Twitter MARKETING

By DMP

Twitter is a very powerful tool for businesses on the Internet. It continuously demonstrates its superb ROI by driving sales to businesses because with Twitter you can extend your reach, create chatter about your brand, and listen to what customers and the industry are saying.

Why Marketing on Twitter Matters

Why Marketing on Twitter Matters

Tip

#1:

Create content to

support your

Twitter posts.

It is important to focus on creating content like blog posts, templates, and

ebooks that are useful. This will drive people to your website from Twitter.

TYPES OF CONTENT:

Ebooks and

Guides.

Blog Posts.

Content Creation Assets.

The content you’ve created is fuel to promote your brand in unique ways on Twitter.

When you give your audience a peek at what they’re going to learn, it gives them an added incentive to click.

It’s a really great idea to create a custom image so you have an extra opportunity to stand out in a Twitter feed.

When you create a Twitter post, your goal is to guide your audience to

perform an action on your website.

THE TWITTER CONTENT FLOW:

Twitter

Post.

Landing

page.

Lead generation/purchas

e.

Tip

#2:

Don’t just focus on

selling stuff.

DON’T JUST TALK ABOUT WHAT YOU SELL.

YOU LOOK SOMETHING LIKE THIS WHEN YOU ONLY TRY TO SELL.

DIRECT SALES:

INSTEAD, ALTERNATE BETWEEN DIRECT AND INDIRECT SELLING.

INDIRECT SALES:

This means that you share content that sends people directly to a landing/sales page.

This means that you’re sharing useful thoughts with the idea that the leads or purchases will be generated at a later time.

DIRECT SALES:

SOME EXAMPLES OF DIRECT AND INDIRECT TWITTER POSTS.

INDIRECT SALES:

• An ebook.• A whitepaper.• Free creative

assets.

Share a landing page that leads to offers for things like:

• Photos.• Retweets.• YouTube videos.• Third-party content.

Try sharing:

If you post a diverse array of content, that align with your goals, you’ll naturally generate leads and sales.

GOALS BESIDES SALES LEAD TO SALES.

OTHER TYPES OF GOALS:

GENERATE BUZZ

BRAND AWARENESS

GET MORE

FOLLOWERSGET MORE RETWEETS

MAKE CUSTOMERS

HAPPIER

The smaller goals help get eyeballs, and without eyeballs (followers!) you won’t get any clicks that generate leads or

sales.

=

EXAMPLE:THIS IS A DIRECT LEAD GENERATINGTWEET.

THIS IS A CALL-

TO-ACTIO

N TO

YOUR

WEBSITE.

EXAMPLE:THIS IS A INDIRECT LEAD GENERATINGTWEET. THIS IS MEANT

TO SPARK

ENGAGEMENT.

EMBRACE BOTH.DIRECT SALES:

INDIRECT SALES:

BECAUSE MIXING IT UP MEANS YOUR FOLLOWERS WON’T GET BORED.

DIRECT VS. INDIRECT RULE OF THUMB.Make 80-90% of your Tweets great content, and the other 10-20% can push more direct sales.

http://farm8.staticflickr.com/7204/6986740719_5454a51867_b.jp

Tip

#3:

Don’t just use

text in your

Tweets.

You can only fit 140 characters in a Tweet, so you need to think about how to make your Tweets stand out in a users feed.

HOW TO STAND OUT

Standing out really isn’t that hard, people just don’t take

the time to try to. Using photos or videos (Vines) is an

easy way to stand out.

EXAMPLE:HERE’S HOW YOUR TWEET LOOKS WITH AN IMAGE.(IT STANDS OUT!)