succeeding in the web 3.0: from mobile to data, how will you empower consumers and businesses to...
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Presented by John WilliamsonFounder & CEO, Qualvu
SUCCEEDING INWEB 3.0 RESEARCH
ONLINE & MOBILE DATA COLLECTION: EMPOWERING CONSUMERS AND YOUR CLIENTS
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COLLECTION
Web Research 2.0 focus:
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Web Research 2.0Innovation in consumer ethnographies
Innovative Immersion
Candid Depth
Active Observation + Asynchronous
Probing
Multimedia & Multiplatform
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WEB RESEARCH 2.0
Qualitative in Context
Every consumer moment = Research moment
No Peer Pressure, No Researcher Pressure
Their time
Capitalizing on social network dynamics
Spontaneous however guided = scale & efficiency
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Web Research 2.0
EMPOWEREDCONSUMERS
Quick Point:
It’s not online research; it’s online
engagement.
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EMPOWERED
RESEARCHERS & CLIENTS
NOWWeb Research 3.0
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Research 2.0 Breakthrough:Ethnographic Observations:New levels of consumer relevancy
Research 3.0 Breakthrough:Beyond Observations:
New levels of client relevancy
INSIGHTS
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RELEVANCYA Look at 3.0 Internet Search
The Searcher was added todata interaction…
Seekers themselves added the valuethat changed everything
Search 2.0 (pre-Google)Empowered access to information
Search 3.0 (post-Google)Empowered Relevance to the Searcher
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HOW TO ACHIEVE NEW LEVELS OF RELEVANCE FOR OUR CLIENTS?
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Empower clients to leverage their innate connection to their business goals and decisions
Rather than consumers of the report data,
Clients are active participants in shaping their data:
RELEVANCEPEER REVIEW
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Force Multiplier
PROJECT SCOPE
CODE FOR COLLECTION
EXECUTE COLLECTION
CLIENT INPUT (ATTENDEE)
RESEARCHER ANALYZE,CODE, REPORT
CLIENTDECISION
CLIENT GLOBAL INPUT
CLIENT DECISIONS (DATA IMMEMORIAL, SEARCH, SHARE
GLOBALLY & MINE)
CLIENT ACTIVITY:SEARCH, IMMERSE
ID DIRECTION
The Data Value CliffThe Data Value
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3.0 Insight Accuracy + Long-Term ValueDigital Qualitative Data
Involving client stakeholders in directional insights
Sharing data across the organization securely and easily
Data Access + Mining enables increasing value to stored project data
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3.0 Keys
COLLECTIVEINTELLECT
Easy, intuitive access
Search relevance
Web Metrics for Researchers:Automatedvalue creation
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MORE VALUABLE PRACTITIONERS
consumers researchers stakeholders
Become a true brand advisor
Optimize business value via Client
Relevance
Become a thought partner
transparency
collaboration
Integrated platformmobile data
collection
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