succeeding with technology chapter 8
TRANSCRIPT
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Please discontinue useof cell phoneand turn off the ringer.
Roots of E-commerce
Overview of Electronic Commerce
E-commerce Applications
Mobile Commerce
E-commerce Implementation
E-commerce
Chapter 8
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E-commerce
E-Commercerefers to systems that support electronicallyexecuted business transactions
Providing kids with a safe
environment earned thisonline company more than12 million active registeredusers.
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E-commerce
How do you thinkArcticWays.com hasimpacted the life ofvillagers in bush
Alaska and benefitedthe world?
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E-Commerce
Major e-commerce developments of the lastdecade.
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Key TermsE-commerce
Electronic Data Interchange (EDI)
Transaction
Transaction Processing System (TPS)
The Roots of E-commerce
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E-commerce History
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Electronic Data Interchange(EDI)
EDIuses private communications networkscalled value-added networks (vans) totransmit standardized transaction betweenpartners and suppliers.
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A Transaction
ProcessingSystem (TPS)isan informationsystem that
supports andrecordstransactions.
Atransactionis an exchange or transferof goods, services, or funds
Transaction Processing
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Transaction Processing
Data collected in TransactionProcessing Systems feeds into more
sophisticated ManagementInformation Systems (MISs) to
provide useful information.
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Transaction Processing Cycle
1. Data Collection
2. Data Editing
3. Data Correction4. Data
Manipulation
5. Data Storage6. Data Output
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Transaction Processing Systems
There are avariety of TPSs
that servevariousfunctions withinan organization
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Key TermsBusiness-to-consumer E-commerce (B2C)
Business-to-business E-commerce (B2B)
Consumer-to-consumer E-commerce (C2C)
Supply Chain Management
Overview of E-commerce
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Types of E-commerce
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer(C2C)
http://pages.ebay.com/http://www.staples.com/default.asphttp://www.amazon.com/exec/obidos/subst/home/redirect.html/ref=nh_gateway/102-6657640-0272148 -
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Business-to-business
Sales (in billions) $11,088 in B2B
$10,759 in B2C
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Buyers Perspective
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Buyers Perspective
Consumer reviewWeb sites can helpshoppers avoid
purchasingmistakes andpressuremanufacturers to
produce betterproducts.
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Sellers Perspective
Market Research
Product/Service Production
Marketing and advertising Payment support
Delivery
After-salessupport
Supply Chain Management
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Benefits and Challenges
Farmyard Nurseries -Taking the business onlineexpanded its market from
primarily local customers tocustomers all around theworld.
www.farmyardnurseries.co.uk
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Benefits and Challenges
Kodak changed itsimage from a filmcompany to a
picture company byproviding productsand tools for digitalphotographers.
www.kodak.com
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Key Terms
E-tail
Electronic Exchange
E-commerce Applications
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Retail E-Commerce
E-tailinghas dramatically influenced the waypeople shop by providing customers withproduct information and the ability to comparison
shop.
www.mysimon.comwww.nextag.comwww.dealtime.com
www.pricescan.comwww.pricegrabber.comwww.bixrate.com
http://www.mysimon.com/http://www.nextag.com/http://www.dealtime.com/http://www.pricescan.com/http://www.pricegrabber.com/http://www.bixrate.com/http://www.bixrate.com/http://www.pricegrabber.com/http://www.pricescan.com/http://www.dealtime.com/http://www.nextag.com/http://www.mysimon.com/ -
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Cybermalls
Cybermalls are typicallyaligned with popular Webportals
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Online Clearinghouses,Auctions, and Marketplaces
Online clearinghouses,Web auctions, andmarketplacesprovide a
platform for businessesand individuals to selltheir products andbelongings
www.ubid.comwww.ebay.com
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B2B Global Supply Management
Global supply chainmanagement (GSM)provides methods for
businesses to find thebest deals on theglobal market for rawmaterials, and
supplies needed tomanufacture theirproducts. www.ariba.com
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Electronic Exchanges
An electronic exchangeis an industry specificWeb resource created toprovide a convenient
centralized platform forB2B e-commerce amongmanufacturers, suppliersand customers.
www.covisint.com
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Marketing~ Marketers
The Web is used for unsolicited advertising, solicitedproduct information, and market research.
The Web empowersmarketers(www.doubleclick.com)
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Marketing~ Consumers
The Web is used forunsolicited advertising,solicited product information,
and market research.
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Marketing
Methods of Web advertising
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Banking, Finance and Investment
Since banks havemoved online,managing money
has never beeneasier.
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Key Terms
M-commerce
Proximity payment system
Mobile Commerce
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M-commerce
M-commerceis a form of e-commerce that takes placeover wireless mobile devices
such as handheld computersand cell phones.
Popular m-commerceproducts and services
include ring tones, games,music, videos, messagingservices, etc.
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M-commerce Technology
Wireless ApplicationProtocol (WAP) used tocreate m-commerceapplications.
Wireless Markup Languages(WML) used to create Webpages and applications for
small displays. Infrared and Bluetooth for
close range, device-to-device communications.
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M-commerce Delivery
Through cell phoneservice provider
Over the mobile Web
Through SMSTexting
Through short-range
wireless datacommunications
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Proximity payment systems
Proximity paymentsystemsmake use ofInfrared, Near Field
Communication (NFC),or RFID technologies tosupport contactlesspayments using a cellphone.
www.vivotech.com/products/vivo_wallet
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Key Terms
E-commerce host
Web services
E-cash
Smart card
Digital Certificate
Encryption
E-commerce Implementation
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E-commerce Implementation
E-commerce implementationrequires investment in:
Infrastructure
Hardware and Networking
Software
E-tailers like Amazon custombuild their Web sites for eachregistered visitor.
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E-commerce Host
An e-commerce hostis a company that takeson some or all of the responsibility of settingup and maintaining an e-commerce system for
a business or organization
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E-commerce Host
Office depot contracted IBMto design and implement itsB2B/B2C system.
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Infrastructure
A business thatuses e-commerceneeds to employ
people who aretechnically savvyand able tounderstand how
technology canassist in meetingthe goals of theorganization.
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Hardware and Networking
Underestimatingthe amount ofWeb traffic leads
to network stallsand long waittimes that leavevisitors frustrated.
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Software
Web Server Softwareis used to fulfillrequests for Web
pages from browsers.Web Server Utility
programsprovidestatistical information
about server usageand traffic patterns.
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Building Traffic
3 Cs Approach
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Building Traffic
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Keywords and Search Engines
People discovermany Web sites byusing search
engines. Gettingnoticed by searchengines hasbecome a full-time
job for someprofessionals.
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Electronic Payment Systems
Online vendors use payment processingsystems to check credit and arrange for thetransfer of funds.
S
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Electronic Payment Services~POPmoney
http://www.cashedge.com/news-events-news-20090623.php
More on
POPmoney
http://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://www.cashedge.com/news-events-news-20090623.phphttp://cashedge.com/f/products-popmoney-video.php -
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International Markets
Through a process called localization, companieshire international Web developers to assist withtranslating Web site content into differentlanguages for different cultures
www.landsend.comhttp://www1.landsend.co.jphttp://www1.landsend.de
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Security Issues
Identity Verification
A digital certificateis a type of electronicbusiness card that is attached to Internet
transaction data to verify the sender of the data. Encryptionuses high-level math functions and
computer algorithms to encode data.
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Chapter 8 Questions?