Sudipto Sinha 172/5 1st Floor Asho Garh Dunlop Post ISI Kolkata 700108 West Bengal Mobile No: +91 9836557554

Email Id: sudiptosinhaa@gmail.com Skype: sudiptopapai D.O.B.: 26thth May 1986 Gender: Male

Professional Experience:

Shoppers Stop Ltd (May‘15- Till date)

Deputy Merchandiser for Active Sportswear and Men’s Leather Accessories

Role & Responsibilities:

Launched 4 Sports Brands, from managing the legalities to ensuring the Product planning,

sales on the floor across 20 stores and working on expansion which helped achieve better

targets

Manage Merchandise Assortment Planning for existing brands, strategic planning for

liquidation and ensuring increase in sales to achieve targets

Effectively managed to work in Negative Working Capital

Manage relations with the Vendors in terms of bookings and follow ups, OTB Management

as per the plan and requirements, margins and week cover

Prepare & maintain category merchandise MIS and Merchandise analytics based on actual

sales, sales forecasts, merchandise calendar, company order parameters, inventory checks,

replenishment needs, customer preference, historical trends & future outlook etc.

Ensure effective in-season management at pan India level (stock balancing, markdown

management, stock analysis, stock vs sales)

Category promo-Liaise with VM/Marketing/Loyalty teams for timely & effective rollouts

Fabindia Overseas Pvt Ltd (Jan‘14- May’ 15)

Regional Merchandiser Ladies and Men’s Ethnic Wear and Home Décor

Role & Responsibilities:

• Managed merchandise for Garments, Home Furnishing & Furniture

• Handled monthly Seasonal understanding, Promotions and Benchmarking

• Planned inventory management, correction and movement along with analysing the trend,

market demand, size/ colour preference analysis and worked closely with the buyer

• Anchored Plano-gram with the VM team and ensuring better SPSF

• Data Analysis, Audit and Preparation of Sales, Fill rate & other reports (Rolling Forecast,

Sales Analysis, Stock out Report, Profitability etc.).

• New Product addition and Listing

• Met vendors, got new vendors on board and was active in vendor negotiations

• Raised Purchase Order and monitored stocks for all 23 stores cross East India

Max Hypermarket Pvt Ltd (SPAR) (Feb‘12- Dec’ 13)

National Buyer & Merchandiser for Plastic,Utensil,Luggage,Toys,Stationary Categories

Role & Responsibilities:

• Managed Buying & Merchandising, Financial, Strategic & Assortment planning to achieve

maximum sales & profitability

• Worked on Pre-season financial plans, in-season projections, open-to-buy management &

new store budgets

• Prepared and maintained category merchandise MIS analytics based on actual sales, sales

forecasts, merchandise calendar, company order parameters, inventory checks, replenishment

needs etc.

• Assisted in the creation of buying plans for the category based on insights gained from

Merchandise & Buying analytics, customer preference, historical trends & future outlook

• Assisted in deciding & freezing category merchandise plans around factors like Sales, Stock,

OTB, Margins, Week cover, Store level sales, order quantity, allocation, replenishment etc.

• Ensured effective in-season management across territories (stock balancing, markdown

management, stock analysis, stock v/s sales)

• Maintained SOP and Methodologies for inventory and requirements, working capital

constraints while ensuring no occurrence of stock out on part of merchandise planning

occurred

• Provide inputs on expected margins, possible price points & other parameters for

promotions.

• Worked closely with Vendors and VM team for effective execution

• Raised Purchase Order and monitored stocks for 15 stores at Pan India level

Additional experience:

Enhancing the preformation of Private Brand in Future Group duration 1 month

ITC Ltd. A Study on effective Shampoo bottle distribution duration 3 months

Amul Direct Marketing Strategy duration 2 months

Social involvement project for Youth for SEVA Title Waste Segregation duration 2 months

Education:

Qualification Board / University Year % / CGPA

MBA - Major: Marketing / Minor HR AICTE 2012 6.2 on 10

BCA Graduation WBUT 2009 76.0%

XII (ISC) I.S.C 2006 55.4%

X (ICSE) I.C.S.E 2004 52.2%

Skills and competencies

Good command over Microsoft Office including Excel, Internet, Windows & Android

Good analytical and decision making skills, marketing, presentation, event management and

communication skills

Ability to comprehend and analyze the situation

Always keen on developing new skill sets

Able to deal effectively with situations spontaneously

Effective Networking and socializing skills

Positive, Hard working, Determined, Enthusiastic and Sincere

Languages known: English, Hindi, French (Intermediary Low),Bengali (Fluent)

Co-Curricular Activities & Achievement

Winner of Marketing Competition in DSI.

Awarded the best internship by D.S.B.S.

Represented West Bengal Cricket Under 13,15&17

Attended CIL programs

Attended the Leadership Program held in Dayananda Sagar College, Year 2010

Hobbies and Interests

Watching and playing sports such as Cricket (Played for Bengal Under 13,15,17), Formula 1

Automobiles, Road trips & travelling

Reading & watching movies

Socializing and making new acquaintances