Tourism is a very complex industry because of its multi faceted activities which together produce the

tourist products and various sub sectors that are themselves complex industries if considered

independently.

Those kind of sub- sectors include industries such as transportation industry and accommodation

industry.Tourist accommodation which caters to both

domestic and international and domestic tourists is an important input which flows into the overall

tourist system .

Accommodation MarketingMarketing has assumed an increasingly

important role in the hotel industry. A marketing manager should ensure maximum customer satisfaction.

The entrance of corporate giants into the hospitality industry has created a highly competitive environment where aggressive marketing skills are needed to win costomers.

Elements in Accommodation MarketingMarketting Research:-Determining the troe needs

and desires of the customers and to study about the new trends.

Research methods include Asking,Observing,Suggestion boxes etc..

Questions to be asked include:- -Who are the current urses of the facility -When do the majority of customers use a

particular facility. - What types of programs do the majority of the

customers desire.

PROMOTIONCommunicating with the customers through

advertising,public relations etc.Promotion consists of informing,

persuading,and influencing the customer.It increases the awareness of the costomers

and allows them to become more knowledgable and thus more discriminating.

VISUAL MERCHANDISINGThe accommodation industry requires visual

merchantisation in the core areas.1.Menus and Food:-These are the most important

areas where an image can be created. The areas in the Menu which require merchandising attention are use of coloures, graphics, printing styles, Cover design etc.

The food quality must reach the level of expectation created by the menu. Although good food quality will compensate for poor menu, a good menu will not compensate for poor food quality.

SERVICESInclude Rooms,food and beverage , Party

facilities, meeting rooms, recreational areas , and other services such as T.V, Telephone, Internet , Vending machines etc..

Service marketing include:- -Determining what services are available -Determining what services can be made

available without capital expenditure. -Establish a rough plan as to when these

services can be offered.

PRICING OF SERVICESThe customers view pricing as a v ery

important aspect of services.Fixed prices such as room rates menu prices

drink prices etc. are not as amendable as special events such as concerts , exhibitions, special dinner nights ,and holiday parties .

Special offers can be given on these facilities to make the services more attractive.

TRANSPORTATIONTransportation services and facilities are an

integral component of the tourism industry.

It is largely due to the improvement of transportation that tourism has expanded.

Transportation in Tourism MarketingIrrespective of the mode of transportation

the competition among the service providers has been increased in the recent past.

A transportation service provider should analyze the market situation and adopt the right marketing strategies to attract customers .

Elements of Transportation marketing1.Image:- A service provider should create his

own image in the industry. He should always try to maximize the image.

Various kinds of media can be used

Performance and service as per the advertising.

Reputation throug good service.

CLASSIFICATION OF VISITOR SEGMENTS: Visitors can be mainly segmented in to four :-organized mass tourist, individual mass tourist,

drifters and explorers. Organized mass tourist are those who mainly travel in group, view the destination through the window of a tour bus and remain in preselected hotels. Individual mass tourist are similar to organized mass tourist but some what more control over the itinerary. Explorers plan their own itineraries and make their own reservations. Drifters, the backpacker group, will seldom, if ever be fond in a traditional hotel

Agencies Who is Par at Providing Transportation in International Standards

The Travel Corporation osf India, The largest Travel agency in India in terms of turn over has best Transporting facilities for tourists.

TCI has its own fleet of the latest A/c and non A/c Deluxe coaches and Limousines

TCI are agents for India’s wide rail network Indrail passes