

2016-17 Area on lease (1500

Sq. feet)

1,80,000

2017-18 Area on lease (1500

Sq. feet)

2,25,000

2017-19 Area on lease (2000

Sq. feet)

3,60,000

Total -- 7,65,000

Building RequirementYear Premises

2016-17

KitchenShop SpaceFurniture

2017-18

KitchenShop SpaceFurniture

2017-19

Kitchen Shop Space*2Furniture*2

2016-17 2017-18 2018-19

Partners (12000)*3 (15000)*3 (18000)*3

Main Chef (9000)*2 (11500)*2 (13000)*2

Supporting Chef 6000 7000 (8000)*2

Delivery Boy (2000)*2 (2250)*2 (2500)*3

Billing Person 4000 5000 (6000)*2

Order Taker 3000 3200 (3500)*2

Cleaning Staff 1500 1700 (2000)*2

Total (Yearly) 8,70,000 10,68,000 13,62,000

Salary Expenditure

Requirement Specifications

Equipment/Machinery Number Required

Amount

Microwave 4 40,000Refrigerator 2 30,000Generator 1 70,000Computer 2 30,000

Printer 2 12,000AC 2 60,000

Mobile Set 2 12000Weighing Machine 2 8,000

Stabilizers 2 2,200Mixers 2 4,000Sinks 2 2,000

Miscellaneous -- 20,000Total -- 2,90,200

Machines & Equipments Requirement

Details of Financial Requirements

Particulars 2016 2017 2018Cost of machinery to be

purchased2,50,000 -- 40,000

Cost of land in lease 1,80,000 2,25,000 3,60,000Salary and wages 8,70,000 10,68,000 13,62,000

Packaging cost 70,000 1,00,000 2,00,000Communication, promotion &

demonstration60,000 30,000 50,000

Repair & maintenance 50,000 50,000 65,000Miscellaneous 1,00,000 1,00,000 1,00,000

Total 15,80,000 15,73,000 21,77,000

Projected Performance & ProfitabilityParticulars 2016 2017 2018a. Revenue & Sales 30,00,000 46,00,000 80,00,000b. ExpendituresCost of machinery to be purchased 2,50,000 -- 40,000Cost of land in lease 1,80,000 2,25,000 3,60,000Salary and wages 8,70,000 10,68,000 13,62,000Packaging cost 70,000 1,00,000 2,00,000Communication, promotion & demonstration

60,000 30,000 50,000

Repair & maintenance 50,000 50,000 65,000Miscellaneous ( interest to bank, depreciation, etc)

3,00,000 3,00,000 3,00,000

15,80,000 15,73,000 21,77,000Net Profit 14,20,000 30,27,000 58,23,000Reserves & Surplus 10,00,000 20,00,000 45,00,000Cash AccrualsNet profit+ Depreciation

14,20,0001,00,000

15,20,000

30,27,0001,00,000

31,27,000

58,23,0001,30,000

59,53,000