Subtle. Still Effective Digital Marketing Strategies

Over the years, we have been hearing that “Content is King” and so have been producing loads and loads of it. But over the years many questions have been raised about the quality and the type of content produced. Google has already penalized websites that have duplicate content. Today, it is ranking such websites higher that are producing innovative content. Actually, it is the user preference thathas been changing which is changing the content strategy every now and then.

1. Reading is less, digital skimming is in

We already talked about that it is the user preference that the content is changing. Now, when the user is busy and has less time to read the full content, so skimming is in. today, it is the infographics that present the information in full context but in amix of content and images.

2. Use the right channel and burst the right content

Videos, infographics all are in, but they have to be designed well as well as submitted at the right time. You cannot post the content when it is old. It should notlose its freshness. Also. Concentrate on the media where you are going to post it if it is relevant and garner relevant traffic. Spread it quickly and spread it well. Keep the excitement so that it engages the reader fully.

3. Sell through a story, construct such a message

Craft such a message that beholds the customer. No doubt, that your mission is to sell your product or service, but a message that resonates and connects with the customer emotionally has better probability to record more sales.