Succeeding with COUPONPAQ

Niche Marketing: Area | Industrial targeting

Growing Your Business

Domain Name Selection

Domain Name Selection

1. Select a short 1-3 syllable domain, easy to type and remember. if possible make it rhyme

www.dollarsoff.com

2. Convey the immediate benefit with your domain name

www.SaveBig.com

3. If you are local, add that to the domain name

www.CouponsDC.com

4. If you create a niche portal for an industry, include it in the domain

www.AutoShopDiscounts.com

Domain name selection for your COUPONPAQ website is so important it deserves the #1 spot. Choosing a good domain name can make or break a business. A good one will do the marketing for you and increase repeat visitors.

Niche Marketing

1. Creating a niche market immediately sets you apart from the big guys and allows you to effectively reach a segment of the market and build your business

2. Start with your local area, with the built-in target area tools, add your target areas where your merchants and shoppers can meet.

3. Consider going with a specialized directory. Using the category, subcategory built-in wizard, add categories for merchants to market and market to.

We’ve all heard it! Go big or go home! Not true in this industry unless you have a Google type budget to start your business. Start small then grow big. COUPONPAQ is scalable and has built-in tools to allow you to strategically segment your market

Growing Your Business

1. Populate your directory before launch. Shoppers will come back if you have the deals and advertisers & merchants will be more inclined to list if they see a competitor there. Consider providing a trial offers to your first few advertisers to build your portal. You can add these advertisers yourself in the admin

2. Run a sweepstakes and provide rewards for shoppers as they visit and tell others about your site. Market yourself in your portal.

3. Consider going with a sales force. Every major media company has sales team selling their media, why not you. A sales/account executive will help you build personal relationships with the businesses in your area. Learn more about this in our next series.

When you succeed we succeed! So we’ve combined our marketing knowledge and experience over the years to center the coupons around the shoppers with a full service suite for the advertisers/merchants to manage their campaigns. With no limits on the number of shoppers, advertisers/merchants and deals you can list.

In conclusion, coupon/incentive marketing is one of the oldest successful pulls in marketing which will continue to evolve in this digital age.

A recent article in the Wall Street Journal entitled, "In a Pinch, Snip.", states that coupon use rises, as the economy in any given area slides. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so. With COUPONPAQ you will always get the best platform and team to help you evolve and succeed.

Stay in touch with us and look for exciting new features as we introduce them to help you succeed in your venture.

www.couponpaq.com