successful online community building
DESCRIPTION
Seven Strategies for Successful Online Community Building, presented by Morriss Partee, CEO of EverythingCU.com, to the Partnership Symposium, hosted by Forum Solutions and Trabian, in Indianapolis, Indiana on October 1, 2008.TRANSCRIPT
SUCCESSFUL COMMUNITYENGAGEMENT
Morriss ParteeChief Experience Officer
EverythingCU.com
Us
GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
What worked for us then
What never worked for us
What works for us now–WOM, offline & online
Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
Countries by Population
1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m
Countries by Population
9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m
Traditional Marketing View
CU
CU
Reality of the Networked World
56% of American consumers feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study 2008
http://www.boston.com/business/ticker/2008/09/study_most_amer.html
BIGsmall
craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED? WTF?
What should I do now?
1.) Tap your own community
2.) Join an existing community
Internal/Hire an outside agency
How to havesuccess engaging your community
Have a
common bond
or
purpose
1
HOW EVERYTHINGCU.COM DOES THAT
HOW YOU CAN DO IT
Make THEM the ROCK STARS2
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
Give them a voice3
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
Make it EASY4
HOW EVERYTHINGCU.COM DOES IT
HOW YOU CAN DO IT
it’s ALIVE!5
HOW YOU CAN DO IT
Make it easy to refer new members6
HOW EVERYTHINGCU.COM DOES THAT
HOW YOU CAN DO IT
Merge online and offline community7
GOOD NEWS!Now is our time
to shine
TIME TO JUMP IN!
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on Facebook, LinkedIn, Blog, Twitter
HOW DO YOU
MEASURE?
Financial:Webinar salesOnline Switch Kit salesExecutive Membership sales
Community:Daily Visitors7-day Visitors31-day visitorsNo. of discussion messages, daily, weeklyNo. of documents contributed
COMMON SENSE:• FUNDAMENTAL TO NATURE OF CREDIT UNIONS• INSPIRING TESTIMONIALS
“This has been such a valuable site to me during my time in credit union land. Thank
you all for sharing your ideas and opinions. I have to say that I love
EverythingCU and will miss the ongoing discussion. Thanks for introducing me to
bankerspank.com, Simpsonize me, and the heated discussion several weeks ago
about Gossip Girl and off limits advertising, and the Bills spots.”
–Melanie Smith, Comala CU onleaving the CU movement
Every CU event I attend, your web site is mentioned. It’s not talked about in the “oh yeah, I’ve visited that site before,”
but more in the “OMG that site saved my life... I was so
close to throwing in the towel.”
—Korrie Watson-Wilhelmnow Board member, Fort Financial FCU
CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills