Successful Sales StrategySession #4

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Today’s AgendaWeek 4 (Feb. 24th): Template Critique Session

● We’ll critique your templates and give you feedback on how to improve

● We’ll identify key points to include in your templates, and to guide your messaging

● We’ll share some of our best templates

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Template Critique #1

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Subject Line: ● personal email● highlight a pain point● Company <> Company/ Name <> Name

Body:1. Personalized Snippet - “Optional”2. Pain Point3. Value Prop + Social Proof4. CTA

Keep it Simple

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Template Critique #2

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Template Critique #3

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Our Best Performing Templates

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Questions & Answers

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How much time should you spend personalizing an email?• Depends if you’re doing account based sales or contact

based sales, but the more the better. • When you get a process in place, you should be able to

consistently collect and enter info on a single lead in under 10 min.

Questions & Answers

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What is the best source for data enrichment to help with personalizing at scale?• Varies depending on industry and company size. • Datanyze and ZoomInfo is great for mid-market SaaS and Tech

companies• DiscoverOrg is good for larger enterprise• InsideView is decent for mid market• LinkedIn is generally good all around but where others may lack, it’s

good for SMBs and startups

Questions & Answers

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How many variables should you use in an email?● Again, the more the better to make it personal● However, more important than the number of variables is

the content itself- how thoughtful the variables are.

Questions & Answers

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How much should you be personalizing follow ups vs. 1st touches?• The 1st follow requires the most personalization, while the

second could be a thread to the 1st. • Every single touch should feel personal, whether it’s long or

short, whether you’ve spend 5 min. or 30 seconds writing it.

Questions & Answers

Week 5 (Mar. 2nd): Open Q&A Sessions● We’ll answer any and all questions that you have about

outbound sales!● You can send you questions in ahead of time or ask them

live on the call

Send questions to Brandon@PersistIQ.com with “Sales Strategies Q&A” in the subject line

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Next week’s Training

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