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Successful media products depend as much on marketing and distribution to

a specific audience as they do upon good production practicesTo what

extent do you agree with this statement?

Les Misrables British production co. (Working Title) and am American distribution co.

(Universal)

AGREE:

Fits the on-going debate that British film institutions are best at the creative production side

of a film and American companies are the best at distributing and marketing a film.

As wonderful as the film itself was, it was not an original idea has the film industry used up

all original ideas?

A major buzz was created around the film due to the extensive marketing campaign:

o Ingenious poster campaign

o Gradually releasing short footage and teaser trailers from the Facebook Page

o PR from articles and stories surrounding the celebrities i.e. Anne Hathaways hair

and her secret wedding

o Premieres in popular cities such as London, LA and New York

o Stars from the film going on international talk shows

The distribution campaign is what encouraged audiences to go and see the movie, even if

they were not fans of the play.

DISAGREE:

The film would have been successful anyway as it won 28 awards from various award

ceremonies, which shows how the critical acclimation is down to the production practices

rather than the distribution.

The film had increased sales once it won Oscars and BAFTAs no need for marketing as the

wonderful production advertised the film itself and encouraged audiences to view it.

Some argue that the success of the film was purely down to the 158 minutes of authentic

emotion through the un-edited singing and mesmerising actors who made the story come to

life which portrays how the production processes could be more important than

distribution and marketing.

HOWEVER, In Martin Campblells 2011 movie based on the DC comics and distributed by Warner

Bros, Green Lantern

AGREE:

Had Marketing/Promotion costs of $100 million, however the campaign failed due to alukewarm initial trailer shown before screenings of Harry Potter and The Deathly Hallows

Part 1

Due to the poor reception from fans of this trailer, the film's marketing campaign was delayed.

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Sue Kroll, the studio's worldwide marketing president stated, "Part of the reason the responseto the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and

we suffered for it. We can't afford to do that again."

This portrays how a bad distribution campaign could ruin the success of a movie. However

Warner Bros made a comeback with this film by debuting 9 minutes of footage at the 2011

WonderCon which seemed to have wowed their target audience.

This was followed by a rollercoaster at Six Flags theme park and many video games

DISAGREE:

Even though the film made a successful comeback with the marketing campaign,

they still failed to become critically successful

Green Lantern received generally unfavourable reviews from critics. The film has a27% approval rating Rotten Tomatoes, based on 221 reviews with an average rating

of 4.6/10 and the consensus being "Noisy, overproduced, and thinly written, Green

Lantern squanders an impressive budget and decades of comics mythology"

This shows how the production of the film is clearly as important as the distribution

Even though it brought in an international total of $219,851,172, in its secondweekend Green Lantern experienced a 66.1% decline, which was the largest second

weekend decline for a superhero film in 2011., which shows how a good distribution

campaign can not make a film successful.

Portrays the unoriginality as even though this film was quite unsuccessful, WarnerBros and many other companies have continued to make many superhero movies

and others that are based on comic books.